Almost Half of Small Businesses Marketing Products on Social Media (INFOGRAPHIC)

According to this infographic that reveals how small businesses are using social media, About half are marketing their products.

Small businesses are waking up to the potential for using social media to market their products, a new study has found.

How Small Businesses Are Using Social Media

According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service.

Apart from product promotion, small businesses use social media marketing for the following purposes:

  • To share information about sales and discounts (38 percent).
  • To gain likes and fans (38 percent).
  • To solicit/respond to customer feedback (34 percent).

Other purposes include providing videos to highlight products or services (29 percent), sharing a company blog post (20 percent) and establishing their personal expertise (23 percent).

Facebook: Top Choice of Small Businesses

Unsurprisingly, Facebook is the most preferred social networking site for a majority of small businesses (70 percent). Twitter (38 percent) and LinkedIn (37 percent) are a distant second and third choice.

Facebook’s unparalleled popularity among small businesses can be attributed to its massive user base, which allows businesses to connect with more customers. On top of that, the social networking giant has made its platform more business-friendly to help smaller firms leverage it for marketing purposes.

From time to time, Facebook introduces new tools and features to support small businesses’ marketing initiatives. Take the recently launched Lookalike Audience tool, for instance. Designed to help small businesses reach a global audience, the tool makes it easier for firms to expand their customer base.

“What I hear from small businesses around the world is their time and their money is precious, and we want to be the best minute and the best dollar that they spend every day,” Facebook’s VP of global SMB Dan Levy told Forbes. “We want to be number one growth driver for their business.”

Social media is all about creating that personal bond with your audience. Therefore, to make the most of it requires adopting a more personalized tone of voice. Humor works really well and any information presented in a simple to understand language gets maximum audience attention.

How can you make it simple for your audience to understand what you’re talking about? That’s the question you must always answer when you develop your content strategy for social media marketing.

Check out the infographic below for more information.

According to this infographic that reveals how small businesses are using social media, About half are marketing their products. 5

Image: Score

[“source-smallbiztrends”]

Want to Be Kind of a Big Deal? These Social Media Tactics Could Move the Needle

Want to Be Some Kind of Big Deal? Consider These Social Media Advertising Examples

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are.

Here are six crazy ideas that will help you look like a really big deal using social media ads.

Social Media Advertising Examples

1. Target Ads at Specific Company Employees

Is there a company you want to partner with? Before you even get to that first meeting, you want to make sure some important people who work there have heard of you.

How do you accomplish this? Start bombarding employees who work at that company with Facebook Ads.

Social Media Advertising Examples - Target Ads at Specific Company Employees

Because Facebook Ads have super specific targeting, all you have to do is target people who work at the company with certain job titles. You don’t want to target every employee at a company, especially really large ones. You just need to make sure the right people see your ads (e.g., people with “marketing” job titles).

The goal of these Facebook ads is simply to build brand awareness for you and/or your company. You’ll want to start this process about 90 days ahead of time.

You’ll know if you’ve achieved your goal when you finally talk to them and you hear the magical words: “I’ve heard of you guys.”

2. Promote Your Guest Posts

One way to gain some exposure with a new audience is to do a guest post for a large, established industry publication. When you finally get this opportunity, you need to make the most of it.

Spend no more than $50 for a promoted post on Facebook and a promoted tweet on Twitter. Send some targeted traffic to your inaugural guest post.

Social Media Advertising Examples - Promote Your Guest Posts

Why spend money promoting your guest post and driving traffic to someone else’s website? Because the editors will notice how your article performed. If your first post goes nowhere, you might not get a second chance.

So amplify your post to help it become a unicorn! Help juice the numbers so the odds are in your favor. You want the editors to be thinking, “Holy crap, this guy’s post got thousands of views, we need to do more with him!”

Social Media Advertising Examples - Promote Your Guest Posts

Most publishers live and die by page views. Unless they’re crazy, the editors will try to lock you up and make you a regular contributor in the hopes you’ll keep sending them thousands of page views every month.

