Apple Upbeat on iPhone SE Call for but Some Asian Stores, Suppliers Much less Cheery

Apple Upbeat on iPhone SE Demand but Some Asian Retailers, Suppliers Less Cheery

HIGHLIGHTS
Apple reassured investors by pronouncing iPhone SE become in strong Call for.
The current shipment situation for Apple is not just like the final years.
There are greater iPhone fashions, but the total quantity of iPhones is falling.
After pronouncing its first-ever drop in iPhone income on Tuesday, Apple Inc sought to reassure buyers viasaying its present day and cheapest version changed into in sturdy Demand after being launched inlate March. Some Stores and Providers in Asia aren’t so positive.

In a Reuters survey of 10 Stores in Hong Kong, Beijing, Shanghai and Shenzhen, seven – inclusive of fourApple Storesstated stable early Call for, but three 1/3birthday celebration Outlets stated incomewere susceptible. two Providers of components for Apple phones, including the new iPhone SE (Evaluate), stated they have been seeing lower orders.

I’ve been handling iPhones for 5 to six years now. This present day quarter for Apple feels weak,” statedan government at a Taiwan-based totally agency whose additives are utilized in iPhones including the SE model, which markets for $399 (roughly Rs. 26,300). “Our contemporary cargo situation for Apple is not like the remaining two years. There are greater iPhone fashions, however the overall extent of iPhones is falling.”

This sort of mixed outlook from More China, its maximum vital marketplace after the usa and generator of1 / 4 of the enterprise‘s revenue, can be a main reason of challenge for Apple.

The corporation‘s sales from the area, which incorporates Hong Kong and Taiwan, dropped 26 percentinside the March region, making it the weakest area inside the international.

Apple did no longer respond to requests for comment on the Reuters survey.

Nonetheless popular
“iPhone remains famous however sales have dropped due to the factthere is no new model and the SE is just like 5c. So it would not sell properly,” said Zhu You Peng, a salesman at Apple product reseller Xiongyu in Shenzhen. The 5c become Apple’s last try to produce a cheaper telephone, lower back in 2013.

Zhu stated it sold around three hundred iPhones in step with month last yr however the quantity has dropped to around one hundredtwo hundred this yr.

That view contrasts with upbeat comments about the cellphone from Apple’s Leader Financial Officer Luca Maestri on Tuesday.

“The scenario right now round the arena is that we’re supplyrestricted,” he advised Reuters, relating tothe iPhone SE. “The Demand has been very, very robust.”

The iPhone SEs are sold out in Apple’s personal Shops in mainland China and customers ought to waitapproximately 3 weeks to get the product brought with the aid of Apple, according to Apple’s web sites.The dimensions of the authentic resources to the Stores is unclear.

Apple, whose shares dropped approximately eight percentage after it suggested the disappointing first-region effects on Tuesday, is below pressure to show that the decline in iPhone sales represents only ahiccup, instead of a permanent shift for the product that fueled its meteoric upward push.

It isn’t always the best venture dealing with the united states generation giant. Its cellular amusementservices have been blocked online in China earlier this month just at a time when it wants to growservices enterprise as potential source of revenue towards tapering iPhone sales. The New york Timessaid that a country regulator had demanded Apple halt the services.

the brand new cellphone become seen as an important offsetting affect in next durations until Apple launches its iPhone 7 – widely expected round September. The decrease price factor turned into part ofa approach to compete towards Asian competitors in emerging markets such as China.

At the iPhone SE product launch in March, Apple vice president of iPhone Product Advertising Greg Joswiak singled out China as a target marketplace, saying 4-inch presentations like that on the iPhone SEwere Still famous with first-time telephone shoppers. Apple’s mainstream iPhone 6 and iPhone 6 Plus have4.7-inch and 5.5-inch monitors.

Providers are not upbeat
Another provider stated iPhone orders can be decrease in the 2d region and second half of this yr. Italso affords a thing for the SE version.

“Our client is aiming for a higher target, however we’re more conservative on that,” the individual stated,referring to Apple.

That provides to problem that Apple might also in addition lose momentum in China, wherein slowingfinancial boom may activate greater clients to snap up cheaper phones.

