Indian IT Spending to Reach $72.3 Billion in 2016: Gartner

Indian IT Spending to Reach $72.3 Billion in 2016: Gartner

India’s IT spending is expected to rise by 7.2 percent in 2016 to reach $72.3 billion (roughly Rs. 4,73,886 crores), said leading market research player Gartner on Tuesday.

“India will continue to be the fastest growing IT market for the second year in succession and will continue growing to total $87.67 billion (roughly Rs. 5,74,696 crores) by the end of 2019,” said Aman Munglani, research director, Gartner in a statement.

India, currently the third largest IT market in Asia Pacific, will become the second largest by 2019 following China, he said.

Mobile phones, personal computers and tablets falling under the category of devices are expected to account for almost 33 percent of the overall IT spend in India, growing at 9.4 percent in 2016, Gartner said.

Gartner India’s research head Partha Iyengar said that in five years, one million new devices will come online every hour, and “these interconnections are creating billions of new relationships. These relationships are not driven solely by data, but algorithms”.

Highlighting the crucial nature of algorithms, Iyengar added, “Data is inherently dumb. It doesn’t actually do anything unless you know how to use it; how to act with it. Algorithms are where the real value lies. Algorithms define action. Dynamic algorithms are the core of new customer interactions.”

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The next great leap in machine to machine evolution in the Internet of Things (IoT) will be powered by the algorithmic economy, said Gartner in the statement.

“Organizations will be valued, not just on their big data, but the algorithms that turn that data into actions, and ultimately impact customers,” it added.

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Tags: IT, India, Information Technology, Internet of Things, IoT

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Women Spending More Time on Search, Says Google India

Women Spending More Time on Search, Says Google India

When it comes to Google Search, more and more Indian women across age groups are using the search engine on issues ranging from beauty and fashion to health and fitness, the company has revealed.

Middle-aged women in the age group of 35-44 years are spending more time on Google Search, outnumbering the growth of middle-aged men by a whopping 123 percent, the company has revealed.

This is year-on-year (YoY) growth measured in terms of “time spent in minutes” on Google Search, the company said in a statement on Tuesday.

“The Internet is playing an incredibly important role in changing the lives of women in India. It is great to see how women are taking to the internet in greater numbers and increasing their time spent, even outpacing the time spent by men,” Google said.

Interestingly, the search engine also recorded a significant uptake in search usage by upper middle-aged women (above 55 years).

In 2015, this category outgrew the younger women user base (age group of 15-24 years) and working women (age group of 24-35 years).

In terms of growth in “search minutes,” women outnumber men in younger age-groups as well. In the 15-24 age-group time spent by women grew by 110 percent as compared to 104 percent by men.

In the 25-34 age-group, time spent by women grew by 108 percent as compared to 98 percent by men.

Google also revealed that there are more mothers using Google Search when compared to fathers. One in three (33 percent) women who are mothers are on the web while only one in four fathers are on the web.

“This trend is likely to continue growing as India’s vast rural population of over 800 million comes online and experiences the power of the internet,” the company said.

Women are outpacing men on searches in their fascination for food being three times higher, same is the case with entertainment (family television) and finally two times higher interest even around health and fitness.

India currently holds the world’s third largest Internet user base after China and the US with approximately 325 million active users.

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Tags: Apps, Google, Google India, India, Internet
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