Salt Lake’s ‘Love Letters’ to the Aesthetics of Print and Typography

If an art exhibit dedicated to fonts and letters sounds a little odd, rest assured that it is, but in the most whimsical way imaginable. “Love Letters,” a temporary museum being held at the Gateway, invites audiences to immerse themselves into the form, function and nostalgia of the alphabet. The museum is co-created by John […]

SALT App Creates Holiday Greetings — And Other Digital Marketing

The holiday season is a big time for businesses to call attention to promotions and special offerings. But making those promotions doesn’t need to be time consuming. A series of new Christmas-themed videos from mobile app SALT calls attention to just how simple it can be to create marketing banners and similar holiday images for […]

This Startup is Using Salt to Create an Alternative to Nuclear Energy

Creating alternative energy sources is certainly an important task. But it’s not necessarily one that’s going to be popular with investors, given the experimental nature and length of time such a project is likely to take. Transatomic Power is one company that’s working to create cleaner sources of energy. Co-founders Dr. Leslie Dewan and Mark […]

South Bend Apologizes for Lifting Salt Lake’s Tourism campaign almost Wholesale

There are imitations, after which there are copies. sadly, go to South Bend’s new tourism and conventionadvertising and marketing is the latter—a quite blatant knockoff of a well–received 2015 marketing campaign through visit Salt Lake, from the overall subject all the way down to the very typography. Salt Lake’s marketing campaign turned into themed “there […]