Nearby manufacturers are taking on more sales, mainly among low earnings individuals who earnLess than three,000 yuan a month. Oppo, Vivo telephones that cost around CNY 1,000-2,000 sells thefirst-rate among them,” stated Zhu at Xiongyu.

Aided through robust market percentage advantage in China, Chinese telephone companies shippedgreater smartphones globally than Apple and Samsung Electronics Co blended had provided for the primary time inside the first region, according to analyze firm TrendForce.

Underscoring the surging growth for Chinese language providers, Huawei Technology Co Ltd, 1/3biggest after Samsung and Apple, stated earlier this month a 62 percentage boom in worldwidetelephone shipments within the first sector.

purchasers who need to expose they’re rich enough, they may purchase an iPhone… folks that wantto use some thing unique, they’ll pick Samsung,” Joonsuh Kim, Chief layout officer of Huawei’s patronenterprise institution, informed Reuters, referring to consumers in China.

however nowadays clients are not that old fashioned. they’re getting a good deal smarter, and that iswhy we have tons hazard,” said the previous Samsung cell design director.

© Thomson Reuters 2016

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IPhone SE, Windows Laptop, Headphones, and Greater Tech Deals

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Eyeing the brand new Apple iPhone SE or looking for a trendy 4K smart LED Television? This week we’vegot you Deals and reductions on both of those and a whole lot More.

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three. Apple iPhone SE 16GB

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Flipkart is imparting a respectable bundle on an HP 15-inch Pc at the side of a reduction at the markedrate. The 15-inch Pc receives an extra Rs. 1,000 cut price, unfastened 1-yr extra accidental damagesafety guarantee from HP along with an additional five% off while you pay on line using a credit or a debit card (most Rs. 2,000 off), bringing down the rate of the Computer to around Rs. 31,330. The 15-inchComputer is powered through the Intel Middle i5 (fourth generation), supported through 4GB of RAM. It comes with a 1TB difficult power and runs free DOS out of the field. You may switch your presentoperating system license to the new Computer or just run Linux on it. Flipkart is also supplying loose in-a-day delivery option to pick out PIN codes.

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looking for an accessstage DSLR with WiFi guide? The Canon EOS 1300D is down to Rs. 22,499 (powerful after cashback) at Paytm. Use coupon code CAMERA10 to get a cashback of Rs. 2500 on yourPaytm Wallet. The Canon EOS 1300D comes with an 18MP sensor, powered with the aid of the DIGIC four+image processor. The DSLR comes with WiFi and NFC connectivity options to permit easy sharing. Thecamera is also compatible with Extra than 70 EF/EF-S lenses, consistent with the agency. The seller on Paytm is tagged brand accepted this means that you do not have to worry about claiming guaranteeafterward.

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Harpreet is a technology fanatic who’s passionate about searching down tremendous Offers on on-lineshops.

Disclosure: Paytm’s determine organization One97 is an investor in Devices 360.

Download the Devices 360 app for Android and iOS to live updated with the trendy tech news, productcritiques, and special Deals at the popular mobiles.

Tags: Apple, Apple iPhone SE, Audio Technica, Cameras, Canon EOS 1300D, Headphones, HP, iPhone SE, Laptops, Mobiles, Netgear

iPhone SE, 9.7-Inch iPad Pro Now Officially Available in India

iPhone SE, 9.7-Inch iPad Pro Now Officially Available in India

Apple India has launched the new smartphone and tablet it unveiled globally last month, the 4-inch iPhone SE and the 9.7-inch iPad Pro.

The iPhone SE (Review) and 9.7-inch iPad Pro (Wi-Fi | Cellular) are available through the company’s online and offline retail partners in the country. The iPhone SE is available in two storage variants – 16GB and 64GB, with the former priced at Rs. 39,000, and the latter at Rs. 49,000.

(Also see: iPhone SE’s Rs. 39,000 Price Tag – Relax, the MRP Doesn’t Mean What It Used To)

The 9.7-inch iPad Pro on the other hand is available in 32GB, 128GB, and 256GB storage variants, in Wi-Fi only and Wi-Fi+Cellular models. As for Wi-Fi only, the 32GB model is priced at Rs. 49,900, the 128GB model at Rs. 61,900, and the 256GB model at Rs. 73,900.

