The 120th Canton Fair Provides Small Businesses Glimpse of Importable Technology

Canton Fair 2016 Showcases New Innovations Worldwide

The China Import and Export fair is one of the largest trade shows in the world. Each year, hundreds of companies from around the world attend.

Also known as the Canton Fair, the China Import and Export Fair is held in Guangzhou, China. For 60 years, the Canton Fair has provided a place for businesses to showcase new and innovative products.

The Canton Fair is one of the events business leaders look at to discover the latest products and technologies that are being developed.

Canton Fair 2016 Details

What Is the Canton Fair?

The Canton Fair is an international trade fair held biannually in China. It’s the largest trade fair in China. Since 1956 it has served as a way for different brands to come together to show their new products and services.

The Canton Fair is one of the most attended trade fairs in the world. The fair is broken down into two sessions per year. Each session has three phases.

These phases are:

  • Phase 1: Electronics, household appliances, machinery, vehicles, etc.
  • Phase 2: Consumer products, goods, gifts.
  • Phase 3: Textiles and garments.

The Canton Fair is known as a place where businesses can come together and make deals, and is a high-quality platform for foreign trade promotion in China.

Upgraded International Pavilion

This year, the 120th Canton Fair will feature an upgraded International Pavilion. This pavilion is intended to facilitate greater commerce between buyers and vendors. Because of this, it will be easier for brands to come together.

The pavilion is 20,000 square meters and will be divided into six different sections. This year, there will be more than 600 companies from 40 different countries in attendance including Honeywell, Caterpillar, SABAF, Ewbank and many other global top industry leaders. The pavilion has become one of the most important trade platforms for overseas enterprises and domestic companies to expand Chinese markets or purchase foreign goods.

A New Array of Products

Each fair features a wide array of new and innovative products. These products represent many different industries. The 120th Canton Fair will show 150 thousand Chinese high-quality goods and overseas special products for all walks of life.

Solar Energy Innovations

This year, the fair will feature three different exhibition zones for alternative sources of energy. These include solar and wind-themed products. Alternative energy has become a topic that many industries are focused on.

The products that will be showcased in these exhibition zones will show the many advances being made in alternative energy.

These products include:

  • PV Modules,
  • Appliances,
  • Solar water pumping systems,
  • Heaters, and
  • Air conditioners.

It will also include products that are powered by wind and thermal energy. While there are several different types of energy that will be featured, solar energy seems to be the biggest focus.

Smart Appliances

The 120th Canton Fair will also include smart appliances, which is of great interest to those who are interested in the “internet of things.” Smart appliances can be operated remotely using your WiFi connection. These are novel devices because they can detect when there is a malfunction. This enables the user to deal with an issue before it’s too late.

Also, you can operate the appliance when you’re not even home. These devices are becoming more and more popular because of the convenience they provide.

Some of the appliances being featured at the Canton Fair include:

  • Refrigerators,
  • Smart sanitary ware,
  • Ventilation equipment,
  • Washers and dryers, and
  • Home service robot.

Not only will the fair featured products for residential consumers, but it will also include devices being used in the commercial sector.

Electronic Products

New electronic products will also be featured at the fair. These are innovative products that make it easier for consumers to perform their everyday tasks.

Trendsetting products include:

  • Electronic security equipment,
  • Business automation equipment, and
  • Products using renewable energy.

Consumer electronic products are becoming more pervasive in the market. This is because of the many advances being made in mobile communication and internet technology. The Canton Fair features products created by companies that are on the forefront of this technology.

Conclusion

Since the Canton Fair is held twice per year, companies are able to keep up with the latest advances in technology. It will continue be a key part of worldwide innovation in the years to come.

China Import And Export Fair Photo via Shutterstock

[“source-smallbiztrends”]

“Museums on Us” by Bank of America Provides Artful Inspiration

museumgoers (1)

A little known program by Bank of America, now in its 19th year, may provide opportunities for small businesses in 101 cities across the country. The “Museums on Us” program offers credit and debit card holders across the U.S. free access to 150 participating arts and culture institutions in 101 cities the first full weekend of every month.

