Google to Build a ‘Primary’ Mobile Index for Search Results in the Next Few Months

Google to Build a 'Primary' Mobile Index for Search Results in the Next Few MonthsGoogle to Build a ‘Primary’ Mobile Index for Search Results in the Next Few Months
Garry Illyes said that the mobile index should arrive in a few months
The new mobile index will be updated more often than desktop
It will be considered as the primary index by Google
Google is going to create a new mobile index for its search engine in the following months. The mobile index will work separately from the desktop index, and be more updated than the desktop index. In the meanwhile, Google is also testing a recommendation widget in search results.

The move to create a new mobile index was announced at Pubcon by webmaster trends analyst with Google, Garry Illyes. He confirmed to Search Engine Land that this should happen in a ‘few months’. The mobile index will be the primary index that the search engine utilises to responding to queries. This desktop engine will also be maintained, but the mobile index will get more priority and be updated more frequently.

The announced move comes as more and more users have started to use the search engine on portable devices. It clearly makes sense for Google to shift focus and create a separate index targeted at mobile users. This idea was first announced last year at SMX, and is now finally being executed.

The guidelines for building a mobile index will presumably be very different from that of desktop, as the content is generally crisper and short. Google has provided little clarity on the technicalities, and has only maintained a vague timeline for finalising them.

This will urge Internet businesses to optimise their content for mobile, and build responsive or mobile exclusive products.
Additionally, Google is also testing a new recommendation widget in its search results page, Android Police reports.

This widget is showing up only for select users, and it shows other related searches right below the link you tapped. This works just like the related searches that show up at the bottom of the page, but the widget is placed right below a link, eradicating the need to scroll all the way down for related searches. This appears only when you tap on a search result, and then go back to the Google search page. The widget shows up right below the link you previously tapped on.

Tags: Google, Google Mobile Index, Google Search Results, Apps, Internet


Google to Start Adding ‘Fact Check’ Tag to Accurate News Articles in Search Results

Google to Start Adding 'Fact Check' Tag to Accurate News Articles in Search Results


  • Factually correct articles will bear ‘Fact check’ tag next to them
  • Google will check if websites are conducting fact checking on their own
  • It is currently rolling out in the US and the UK

How many times have you been proven wrong among your friends because something you said was factually incorrect? You then actually doubt your knowledge and regret referring to some random article on the Internet. Well, this happens to almost everybody who easily trusts anything that is available on the Web without scrutinising it thoroughly. But now, Google is coming forward to help you save from that embarrassment. Google will now start showing you whether an article is factually correct or not by tagging it with the ‘Fact Check’ label in search results.

Readers will start seeing the tagged articles in the expanded story box on as well as in the Google News & Weather iOS and Android apps, starting with the US and the UK, Google said in ablog post on Tuesday.

Google says organisations like International Fact-Checking Network and others are making continuous efforts to fact check articles, misinformed topics, sensationalised headlines, and other Internet hoaxes rigorously. By collaborating with them, Google aims to provide you almost accurate long news stories in the categories of health, politics etc. The websites that have correct and accurate information will be stacked in Google’s database, and will show you a visible ‘Fact Check’ label in the news section.

“In the seven years since we started labelling types of articles in Google News (e.g., In-Depth, Opinion, Wikipedia), we’ve heard that many readers enjoy having easy access to a diverse range of content types,” said Google in its blog spot enlightening the efforts the Internet giant has done to make news more relevant for the readers. Funnily enough, the latest Trump debacle has been reported to be misinforming people during the US Presidential election slated to happen in the near future – and Google is saving US citizens (and others who are interested as well) from making decisions in haste and confusion.

The Google News vertical has also explained the process the articles will now undergo to check whether it contains fact checks in part by looking for the ClaimReview markup. Meanwhile, Google will also look for the websites that follow the standard criteria for fact checking. The news websites and the publishers who enable fact-checks and are eager to see it appear with the “Fact check” tag have been advised by Google to use that markup in fact-check articles. So, if you are one of the publishers, you can head to Google’s help centre to know more on the procedure.