The Wi-Fi+Cellular models have been priced at Rs. 61,900 for the 32GB model, Rs. 73,900 for the 128GB model, and Rs. 85,900 for the 256GB model.

(Also see: iPhone SE vs iPhone 5s vs iPhone 6s)

Apple last month also dropped the price of the Apple Watch in India, with the cheapest Sport (38mm) model now beginning at Rs. 25,900.

(Also see: 9.7-Inch iPad Pro vs 12.9-Inch iPad Pro vs iPad Air 2)

India is part of the second wave of the iPhone SE and 9.7-inch iPad Pro launch countries. First wave of launch countries were: Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands, and the US, where customers gained availability on March 31.

(Also see: Why Is India Not in the First Wave of iPhone SE Launches?)

Apart from India, the second wave of launch countries are Albania, Andorra, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Jersey, Hungary, Iceland, Ireland, Isle of Man, Italy, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey, and UAE.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Apple iPhone SE

Apple iPhone SE

  • Design

  • Display

  • Software

  • Performance

  • Battery life

  • Camera

  • Value for money

  • Good
  • Great performance
  • Good rear camera
  • Bad
  • Underwhelming selfie camera
  • Starts at 16GB storage
Read detailed Apple iPhone SE review
ALSO SEE
Apple Apple iPhone 4s
₹ 14,990
Apple iPhone 5c (Yellow, 8GB) : iPhone 5c
₹ 25,599
Apple iPhone 5c 8gb yellow
₹ 27,999
Apple iPad Pro (9.7-inch) Wi-Fi

Apple iPad Pro (9.7-inch) Wi-Fi

Display

9.70-inch

Processor

A9X

Front Camera

5-megapixel

Resolution

2048×1536 pixels

RAM

OS

iOS 9

Storage

32GB

Rear Camera

12-megapixel

Battery capacity

See full Apple iPad Pro (9.7-inch) Wi-Fi specifications
ALSO SEE
Apple iPad Pro
₹ 79,900
Apple iPad Pro 128GB Cellular
₹ 91,000
iPad Pro Wifi+Cellular Tablet
₹ 91,900
Apple iPad Pro (9.7-inch) Wi-Fi + Cellular

Apple iPad Pro (9.7-inch) Wi-Fi + Cellular

Display

9.70-inch

Processor

A9X

Front Camera

5-megapixel

Resolution

2048×1536 pixels

RAM

OS

iOS 9

Storage

32GB

Rear Camera

12-megapixel

Battery capacity

See full Apple iPad Pro (9.7-inch) Wi-Fi + Cellular specifications
ALSO SEE
iPad Pro Wi-fi
₹ 63,990
Apple iPad Pro 128GB Cellular
₹ 91,000
iPad Pro Wifi+Cellular Tablet
₹ 91,900
Tags: Apple, Apple India, iOS, iPad Price in India, iPad Pro India Price, iPhone, iPhone SE India Price,iPhone SE Price in India, Mobiles, Tablets]
[“source-Gadgets”]

iPhone SE Seeing Stock-Outs, Shipping Delays in the US

iPhone SE Seeing Stock-Outs, Shipping Delays in the US

Apple launched its iPhone SE smartphone last month, with the first wave of launch countries (including the US) gaining availability on March 31. However, the smartphone’s SIM-free variant and some carrier-based models appear to be in short supply in the US via the company website, in-store pickups, and carrier stores.

The iPhone SE checkout page in the company’s US website says shipping for most models will start in the next 7-10 days, and the fastest a user can get an iPhone SE is April 12. The shipping dates can go up to April 20-27 depending on the colour, storage, unlocked, and carrier variants. The data was collectedby Apple Insider, which also conducted a check on a number of major markets in the US and found in-store pickup was unavailable for virtually every model, though there was some sporadic availability of certain carrier, capacity, and colour combinations.

The shipping delays indicate early stock for the iPhone SE may be sold out and demand for Apple’s newest smartphone may not be as weak as some reports have claimed, though in the absence of any numbers from Apple, it’s hard to be certain. The company’s other new launch, the 9.7-inch iPad Pro, is facing no shipping delays.