It’s a unique promotion that has the potential to interest a fair amount of customers. And it also gives other businesses in those areas the opportunity to attract some of those same customers to their locations as well.

Here are some ways small businesses can make use of this type of program to draw in new customers.

“Museums on Us” Offers Discounts to Museumgoers

If you run a local store or restaurant near one of the participating museums, you could attract some of those museumgoers on the first weekend of each month by offering them discounts. Ask them to bring in the ticket stubs from their museum visit and offer them a percentage off their full bill or purchase. This encourages them to stop by your business after their outing and gives them a sort of exclusive offer. You can put signs up by your location to advertise the promotion, especially if potential customers might have to pass by in order to get to their museum of choice. Or you could advertise in local publications or buy some outdoor ad space near one of the participating museums.

Provide a Cultural Tie-in

People often go to museums for the culture, whether it’s an art museum, history museum, science museum or other type of attraction. So if your business can offer something similar, you could use that cultural feature to attract some of those same customers. For example, if you own a gift store, you could set up an exhibition of art from local artists on the first Saturday of the month and advertise it in local publications, as a way of bringing more people through the door. The people who enjoyed their time at a local museum could decide to make a whole day of it and stop by your location for an extra dose of culture for the weekend. And if one of your local museums is having a special exhibit that seems extremely popular, you could even theme your own event to piggyback on that.

Provide Trip Ideas

Travel websites or publications that highlight local attractions can use the “Museums on Us” program as a way to highlight other activities in the area as well. For example, you can put together a full weekend itinerary for potential travelers or even those who live in the area and are looking to have a “staycation.” Add the local museum that customers can access via the promotion, and then add in local restaurants, bars, parks, events, theaters and other activities that they can take part in before and after the museum. You can even create different themed itineraries — ones for families, couples, locals, etc. And if there’s more than one museum in your area that’s part of the program, you can come up with different themed itineraries for each one.

Partner with Local Schools

Many museums are especially popular with school groups, since there’s often an educational tie-in. And while there probably aren’t a whole lot of field trips going on over the first weekend of each month, there are plenty of parents who could take the opportunity to provide some cultural and educational activities for their kids. For that reason, partnering with local schools could be a great way to bring museumgoers into your business. You can work with teachers and administrators to get the word out that students who go to local museums with their families can then come to your location and receive some sort of discount or free gift afterward.

Host an Educational Contest

You can also get the educational community involved by hosting a contest that relates to one or more of the local museums involved in the “Museums on Us” program. Ask a question about one of the exhibits and allow people to submit answers throughout the weekend for the chance to win a prize (maybe a month long pass to that museum or another local attraction). You can also offer smaller discounts to everyone who enters just to get even more people involved in the promotion.

Art Museum Photo via Shutterstock

[“source-Business-standard”]

“Museums on Us” by Bank of America Provides Artful Inspiration

museumgoers (1)

A little known program by Bank of America, now in its 19th year, may provide opportunities for small businesses in 101 cities across the country. The “Museums on Us” program offers credit and debit card holders across the U.S. free access to 150 participating arts and culture institutions in 101 cities the first full weekend of every month.

It’s a unique promotion that has the potential to interest a fair amount of customers. And it also gives other businesses in those areas the opportunity to attract some of those same customers to their locations as well.

Here are some ways small businesses can make use of this type of program to draw in new customers.

“Museums on Us” Offers Discounts to Museumgoers

If you run a local store or restaurant near one of the participating museums, you could attract some of those museumgoers on the first weekend of each month by offering them discounts. Ask them to bring in the ticket stubs from their museum visit and offer them a percentage off their full bill or purchase. This encourages them to stop by your business after their outing and gives them a sort of exclusive offer. You can put signs up by your location to advertise the promotion, especially if potential customers might have to pass by in order to get to their museum of choice. Or you could advertise in local publications or buy some outdoor ad space near one of the participating museums.