3. Do an Engagement Campaign

Want to really make someone take notice of you on social media and appear more influential than you are? Tag someone in a Facebook post or tweet and then pay to promote it.

For example, let’s say you’re trying to get the attention of an editor at a publication where you want to become a contributor. You could tweet: “Great post by [insert Twitter handle here]” also making sure to include the headline and link to the story.

That might catch their attention when they get the notification from Twitter – for a couple seconds. But once you start promoting it, you’ll REALLY grab that person’s attention as it starts getting retweeted and liked hundreds or maybe even thousands of times.

“Wow, this guy is kind of a big deal,” they’ll think. They’ll want to work with you. And you’ll be like:

Social Media Advertising Examples - Do an Engagement Campaign

4. Spike Your Medium Posts

Are you publishing on Medium yet? You should be. It’s a great way to grow your audience and expose your best content to more people.

To get really big on Medium, you need recommendations. If you can get 200 people to click on the Medium heart on your post within 24 hours, it’s extremely likely that your story will be one of the top posts for the day and featured prominently, both on Medium and in the Medium Daily Digest they send out to users via email.

Social Media Advertising Examples - Spike Your Medium Posts

How do you get that many hearts in 24 hours? By spending no more than $50 on social media ads.

Facebook and Twitter ads that are targeted to people who have a Medium account will help send some great traffic to your posts. Hopefully this will be enough of a catalyst to turn your post into a unicorn that gets lots of hearts and reads.

5. Get on the Front Page of Reddit

Of all the ideas in this post, getting on the front page of Reddit is the most difficult. But when you do manage to get there, you’ll get tons of traffic.

Basically, if you do nothing proactive, the odds that a redditor will discover and submit your post are about 1 in a-very-large-number-with-a-lot-of-zeroes-on-the-end. Also it’s not easy to identify redditors on other social media sites because they have random aliases.

What you can do is try to get on the radar of Reddit power users. Results aren’t guaranteed, but here’s how you do it.

Let’s say you work for a company that sells home and gardening products. You’ll want to create social media ads that target people who are interested in the home and gardening category and Reddit.

Chances are good that someone who is authoritative on Reddit will follow Reddit on other social platforms. They’re always looking around for interesting things to submit.

Although it may seem like you’re still sort of blindly hoping a high-profile redditor will submit your post, this technique has actually been surprisingly successful. Basically this will narrow your odds from 1 in a gazillion to something more like 1 in 10.

Before trying this out, my posts had never made it to the front page of Reddit. Since using this tactic, I’ve managed to successfully get to the front page about 10 percent of the time.

Social Media Advertising Examples - Get On the Front Page of Reddit

6. Become a Trending Story on LinkedIn Pulse

The biggest factors in the LinkedIn Pulse algorithm are traffic and engagement. Pulse will highlight posts have gotten the most views, likes, shares, and comments in the past few minutes.

There are two things you can do to help your LinkedIn posts start trending.

Become Associated With A Channel

LinkedIn Pulse has more than 100 channels for topics including entrepreneurship, leadership and management, productivity, and marketing and advertising. No matter what you write about, you’ll find a channel that’s right for you.

If you want to help your LinkedIn article become a unicorn, more people need to see it and engage with it. Your personal network is limited, but some of these channels have millions or hundreds of thousands of followers.

So in addition to doing some basic optimization as you write (using the right keywords to help Pulse as it analyzes and categorizes your article), you’ll want to tweet to @LinkedinPulse and ask them to feature your post in a specific channel.

Use Social Media Ads

Being featured on a Pulse channel isn’t enough to start trending. You also need a catalyst to drive lots of traffic and engagement to your post.

This is where Facebook, Twitter, and LinkedIn promoted posts come in. You can use these ads to quickly drive lots of traffic to your LinkedIn article.

Social Media Advertising Examples

Again, you don’t need to spend a lot of money on these ads. You can even target your ads so they only show in countries you normally don’t care about to make it even cheaper – all LinkedIn cares about is traffic, not where that traffic is coming from.