Both the iPhone SE and the 9.7-inch iPad Pro became officially available in India on Friday. Both are available through the company’s online and offline retail partners in the country. The iPhone SE is available in two storage variants – 16GB and 64GB, with the former priced at Rs. 39,000, and the latter at Rs. 49,000.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Apple iPhone SE

Apple iPhone SE

  • Design

  • Display

  • Software

  • Performance

  • Battery life

  • Camera

  • Value for money

  • Good
  • Great performance
  • Good rear camera
  • Bad
  • Underwhelming selfie camera
  • Starts at 16GB storage
Read detailed Apple iPhone SE review
ALSO SEE
Apple Apple iPhone 4s
₹ 14,990
Apple iPhone 5c (Yellow, 8GB) : iPhone 5c
₹ 25,599
Apple iPhone 5c 8gb yellow
₹ 27,999
Tags: Apple, Apple iPhone SE, iPhone, iPhone SE, Mobiles
[“source-Gadgets”]

iPhone SE Packs Display Identical to iPhone 5s, Larger Battery: iFixit

iPhone SE Packs Display Identical to iPhone 5s, Larger Battery: iFixit

Teardown experts at iFixit have cracked open the latest iPhone SE to reveal its innards. While folks at Chipworks already did a teardown on the iPhone SE revealing that it came with a number of parts from older iPhones, the new teardown gives some new details.

According to iFixit, the iPhone SE features a lot of similarities to the iPhone 5s when it comes to the parts. The teardown experts found that the new 4-inch iPhone shared an identical display to the iPhone 5s. It also experimented by interchanging the components of the iPhone SE with iPhone 5s. In particular, it interchanged the display, loudspeaker, SIM card tray, and vibration motor.

“Our testing confirms all these bits are interchangeable with their counterparts from the 5s-same form, same function. They bolt right up, and they work like a charm,” said the iFixit report.

iFixit also claimed that the iPhone SE packed a larger battery of 1624mAh capacity than the iPhone 5s which shipped with a 1560mAh one. Soon after the launch, Apple on its website rated the iPhone SE to deliver better battery backup than the bigger iPhone 6s. According to iFixit, the iPhone 6s packs a 1715mAh battery.The teardown also re-confirmed that the iPhone SE featured a similar camera module as the larger iPhone 6s.

iFixit reported that some components on the iPhone SE came with waterproofing seals. It said, “The front camera, volume controls, and rear camera connectors all get the fancy waterproofing treatment, while the LCD, digitizer, battery, and Lightning connector assembly all seemingly go without.”

The teardown also lists some of the modules used by Apple including Apple A9 APL1022 SoC; SK Hynix 2 GB LPDDR4 RAM; Qualcomm MDM9625M LTE Modem; Qualcomm WTR1625L RF Transceiver; Qualcomm QFE1100 Envelope Tracking IC; Skyworks SKY77611 Quad-band Power Amplifier Module; Toshiba THGBX5G7D2KLDXG 16 GB NAND Flash, and Broadcom BCM5976 Touchscreen Controller. iFixit gave iPhone SE 6 out of 10 score repair-ability.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Apple iPhone SE

Apple iPhone SE

Display

4.00-inch

Processor

A9

Front Camera

1.2-megapixel

Resolution

640×1136 pixels

RAM

OS

iOS 9.3

Storage

16GB

Rear Camera

12-megapixel

Battery capacity

See full Apple iPhone SE specifications
ALSO SEE
Apple iPhone 4S (White, 8GB) : iPhone 4S
₹ 16,999
Apple Iphone 4S-32GB-Black
₹ 19,511
Apple iPhone 5S(Space Grey, 16 GB)
₹ 19,999
Tags: Apple, iFixit, iPhone SE, iPhone SE Specifications, iPhone SE Teardown, Mobiles, Teardown
[“source-Gadgets”]

iPhone SE and 9.7-inch iPad Pro Start Shipping to Pre-Order Customers

iPhone SE and 9.7-inch iPad Pro Start Shipping to Pre-Order Customers

Apple after launching its iPhone SE and the smaller 9.7-inch iPad Pro tablet last month, on Thursday began shipping them to customers who pre-ordered them in the first wave of launch markets, and opened availability in those regions. The pre-orders of the two devices commenced shortly after the launch. The smartphone was recently also reported to have surpassed 3.4 million registrations in China alone.