Tags: Google News & Weather, Google News, Apps, Android, Google, Internet

Google trying out fabric layout Overhaul for mobile net search: report

Google Testing Material Design Overhaul for Mobile Web Search: Report

Google is reportedly trying out a material layout overhaul for mobile web search, and the refreshed layouthas rolled out to some Android users.

consistent with Android Police, an account of Amazon’s Mechanical Turk big-scale checking out gadget isshowing a material layout model of Google seek on cell gadgets. contributors of the assignment Endorchecking out institution are requested to visit a mockup of the Google search web page that includes“few canned searches and a ton of new user interface elements and animations” much like Google’smaterial design UI seen on recently overhauled apps.

The record includes that the cloth layout mobile internet search mockup is sort of absolutely non-useful and is extra of an interactive animation. Even the search bar would not activate the keyboard for typing, it notes. The link is said to be well matched with Nexus five and Samsung Galaxy S5 gadgets, butmay additionally require Mechanical Turk get entry to.

The crew at Android Police has also posted a video of the overhauled cellular net search page mockup. The team notes the overhauled interface has rolled out to a few users.

As but it is not clean that what all visible adjustments will make to the real Google seek app’s fabriclayout update, however we could assume a number of these elements at the least.

earlier this month, the search massive had started out rolling out the very last version of Google Playkeep 5.0 app with the fabric design replace to Android customers.
The most outstanding change is the greater vivid palette of colours, and a flatter look this is extracharacteristic of the cloth design philosophy. It capabilities transformed top bars that merge the sectioncall (for instancefilms, games and others) with the category tabs like pinnacle Releases, New Releases,domestic and others. all of the Google Play sections specifically Apps, games, films, Books, and Newsstand are also seen with the new coloration palette combinations that are brighter and extravibrant than the contemporary model.
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Tags: Android, Apps, Google, Google seek, material layout

Google Search Now Lets You Easily Save, Sort Images on Desktop

Google Search Now Lets You Easily Save, Sort Images on Desktop

If you’re one of those people who likes to save the photos that they have come across on Google Image search results, you will be glad to know that Google is making it easier for you to do that. Three months after Google introduced a feature to allow users to Google Image search result photos to their phone, the Mountain View-based company is now allowing users to save directly to their desktop.

Late last year, Google introduced a feature that allows users to save photos in their mobile browser and also organise these images in different folders. Google announced on Monday that it is bringing this feature to the desktop as well.

Utilising this feature, you can save your favourite images – and when you get time and have a desire – sort these images into different folders so it is easier for you to find these images when you come looking for it later. The feature works the same way on the desktop as it does on the mobile device. You can click the star button to favourite an item, and from there you can add it to a collection. You can also add tags to different images. The feature is very similar to Pinterest.

“For example, if your yard is in need of some spring re-planting, just go to your desktop, search for an image and tap the star to save your potential new flowers, bushes, or even swimming pools,” the company wrote in a blog post. “When you’re at the store ready to start buying, you’ll be able to pull up your saved images on your phone and start building your perfect yard. You can also tag your saves to keep them organised.”

The feature is currently only available for users in the United States.

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Tags: Apps, Google, Google Image, Google Search

Google Tests Letting Brands, Celebrities Post Directly to Search Results

Google Tests Letting Brands, Celebrities Post Directly to Search Results

Google is experimenting with a new initiative that lets certain people and brands post their own search result directly. The unnamed experiment by Google features a design like the Google Now cards and show details directly from the concerned people or businesses in real time. The feature, which shows a search box with links to posts by the brand, is not yet visible globally.

Search expert Mike Blumenthal spotted the feature for a jewellery seller named Andrew Jewelers and added that Google’s new experiment is “being positioned as a real time communication publishing and platform.” The new unnamed experiment from Google looks like an attempt to give people and brands a bigger platform than Twitter, which has a 140-character limit for each tweet.

The layout of the platform looks similar to another initiative by Google called Google Posts, which has a dedicated page. Called “An experimental new podium on Google,” it has so far been used to curate viewpoints expressed by US presidential candidates. “US presidential candidates can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the candidate. Each post can also be shared on popular social networks, amplifying the message even further,” the page adds.