You just need to spend a few bucks until the ads provide enough of a surge to push your post to the top. Once your post starts trending, it will be self-sustaining as people visit the channel and read the day’s top stories. Yours!

TL;DR

If you’re lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas. For a small investment, social media ads will help you get noticed and viewed as a serious force in your industry so you can grow your audience, influence, and business.

Images: WordStream

More in: Publisher Channel Content

[“source-smallbiztrends”]

Is Nintendo Duo the Official Name of the Nintendo NX?

Is Nintendo Duo the Official Name of the Nintendo NX?Is Nintendo Duo the Official Name of the Nintendo NX?
HIGHLIGHTS
According to the latest leak, the NX will be called the Nintendo Duo
Earlier this week specs, features, and price of the NX was leaked
Nintendo is yet to officially reveal the console
It appears that the Nintendo’s latest console, codenamed the NX may finally be named as Nintendo Duo at retail if the latest rumour surrounding the yet to be announced console is to be believed.

According to an image posted on Japanese forum 2Chan which allegedly stems from a software partner briefing, the device will be called the Nintendo Duo.

(Also see: Pokemon CEO Confirms Nintendo NX Is a Handheld and Home Console Hybrid)

This could make sense considering that past reports have suggested it would be a console and handheld hybrid. Nonetheless, 2Chan’s track record has been on the inconsistent side. But with an NX announcement in the offing, we won’t have to wait too long to find out.

Earlier in the week information on the NX’s price, features, and specifications found their way onto Reddit. For one, the games will be on cartridges. No surprise considering several sources have already confirmed this. 4K streaming for Netflix along with 1080p and 60fps for gaming have been talked about.

(Also see: Nintendo NX Price, Features, and Specs Leaked?)
“4k streaming has been mentioned. – What this likely means is playback of content such as Netflix, etc. Not gameplay,” the post reads. “1080p and 60fps are being used by the marketing teams in relation to gameplay on to the console portion. I’ve heard unconfirmed rumblings of 900p for the infamous hybrid part of the device.” 

Furthermore, the post claims that price points of $299.99 (around Rs. 20,000) and $399.99 (roughly Rs. 27,000) will be present. The base price being the former and a bundle price being the latter. What comes in the bundle is at this point of time unknown.

(Also see: Nintendo to End Wii U Production. Possible Nintendo NX Release Date Soon?)

It seems that the console will launch with four games, and a strong co-branding effort with a Mario launch title. Further alluding to the possibility of it being a handheld console (as if we didn’t need yet another confirmation) is the phrase “Interact with your game on the go” being seen on marketing materials.

Although some of this would be in line with what’s been leaked in the past, we’d still recommend you take this with a grain of salt. Reason being, while the moderators on the NX subreddit have taken utmost care in confirming the source’s identity and veracity of information, in an age where elaborate 3D-printed controller hoaxes are rife, it’s always best to temper expectations.

Nonetheless, hopefully Nintendo decides to launch the NX or whatever its final name is in India. But if past experiences are to be believed, that seems unlikely.

Tags: Nintendo NX, Nintendo NX release date, Nintendo NX price, Nintendo NX specs, NX, NX price, 2chan, Reddit, Nintendo Duo, Duo

[“Source-Gadgets”]

God of War ‘Designed for Standard PS4’; No PS4 Pro Needed to Play

God of War 'Designed for Standard PS4'; No PS4 Pro Needed to PlayGod of War ‘Designed for Standard PS4’; No PS4 Pro Needed to Play
HIGHLIGHTS
God of War will run just fine on the original PS4
There won’t be too many pre-release demos due to focus on the game itself
God of War for the PS4 has no release date yet
With Sony announcing the PS4 Pro for a November 10 release date, there’s always the temptation for developers to optimise the game for the newer, more powerful platform that is the PS4 Pro at the cost of skimping out on the existing one, which in this case is the original PS4. However this will not be the case with God of War. Revealed at E3 2016 after a fairly accurate leak, it seems that the game will run just fine on a regular PS4.