On Thursday, the iPhone SE and the 9.7-inch iPad Pro began shipping launching in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, UK, the Virgin Islands, and the US. Availability in authorised retail stores should happen along side.

India is in the second wave of launches for the iPhone SE and 9.7-inch iPad Pro, with the former set to hit the shelves in the country by April 8. The handset will be available in India starting from Rs. 39,000. In the meanwhile, the iPad Pro is due to arrive in early April as well, and though Apple has provided pricing details (Rs. 49,900 for 32GB Wi-Fi only and Rs. 61,900 for 32GB Wi-Fi + Cellular), no exact launch date is known.

Apple distributors Ingram Micro and Redington India has in a press statement confirmed that the iPhone SE will be going on sale on April 8. The former says the smartphone will be available across over 2,500 retail outlets in India, while the latter says 3,000 retail outlets.

For specifications, the iPhone SE features the iPhone 6s’ Apple A9 SoC and M9 motion coprocessor, 12-megapixel iSight (rear) camera with 4K video support, a 1.2-megapixel FaceTime (front) camera, Bluetooth 4.2, improved Wi-Fi and LTE, new microphones, and Apple Pay support with a Touch ID fingerprint sensor.

The 9.7-inch iPad Pro comes with the same processor as its bigger sibling: the A9X. On the photography front, the 9.7-inch iPad Pro sports a 12-megapixel iSight camera with Focus Pixels, True Tone Flash, new image signal processor. On the front side, there’s a 5-megapixel FaceTime camera. It is worth noting that these camera sensors are same as the iPhone 6s from last year. The iPad Pro also supports Live Photos.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Tags: 9.7 Inch iPad Price, 9.7 iPad, Android, iPad, iPhone SE, iPhone SE Price, Mobiles
[“source-Gadgets”]

Apple unveils smaller iPhone SE, starting at $399

Apple, iPhone SE, Greg JoswiakApple Inc on Monday unveiled a smaller, cheaper iPhone aimed at new buyers, especially in emerging markets and possibly China, the world’s biggest buyer of smartphones, as the technology company looks to reverse a decline in worldwide sales of its most important product.

The new device, called the iPhone SE, has a 4-inch (10-cm) screen and starts at a price of $399. It represents Apple’s second bid for the crowded mid-tier market after an unsuccessful foray three years ago.

That is well below the starting price tag of $649 for the current top iPhone model without a contract, which is beyond the reach of many. The new phone, with Apple’s vaunted A9 chip, doubles the speed of Apple’s previous attempt at an entry-level phone, the 5s, launched in 2013. It also runs Apple Pay and comes in the wildly popular rose gold color.

Shares of Apple were down about half a percent at $105.41 in early afternoon trade.

The more compact phone design comes after its expanded the size of the screens in its high-end iPhone 6 and iPhone 6 Plus phones in 2014 to as large as 5.5 inches. That was broadly seen as an attempt to match rival Samsung Electronics with its large-screen Galaxy phones.

Before the launch at Apple’s leafy Cupertino, California headquarters, Chief Executive Tim Cook defended the company’s refusal to comply with a U.S. court order to unlock an iPhone belonging to one of the shooters in a December attack in San Bernardino, California.

Apple has a responsibility to protect customers’ data and privacy, Cook said, adding that Apple “will not shrink from that responsibility.” His statement was greeted by applause from the audience.

The tech company’s dispute with the U.S. government has become a lightning rod for a broader debate on data privacy in the United States. The company is set to square off against the U.S. government at a court hearing on Tuesday, likely the first round in a long legal fight to avoid being forced to decrypt the iPhone.

[“source-Business-standard”]

Apple iPhone SE unveiled; India likely to see May roll-out

Apple, iPhone SE,

Apple on Monday announced its iPhone SE, a 4-inch (10-cm) smartphone that it claims is the most powerful and cheapest, priced at $399 (approximately Rs 30,000) and could potentially hit the Indian market by May. This represents Apple’s second bid for the crowded mid-tier market after an unsuccessful foray three years ago.

