How social media could ruin your business

Whether it comes from hackers, disgruntled customers, or is simply a backlash against something you post, negative social media content can destroy trust in your brand in a matter of minutes. “Social media is the most immediate threat to your company’s reputation,” says Pete Knott, digital consultant at UK PR agency Lansons Communications. “If not […]

Raising money from IFCI for your business: A guide to approach the lender

Besides offering business hand-holding, IFCI, the country’s oldest financial institution, offers several Government-supported funding avenues for deserving Indian MSMEs, says Emandi Sankara Rao, MD & CEO, IFCI Ltd. Elaborating on the process of approaching IFCI for funding, Rao says that the IFCI venture capital fund and IFCI Factors Ltd are the two subsidiaries that are focused solely on […]

15 Books With Typography-Driven Covers That Will Definitely Grab Your Attention

Everywhere you look these days, businesses and advertisers are using stunning typography to grab your attention. With book typography in the news this month, I thought these 15 books with typography-driven covers would be worth your time and mine. So what is typography, anyway? In the simplest terms, typography is the art and design of the font. Fonts […]

Podcast | Sanjay Bakshi: Why you should love your investments but worry about FOMO

In Part 3 of the podcast interview with Sanjay Bakshi, value investor, behavioural finance expert at Adjunct Professor at MDI, talks about how he chooses his investments, whether technology is disrupting the concept of moat – or a company having competitive advantages over peers – and how investors should avoid value traps. Listen to part 1 and part […]

These are the worst fonts to use on your resume, according to typographers and designers

These are the best fonts to use on your resume, according to designers Writing a resume takes more effort than most people may think. You have to explain your work concisely, highlight the right mix of skills and achievements, double check dates and spelling and avoid using cliche words. In the process, some overlook one […]

Bait and fix: Apple is basically forcing you to get AppleCare for your new MacBook Pro

The new MacBook Pros aren’t cheap. The least expensive 13-inch model costs $1,800 and goes all the way up to $6,700 for the maxed-out 15-inch model with a 2.9GHz Intel Core i9 processor. And now there’s a hidden catch that might make them way more expensive. Along with the high price tag and any dongles you may need to purchase […]

7 design tactics to enhance the storytelling on your website

There’s more to storytelling—at least on websites—than just words. Your content is important, but the design and layout of your website contribute to the effect of your story on users. Here are seven design tips for your company to use to develop your user experience and strengthen your storytelling: 1. Structure your tone and layout […]

How a Good Website Design Increases Your Conversions

When it comes to converting leads, it’s not just your marketing strategies that matter. In fact, your strategies will amount to nothing without a good website design. According to one study on health websites, 94 percent of comments revealed that design elements of a page heavily influenced the trust of its visitors. The following are a few […]