How to Advertise on Pinterest for Only $50

How to Advertise on Pinterest for Only $50

Want to advertise on Pinterest but not sure where to start? Even brands with budgets of $50 or less can create Promoted Pins to increase their reach on Pinterest. To learn how to make the most of your advertising budget on Pinterest, take a look at the tips below.

How to Advertise on Pinterest Without Spending a Ton

Choose Your Objective

On Pinterest, you can choose from a couple of different objectives for Promoted Pin campaigns — engagement and traffic. So you have to consider your business’s goals and determine which is more important to you — getting more engagement on Pinterest or getting more clicks to your website.

Ideally, getting engagement like repins on Pinterest will eventually lead to more traffic to your website. But if you’re promoting something specific or time sensitive, you’ll likely want to set up a campaign where you pay for actual clicks to your site so that you can then direct users to your offerings or to a signup form for your list. Of course, you can also consider breaking up your advertising budget to do a few different Promoted Pins that fit with different objectives.

Promote Pins That Fit with Your Goals

Once you’ve decided on the overall goal for your campaign, you need to choose or create the right pin to promote. Your pin should fit with the goal that you are trying to achieve with your Pinterest ad campaign. So if you’ve decided to go with a traffic campaign so you can promote your new product line, you’ll need a pin that showcases your products clearly and in a visually pleasing way.

Alternatively, if you want to increase your engagement through Pinterest ads, you might want to go a different direction. Instead of just trying to sell something, offer something of value like an interesting piece of content that your ideal audience is likely to interact with. It should still be at least somewhat relevant to your business. But if you can get people interested enough to interact with those pins, they might be more likely to interact with and click on more of your future pins.

Use Compelling Images

Regardless of what type of ad you choose, you need to really focus on promoting strong images. Pinterest is such a visually inclined platform. So if you create a boring image, people are just going to keep scrolling. Instead, go with an image that stands out through bright colors, contrast, text overlay or some kind of other unique style element that can set your pins apart.

In addition, pins that are long or portrait style, rather than landscape images, tend to do better since they stay on users’ screens longer and take up more real estate. You don’t want to pay a bunch of money to promote a pin if it’s going to be tiny and difficult to see. So make sure it’s going to look great and be easily readable in a thumbnail size.

Add a Relevant Description

Your pin description is also important in letting Pinterest users know what your pin is and why they should care. Try to use at least a couple of relevant keywords, but make sure the caption is also readable and offers value. In addition, hashtags don’t have the same type of usability as they do on other platforms like Instagram and Twitter. So don’t clutter your descriptions with tons of them.

Having a relevant and valuable description for your pins is important whether you’re promoting a pin or not. But if you’re paying to promote a pin, you need to show even more care in making sure you have a good caption. You don’t want to pay to reach a ton of Pinterest users only to have them scroll past your pin because they don’t really understand or know the value behind your post.

Include a Call to Action

Another great way to add some value to your Pinterest advertising campaign is through powerful and relevant calls to action. If you want someone to click through your pin to visit your website for some kind of exclusive offer, tell them! People often scroll through content and maybe save it when they see something that catches their eye. But if you want people to take a specific kind of action upon seeing your Promoted Pin, make it really easy for them.

Track Metrics

After you’ve launched a Promoted Pin campaign, you can access insights about the campaign’s performance on the Pinterest Ads dashboard. From there, you can see your campaign’s budget, the cost per engagement, and engagement rates and click-through rates.

Taking a look at those analytics periodically can help you determine what is working and what might need to change. You might also find that a particular pin is doing so well that you want to keep it going. If you’re coming up on the end date you set for your campaign or the end of the budget you initially set, you can change your settings to keep your campaign going if you’re happy with the results.

Promote Your Most Popular Pins

In addition to the budget and engagement rates, the Pinterest Ads dashboard also gives you the opportunity to view your highest and lowest performing Promoted Pins. If you have a limited budget to work with or want to make the most of your advertising dollars, you might consider halting your lowest performing pins and reallocating those funds to the pins that are doing well and bringing you lots of great results.


Pinterest Brings Buyable Pins to the Web – Finally

Pinterest Buy Button Comes to the Web - Finally

Pinterest is finally introducing Buyable Pins to the web version of its site — and a new shopping bag is being rolled out too.

Last year, Pinterest introduced “Buyable Pins” on mobile and later integrated them into eCommerce platforms such as Bigcommerce, eBay-owned Magento and IBM Commerce. Now, the social network is finally announcing that the Pinterest buy button that was first launched on the app is going to be available on the web. And the “new shopping bag” will allow users to shop for multiple items on the site from wherever they are.

The shopping bag is basically a modern implementation of a shopping cart, which should ideally see merchants increase their sales as it encourages people to buy more items.  The company has also introduced a new shopping section on Pinterest Shop, with sections for top shops from vendors.

Expanding the Usefulness of the Pinterest Buy Button

It seems almost like an afterthought for Pinterest to add Buyable Pins to the web version of the site. However, the feature now allows viewers to see other products from the specific vendor. For instance, if one is viewing a Channel bag, below it they will be able to see a few other bags from the same seller. This allows merchants to advertise and even sell a few more products from their collection.