The new phone, with Apple’s vaunted A9 chip, doubles the speed of Apple’s previous attempt at an entry-level phone, the 5S, launched in 2013. It also runs Apple Pay and comes in the wildly popular rose gold colour.

Shares of Apple were down about half a per cent at $105.41 in early Monday afternoon trade.

Apple in India continues to see higher sales of the older generation iPhone 5S, first launched in September 2013, and the new device could potentially bring more users for the first time onto the Apple ecosystem.

Apple CEO Tim Cook said that the 4-inch smartphone has brought in more first-time users in countries such as China. Apple would launch the phone in a few countries, including China, by March-end and the phone would likely to be launched with 100 other countries in May.

While maintaining that Apple has over one billion devices across the world, Cook said the company has built a recycling robot Liam that would use parts of iPhones to build products such as solar panels.

“We built the iPhone for you, our customers. And we know that it is a deeply personal device,” Cook said at Apple’s leafy Cupertino, California headquarters. “For many of us, the iPhone is an extension of ourselves.”

Cook, in his opening remarks at the Apple Special Event, defended the company’s focus on privacy.

He reiterated that it is bad to create “back doors” even if it is for the government, adding that Apple “will not shrink from that responsibility.”

“A month ago we asked Americans across the country to join in a conversation. We get to decide as a nation how much power the government should have over our data and over our privacy,” Cook said.

Cook’s remarks were the latest in a battle with the US government over efforts to compel Apple to help the FBI break into the iPhone of one of the attackers in last year’s deadly shooting rampage in San Bernardino, California. (Article continues below infographic)

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The tech company’s dispute with the US government has become a lightning rod for a broader debate on data privacy. The company is set to square off against the US government at a court hearing on Tuesday, likely the first round in a long legal fight to avoid being forced to decrypt the iPhone.

Apple says that this would be the last product announcement at the Cupertino headquarters, as it plans to shift to a new campus next year.

Apple dropped the price of its smart watch by around $50 and launched a new iPad Pro 9.7-inch aimed at users of Windows PC, which the company claimed was developed before the common use of internet.

Apple iPhone SE
Price: From $399
Display: 4-inch Retina display, 1,136x640p at 326 ppi
Processor: 64-bit A9 processor
Operating system: iOS 9.3
Weight: 113 g
Storage: 16/64 GB
Camera: 12MP iSight/1.2MP
Additional features: Fingerprint sensor, WiFi AC
Apple also introduced a 9.7-inch iPad Pro, cut the price of the Watch by $50 to start from $299 and introduced a new version of its mobile operating system, iOS 9.3. It also unveiled a robot to recycle iPhones, called the Liam

[“source-Business-standard”]

iPhone SE may not make Apple’s India bite bigger

iPhone SE may not make Apple's India bite biggerApple’s plan to target buyers in emerging markets with its smaller and cheaper iPhone SE could backfire in India as the country’s mobile-first population, whose primary computing device is a smartphone, has already shifted to larger screen phones or phablets.

With similar specifications to its outgoing flagship iPhone 6s Plus and a price tag of Rs 39,000, the iPhone SE costs approximately Rs 5,000 more and Rs 2,000 less than the base variants of the iPhone 6 and 6s, respectively, on popular e-commerce websites. The device is slated for launch in India on April 8.

Globally, the iPhone SE will replace Apple’s ageing iPhone 5s model, which currently retails at around Rs 18,500 in India. Despite selling older models in the country with hefty price cuts, the trend in the past two quarters has seen a shift towards Apple’s larger iPhone 6 and 6s models.

“If you see, the older phone models, even though Apple is pushing them at lower price points, are selling less. The sales mix of Apple phones in the last two quarters (second half of 2015) in India is made up by 75-80 per cent of the iPhone 6 and iPhone 6s,” said N Shah, research director at Counterpoint Research.

“A 4-inch phone is a disappointing thing at  Rs 39,000 in India. The addressable market is very small. It would have made sense if the device size was 4.7-5 inch,” he added.

The shares of devices with screens smaller than 4-inch and 4-4.5 inch in India in December 2015 were seven per cent and 10 per cent, respectively, a big drop from 15 per cent and 26 per cent in the same month in the previous year. On the other hand, devices with screen sizes of 5.5-6 inch cornered 15 per cent of the market share, up from just four per cent.

iPhone SE may not make Apple's India bite bigger

“Only 10 per cent of the total smartphones sold at the end of 2015 were 4-inch screen size, which has shrunk from almost one-fourth of the market a year ago. In just one year, the consumer preference has completely shifted towards phablets,” said Shah.