The new experiment by Google is limited to the US presidential candidates however the feature is available to more users, including businesses. “Currently, this feature is an experiment that is only available to the 2016 US presidential candidates. In the future, we plan to make it available to other prominent figures and organizations. If you’re interested, please join the waitlist,” said the page.

Considering that the feature is evidently available to more users, it’s arguable to say the expansion of the feature has already begun. We can expect to hear more on the new Google experiment when it is available to a wider audience. A Google representative confirmed the experiment to The Verge, but specified added that the initiative is not called Google Posts, and does not have a name.

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Tags: Google, Google Posts, Internet

How to Dominate Local Search with Multiple Locations

local search

Need a cup of coffee but don’t know where to find the nearest Starbucks? Search for “Starbucks near me” and Google will return search results for the Starbucks that’s closest to your current geographic location – even if there’s another one just a mile away.

The same goes for other major chains ranging from Home Depot to Bed Bath & Beyond. These stores all have a single, central website with multiple local landing pages and local Google listings to ensure each location can be found in local search results.

If the big guys can do it, why then do so many small businesses struggle with managing multiple location listings or end up with only one listing? Or worse, have that one listing be their company headquarters rather than an actual brick-and-mortar store that serves customers?


Google and other directories allow businesses to have multiple listings and optimize each listing for a specific location. Whether your small business is opening up its second store or its one hundredth store, learning how to manage multiple local listings to dominate local search (and prevent duplicates) is an absolute must.

Dominate Local Search

Create Location-Specific Landing Pages for Hyper-local Targeting

Yes, you can still have one main website, but each location needs its own landing page within your main business site if you’re to dominate local search. These pages will contain unique geo-specific content and contact information. Place the geo-descriptors in the most valuable SEO page elements, including page titles, H1 tags, and image tags.

Naturally integrate location-specific keywords into your page content. Forenhanced hyper-local targeting when describing your location or how to access your business, include relevant neighborhood descriptors, like the nearby landmarks, malls, or parks. Reference the neighborhoods or main streets near this location or include local customer testimonials and/or pictures, as appropriate.

Fix Auto USA, which has multiple locations throughout California, does a solid job with its local landing pages. The Chula Vista location just south of San Diego, for example, includes the location’s name in the Web address (, the name “Fix Auto Chula Vista” in the page title and H1 tags, naturally integrates references to the neighborhood into the copy. There’s even a customer testimonial that includes the customer’s name and location (nearby Imperial Beach).

Optimize Business Listings for Accuracy

Google My Business allows business owners with a verified account to import and verify a business locations list. In theory, the entire import process won’t take more than an hour; however, actually optimizing these listings and managing them appropriately can take a bit longer. For starters, you need to verify the NAP data (name, address, place) — your business’s digital “thumbprint.”

It’s not enough to ensure your address is correctly listed on your website. Since your NAP will appear in a variety of places across the web, it’s important for your business to keep this information as consistent as possible so that a searcher finds the same information on Google, Bing, Yelp, and other directory sites. Finally, be sure your listing is consistent. Do you spell out “suite” or abbreviate it “Ste.?” Is the “doing business as” name correct across all platforms?

If your business is “John’s Consulting, LLC.,” you don’t want to use “John’s Consulting Inc.” or “John’s Consulting.” NAP consistency is critical to outranking the competition, especially when it comes to your Google My Business ranking.

Holiday Hours or Store Closings? Update Listings with Search Directories

Changing your store hours because of the holidays? Closing one location and opening another nearby?

Take a few minutes to update your listings with the local search engines, including Google My Business, the Bing Business Portal, and Yahoo! Local.

In addition to store hours, check phone numbers, categories, coupons, images, descriptions, and mobile page links. Holiday hours, business hour changes, closings, and moves to new locations are essential to dominate local search and keep your business’s local search results current.


If prospective customers can’t find your business online, they may (incorrectly) assume that you don’t have a nearby location and end up doing business with the competition.

Don’t lose out on valuable foot traffic because you fail to optimize your local listings online. Mastering multi-location search doesn’t have to be hard. Get started by creating location-specific pages, ensure NAP data is accurate, and update your data across search engines and directory sites as needed.


