7 Ways Perfection is Killing Your Business – or Is It 6?

Problems with Perfection: 7 Ways Perfection is Killing Your Business

Can we ever truly be perfect, in anything?  Possibly, but that perfection is often short-lived.  As a society, we are always seeking ‘perfection’, and as such, we are often quick to label something as perfect, even when it is not.  A perfect stranger, a perfect storm, a perfect match or a perfect crime perhaps.

But if striving for perfection is part of your business personality, it could be damaging your ability to reach the point of product or solution launch; therefore your problems with perfection could be harming your ability to innovate.

Heck, when I launched most of my blogs or businesses, they were a mess, but they got out there and generated the buzz and citations needed to succeed. SEJ, which after three years became a six figure blog, had a disastrous template design upon launch, but I needed to get it out there at the right time, and then be flexible and nimble enough to make changes. Now, it’s a leading influencer in the world of digital marketing.

If you are running your business trying to adhere to this impossible standard, then you may be in trouble.

Here are seven problems with perfection that are killing your business.

Beware these Problems with Perfection

Makes You Slow to Market

In marketing strategy, there is an advantage known as FMA or first-mover advantage, where the first to market often gains a great initial advantage over competitors. Recent literature has suggested that that first-movers may be at a disadvantage, failing around 47 percent of the time, with ‘fast-followers’ (8 percent failure rate) being the real market winners because they can improve on newly launched products or services and reduce cost and inefficiencies.

No matter if you are first to market, or join slightly after, being one of the first is crucial to business success.  Unless you do something significantly different than any major competitor, and these are few and far between, then you must launch products or services effectively and efficiently.

Perfectionists often obsess over every minute detail, often delaying products and/or launches, which ultimately cause decreases in success metrics.

Founder of Linkedin, Reid Hoffman, said “If you are not embarrassed by the first version of your product, you’ve launched too late.”

Obviously, your products and strategies should be well vetted and tested, but lack of speed kills.  Accept that perfection is unobtainable and set realistic launch goals.  Pick a small group of trusted associates or customers to test new products, and provide feedback.  You can always make adjustments and improvements along the way.  Remember the first cars weren’t even sold with windshield wipers because no one ever thought people would take them out in the rain.  As your customers inform you what changes or improvements need to be made, you can address them. Proving your use and delivering on your promises are more important to customers than perfection.

Robs Your Project of its Dynamism

Sometimes, trying to make something perfect can remove the energy and desire.  Think about the best presentation you have ever seen, or maybe just one with 28 million views.

You can practice a presentation 100 times, and still not be prepared for a question, or something that happens in that room, up at that table or podium.  So why stress over it?  Giving a presentation is as much about presenting yourself as it is content or facts.

People want to see someone they can relate to, and as it is often said, no one is perfect.  You should always properly prepare for a presentation, but don’t sit in the back of the room tinkering for perfection, walk around and introduce yourself.  Start a few conversations to see if you can find some interesting details to include in your presentation.

Show your audience that you are aware of them, that you can relate to them, and that you are just like them, a normal non-perfect individual that has something extremely important to convey to them.  That will go much further than an extra bullet point on a screen full of text that no one will read.

Keeps You Waiting for that Perfect Opportunity

Are you the kind of person that is always looking for the perfect opportunity?  You’ve probably noticed a running theme by now, but no opportunity is perfect.  It is generally more a matter of pros and cons.  If you gain more pros by engaging in a new opportunity, you should generally go for it.  Always be on the lookout for new opportunities for your business.  Come up with a uniform system of evaluating each one.

Select the ones that make the most sense, and tackle any hurdles as they come along.  Not every opportunity is going to work out, but some of them will, and when you look back you’ll see how imperfect the situation was at the beginning and the steps you took to improve it.

This strategy will also help you evolve as a business person as you learn what works and what doesn’t.  As Wayne Gretzky said, “you miss 100 percent of the shots you don’t take.”

Sabotages Confidence and Self-Belief

One of the most encompassing deficiencies of perfection is that it can sabotage confidence and self-belief.  If you are afraid to launch a product or service, or pitch a new strategy until you think it is perfect, and then when you do, it is criticized, it can be crushing.  I’m sure you’ve probably been on social media lately, and if so, you know that someone has a comment for everything.  If you own or run a business, commenting is what you hire people to do, and if you are an employee, it is what you get paid for.  However, if you think something is perfect, and are told it is not, it can ruin your confidence, and this can stifle productivity.

