Mobile Phone Production in India May Reach 500 Million in 2 Years: DoT

Mobile Phone Production in India May Reach 500 Million in 2 Years: DoT

Mobile Phone Production in India May Reach 500 Million in 2 Years: DoT
Mobile phone manufacturing in the country may reach 500 million units in coming two years on the back of good base of talent and an incentive policy, a top Department of Telecom (DoT) official said Sunday.

This year, India produced 100 million phones as compared to 45 million last year.

“The number of phones being manufactured was 10 million sometime back (which increased) to 45 million last year and 100 million this year. The time has come when we will reach 500 million, may be in 2 years,” Telecom Secretary J S Deepak said in New Delhi.

(Also see: Mobile Phone Production in India Reaches 100 Million)

He was speaking on the second day of a seminar on Telecom and Broadcasting theme – ART (Adjudication, Regulation, Telecommunication) of Convergence, TDSAT.

He added that apart from phones, the differential tariff is helping domestic manufacturers to get into other areas like medical electronics, consumer electronics as well as broadband equipment, set up boxes.

“Today with base of talent and incentive policy, India is becoming a global hub for manufacturing of phones and specially low-end phones,” he added.

The government is making efforts to reduce imports of electronic products and meet requirement of domestic market through indigenous production.
The government has received proposals worth Rs. 1.13 lakh crore in the electronics manufacturing segment from major brands under the modified special incentive package scheme (M-SIPS).

M-SIPS has been extended till July 2020, which was earlier valid till July 2017. The scheme offers capital subsidies to large investments in electronics manufacturing and system design.

The Secretary also said that making high-speed broadband available to individuals in rural areas is a priority of the government.

According to a survey, he said, while Internet users may have touched 400 million, broadband users are in the range of 40-50 million and growing very slowly in rural areas.

“May be 7 percent people in rural areas use Internet.

More importantly, it’s the issue of digital divide. We have only 14 percent rural households which are digitally literate…this needs to change,” he said.

Tags: DoT, Mobiles, Telecom

[“Source-Gadgets”]

Indian IT Spending to Reach $72.3 Billion in 2016: Gartner

Indian IT Spending to Reach $72.3 Billion in 2016: Gartner

India’s IT spending is expected to rise by 7.2 percent in 2016 to reach $72.3 billion (roughly Rs. 4,73,886 crores), said leading market research player Gartner on Tuesday.

“India will continue to be the fastest growing IT market for the second year in succession and will continue growing to total $87.67 billion (roughly Rs. 5,74,696 crores) by the end of 2019,” said Aman Munglani, research director, Gartner in a statement.

India, currently the third largest IT market in Asia Pacific, will become the second largest by 2019 following China, he said.

Mobile phones, personal computers and tablets falling under the category of devices are expected to account for almost 33 percent of the overall IT spend in India, growing at 9.4 percent in 2016, Gartner said.

Gartner India’s research head Partha Iyengar said that in five years, one million new devices will come online every hour, and “these interconnections are creating billions of new relationships. These relationships are not driven solely by data, but algorithms”.

Highlighting the crucial nature of algorithms, Iyengar added, “Data is inherently dumb. It doesn’t actually do anything unless you know how to use it; how to act with it. Algorithms are where the real value lies. Algorithms define action. Dynamic algorithms are the core of new customer interactions.”

x

The next great leap in machine to machine evolution in the Internet of Things (IoT) will be powered by the algorithmic economy, said Gartner in the statement.

“Organizations will be valued, not just on their big data, but the algorithms that turn that data into actions, and ultimately impact customers,” it added.

Share a screenshot and win Samsung smartphones worth Rs. 90,000 by participating in the #BrowseFaster contest.

Tags: IT, India, Information Technology, Internet of Things, IoT

[“Source-Gadgets”]

Indian IT Infrastructure Market to Reach $1.93 Billion in 2016: Gartner

Indian IT Infrastructure Market to Reach $1.93 Billion in 2016: Gartner

The Indian IT infrastructure market will increase marginally to $1.93 billion (roughly Rs. 12,807 crores) this year whereas by 2020, it is likely to grow to $2.13 billion (roughly Rs. 14,137 crores), Gartner said Tuesday.

The IT infrastructure market includes server, storage and enterprise networking equipment.

In 2015, the market stood at $1.90 billion (roughly Rs. 12,611 crores). “The Indian IT infrastructure market will total $1.9 billion in 2016, a 1 percent increase from 2015,” Gartner said.

Indian enterprises will continue to focus on optimising their infrastructure and operations budgets in 2016, it added.

“Optimisation is primarily driven with an objective to create next generation data center architecture that can support the ever increasing challenges of digital business. With the emergence of bimodal IT, there are a lot of investments made in Mode 1, and there is an increasing focus on building Mode 2 infrastructure,” Naveen Mishra, research director at Gartner said.