“What we showed at E3 was running on a standard PS4. The game is designed for standard PS4, don’t need a [PS4] Pro to play,” tweeted Cory Balrog, Creative Director on God of War at Sony Computer Entertainment’s Santa Monica Studio in response to a fan’s question of what the game will be playable on.

Safe to say there will be some additional visual enhancements for the PS4 Pro, but the fact that Balrog has stated it will run as it should on the PS4 should have many a PS4 owner sighing in relief.
(Also see: The PS4 Pro Won’t Solve the PS4’s Biggest Problem)

And if you’re wondering about the lack of pre-release gameplay demos, Balrog and his team are hard at work on the final product. He believes that “demos pull a month or two away from final game.” Presumably because Sony Santa Monica is “focussed on making this game awesome”, another tweet from him claims.

(Also see: Sony Santa Monica Explains Combat in PS4-Exclusive God of War )

Nonetheless, we’re yet to see a release date for God of War though we won’t be surprised to see it available in time for the holiday season next year. Sony hasn’t had a big exclusive for the second half of the year in the longest time and God of War may just be able to fill that void. That is of course, if it isn’t subject to many a delay like some of Sony’s first-party releases this generation.

Tags: God of War, God of War 4, God of War release date, God of War PS4 release date, PS4, PS4 Pro, Sony Santa Monica Studios, Cory Balrog

[“Source-Gadgets”]

Lenovo, Fujitsu Said to Discuss Merger of PC Businesses

Lenovo, Fujitsu Said to Discuss Merger of PC BusinessesLenovo, Fujitsu Said to Discuss Merger of PC Businesses
HIGHLIGHTS
The companies are aiming to reach agreement this month: Nikkei
Lenovo is also seeking to make further inroads into smartphones
Fujitsu would move its PC planning, development, manufacturing divisions
Lenovo Group Ltd. is in talks with Fujitsu Ltd. to merge their personal-computer businesses, with the Chinese manufacturer taking a majority stake in the venture, a person with knowledge of the matter said.

The two sides are still discussing pricing and terms, said the person, who asked not to be identified because the talks are private. The companies are aiming to reach agreement this month, according to the Nikkei newspaper, which reported the deal earlier Thursday.

An alliance with Fujitsu would give Lenovo, the world’s biggest PC maker, a bigger foundation to expand its share. Lenovo had 19.4 percent of the global PC market in 2015, compared with 2.1 percent for Fujitsu, according to IDC. Lenovo is also seeking to make further inroads into smartphones, while embarking on a plan to cut $1.35 billion from annual costs and eliminate 3,200 jobs. The company said in August that it was making progress and would turn around its business next year.

Fujitsu shares rose about 7 percent to JPY 575.7 as of 10:45am in Tokyo, after climbing as much as 8.6 percent. The stock had declined 11 percent this year through Wednesday. Lenovo’s shares climbed as much as 2.7 percent in Hong Kong, but remain down more than 30 percent in 2016.
Japan’s PC makers have been scaling back their operations or exiting the business entirely, as more people use mobile devices to check e-mail, manage their finances and access the web. Fujitsu had been struggling to find a partner, and talks with Vaio and Toshiba Corp. were on the verge of collapse, the Wall Street Journal reported in April.

The Nikkei reported that the Lenovo-Fujitsu business may merge in the future with Lenovo’s PC venture with NEC Corp., which was formed in 2011. Fujitsu would move its PC planning, development, manufacturing divisions to Lenovo as part of the deal, the Nikkei said, with about 2,000 Fujitsu workers likely to be relocated to Lenovo.

Tags: Fujitsu, Fujitsu PCs and Laptops, PC, Laptops, Lenovo

[“Source-Gadgets”]

Spotify Free Users Complain of Malware-Infested Ads; Company Addresses Issue

Spotify Free Users Complain of Malware-Infested Ads; Company Addresses Issue

Some Spotify Free users were treated to malware-infested ads with their ad-supported music streaming service. Some users have reported on the company’s forum that random, malicious ads pop-up on the default browser while running Spotify’s freemium service.