Small business owners already harnessing the power of Pinterest as a sales and marketing tool will also be delighted to note that the social networking site has introduced an enhancement to its visual search capability. Pinterest’s iOS app users can now find an item they want by simply tapping the camera button, taking a picture and searching for the item on the app. This ideally means that users will have an easier time finding a product and sellers will also increase their sales.

Buyers can also easily look for a brand that interests them.

“If you’re looking for something from a brand you love, head over to their profile and tap the new filtering options to find popular products, sale items and shipping deals,” Pinterest’s Product Manager Tim Weingarten said in a post on the official Pinterest blog.

As of yet, Buyable Pins are only available to a select number of Pinterest users and you must have aPinterest business account in order to be considered. However, the number of merchants able to use the pins is growing and clearly not limited to large brands.

“We’ve partnered with 20,000 merchants — big and small — to bring over 10 million unique products to Pinterest,” added Weingarten. With the involvement of so many merchants already, acceptance into the program must not be too rigorous.


12 Tips for Pinning on Pinterest After the New 2016 Changes


Pinterest has been rolling out a steady stream of updates this year, including changes to its algorithm and affiliate policy. If you use Pinterest as a marketing channel for your business, then you need to be aware of those Pinterest 2016 changes to really make the most of the platform. Here are some tips for pinning on Pinterest in 2016.

Helpful Pinning on Pinterest Tips

Create an Affiliate Strategy

One of the biggest changes that Pinterest recently announced is that the site will again allow users to share affiliate links on the platform. So if you’re a blogger or influencer, you can use Pinterest as a way to increase your affiliate income. And you can now actually share those links directly on Pinterest, instead of just posting links to your website or a landing page that includes your affiliate links.

Connect with Pinterest Influencers

If you’re a small business that wants to increase sales through an affiliate program, this new change also offers a new opportunity for you. You can potentially connect with influencers who are popular on Pinterest with your target audience. The fact that they can share affiliate links directly on the platform could make your affiliate program even more attractive to them.

Take Your Branding into Account

Another change to Pinterest, at least on some of the mobile apps at this point, is how your boards and pins appear on your profile. For example, instead of just showing each of your board names and cover images, profiles on the iOS app now shows each board title over a sort of collage of the images you recently pinned to that board. So since Pinterest users will be able to see more of your actual pins when visiting your profile, it may be worth it to put more care into choosing pins that fit, or at least don’t totally clash, with your style and branding.

Don’t Rely on Repin Counts

On the web version of Pinterest and some mobile apps, the repin counts of each pin also appear differently. So if you’ve noticed much higher engagement numbers on your pins, it’s not because they all went viral overnight. Pinterest has just changed the repin counts to now display the overall engagement numbers for each pin, rather than the engagement each pin has gotten just since you repined it to one of your own boards. So you can no longer use those repin counts under each pin as a measure of engagement.

Utilize Analytics

For that reason, using analytics on Pinterest has become even more important. If you have a Pinterest business account, then you have access to analytics that can show you which of your pins are performing well and which ones are getting lower engagement. You can also use services like Tailwind to measure that engagement. Having that information can help you determine which pins might be worth promoting further or if there are any that you may even want to delete from your boards. It can also help you determine general trends in what’s popular so you can better determine your strategy for pinning on Pinterest going forward.

Keep International Users in Mind

One of Pinterest’s big goals with the recent changes is to appeal more to a wider base of users, including those outside of the U.S. A lot of those changes so far have simply been design and usability tweaks. But if all goes as planned for Pinterest, that means there could potentially be a larger base of international consumers on the platform going forward. So if that fits with your target audience, it could be worthwhile to create pins that are more geared toward international consumers, rather than only focusing on those based in the U.S.

Consider Promoting Popular Pins

Like other social media platforms, algorithm changes for Pinterest can make paying to promote certain posts a more viable option. If your pins aren’t getting as much engagement as you’d like to see, you can pay to boost a pin or two to increase your reach.

Optimize Boards for Search Engines

In addition, getting your posts found on search engines also becomes more important thanks to algorithmic changes. So if you don’t already, change the names and descriptions of your board to include some relevant descriptive keywords. The captions of each of your pins should also include some relevant descriptions so people can better find the content that is going to interest them on Pinterest.

Don’t Solely Rely on Group Boards

Pinterest continues to offer the opportunity for pinners to invite other pinners to their boards, creating group boards that can help increase the reach of your pins even further. However, group boards aren’t as powerful now as they once were. You can still use them, especially if you use just a few with just a few different pinners. But don’t rely as heavily on them. And make sure you pin valuable content to your individual boards as well.

Treat Likes More Like Pins

Also in some of the mobile apps, you’ll notice what appears to be a separate board that includes all of the pins you’ve liked on Pinterest. Before, users could still view the pins you liked on Pinterest, but they had to actually click on that part of your profile. Now, it shows up on your profile like the rest of your boards. So make sure that you’re okay with those pins appearing on your actual profile.