Gartner said Mode 1 workloads are witnessing investments in areas such as cloud, software defined storage and network coupled with integrated systems.

x

“Public cloud is increasingly becoming relevant for data center managers and IT leaders in India,” it added.

Enterprise networking is the biggest segment within the Indian IT infrastructure market with revenue expected to total $848 million (roughly Rs. 5,628 crores) in 2016.

“This is an area where enterprises are focusing heavily in terms of their optimisation efforts and evaluating software driven networking, as this is becoming a barrier to a seamless digital experience,” Gartner said.

Mishra said with a revenue projection of $253 million (roughly Rs. 1,679 crores) in 2016, storage investment will witness a decline from last year primarily due to improved performance.

“Enterprises are increasingly investing in software defined storage, evaluating alternate, cheaper devices, such as flash storage, which is helping them to contain the ever increasing storage costs,” he added.

Share a screenshot and win Samsung smartphones worth Rs. 90,000 by participating in the #BrowseFaster contest.

Tags: IT, India, Information Technology, Internet, Laptops, PC

[“Source-Gadgets”]

5 Hacks for Mission Impossible: Bring Back Your Facebook Organic Reach

Facebook Organic Reach is NOT Dead -- 5 Hacks to Bring it Back

Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope.

Facebook Organic Reach Takes a Big Hit

Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses and publishers.

How bad is organic engagement on Facebook? On average, it’s somewhere in the neighborhood of less than one percent.

Yikes.

Every once in a while, one of your posts might still get tons of organic engagement. But it’s fast becoming mission impossible.

Facebook: Unhackable.

Facebook Organic Reach is NOT Dead -- Your Mission

Bottom line: if people really love your content and engage with it, then they are more likely to see more of that type of content in the future. The reverse is also true — if you post garbage, and if people don’t engage with it, then those people are even less likely to see your stuff in the future.

More engagement (i.e., shares, comments, Likes) means more visibility in Facebook’s news feed. Facebook’s algorithm is more likely to give more visibility to posts that resonate well, to audition it in front of more people.

In fact, Facebook Ads, Google AdWords and even organic search work the same way.

So what’s the solution?

Your mission, if you choose to accept it, is to mitigate the loss from the latest Facebook newsfeed algorithm. You must raise your organic engagement rates.

Let’s meet your new weapons — the five crazy hacks that will help you do what’s said to be impossible: hack the Facebook newsfeed algorithm.

Note: Some of these hacks involve spending a little bit of money. Others are totally free. All of them are totally worth your time.

Facebook Organic Reach is NOT Dead -- Your Weapons

Facebook Newsfeed Hack #1: Preferred Audience Targeting

Listen up: Preferred audience targeting is a brand new Facebook feature that works just like ad targeting, but for your organic posts. That’s right, this new feature lets you target your organic updates as if they were ads, for free. Facebook lets you target your update so only the people who are most likely to be interested in your update will see it.

Here’s where the preferred audience targeting option can be found:

Facebook Organic Reach is NOT Dead -- Preferred Audience Targeting Start

This feature is so powerful because not everyone who follows your Facebook page is going to care about every single update you publish. If you want to start raising your organic engagement, you need to stop broadcasting to all of your followers and focus on those people who are most likely to engage with specific updates.

Think about it. Why do people follow huge companies like IBM or GE? It could be for any number of reasons.

Facebook’s preferred audiences feature is pure genius for companies that have a variety of products and divisions, or that operate in multiple countries. You can narrow the targeting based on users’ interests and locations to reach the people you really want without bothering the rest of your followers.

Facebook Organic Reach is NOT Dead -- Set Preferred Audience

This feature also has benefits for smaller companies and publishers. Take me for example. I post updates on a wide variety of topics, including online advertising, entrepreneurship, social media marketing, SEO,branding, and growth hacking.

Preferred audience targeting allows me to decide who sees my posts — or who won’t see my post, using audience restrictions:

Facebook Organic Reach is NOT Dead -- Restrict Preferred Audience

Here’s another example. Let’s say you’re a French clothing retailer with locations in France, Poland and Germany. You could make it so that only French-speaking millennial females who live near your locations will see your post announcing your latest deals.

Remember: everybody who likes your page isn’t your target market. Plenty of random people will like your page over time, but then never engage with your updates, visit your website or buy from you.

If you can only reach one percent of your audience, you should more narrowly target the people who are truly interested in what you have to offer. Giving people what they’re interested in is what great marketing is all about — and, in the process, it will help you raise your Facebook engagement rate significantly.

Facebook Organic Reach is NOT Dead -- Preferred Audience Reached

Facebook Newsfeed Hack #2: The Unicorn Detector Pyramid Scheme

The Unicorn Detector Pyramid Scheme is the process you can use to separate your content unicorns from the donkeys.

What is a content unicorn? Well, content becomes a unicorn when it is clearly among the top one to two percent of all of your content. These are your most rare and beautiful pieces of content that attract the most shares, engagement and views.