ICC World Cup 2016: Google Search Gets Player Quotes, Live Commentary

ICC World Cup 2016: Google Search Gets Player Quotes, Live Commentary

The 2016 ICC World Twenty20 (aka ICC World Cup T20 2016) tournament hit its full swing on Tuesday, with the India vs New Zealand match. Alongside, Google unveiled two features to help fans engage with their favourite players and teams, apart from keeping a track of live scores and match results.

The new Search features follow on the launch of score updates and match schedules in Google Searchresults last week. The initiative also follows similar fan engagement efforts by Facebook, Instagram, andTwitter. To note, the search giant is calling the two features ‘experimental’. Google Search users can now expect fresh content directly from players, personalities, and commentators; and also enjoy a new live sports commentary panel.

(Also see: 2016 ICC World Twenty20: Facebook, Instagram Let You Support Your Favourite Team)

“Want to read Captain Cool MS Dhoni’s latest match reflections? Or see what Virat Kohli’s been up to on and off the pitch? During the ICC World T20, people will now be able to hear from your favorite cricketers more easily. Now if you search for Ravindra Jadeja, in addition to the news articles, tweets and links you’re used to seeing in Google Search, you’ll also see posts, match photos, or videos directly from him,” wrote Google in a blog post.

(Also see: 2016 ICC World Twenty20: Twitter Unveils Trump Cards, New Emojis, and More)

This first feature (seen above) will show fans the latest posts, photos, and videos from cricketers themselves when they search for a particular player. The second feature (seen below), being called a ‘live sports commentary panel’ by Google, is essentially the same thing but works with a wider range of search terms. Users will be shown real-time or live commentary from cricketers, commentators, and experts as the match is in progress.

icc_world_t20_google_search_kohli.jpgThe latter commentary panels will be available for limited number of matches, while curated player, team, and commentator content will be available for select individuals, both of which are listed on the blog post.

“Now, when you search for cricket and ICC World Twenty20 related queries like “T20″ or team names during and after matches, you’ll see real-time commentary on the match from a range of cricket stars. That way you can catch Akash Chopra’s most recent quip or Boria Majumdar’s anecdotes on cricketing history,” Google explains in its blog post.

The company added that the new Search features will only be available during the ICC World T20 2016.

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Tags: Cricket, Cricket World Cup, Google, Google India, Google Search, ICC Cricket World Cup, ICC World Cup 2016,ICC World T20 2016, ICC World Twenty20, India

Women Spending More Time on Search, Says Google India

Women Spending More Time on Search, Says Google India

When it comes to Google Search, more and more Indian women across age groups are using the search engine on issues ranging from beauty and fashion to health and fitness, the company has revealed.

Middle-aged women in the age group of 35-44 years are spending more time on Google Search, outnumbering the growth of middle-aged men by a whopping 123 percent, the company has revealed.

This is year-on-year (YoY) growth measured in terms of “time spent in minutes” on Google Search, the company said in a statement on Tuesday.

“The Internet is playing an incredibly important role in changing the lives of women in India. It is great to see how women are taking to the internet in greater numbers and increasing their time spent, even outpacing the time spent by men,” Google said.

Interestingly, the search engine also recorded a significant uptake in search usage by upper middle-aged women (above 55 years).

In 2015, this category outgrew the younger women user base (age group of 15-24 years) and working women (age group of 24-35 years).

In terms of growth in “search minutes,” women outnumber men in younger age-groups as well. In the 15-24 age-group time spent by women grew by 110 percent as compared to 104 percent by men.

In the 25-34 age-group, time spent by women grew by 108 percent as compared to 98 percent by men.

Google also revealed that there are more mothers using Google Search when compared to fathers. One in three (33 percent) women who are mothers are on the web while only one in four fathers are on the web.

“This trend is likely to continue growing as India’s vast rural population of over 800 million comes online and experiences the power of the internet,” the company said.

Women are outpacing men on searches in their fascination for food being three times higher, same is the case with entertainment (family television) and finally two times higher interest even around health and fitness.

India currently holds the world’s third largest Internet user base after China and the US with approximately 325 million active users.

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Tags: Apps, Google, Google India, India, Internet