Many Stories Are Told Through the Typography in Science Fiction Films

Novel by Arthur C. Clarke based on the 2001: A Space Odyssey film (via Zac Zellers/Flickr) In film, there is a shorthand for the future, the typeface Eurostile Bold Extended. It appears on the interface screens of the time-traveling Delorean in Back to the Future(1985), and in the logo of Lunar Industries at the lonely lunar station in Moon(2009). It adorns the […]

Luxury typography: Why fashion brands all seem to be using the same font

Perhaps a rose by any other name would smell just as sweet—but what if that name were written in Comic Sans? Typographic logos are tricky things: They can communicate trust or chaos, make you look smart or clueless, and come across as expensive or cheap. If the name belongs to a company that stands for […]

Street Artist Creates Multi-Layered Typography Puzzles With Hidden Messages

British street artist Peter Preffington aka Pref plays with perception through his multi-layered, 3D graffiti. Using a range of modern and traditional typefaces, he visualizes popular sayings and expressions in his distinct overlapping style. While these typography murals might seem difficult to decipher at first, it’s this unique style that helps draw the viewer in. Having started his street art career more […]

Cracking the Color and Typography Code for Marketing

The colors and typography you choose can make or break your marketing initiatives. According to MDG’s new infographic, between 62 percent and 90 percent of a person’s initial assessment of a product is based on color alone. An infographic by British Design Experts, claims the right color can improve readership by 40% as it makes massages easier to read […]

Why typography has won a starring role in the streaming TV age

If I ask you to think of any one of the most talked-about streaming series in recent years, chances are you will immediately conjure in your mind the show’s headline title with its often-iconic typeface. Much has already been said of these now-famous title sequences, but less often discussed is how typography and orthographic design […]

WHY LOCATION TYPOGRAPHY MATTERS ON SCREEN

What’s in a location title font? A lot, actually. Font choice can make or break a work of art. Take, for example, the universal memetic infamy of Comic Sans MS, a typeface that seems to lend inherent comedy to any given text, or the fact that Saturday Night Live devoted an entire sketch last year to the […]