Apple claims it sold about 30 million 4-inch iPhones in the past year, which would roughly contribute to 15 per cent of the company’s overall iPhone sales. While the company is offering incentives such as the latest processor, Apple Pay, a great camera and the latest software with the iPhone SE over the 5s and 4s, the small screen size might still remain a deterrent to sales.

“India is a mobile-first country. There is a clear trend towards consumers needing a bigger screen size. Not many people own a laptop or tablet, meaning the phone is the primary device, not a second or third device,” adds Shah.

Apple has been increasing its focus on India, witnessing 76 per cent growth in iPhone sales in the country during the October-December quarter, while globally sales growth slowed to just 0.4 per cent.

Another move in this direction is Apple’s application with the government of India to sell certified pre-owned phones in the country.

Other analysts believe that the iPhone SE will allow Apple to increase its market share in India, which currently stands at around two per cent in terms of sales and 10 per cent in terms of revenue.

“Users will be able to buy a phone with latest features, which is very different from buying an older version at a lower price. I think this will appeal to people who couldn’t afford their flagship phone,” said Anshul Gupta, research director at Gartner.

Smartphone penetration in India, the second largest mobile market after China, is less than 15 per cent, and is dominated by Google’s Android operating system. Nine out of 10 smartphones sold in India is an Android phone with Chinese and local phone makers such as Xiaomi and Micromax offering more powerful smartphones at lower prices than Apple’s iPhone.

[“source-Business-standard”]

iPhone SE: China, India key challenge for Apple

Apple, iPhone SE, Greg Joswiak

Apple Vice President Greg Joswiak introduces the iPhone SE during an event at the Apple headquarters in Cupertino
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Apple Inc’s new iPhone SE has first-rate features and a relatively low price tag, but its prospects in key markets like China and India may be limited by its diminutive size.

At the product launch in Cupertino, California on Monday, Apple vice president of iPhone Product Marketing Greg Joswiak singled out China as a target market, saying four-inch displays like that on the iPhone SE were still popular with first-time smartphone buyers.

Chinese buyers tend to start off with a phone with a 4-inch screen, just like the iPhone SE, he argued.

China, Apple’s second-biggest market, and India, one of the fastest-growing major markets in the world, are both seen as key for Apple, which expects overall iPhone sales to contract.

The iPhone SE is seen as particularly important for India, where Anshul Gupta, research director at Gartner, expects the smartphones market to double to 200 million units in the next two years.

But in India and China, smartphones are often the main connection to the digital world, and a big screen is highly valued, analysts said.

“(In India) the majority of the low-end, $100 phones have a five-inch display. The key reason being smartphone users are becoming more mature are preferring bigger screen size as many of them don’t own a tablet or laptop,” said Neil Shah, research director at Counterpoint Technology Market Research based in Mumbai.

Only 10 percent of smartphones sold in India at the end of December had a four-inch screen, according to Counterpoint, and Apple accounted for only two percent of overall smartphone shipments in India last year.

And with nearly 70 percent of smartphones selling for less than $150 in India, the iPhone SE’s roughly $400 price tag may still be out of reach for most buyers there.

In China, analysts warned the iPhone SE could mirror the disappointing outcome of Apple’s iPhone 5C, which was launched as an affordable gadget three years ago. It was also less technologically advanced than the top phone at the time.

“The 5C was awful, no one wanted it. Everyone knew that if you bought it you had no money,” said Shanghai-based Shaun Rein, founder of China Market Research Group.

“Just going cheap doesn’t mean it’ll do well,” he said.

Apple’s second attempt to enter the mid-tier smartphone market, crowded with Android devices by rivals like Samsung Electronics and Huawei, is seen as an improvement on the 5C strategy.

The iPhone SE is up to date with the latest processor, fingerprint scanner and Apple Pay, and at $399 it costs nearly 40 percent less than the iPhone 6S’s $649 opening price.

[“source-Business-standard”]