Remember, innovations are built by teams, and no success has been free from criticism.  Use it to constantly improve.  Perfection can be something that is striven for, but rarely obtained.  Don’t dwell on criticism, use it to refine and enhance.

Prevets Your Getting From Start to Finish

In many phases of business, things are constantly evolving and never actually finished.  Think about a business plan, or target customers.  You should always be updating plans and trying to obtain new customers, but it is important to set milestones and plans that can actually be finished.  It will give you a sense of accomplishment and vigor and inspire your next cycle of innovation.

Perfectionists are often cited as not being able to finish anything because there is always something that can be changed to try and reach that unobtainable level of perfection.  Think about how this article started. Speed is an asset that perfection doesn’t allow.

Your milestones should be realistic times or events that allow you to move to the next step.  Be sure to evaluate and address areas for improvement in each subsequent step, as you try to achieve a more perfect outcome.

Destroys Vital Conditions for Creativity

Creativity and curiosity are born from chaos.  Always trying to be perfect eliminates your inclination to take risks and innovate.  You need to be creative to thrive in business.  There was a time when people said selling books online was crazy because users were scared to use credit cards on the web, the shipping costs would eat up any money that was saved and people would have to wait a week for a book that they could have today at any store or public library.

You probably already know where this is going, but today Amazon is rated as the tenth most profitable brand in the world.  They certainly had their growing pains, but used feedback from mistakes to grow into the behemoth they are today.

Don’t be afraid to embrace chaos.  Again, striving for perfection can certainly be a goal, but it is often created from bedlam.  Make sure you get uncomfortable from time to time; it can help you create something you can’t yet fathom, but could fundamentally improve your business.

Nothing’s Perfect

Especially this posting.  The title stated you were going to get 7 ways perfection is killing your business, but there were only 6.  I just wanted to leave some room for improvement, as you should too, because nothing is perfect, or more perfect.

Strive for consistency, not perfection and your business will thrive no matter the environment, product or competitor.

Have some more ways that perfection could be killing your business? Please feel free to leave them in the comments below.


Is This New Snapchat Ad Feature Cool — or Creepy? (Watch)

Is This New Snapchat Behavioral Targeting Ad Feature Cool -- or Creepy? (Watch)Snapchat may soon be able to sell ads based on things it recognizes in users’ photos. The company recently filed a patent for a behavioral targeting system that uses image recognition software to find specific items and then suggest filters based on those items.

So for example, if Snapchat recognizes that a photo includes the Empire State Building, it could suggest a King Kong filter. Or if you’re a New York City tourism company, you could potentially pay to have your own filter available when Snapchat recognizes the Empire State Building or other popular landmarks.

The Double-Edged Sword of Behavioral Targeting

The technology presents an interesting opportunity for advertisers. But it also presents some unique privacy issues for consumers. Some might not appreciate the fact that an app can recognize what’s in their photos and then use that information for ad targeting.

That’s one of the major issues that businesses have to navigate in today’s world of online advertising. This technology from Snapchat isn’t available yet. And it may not even become available. But even the possibility requires businesses to consider what to do when it comes to new ad formats. Becoming an early adopter of this new Snapchat feature and other potential ad formats could lead to unique targeting opportunities for businesses. But it could also lead to privacy issues that could impact consumer opinions.


How to Download and Install iOS 10 Beta on iPhone, iPad, or iPod touch

How to Download and Install iOS 10 Beta on iPhone, iPad, or iPod touch


  • iOS 10 public beta is now available.
  • You can download and install it for free.
  • Be sure to back up your iOS device first.

Apple has made iOS 10 public beta available as a free download. If you want to try out the newest version of Apple’s mobile operating system, you can do so now. A word of caution – be sure to backup your iOS device before you download and install iOS 10 public beta. Be aware that this isn’t the final version of iOS 10 and that it will have quite a few bugs and that your favourite apps may stop working entirely. We strongly advise that if you’re going to install iOS 10 public beta, don’t do it on your primary iOS device.

Which iOS devices can install iOS 10 public beta?
Apple has announced iOS 10 for the following devices:

iPhone 6s
iPhone 6s Plus
iPhone 6
iPhone 6 Plus
iPhone SE
iPhone 5s
iPhone 5c
iPhone 5
iPad Pro 12.9-inch
iPad Pro 9.7-inch
iPad Air 2
iPad Air
iPad 4th generation
iPad mini 4
iPad mini 3
iPad mini 2
iPod touch 6th generation

If you have any of these, you can install the iOS 10 public beta. Follow the steps below.

