Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment

Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers.

A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy.

Highlights of the comScore Report

Astonishingly, the comScore (NASDAQ:SCOR) study reveals 49 percent of smartphone users do not download any apps per month. About 24 percent of users install one or two apps over the same period.

Those who install more than five apps a month are more likely to be males aged between 18 and 44 years old, and they live in cities such as Los Angeles, Miami, San Francisco and Houston.

Interestingly, the comScore report isn’t the only recent study to highlight the declining popularity of mobile apps. Another study by app tracker SensorTower has also revealed an average 20 percent drop in downloads in the U.S.

What This Change in the Mobile App Market Means for Your Business

Declining popularity of mobile apps doesn’t come as a surprise. Think about it. How many apps do you install and actually use on your mobile device?

It’s also a choice that many users are making today because installing too many apps is inconvenient and unnecessary. So if you want to go ahead and build an app, you have to give your customers a very good reason to install it.

Vik Patel, CEO of Detroit-based Future Hosting says, “If we were to ask users to install an app, there would have to be a very good reason. Good reasons include a genuine need for access to on-device features like the camera or accelerometer, or a requirement for graphical capabilities available only to native applications.”

Building an app requires both time and money. It’s therefore important for you to explore all options before making a decision. Does your business really need an app? Is it enough for you to just optimize your website for mobile? Can you instead focus more on engaging customers on social media?

These are some questions that you must answer before making  a decision to invest in creating a mobile app.

At the same time, a mobile app can work really well for your business if you have the right strategy in place. If you are a small store owner, for instance, you can leverage your mobile app to implement loyalty programs or push notifications to drive footfalls.

“The total number of people using your apps and the time they are spending on average, those two combined is how you should measure the potential of an app to generate a lot of revenue down the line,” advises Fabien Pierre-Nicolas, VP of marketing at app analytics firm App Annie.

See more stats on apps from the coomScore report in the infographic below:

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment
Download Report and Infographic

Image: comScore

[“source-ndtv”]

Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” MomentBarring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers.

A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy.

Highlights of the comScore Report

Astonishingly, the comScore (NASDAQ:SCOR) study reveals 49 percent of smartphone users do not download any apps per month. About 24 percent of users install one or two apps over the same period.

Those who install more than five apps a month are more likely to be males aged between 18 and 44 years old, and they live in cities such as Los Angeles, Miami, San Francisco and Houston.

Interestingly, the comScore report isn’t the only recent study to highlight the declining popularity of mobile apps. Another study by app tracker SensorTower has also revealed an average 20 percent drop in downloads in the U.S.

What This Change in the Mobile App Market Means for Your Business

Declining popularity of mobile apps doesn’t come as a surprise. Think about it. How many apps do you install and actually use on your mobile device?

It’s also a choice that many users are making today because installing too many apps is inconvenient and unnecessary. So if you want to go ahead and build an app, you have to give your customers a very good reason to install it.

Vik Patel, CEO of Detroit-based Future Hosting says, “If we were to ask users to install an app, there would have to be a very good reason. Good reasons include a genuine need for access to on-device features like the camera or accelerometer, or a requirement for graphical capabilities available only to native applications.”

Building an app requires both time and money. It’s therefore important for you to explore all options before making a decision. Does your business really need an app? Is it enough for you to just optimize your website for mobile? Can you instead focus more on engaging customers on social media?

These are some questions that you must answer before making  a decision to invest in creating a mobile app.

At the same time, a mobile app can work really well for your business if you have the right strategy in place. If you are a small store owner, for instance, you can leverage your mobile app to implement loyalty programs or push notifications to drive footfalls.

“The total number of people using your apps and the time they are spending on average, those two combined is how you should measure the potential of an app to generate a lot of revenue down the line,”advises Fabien Pierre-Nicolas, VP of marketing at app analytics firm App Annie.

See more stats on apps from the coomScore report in the infographic below:

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment
Download Report and Infographic

[“source-smallbiztrends”]

Amid Speak of ‘Peak iPhone’, Apple’s Prospects Hinge on Subsequent Model

Amid Talk of 'Peak iPhone', Apple's Prospects Hinge on Next Model

HIGHLIGHTS
Apple’s instantaneous destiny rests with the iPhone 7.
If iPhone 7 does not surprise with new features, clients may not improve.
IPhone 7 is expected to feature waterproofing and wi-fi headphones.
Ask Siri if iPhone 7 can be the answer to Apple Inc’s troubles, and you are informed that a go to to Apple’sinternet site need to answer that question “and greater“.

If most effective it became that smooth.

Apple’s stocks closed down 6.3 percentage at $ninety seven.eighty two on Wednesday, wiping offapproximately $36 billion in marketplace cost, an afternoon after the organisation said its first-ever fall intelephone sales, arousing Talk of “Top iPhone”.

For many analysts, the company‘s on the spot destiny rests with iPhone 7, which Apple is predicted torelease in September.

“If iPhone 7 would not surprise with meaningful new useful capabilities, we worry that customers won’tupgrade,” Macquarie analyst Ben Schachter wrote in a notice to customers.

“And unfortunately, nothing that we have seen about iPhone 7 thus far strikes us as especiallyprogressive,” stated Schachter, who cut his fee target to $112 from $117 at the same time as preservinghis “outperform” score at the inventory.

The iPhone 7 is predicted to sport a brand new look with features inclusive of waterproofing, wi-fiheadphones and force touch as the home button.

But many wonder if as a way to be enough to entice customers to sell off their current iPhones ortransfer from the Android-based totally telephones that have come to dominate the phone marketplace.

Goldman Sachs eliminated Apple from its conviction listing after Apple’s effects and said it expected theagency‘s stocks to stay vulnerable till the marketplace gets more comfy with the Potentialities for iPhone 7.

Goldman turned into amongst at the least sixteen brokerages that reduce price outlooks on Apple’sstock, cutting its goal to $136 from $a hundred and fifty five at the same time as preserving a “purchasescore.

Of the forty six analysts masking the stock, 36 price it “buy” or “robust buy” or the equal. The median rategoal is $121, in line with Reuters statistics.

Apple usually launches new iPhones in September and sells the most gadgets within the December area.

Unit income usually drop over the following few quarters, choosing up after the following iPhone launch.

Nearly $200 billion wiped out
Together with the weaker-than-expected iPhone sales, Apple stated its first drop in revenue in a decade.income in China, the organization‘s most critical marketplace after the usa, fell 26 percentage.

Apple additionally forecast some other disappointing region for income.

The awful information overshadowed robust results from the enterprise‘s growing service business and an boom in share buybacks.

As of Wednesday’s near, Almost $two hundred billion has been wiped off the cost of the arena‘s mostprecious indexed company during the last yralmost the equal of the marketplace cap of Wal-MartStores Inc , the world‘s largest store. The inventory closing closed beneath $a hundred in February.

Apple’s disappointing effects in shape a latest sample for tech corporations. Microsoft Corp and Googleparent Alphabet came up quick of expectations.

Piper Jaffray’s Gene Munster stated that while there were few bright spots in Apple’s file, he believed Apple’s shares might rebound in 2016 as iPhone income begin to grow again within the fourth area.

Still, there has been a larger query approximately the iPhone’s longer-time period boom and otherelements that can pressure sales, he wrote. “That query stays unanswered after the March record.”

© Thomson Reuters 2016

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Tags: Apple, iPhone, iPhone 7, Mobiles, Smartphones