Weebly 4 Brings Websites, eCommerce, Email Marketing Together to Focus on Business Growth

Weebly 4 Features Websites, Ecommerce, Email Marketing Together to Help Businesses Grow

DIY website builder Weebly today announced a new version of its platform, Weebly 4, that expands the focus beyond websites and ecommerce and adds a marketing element: email.

Weebly 4 builds on the previous version, Carbon, by pairing the ecommerce engine with email marketing that creates campaigns on the fly based on customer actions. It also segments customers into groups automatically, to improve targeting.

“When we started Weebly, the challenge was building a website,” says David Rusenko, co-founder and CEO of Weebly, in the announcement. “Now with 40 million entrepreneurs and over 300 million monthly visitors to a Weebly site or store, we’re tackling the next hurdle of growing a site into a successful online business.”

Weebly 4 Features

As to improvements from the previous version, there are many. Here are the most notable:

Web Design

The web design function now includes the use of video backgrounds, to add animation. There is increased flexibility in designing headers and in adding sections to a page.

Weebly 4 Features - Video Backgrounds

Weebly 4 also offers a completely new feature: designer-built layouts.

Weebly 4 Features - Designer-Built Layouts

According to Rusenko, who spoke with Small Business Trends by phone, with Carbon, the previous version, users had to drag-and-drop each element.

“Weebly 4 makes it easy to add layouts for people who don’t know what to do, who are getting online for the first time and not sure how site supposed to look,” Rusenko said. “All the content is on there. We pre-start you with fully custom-built sites that fit what you need, making it easier to get to the finish line.”

eCommerce

Weebly rebuilt the eCommerce storefront entirely from the ground up Rusenko said. An upgraded tax engine does the work for the customer. The platform also configures shipping rates in real-time across carriers. An abandoned cart recovery function reminds customers to complete their purchase. Gift cards and coupon codes are available as well.

Weebly 4 Features - Ecommerce

Regarding shipping rates, Rusenko said, “In the previous version, you had a shipping engine and could set different rates, but it was time-consuming. You had to to make your best guess on rates. Now, the platform configures all that for the customer at checkout. It goes out to the shipping providers and calculates rates in real-time via an API.”

Email Marketing

The new email marketing component fully integrates with the website and store. Emails are customizable. Users can insert their logo, images, posts and products quickly and easily. Also, the platform auto-creates ready to send emails, to drive conversion.

Weebly 4 Features - Email Marketing

Full-funnel Analytics and Insights

The analytics component not only reports email open and click-through rates but also track sales transactions, enabling the business owner to how each campaign impacts his bottom line.

A comprehensive dashboard renders insights across the entire business that includes appointment scheduling, customer chat, accounting and email marketing. The mobile app enables business owners to run their site and promotions from anywhere.

App Store

The app store has more than 200 app and integrations, including an appointment calendar, live chat, accounting and more.

Search Engine Optimization

According to the announcement, Weebly 4 “demystifies” search engine optimization by providing expert advice via a PDF guide as well as a real-time SEO score card, with site-specific tips for improvement.

Conclusion

Rusenko said that Weebly’s goal with the new version was to provide the same functionality to small merchants that large retailers experience, to help grow their business.

“Right now the business of running a business is a real hassle, and our ultimate goal is to make it much easier for our customers, saving them time, helping them grow and be successful, and ultimately, helping them focus more on doing what they love,” he said.

View the full feature set visiting the Weebly 4 website.

[“source-smallbiztrends”]

Weebly 4 Brings Websites, eCommerce, Email Marketing Together to Focus on Business Growth

Weebly 4 Features Websites, Ecommerce, Email Marketing Together to Help Businesses Grow

DIY website builder Weebly today announced a new version of its platform, Weebly 4, that expands the focus beyond websites and ecommerce and adds a marketing element: email.

Weebly 4 builds on the previous version, Carbon, by pairing the ecommerce engine with email marketing that creates campaigns on the fly based on customer actions. It also segments customers into groups automatically, to improve targeting.

“When we started Weebly, the challenge was building a website,” says David Rusenko, co-founder and CEO of Weebly, in the announcement. “Now with 40 million entrepreneurs and over 300 million monthly visitors to a Weebly site or store, we’re tackling the next hurdle of growing a site into a successful online business.”

Weebly 4 Features

As to improvements from the previous version, there are many. Here are the most notable:

Web Design

The web design function now includes the use of video backgrounds, to add animation. There is increased flexibility in designing headers and in adding sections to a page.

Weebly 4 Features - Video Backgrounds

Weebly 4 also offers a completely new feature: designer-built layouts.

Weebly 4 Features - Designer-Built Layouts

According to Rusenko, who spoke with Small Business Trends by phone, with Carbon, the previous version, users had to drag-and-drop each element.

“Weebly 4 makes it easy to add layouts for people who don’t know what to do, who are getting online for the first time and not sure how site supposed to look,” Rusenko said. “All the content is on there. We pre-start you with fully custom-built sites that fit what you need, making it easier to get to the finish line.”

eCommerce

Weebly rebuilt the eCommerce storefront entirely from the ground up Rusenko said. An upgraded tax engine does the work for the customer. The platform also configures shipping rates in real-time across carriers. An abandoned cart recovery function reminds customers to complete their purchase. Gift cards and coupon codes are available as well.

