Social media is an essential tool for many different businesses. But for some, knowledge of social media is an absolutely integral part of running a business. If you really GET social media, here are some potential small business ideas you can use to build a business around your social media expertise.
Social Media Business Ideas
Social Media Consultant
Use your knowledge of social media to help other businesses. As a consultant, you would help other businesses evaluate their social media plans and determine a strategy to use going forward.
Social Media Manager
Or you could go even farther than that and actually manage the social media accounts for different business clients so they don’t have to manage those functions in house.
Social Media Marketer
You might also have other accounts on social media that you can use to market products and services for other brands, either on an ongoing or per-post basis.
Social Media Merchant
You can also use social media to actually sell products. You can have an ecommerce store and connect it to sites like Facebook and Pinterest, or you can actually start a dedicated account and list products for sale directly on platforms like Instagram.
Social Media Influencer
If you’ve spent time building up a personal following on social media, you can potentially use your own personal accounts to work with brands to promote their products or initiatives for a fee.
There are many different potential topics you can blog about. And regardless of your topic area, social media is likely going to be a major part of the strategy you use to grow your audience.
If video is more of your format of choice, you can also build a business by posting videos to YouTube and making money off of the ad revenue.
You can also potentially build a business by helping others film and create videos to post on YouTube and other social platforms.
Vine is more of a niche platform. But if you’re skilled with video creation and want to specialize in shorter form videos, you can become a popular personality on Vine, Instagram or other short video platforms and then build a business around that notoriety.
You can offer your services on a freelance basis to companies that have strong online communities and need someone to help manage the community features on their websites and social media.
Content marketing is a larger marketing concept that can include social media along with some other activities. You can provide content marketing services to businesses, including social media strategy or management, along with other functions.
You can also serve a more limited role in the content marketing efforts of your clients by simply providing input on strategy decisions regarding social media and other content.
Or you can opt to share your expertise in an even more general role. As a marketing consultant, you’d likely help businesses with a number of different functions, but social media would almost certainly be an important consideration.
Social Media Graphics Designer
Graphics are important on many social media platforms, including Instagram, Pinterest and Facebook. So you can build a business by providing specialized graphics for businesses to use as part of their social media campaigns.
Flat Lay Photographer
On Instagram especially, but also on other platforms, flat lay photographs are very popular for showing off products and styled images. You can style and photograph some flat lay images and sell them to brands to use in their posts, or even work with brands directly to create custom flat lay images.
Stop Motion Videographer
Stop motion videos are also popular on platforms like Instagram since they can tell a story in a fairly condensed time frame. So you can specialize in this area of videography to help businesses with their video content on social media.
If you’re especially knowledgeable about social media, you can write an ebook about it. And then you can use social media to promote the book as well.
Online Course Creator
You can also potentially build online courses to teach other business owners or professionals about various aspects of using social media.
There are a number of other information products that you can sell related to social media, from workbooks to helpful documents.
Niche Website Operator
If you run a website for a niche interest group, you’ll almost certainly need to include social media as part of your strategy for promoting the site. You might even integrate some social features directly into the site.
Podcasting is another area where you are likely to need social media to connect with your potential audience.
Online Newsletter Writer
If you prefer communicating with your audience via email, you can start an email newsletter and use social media as a way to promote it and further connect with members of your audience.
Online Magazine Operator
Likewise, online magazines often use social media as a way to really drive engagement with readers and members of the community.
Platforms like Periscope and Facebook Live offer you a way to stream live video content to your audience. So if you’re building a business as a speaker or expert in your field, you can use those platforms as a way to share your expertise online.
Social Media Advertising Specialist
Many social media platforms also offer advertising options. So you can build a business by helping other businesses create ads and advertising strategies for their social media ad campaigns.
Analytics can also play a major part in the success of social media campaigns. So you can help business clients make sense of their analytics data on social media.
If you promote events, you’ll almost certainly need to use social media on a regular basis to reach out to potential attendees.
It might sound a little strange, but memes can actually hold a lot of potential for marketers. So it could make for a unique specialty for a social media marketing professional.
Animal Celebrity Manager
Likewise, it might sound strange to build a business around posting photos of a pet on social media. But animal celebrities like Grumpy Cat have proven that you can build a business in this area, if you’re social media savvy.
As a recruiter, you have many potential functions. But social media can be a major tool for job hunters. So you can even build a business by specializing in recruiting candidates on social media.
Social Media Tutor
You can also teach others about social media using all of your knowledge and experience. As a social media tutor, you can work one-on-one with others who want to learn how to use various platforms.ss
Or you could opt for a setting where you can teach more people about social media at one time. Offer workshops to teach different aspects of social media to members of your local community.
Social Media Platform Founder
Of course, you can also build your own business by starting your very own social media platform.
Social Media Sales
Social media holds a lot of potential for sales professionals. So you can offer your services to companies that want to leverage those platforms to reach out to potential prospects and even close deals.
Youth Outreach Specialist
Social media is especially popular among young consumers. So if you want to build a business that specializes in reaching out to young consumers on behalf of brands, you could use social media as a big part of your strategy.
Social Media Customer Support Rep
Brands can also use social media as part of their customer service or support strategy. So you can offer your services as a customer support rep who provides assistance to those who reach out on social media.
Virtual assistants can handle a variety of different tasks for businesses. But social media is often at least part of the job description.
Public Relations Rep
Public relations is another area that can encompass a lot of different functions. But social media has become a growing part of this industry.
Digital Marketing Specialist
You can also serve as a marketing specialist that works with brands specifically to develop and carry out online marketing strategies, including social media.
Social Media Copywriter
There are also plenty of different opportunities for writers to contribute to the success of social media campaigns. You can offer your services to people who want help crafting their social media posts or ads.
Video Ad Creator
You can also specialize in creating video advertisements for brands that want to advertise their products or services before YouTube videos or on other social platforms.
If you have a sizeable following on social media and other online platforms, you can earn money from becoming an affiliate for various brands and then getting a portion of the sales you drive to those businesses.
It takes a lot more than a knowledge of social media to be a great app developer. But many apps do have social features or integrations, so social media expertise can certainly help.
Social Game Developer
In addition, social media can be a great way to promote games. And some platforms, including Facebook, even offer a platform for actually hosting those games.
If you want to build a business as a photographer, you can use social media as your main way of promoting your services and interacting with potential clients as you travel around the country for different jobs.
If you want to build a business as a coach for other entrepreneurs, you’ll need to have a solid handle on social media so you can help your clients succeed in that area.
You can even get really specific with your coaching business and offer services designed to help people who want to build businesses on YouTube.
As a freelance writer, you’ll also likely need to use social media as a way to promote your services to business clients and to share your work with relevant audiences.
Online News Reporter
Likewise, social media can be a great way to share local news updates if you start a website or even newspaper in your local community.
Social media can be an essential tool for businesses that want to use crowdfunding to raise money. So you can build a business as a crowdfunding consultant to help those businesses promote their offerings on social media and beyond.
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