A New Web Of Trust - instanteweb
Typography 101 Typography is an essential part of using design as a way to deliver key messaging. But what exactly is typography? What are the design principles you need to know to use it effectively? What are the current trends in the typography space — and how can you use them to lend a modern […]
It stares in your face every day, educates and entertains you. It puts a lot of things in context but yet, you would not have read much into it. Welcome to the world of font design, which plays a crucial part in your consumptions of texts, both offline and online. In a country like India, […]
Novel by Arthur C. Clarke based on the 2001: A Space Odyssey film (via Zac Zellers/Flickr) In film, there is a shorthand for the future, the typeface Eurostile Bold Extended. It appears on the interface screens of the time-traveling Delorean in Back to the Future(1985), and in the logo of Lunar Industries at the lonely lunar station in Moon(2009). It adorns the […]
Perhaps a rose by any other name would smell just as sweet—but what if that name were written in Comic Sans? Typographic logos are tricky things: They can communicate trust or chaos, make you look smart or clueless, and come across as expensive or cheap. If the name belongs to a company that stands for […]
British street artist Peter Preffington aka Pref plays with perception through his multi-layered, 3D graffiti. Using a range of modern and traditional typefaces, he visualizes popular sayings and expressions in his distinct overlapping style. While these typography murals might seem difficult to decipher at first, it’s this unique style that helps draw the viewer in. Having started his street art career more […]
How much white space should you have between sentences? It turns out that science has the answer. by Avi SelkIn the beginning, the rules of space bar were simple. Two spaces after each full stop. Every time. Easy. That made sense in the age of the typewriter. Letters of uniform width looked cramped without extra space […]
The colors and typography you choose can make or break your marketing initiatives. According to MDG’s new infographic, between 62 percent and 90 percent of a person’s initial assessment of a product is based on color alone. An infographic by British Design Experts, claims the right color can improve readership by 40% as it makes massages easier to read […]
If I ask you to think of any one of the most talked-about streaming series in recent years, chances are you will immediately conjure in your mind the show’s headline title with its often-iconic typeface. Much has already been said of these now-famous title sequences, but less often discussed is how typography and orthographic design […]
An exhibition about fonts and typography has opened in Shoreditch, in an old hall that’s now a cafe. The exhibition, Just Type by Trapped in Zone One features new works from 6 artists who have a long connection with letters in various forms and colours, including Boogie SML, Mr Cenz, Aches, Millsnic, Tarwane and Mr […]
What’s in a location title font? A lot, actually. Font choice can make or break a work of art. Take, for example, the universal memetic infamy of Comic Sans MS, a typeface that seems to lend inherent comedy to any given text, or the fact that Saturday Night Live devoted an entire sketch last year to the […]