Weebly 4 Features - Ecommerce

Regarding shipping rates, Rusenko said, “In the previous version, you had a shipping engine and could set different rates, but it was time-consuming. You had to to make your best guess on rates. Now, the platform configures all that for the customer at checkout. It goes out to the shipping providers and calculates rates in real-time via an API.”

Email Marketing

The new email marketing component fully integrates with the website and store. Emails are customizable. Users can insert their logo, images, posts and products quickly and easily. Also, the platform auto-creates ready to send emails, to drive conversion.

Weebly 4 Features - Email Marketing

Full-funnel Analytics and Insights

The analytics component not only reports email open and click-through rates but also track sales transactions, enabling the business owner to how each campaign impacts his bottom line.

A comprehensive dashboard renders insights across the entire business that includes appointment scheduling, customer chat, accounting and email marketing. The mobile app enables business owners to run their site and promotions from anywhere.

App Store

The app store has more than 200 app and integrations, including an appointment calendar, live chat, accounting and more.

Search Engine Optimization

According to the announcement, Weebly 4 “demystifies” search engine optimization by providing expert advice via a PDF guide as well as a real-time SEO score card, with site-specific tips for improvement.

Conclusion

Rusenko said that Weebly’s goal with the new version was to provide the same functionality to small merchants that large retailers experience, to help grow their business.

“Right now the business of running a business is a real hassle, and our ultimate goal is to make it much easier for our customers, saving them time, helping them grow and be successful, and ultimately, helping them focus more on doing what they love,” he said.

[“source-ndtv”]

Babyfaced,teen,computer,geek,designed,programmes,which,helped,cyber-hackers,crash,224,000,websites,worldwide

Young computer geek Grant Manser admitted the charges

A babyfaced computer geek designed programmes which helped cyber-hackers crash 224,000 websites around the world .

Grant Manser created the damaging software from his bedroom and sold it on the ‘dark web’ to customers around the globe for as little as £4.99, a court heard.

The then 16-year-old’s “stresser” program worked by bombarding websites, servers and email addresses with so much information they crashed.

Among the victims were companies, schools, colleges and government departments,the Birmingham Mail reported .

Manser, now aged 20, from Pear Tree Close, Kidderminster, pleaded guilty to six charges under the Computer Misuse Act and four under the Serious Crime Act.

Read more : Anonymous ‘hacks website before 55 million people’s data is leaked by second group’

Judge Nicholas Cole sentenced Manser to two years youth detention suspended for 18 months with the requirement to perform 100 hours unpaid work and also pay £800 costs.

But he was spared jail after the judge accepted that he only did it for financial gain and was “young and naive”.

Birmingham Crown Court heard how Manser’s scheme operated over a four year period between January 2012 and November 2014.

BM
The case was heard at Birmingham Crown Court

Raj Punia, prosecuting, said the defendant was arrested at the family home in November 2014 by officers from the Regional Cyber Crime Unit and computer equipment seized.

It was found to contain four systems called Dejabooter, Vexstresser, netspoof and Refinedstresser, known in the computer world as DOS – “denial of service” software.

When deployed these DOS programs flooded a chosen website, server or email address with so much data they could not cope, causing them to temporarily crash.

Manser sold the software via the ‘dark web’ – the hidden internet only used for criminal purposes – at prices ranging from £4.99 to £20.

Miss Punia said Manser had 12,800 registered users and, of these, just under 4,000 had bought DOS packages. They had then carried out 603,499 attacks on 224,548 targets.

One UK victim was Harrogate and Hull College which saw its entire computer network crash for 14 hours after a disgruntled student brought one of Manser’s packages because he was unhappy at being kept behind for detention.

Read more : Hungry hacker tricks Domino’s into delivering him FREE PIZZA – and a dessert too

Miss Punia said Manser accepted payment by PayPal and had a turnover of £50,000 during the period he was operating.

She said although it was widely acknowledged that “stresser” programs could be used legitimately by companies to test their own vulnerability, in this case Manser’s software was “only designed for illegal criminal purposes”.

By the time he was arrested, Manser’s business was doing so well he had started to advertise for staff.


The programme helped cyber-hackers crash 224,000 websites around the world

During police interviews, the teenager said he had got the idea after working for someone in the United States and seeing how much money he made from the scheme.

Among the victims his customers targeted were companies, councils and government departments across the world, including Poland, France, other EU countries, the United States and the Netherlands.

Jamie Baxter, defending, said his client only designed and sold the systems to make money. “He is not a hacker, the system doesn’t take or hack any information from the websites being attacked,” he said.

And he said he had built safeguards into the program to ensure that organisations on a “blacklist” were not attacked. These included banks, any healthcare organisation, the police and the FBI.

“He was only 16 when he started to do this and it was his immaturity and naivety which led him to commit these offences,” Mr Baxter said.

His client had not spent the £50,000 extravagantly, but on updating his computer equipment and also on his hobby of his motorbike.

[“source-Gadgets”]