A content donkey, on the other hand, doesn’t stand out at all. At most, it’s average. Ninety-eight percent of your content will be donkeys that get average engagement — again, less than one percent is the average organic engagement on Facebook, which is insanely low, right?

To raise your organic engagement rates on Facebook, you need to post fewer, but better updates. You can test out your content organically on Twitter. Here’s how it works.

Facebook Organic Reach is NOT Dead -- The Unicorn Detector Pyramid Scheme

Post lots of stuff on Twitter — somewhere around 20 tweets per day. But imagine that every tweet has been infected with a virus, one that will ultimately kill them without the antidote within less than 24 hours.

The only cure for these infected tweets? They need to get a significant number of retweets, clicks, likes and replies.

Examine your top tweets in Twitter Analytics. Those tweets with the most engagement — your top 5 or 10 percent — have survived!

Your content that got the most engagement on Twitter is also highly likely to generate similar engagement on Facebook.

Facebook Organic Reach is NOT Dead -- Unicorn Detected

Facebook Newsfeed Hack #3: Post Engagement Ads

You can use Facebook’s Post Engagement Ads to give your posts a bit of a push. Yes, that means you’re spending a little money to “earn” some free reach in the news feed.

Facebook Organic Reach is NOT Dead -- Post Engagement Ads

For example, let’s say I posted the above update only on my wall. The engagement is going to be pretty low. Maybe a few hundred people will see it.

So what happens if I spend just $20 to promote it? In this case, I paid for more than 4,400 impressions (clicks, follows, likes, etc.), but also got more than 1,000 organic engagements for free as a result.

How? Whenever someone shares your promoted post, it results in more people seeing it organically in their newsfeeds and engaging with it.

Facebook Organic Reach is NOT Dead -- Engagement Ignited

Facebook Newsfeed Hack #4: Add Engaged Followers

Did you know there’s a way you can selectively invite people who have recently engaged with one of your Facebook posts to like your page? This is a valuable but little-known feature available to some (but not all) pages.

You want people who engage with you to become part of your Facebook fan base. You know these people like you and are more likely to engage with your content because they’ve done so in the past.

Facebook Organic Reach is NOT Dead -- Add Engaged Followers

Does it work? Yep. Between 15 to 20 percent of the people I invite to like my page are doing so.

Oh, and did I mention it’s totally free? You can read more about the Facebook invite button here.

If you want to further increase your Facebook following, you could run a remarketing and list-based Facebook Fan / Page Promotion campaign, but I wouldn’t recommend it. I don’t think it’s a good investment unless you have a ridiculously low number of followers. You’re better off doing nothing.

Our goal is to increase engagement rates to increase earned organic engagement. Attracting the wrong types of fans could hurt, rather than help, your engagement rates.

Facebook Organic Reach is NOT Dead -- Followers Increased

Facebook Newsfeed Hack #5: Use Video Content

The decline of organic reach almost mirrors the rise of video on Facebook.

Users watch more than eight billion videos every day on the social network. And these videos are generating lots of engagement.

Just look at this recent research from BuzzSumo, which examined the average total number of shares of Facebook videos:

Facebook Organic Reach is NOT Dead -- Average Total Shares of Facebook Videos

Facebook is doing its best to try to kill YouTube as the top platform for video. If you haven’t yet, now is the time to jump on the bandwagon.

Stop sharing vanilla posts that get little to no engagement. Add some video into your marketing mix! That should help improve your organic engagement because engagement begets engagement.

Facebook Organic Reach is NOT Dead -- Viewers Engaged

Closing Thoughts on the Facebook Newsfeed Algorithm

Facebook organic reach is pretty terrible. That’s why you should start treating your organic Facebook posts more like a paid channel, where you have to be pickier and optimize to maximize engagement, in the hopes of getting more earned organic engagement.

We’ll never get back the Facebook organic reach we’ve lost over the past few years. However, these five hacks will help dramatically increase your organic engagement and mitigate your losses from the latest Facebook news feed change.

Facebook Organic Reach is NOT Dead -- Mission Complete

Indus OS Partners With Celkon, Swipe to Expand India Reach

Indus OS Partners With Celkon, Swipe to Expand India Reach

The first “made in India” operating system Indus OS on Wednesday announced partnerships with two other home-grown Indian smartphone brands – Celkon and Swipe – to expand its market reach in the country.

The tie-ups are in addition to the existing partnership with Micromax which will continue, the company said in a statement.

(Also see:  With Indus OS 2.0, Micromax Wants to Tap Non-English Speaking Consumers)

“We are excited to join hands with Celkon and Swipe. Both brands share our vision for connecting a billion people with technology and bridging India’s digital divide,” said Rakesh Deshmukh, CEO, Indus OS.

The Indus OS operating system was first used in the Unite 3 model of Micromax.

Today, the operating system is being used in more than 35 smartphone models in India.

The company aims to be on one in every six smartphone devices in India by 2017.

Tags: Celkon, Indus OS, Micromax, Mobiles, Swipe
[“Source-Gadgets”]