The Next Web reports that while the original report was based on a Windows 10 machine, the malware also seems to pop up on other operating systems as well including Linux and macOS. Spotify has acknowledged the malvertising issue and told Engadget that the issue is an isolated on and has since “shut it down”.

(Also see: Spotify Debuts in Japan, Complete With Karaoke Lyrics)

“If you have Spotify Free open, it will launch – and keep on launching – the default Internet browser on the computer to different kinds of malware / virus sites,” wrote user Tonyonly on the company’scommunity page. “Some of them do not even require user action to be able to cause harm,” he added.

In a reply to the user’s complaint, Spotify said, “We’ve identified an issue where a small number of users were experiencing a problem with questionable website pop-ups in their default browsers as a result of an isolated issue with an ad on our Free tier. We have now identified the source of the problem and have shut it down. We will continue to monitor the situation. If you see this issue again, please let us know the exact date and time in this thread.”

In 2011, Spotify faced a similar issue where it displayed malicious ads to some users. The company rectified the problem and issued a public apology.

While Spotify confirms to have fixed the issue, users should still maintain caution and download ad-blockers if running Spotify Free, or shift to the company’s ad-free version instead.

Tags: Spotify, Music Streaming, Streaming, Malware, PC, Laptops, Virus
[“Source-Gadgets”]

Google Pixel, Pixel XL Leaked on Verizon Ahead of October 4 Event; Google Magic and Blue Colour Variant Revealed

Google Pixel, Pixel XL Leaked on Verizon Ahead of October 4 Event; Google Magic and Blue Colour Variant Revealed

HIGHLIGHTS

  • Site suggests the Google Pixel and Pixel XL will be offered in Blue
  • Verizon also mentions ‘Google Magic’ as one of the highlights
  • The phones will be offered in 32GB and 128GB storage options

We’re just a few hours away from the launch of Google’s Pixel smartphones and the leaks continue to pour in. After pretty much revealing all there is to know about the devices on UK retailer Carphone Warehouse, we now have a little more from Verizon. The listing on Verizon’s site unofficially confirms a Blue model along with Black and White options that was previously leaked by Canadian carriers Bell and Telus.

(Also see: Everything You Can Expect From the Google Pixel Event Today)

The listing, spotted by Gizmodo, also shows some highlights about the devices, which includes what Verizon is calling ‘Google Magic’, which could just be the site’s own marketing ploy, but could also refer to a new, unknown feature. The site further reveals that the Google Pixel and Pixel XL will be offered in 32GB and 128GB storage options. Lastly and unsurprisingly, the devices come with 4G LTE support.

A separate reveal by TheTrademarkNinja shows an EU trademark application filed by the company with an official logo that reads “G Pixel Phone by Google”, which confirms that the devices are in fact going to be ‘Pixel’ smartphones.

Based on the Carphone Warehouse leak, the Google Pixel is said to feature a 5-inch full-HD (1080 x 1920 pixels) Amoled display with a pixel density of 441ppi and Gorilla Glass 4 on top. The device is powered by a 2.15GHz quad-core Snapdragon 821 processor with 4GB of RAM.

Meanwhile, the Google Pixel XL is listed with a 5.5-inch Quad HD (1440×2560 pixels) display sporting a pixel density of 534ppi and Gorilla Glass 4 on top. Other than the size and resolution of the display, the rest of the features are similar to the smaller Pixel. Both the devices also feature a 12-megapixel rear camera and 8-megapixel front.

The Pixel and Pixel XL will run on Android 7.1 Nougat with Pixel Launcher. The listings also mention both 32GB and 128GB inbuilt storage variants. Storage expansion via microSD card is also listed, but this seems unlikely considering Google’s entire previous Nexus lineup. The Pixel is listed to sport a 2770mAh battery, and the Pixel XL is listed with a bigger 3450mAh battery, both with fast charging capability.

