Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment

Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers.

A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy.

Highlights of the comScore Report

Astonishingly, the comScore (NASDAQ:SCOR) study reveals 49 percent of smartphone users do not download any apps per month. About 24 percent of users install one or two apps over the same period.

Those who install more than five apps a month are more likely to be males aged between 18 and 44 years old, and they live in cities such as Los Angeles, Miami, San Francisco and Houston.

Interestingly, the comScore report isn’t the only recent study to highlight the declining popularity of mobile apps. Another study by app tracker SensorTower has also revealed an average 20 percent drop in downloads in the U.S.

What This Change in the Mobile App Market Means for Your Business

Declining popularity of mobile apps doesn’t come as a surprise. Think about it. How many apps do you install and actually use on your mobile device?

It’s also a choice that many users are making today because installing too many apps is inconvenient and unnecessary. So if you want to go ahead and build an app, you have to give your customers a very good reason to install it.

Vik Patel, CEO of Detroit-based Future Hosting says, “If we were to ask users to install an app, there would have to be a very good reason. Good reasons include a genuine need for access to on-device features like the camera or accelerometer, or a requirement for graphical capabilities available only to native applications.”

Building an app requires both time and money. It’s therefore important for you to explore all options before making a decision. Does your business really need an app? Is it enough for you to just optimize your website for mobile? Can you instead focus more on engaging customers on social media?

These are some questions that you must answer before making  a decision to invest in creating a mobile app.

At the same time, a mobile app can work really well for your business if you have the right strategy in place. If you are a small store owner, for instance, you can leverage your mobile app to implement loyalty programs or push notifications to drive footfalls.

“The total number of people using your apps and the time they are spending on average, those two combined is how you should measure the potential of an app to generate a lot of revenue down the line,” advises Fabien Pierre-Nicolas, VP of marketing at app analytics firm App Annie.

See more stats on apps from the coomScore report in the infographic below:

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment
Download Report and Infographic

Image: comScore

[“source-ndtv”]

Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” MomentBarring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers.

A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy.

Highlights of the comScore Report

Astonishingly, the comScore (NASDAQ:SCOR) study reveals 49 percent of smartphone users do not download any apps per month. About 24 percent of users install one or two apps over the same period.

Those who install more than five apps a month are more likely to be males aged between 18 and 44 years old, and they live in cities such as Los Angeles, Miami, San Francisco and Houston.

Interestingly, the comScore report isn’t the only recent study to highlight the declining popularity of mobile apps. Another study by app tracker SensorTower has also revealed an average 20 percent drop in downloads in the U.S.

What This Change in the Mobile App Market Means for Your Business

Declining popularity of mobile apps doesn’t come as a surprise. Think about it. How many apps do you install and actually use on your mobile device?

It’s also a choice that many users are making today because installing too many apps is inconvenient and unnecessary. So if you want to go ahead and build an app, you have to give your customers a very good reason to install it.

Vik Patel, CEO of Detroit-based Future Hosting says, “If we were to ask users to install an app, there would have to be a very good reason. Good reasons include a genuine need for access to on-device features like the camera or accelerometer, or a requirement for graphical capabilities available only to native applications.”

Building an app requires both time and money. It’s therefore important for you to explore all options before making a decision. Does your business really need an app? Is it enough for you to just optimize your website for mobile? Can you instead focus more on engaging customers on social media?

These are some questions that you must answer before making  a decision to invest in creating a mobile app.

At the same time, a mobile app can work really well for your business if you have the right strategy in place. If you are a small store owner, for instance, you can leverage your mobile app to implement loyalty programs or push notifications to drive footfalls.

“The total number of people using your apps and the time they are spending on average, those two combined is how you should measure the potential of an app to generate a lot of revenue down the line,”advises Fabien Pierre-Nicolas, VP of marketing at app analytics firm App Annie.

See more stats on apps from the coomScore report in the infographic below:

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment
Download Report and Infographic

[“source-smallbiztrends”]

Over 32 Million Twitter Passwords may additionally were Leaked; Twitter Responds

Over 32 Million Twitter Passwords May Have Been Leaked; Twitter Responds

HIGHLIGHTS
A hacker claims to have get entry to to tens of millions of Twitter credentials.
A safety firm confirms that over 32 million credentials had been leaked.
Twitter says its own systems had been now not hacked.
A hacker claims to have received a cache of millions Twitter user credentials, and is reportedly promoting it for 10 Bitcoins.

at the same time as the vendor, who goes by way of the name Tessa88, claims to have access to credentials of over 379 million billsbut given that this is above Twitter’s legitimate energetic personbase figure of 310 million, it’s far concept to encompass disabled and inactive accounts as nicely.

information of the database being up for sale was pronounced through LeakedSource, a protection firmthat says that when getting rid of duplicates, the leaked cache in truth carries over 32 million consumercredentials. The leak is supposed to comprise usernames, e-mail addresses, and simpletext passwords.

LeakedSource provides that the in all likelihood supply of the cache changed into no longer a breach of Twitter’s structures, but rather malware that stole credential details from browsers. The passwords had been in undeniabletext layout, indicating no hashing or encryption, making it unlikely to had beenreceived from Twitter’s systems, the safety company says.

Twitter has considering that responded to the reports, with a spokesperson telling Reuters India that theagency is “confident that usernames and credentials were not received with the aid of a records breach, [and that] structures have not been breached.”

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Tags: Apps, Breach, Hack, Hacking, Passwords, Social, Twitter

Early Uncharted 4 Copies were Stolen; Day 1 Patch Now stay

Early Uncharted 4 Copies Were Stolen; Day 1 Patch Now Live

On Tuesday, we reported that copies of Uncharted four: A Thief’s give up found their way into the arms ofeager enthusiasts a complete two weeks previous to release. Now, Sony claims these early copies had been stolen.

we have a few unfortunate information to report that a number of copies of Uncharted 4: A Thief’s endhad been stolen even as in transit,” wrote Shuhei Yoshida, President of world Studios at Sony. “even aswe’re persevering with to work with the police to remedy the matterwhich is the issue of an ongoingcrook investigation – it appears that some copies of the game have surfaced within the uk.”

Yoshida follows this up with asking lovers not to buy early copies or spoil it for others. A plea with a purpose to most absolutely land on deaf ears thinking about how quickly it bought on eBay the day before today.

“Please rest confident we will be very vigilant to shield you from this as a long way as we will so that youcan revel in Uncharted 4‘s enjoy to its fullest on can also 10th,” Yoshida’s put up maintains. What thislikely approach is Sony will be working beyond regular time to make sure no screenshots, videos or livestreams discover their manner directly to the internet.

although, those who’ve the sport have stated that there is an afternoon one patch (visible beneath) it’salready up. It weighs in at around four.978 GB. This probably includes the sport‘s image mode, singleparticipant skins, multiplayer aid, and a character version viewer.With Uncharted 4‘s launch date drivenreturned some instances, it is thrilling to peer how little manipulate Sony has over the distribution of what’s arguably its largest sport of the yr. And it is possibly why publishers decide upon an all-virtualfuture for games. this would permit them to struggle again some control from a supply chain that hasmanner too many holes for his or her liking.

down load the gadgets 360 app for Android and iOS to live updated with the modern day tech news, product evaluations, and distinctive deals on the popular mobiles.

Tags: games, Gaming, playstation 4, PS4, Sony, Uncharted 4, Uncharted 4 A Thiefs cease