Provide a Cultural Tie-in

People often go to museums for the culture, whether it’s an art museum, history museum, science museum or other type of attraction. So if your business can offer something similar, you could use that cultural feature to attract some of those same customers. For example, if you own a gift store, you could set up an exhibition of art from local artists on the first Saturday of the month and advertise it in local publications, as a way of bringing more people through the door. The people who enjoyed their time at a local museum could decide to make a whole day of it and stop by your location for an extra dose of culture for the weekend. And if one of your local museums is having a special exhibit that seems extremely popular, you could even theme your own event to piggyback on that.

Provide Trip Ideas

Travel websites or publications that highlight local attractions can use the “Museums on Us” program as a way to highlight other activities in the area as well. For example, you can put together a full weekend itinerary for potential travelers or even those who live in the area and are looking to have a “staycation.” Add the local museum that customers can access via the promotion, and then add in local restaurants, bars, parks, events, theaters and other activities that they can take part in before and after the museum. You can even create different themed itineraries — ones for families, couples, locals, etc. And if there’s more than one museum in your area that’s part of the program, you can come up with different themed itineraries for each one.

Partner with Local Schools

Many museums are especially popular with school groups, since there’s often an educational tie-in. And while there probably aren’t a whole lot of field trips going on over the first weekend of each month, there are plenty of parents who could take the opportunity to provide some cultural and educational activities for their kids. For that reason, partnering with local schools could be a great way to bring museumgoers into your business. You can work with teachers and administrators to get the word out that students who go to local museums with their families can then come to your location and receive some sort of discount or free gift afterward.

Host an Educational Contest

You can also get the educational community involved by hosting a contest that relates to one or more of the local museums involved in the “Museums on Us” program. Ask a question about one of the exhibits and allow people to submit answers throughout the weekend for the chance to win a prize (maybe a month long pass to that museum or another local attraction). You can also offer smaller discounts to everyone who enters just to get even more people involved in the promotion.

Art Museum Photo via Shutterstock

[“source-smallbiztrends”]

Fashion Startup Provides eCommerce Platform for Sustainable Designers

091414 zady

Environmentally conscious consumers have plenty of options when it comes to things like food and household products. But what about clothing?

There are options out there for sustainable, well-made garments. But you can’t usually find them at the mall or major retail locations. So such brands haven’t always been easy for consumers to buy.

Enter Zady, a company that aims to connect consumers with sustainable, high quality fashion. Zady works with fashion and décor brands around the world to showcase products that are both ethically made and constructed with quality materials.

The company launched just over a year ago. Friends Maxine Bédat and Soraya Darabi started the platform as an alternative to today’s “fast fashion,” where consumers tend to buy a lot of cheap clothes instead of a few timeless pieces.

To accomplish its mission, the company vets designers to identify those who fit with the company’s environmental ideals. Zady currently has about 60 such designers on its site. On each product page, potential customers find details about where the product is made and what raw materials are used. There are even bios of the designers and profiles of the businesses that create each product.

In addition, Zady partners with nonprofit The Bootstrap Project to promote artisan entrepreneurs in the developing world. A portion of each purchase made on the platform goes to fund these micro-businesses.

But the next step for Zady is its own line. The company plans to start this holiday season and will be involved with every stage of the sourcing for its products. Since Zady cares so much about quality materials and construction, it makes sense that its team would want to be involved in the whole process. Bédat told CNN:

“The natural step is to get our hands dirty and figure out, ‘What does it mean to make the most sustainable brand?’”

The fashion industry today focuses so much on cheap, trendy items. Because of that, there are methods of garment making and construction that are being lost and forgotten.

Zady offers the opposite — a way to easily find the brands that use high quality materials, solid construction and sustainable methods. For consumers that care about those aspects of fashion, this platform could make shopping infinitely easier.

[“source-smallbiztrends”]