How to download and install iOS 10 public beta


  1. Open Safari on any of the iOS devices listed above.
  2. Head to Apple’s iOS 10 public beta website.
  3. Tap the blue Sign Up button and sign up for the beta software program.
  4. If you already have signed up, just tap Sign In and key in your your Apple ID and password.
  5. Read the Apple Beta Software Program Agreement and tap Accept.
  6. Tap the iOS tab. Its background becomes blue when selected.
  7. Under Get Started, tap enroll your iOS device.
  8. Scroll down and tap the blue Download profile button.
  9. This will take open an Install Profile screen, asking you to install iOS Beta Software Profile. Tap theInstall button on the top-right.
  10. Enter your passcode, if any.
  11. Read the Consent message from Apple. Tap Install on the top-right.
  12. Tap Install again in the pop-up.
  13. A pop-up will ask you to restart your iOS device to apply changes. Tap Restart.
  14. Once the device has rebooted, head to Settings > General > Software Update.
  15. You will see iOS 10 Public Beta 1 here. Tap Download and Install.
  16. Enter your passcode, if any.
  17. Read Apple’s Terms and Conditions and then tap Agree on the bottom-right.
  18. Now iOS 10 will begin downloading. On our iPhone 5s, it showed up as a 1.6GB download.
  19. Once the download is complete, tap Install Now to install iOS 10 public beta on your iOS device.

Even though this process seems long, it is fairly simple. Most people will have no trouble installing iOS 10 public beta. Did you take the plunge and install iOS 10 public beta on your iOS device? Do you like it? Let us know via the comments. For more tutorials, visit our How to section.

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PS4 Neo Does Not Mean Regular Upgrades Like PC or Mobile: Sony

PS4 Neo Does Not Mean Regular Upgrades Like PC or Mobile: Sony



  • Sony’s upgraded PS4, the PS4 Neo will not replace the existing PS4.
  • The PS4 Neo doesn’t mean yearly console upgrades.
  • PS4 and PS4 Neo will share the same software.

A week ago, Shuhei Yoshida, President of Sony Computer Entertainment Worldwide Studios insisted that your PS4 will not be obsolete when the PS4 Neo, its beefier iterative variant hits the shelves.

“PS4 is PS4 new high-end PS4 is still PS4 so you know the life-cycle is not going to be shorter,” Yoshidasaid at the time.

It appears that Andrew House, President and Global Chief Executive of Sony Interactive Entertainment shares the same sentiment. According to DualShockers, during the company’s investor day in Tokyo, House explained the difference in user mentality wherein mobile users upgrade hardware every one or two years, but in the console business the upgrade cycle is at least five or six years.

Don’t expect a successor to the PS4 Neo or the company to follow the path of regular upgrades akin to mobile or PC markets. Furthermore, the PS4 Neo doesn’t signal a change in hardware generation either.

Nonetheless, due to technology evolving as fast as it does there’s potential, he claimed. This is why the latest and greatest is introduced in the middle of the PS4’s lifecycle. But in order to keep existing consumers from bewilderment, Sony plans to keep what is referred to as a “one console world” with the same software for both.

This should come as a relief for many an existing PS4 owner and those looking to buy it what with Sony having a wealth of bundles available. It’s also a smart move considering over 40 million PS4s have been sold, the last thing Sony want to do is anger existing users.

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Why future: rise of Iron isn’t always to be had for PS3 or Xbox 360

Why Destiny: Rise of Iron Isn't Available for PS3 or Xbox 360

an overwhelming majority” plays destiny on PS4/Xbox One.
Bungie could have needed to take away content material to suit rise of Iron.
the brand new growth releases September 20.
As we now recognize, destiny‘s first large growth in a yearrise of Iron – may not be releasing on psthree or Xbox 360. in case you‘ve been questioning why that is, Bungie has now provided more details.

around 90 percent of its participant base – an overwhelming majority says Bungie’s marketing director Eric Osborne – is already on ps 4 and Xbox One. The studio could not justify the additional funding for ownersof previous-gen consoles.

Secondly, there was additionally the hassle of performance, or rather the lack of it, according to the developer. “which will upload new content presently, and specifically on the dimensions and scope ofupward push of Iron, we would must cast off from the ones older consoles, you will need to lose some thing,” Osborne told VG247. “We still wanna make certain that humans gambling on legacy consolesnevertheless have all the content that they paid for to date.”