On the software front, the Pixels is likely to come with Google’s latest Allo and Duo applications preloaded. Carphone Warehouse also revealed the two devices will offer unlimited storage for photos and videos at full resolution with Google Photos.

Along with the unveiling of the Pixel smartphones, the event on Tuesday is also expected to see the launch of the Google Home smart speaker, alongside other rumoured products like the Google Chromecast Ultra, and Google Wi-Fi smart router. The Daydream VR headset unveiled at at Google I/O this year is also expected to make an appearance.

Google’s event is set to start at 9:00am PT (9:30pm IST) on Tuesday, and Gadgets 360 will be covering the event live from San Francisco – so stay tuned.

We discuss what you can expect from Google’s October 4 event, featuring Pixel smartphones, Andromeda, and more on Orbital: The Gadgets 360 Podcast. You can either subscribe to via iTunes or RSS or just hit the play button below.

 

[“source-ndtv”]

Microsoft Making a Little Brexit of Its Own

Making a Little Brexit of Its Own - Microsoft is Closing the Skype Office in London

Microsoft (NASDAQ:MSFT) has announced plans to shut down Skype’s London offices.

Up to 400 staff members could be made redundant as part of the move, which will see Skype abandon its three-floor building in Holborn in line with a wider restructuring exercise that will also impact freemium enterprise network Yammer.

Microsoft has yet to confirm whether the decision was directly impacted by the United Kingdom’s June vote to leave the European Union — although technology trade bodies had previously warned to anticipate numerous multinational pullbacks from London in response to a so-called “Brexit”.

Budget airline EasyJet, telecoms provider Vodafone and credit card giant Visa have all reportedly entered talks to leave the UK as a direct result of impending political uncertainty.

Regardless of Microsoft’s intentions surrounding the move, it will undeniably pose a symbolic blow to the UK’s tech scene. Skype was founded in London in 2003, and has rapidly grown to become one of just 18British “unicorns” — which is a tech firm valued at more than $1 billion.

Its innovative services have proven a lifeline to businesses across the globe over the course of the last decade, enabling small companies to reach new audiences by providing incredibly cheap international callsand revolutionizing remote working with the help of cutting-edge group call features. Today, Skype boasts over 300 million users, who spend an estimated three billion minutes using the service each and every day.

Plenty of investors have picked up on that potential, which is why Skype has changed hands several times since its inception. The unicorn was first picked up by eBay in 2005, then sold to a group of investors in 2009 before American multinational Microsoft swooped in and bought out the company for a whopping $8.5 billion in May 2011.

Since that acquisition, many of Skype’s top roles have been eliminated or moved overseas. Microsoft’s Skype headquarters are now based in Luxembourg, and much of its development team works out of Estonia. It is not thought those offices will be impacted by Microsoft’s decision to consolidate its London operations.

Skype won’t be the sole victim of Microsoft’s latest job cull.

Last month, the company’s annual report confirmed plans to shed approximately 2,850 jobs across in the globe in the fourth quarter of 2016. Yet a Microsoft spokesman did add the company would be working to offer redundant Skype employees new opportunities elsewhere in the company.

“We are deeply committed to doing everything we can to help those impacted through this process,” he said. “Microsoft will be entering into a consultation process and offer new opportunities, where possible.”

[“source-smallbiztrends”]

Need High End Photography for Business? Details of Panasonic’s Lumix GH5 Emerge

Eagerly Awaiting the New Panasonic Lumix GH5 Camera? No 6K Photos Until Next Year

Image capturing technology has evolved so much, near professional grade solutions are readily available on smartphones. But no matter how good the technology is on a mobile device, standalone cameras are still the way to go if you really want full professional grade features. The announcement of Panasonic’s Lumix GH5 camera is greatly anticipated because of the success the GH4 achieved in terms of reviews and sales.

Panasonic (TYO:6752) didn’t reveal much at PhotoKina 2016, the world’s largest trade fair for the photographic and imaging industries, which will be going on until September 25, 2016 in Germany.