Share Genuinely Helpful Content

One thing that hasn’t changed about pinning on Pinterest is that users want to find and save valuable content. So the pins that you share should always be relevant and helpful to members of your target audience. If you take that into account, you’re more likely to get higher engagement on Pinterest. And that higher engagment can lead to even more reach on the platform.

Don’t Rely Completely on Pinterest Traffic

If anything, the Pinterest 2016 changes and changes or any other social platform serve as a reminder that you don’t have full control over how you’re able to reach people using those tools. Pinterest can be an incredibly useful tool for reaching certain audiences. But that doesn’t mean that you should only focus on Pinterest and discount every other marketing channel out there. Pinterest is likely to keep making changes to its platform – some of them will likely help your reach and some might hurt it. So be prepared by not focusing too heavily on any one platform, including Pinterest.

Do you have any additional tips for pinning on Pinterest?  Please share in comments!


2016 Pinterest Trends – What’s Next This Year?

pinterest feature

Does Pinterest still matter? Once it was the dominant visual social media network. But now Instagram and a host of trendier platforms, like Periscope and Snapchat, have solidly dethroned Pinterest’s claim as the visual network du jour.

But don’t count it out of your social media strategy just yet.

Pinterest, like Facebook, Twitter and Instagram, remains an important space for businesses to “nurture, maintain and share their unique philosophy, integrity and corporate purpose” writes Marie Alonso on social media branding.

Ready to get your Pinterest strategy back on track? Below are some ways to use Pinterest in 2016.

2016 Pinterest Trends

Why the “Buy” Button Matters

Pinterest may not be as trendy as Instagram, but the network is hardly flying under the radar, especially after it kicked off the “buy button” invasion of 2015. The Internet officially has “buy button” fever, with networks from YouTube to Twitter joining in with shop-able buttons. The addition of buy buttons is huge for mobile ecommerce: consumers are more likely to purchase a product directly inside an app than clicking through multiple link layers to a third-party site. Now, any commerce company that uses Shopify, Demandware, IBM Commerce, Magento or Bigcommerce can utilize Pinterest’s buy buttons, streamlining the direct purchase process.

“Intent to buy” has long been what sets Pinterest apart from other networks. Pinterest boards are aspirational: from interior decorations and recipe collections to wedding planning and nursery design, the leap from dream to reality is just a click away. In the past, however, Pinterest users who were primed to make a purchase based on a pin were faced with a challenge.

Many pins may link back to old blog posts or products that are no longer for sale, making purchasing difficult. Motivated consumers would have to do a Google image search for the product or settle for a different item. A great discovery service needs inventory for continued expansion.

“By getting more merchants and more buyable pins and more products on the platform, we’re able to build smarter and better recommendations and search,” Michael Yamartino, Pinterest’s head of commerce, told Fortune.

Early results show that the buy button is working, especially when it comes to reaching new customers. The online clothing boutique Spool No. 72 reports that 84 percent of all customers acquired via buy button pins are new, according to Fortune. Handmade goods shop Madesmith says that as of October 2015, buyable pins already represented seven percent of all company sales. And Shopify reports that the average order coming from Pinterest is $50, higher than any other social media platform.

Small Business Brand Building on Pinterest

But what about small businesses that don’t sell merchandise online or aren’t ready for the buy button? Can these businesses leverage the power of Pinterest to continue to build their brands? Absolutely. Consistently pinning products or images that reflect your brand is key to building consumer relationships, strengthening brand loyalty and reaching new customers. Keep these best practices in mind:

Pin Consistently, but Space Out Your Pins

Aim to pin multiple times every day, rather than dumping 20+ pins all at once. (You’ll overload your follower’s feed and miss out on being seen by as wide an audience.) Simplify the process by scheduling pins ahead of time, just as you would schedule other social media postings to promote a blog article.

Buffer is one of my favorite tools for scheduling social media posts, including Pinterest. Buffer also comes with the image creator tool Pablo, so you can take a photo straight off your blog, overlay with custom typography, and scale it correctly for Pinterest.

Create Boards Matching Your Consumers’ Interests

Don’t turn your boards into a 24/7 stream of promotional material: create boards that naturally align with your customers’ interests. Aquarium Finatics, an online guide to setting up your first at-home aquarium has an incredibly diverse and creative Pinterest account ranging from the world’s best public aquariums and out-of-this-world hotel aquariums to Shark Week and Aquarium inspired gifts for kids.

This same diverse approach goes for selling merchandise. Women’s active wear company Athleta has boards titled “Go Outside”, “Fuel Your Fitness” and “Run Wild”, in addition to boards dedicated to showcasing the company’s products.

Be Part of Something Bigger

Invite your followers to participate in a shared pinning board, or join a few of your own. Hannah Crum, the creative force behind the brand Kombucha Kamp, shares her love for fermented/nutrient dense foods on Pinterest via community boards like “Whole Foods Recipes” and “Holistic Health Topics.”

Bottom Line

You don’t have to sell products directly on Pinterest with a “buy” button in order to build your brand. But you do need a consistent and diverse posting strategy. Pre-schedule pins for posting at peak times throughout the day.

Create gift guides, make a thoughtful reading list, invite followers to join community boards (or host guest pinners), and host giveaways exclusively for your followers.