(additionally see: future: rise of Iron release Date, Pre-Order DLC found out)

truely, each PS3 and Xbox 360 can’t take care of walking the present destiny enjoy and the brand newexpansion on the equal time, which is why Bungie determined to no longer bring rise of Iron for older consoles.

but there does seem to be a sliver of hope. “we are exploring capability options for players to improvedestiny from closing-gen to next-gen and could have greater to say about that with our hardwarepartners soon,” an Activision spokesperson, writer for Bungie, stated in a statement.

that means Bungie ought to offer a unfastened PS4/ Xbox One copy of future to gamers on PS3 and Xbox 360, just because it did for some months after the sport‘s release in 2014.

For guardians already on PS4 and Xbox One, you could pick out up rise of Iron beginning September 20.

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Tags: Activision, Bungie, destiny, future DLC, destiny growth p.c., future upward thrust of Iron, PS3, riseof Iron, Xbox 360

No guy’s Sky release Date sooner or later showed

No Man's Sky Release Date Finally Confirmed

No guy‘s Sky’s new release date has been introduced.
the game might be out in India on August 10.
positive segments wantextra polish” leading to a delay.
After gaming blog Kotaku discovered that space survival recreation No guy‘s Sky might be delayed to July or August of this year and an employee at Canadian store EB video games posted advertising and marketing substances proving it’d be out in advance, developer whats up games has eventually laid any doubt on No man‘s Sky’s launch date to relaxation.

Studio Founder Sean Murray took to Sony’s blog to affirm that the game is not on time and revealed whileyou could expect it to hit the cabinets, both digital and physical.

“After a quick postpone, No man‘s Sky will launch in North the usa on August nine, in Europe August 10, and in the united kingdom August 12,” his put up reads. The reason for the delay changed into to allowfor added time to satisfactory song a number of the sport‘s factors.

the game surely has come together, and it’s such an wonderful alleviation. As we sit down an play it now, and as I watch playtesters every day, i will sooner or later allow myself get excited. we are without a doubt doing this,” Murray writes. “however, as we approached our final closing dates, we found out thatsome key moments needed greater polish to convey them up to our standards. i’ve had to make thetough preference to delay the sport for some weeks to allow us to supply something unique.”

What this means is Indian game enthusiasts can assume No man‘s Sky in step with its eu release of August 10, because the united states of america falls in keeping with Europe’s launch agenda for Sony.it’ll fee Rs. 3,999 at retail and is available for pre-order digitally for Rs. three,499 through PSN.

on the time of scripting this, the computer model nevertheless sports activities the vintage June 24 date. safe to say with a view to be updated soon sufficient to in shape the PS4 release of the sport.

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Nintendo NX and PS4K or Xbox 1.5 Launch ‘Imminent’: GameStop

Nintendo NX and PS4K or Xbox 1.5 Launch 'Imminent': GameStop

Following AMD’s latest financials, which stated that new consoles are slated for “the second half of 2016”, US video game retail giant GameStop has joined in, claiming that their launch is “imminent”.

“Although we have not modelled extensive growth for new innovation in this presentation, we are very pleased to see the introduction of technology like virtual reality and rumoured new console launches, some of which seem imminent,” GameStop COO Tony Bartel said at the company’s investor and analyst briefing day in Texas earlier this week.

In the Q&A session that followed, GameStop executives were asked if Bartel’s comments were related to the Nintendo NX or others such as the heavily rumoured PS4K and Xbox 1.5. They did not comment.

Now, it’s all but obvious that we’ll see at least a couple of new consoles this year. From a potential games list to possible specifications, all the Nintendo NX is missing is an official reveal from the Kyoto-based company. On the other hand, Sony has been mum on its plans for its next iteration of the PS4. Microsoft on the other hand, has spoken against any incremental edition of the Xbox One. Although FCC filings reveal that it is indeed working on a possible variant of the Xbox One or a completely new console with a potential E3 2016 unveiling.

All of this makes us wonder if Microsoft and Sony have their consumers’ best interests at heart. The PS4 and Xbox One released in 2013. Barely three years later, rampant speculation of new versions is not a good thing. It simply frustrates existing console owners and keeps potential new buyers away. For Microsoft and Sony’s sake we hope that their offerings are slimmed down versions of existing consoles rather than brand new hardware that could fragment an already burgeoning user base.

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Tags: GameStop, Microsoft, Nintendo, Nintendo NX, NX, PS4, PS4 Slim, PS4.5, PS4K, Sony, Xbox 1.5, Xbox One,Xbox One Slim