First of all, the GH5 will not be available until early 2017. There is no exact date or price for the camera. Second, the features Panasonic announced are just enough to tease potential customers with some impressive capabilities.

An Early Peek at the Panasonic Lumix GH5 Camera

Here is the wow feature Panasonic said will be on the GH5: the first 4K/60p capability in a consumer ILC (interchangeable lens camera), which will provide 4:2:2 10-bit 4K video. And when it comes to capturing still images, it has another impressive capability, a 6K Photo mode that will extract 18MP stills from burst footage, or 8MP stills from 60p 4K clips.

This is the extent of what Panasonic made available, but if past developments are any indication, there will be more features on the GH5.

One of the advances that made the GH4 so successful was the hybrid performance it was able to deliver. The 4K PHOTO feature it introduced let users capture still images that were much too fast for the naked eye by saving high-quality photos from super-fast 4K resolution video frames at 30 fps. The feature was acclaimed by a wide range of professional photographers and videographers around the world. With the GH5, this will be upgraded to 6K still photos, which will deliver new levels of detail, whether it is for print or the ultra-high definition display technology in the market place.

The Panasonic Lumix GH4 is an affordable professional grade camera compared to Canon and other brands. At around $1,600 on Amazon, it has the right set of features for taking stills and video for small business photographers.

If Panasonic keeps the price low while adding these innovations, the company will continue to capture market shares from other brands.

[“source-smallbiztrends”]

10 Features of Apple’s iOS 10 Small Businesses Need to Know About

10 iOS 10 Features for Business That Small Businesses Need to Know About

The new iOS 10 by Apple (NASDAQ:AAPL) has been described by the company as its biggest release yet, and as an operating system with more personal, powerful and playful features. The good thing for small business owners is that the new features would seem to drastically enhance the way you can run your business on your iPhone or iPad.

Whether you are using the new iPhone 7 or many of the previous versions also supported by iOS 10, there are some new features that will make you more productive, the company says.

Here are 10 features small business owners can start experimenting with right away with iOS 10.

iOS 10 Features for Business

Comprehensive Privacy and Advanced Security

With smartphones and tablets now inexorably linked to the way we do business, and the threat of digital security also an inevitable part of this ecosystem, it is extremely important to have a comprehensive privacy and advance security solution in place.

The privacy features in iOS 10 now requires your permission if an app in Calendar, Contacts, Reminders, Photos or others want your location information or personal data. This features extends with even more control to the way in which HealthKit and HomeKit access your data.

Your conversations in iMessages and FaceTime are encrypted, so hackers waiting in the middle of a conversation won’t be able to see, hear or read what you are communicating. And when you are on Safari surfing the web, you can browse privately, block cookies, and prevent websites from tracking you.

The security, according to Apple, is the most advanced security of any mobile operating system. The new features help secure your personal protection with hardware and firmware that have been designed to protect against malware and viruses throughout the entire system. The device is protected with Touch ID and the apps have high-grade encryption, app transport security, and more.

Maximized Graphic Performance

When you are on a smartphone or tablet the last thing you want is lackluster performance from your device. Since iOS has been engineered specifically for the iPhone and iPad with a framework the company calls Metal, it is able to maximize graphic performance whether you are videoconferencing, accessing applications from the cloud, viewing a PowerPoint presentation, moving from app to app or playing the most complex 3D video game after a hard day of work.

Enchanced Machine Intelligence

The new OS has been designed to take advantage of the progress that has taken place in software intelligence. This includes Apple-developed machine-learning technology, which has also been incorporated into Siri.

The result is a more intuitive system that makes everything you do with your device easier and faster.  Proactive suggestion, and predictive typing have been combined with Siri for a personal assistant that will answer many of your questions and take your requests by speaking naturally. Siri now works with your favorite apps, so you can request a ride, send payments using Square Cash, book a reservation through OpenTable, and more.

Continuity Across All Devices

Even if your business is mobile first, there are multiple computing devices that are part of the total technological solutions in place in your company. This generally means laptops and desktops both at the office and at home. In order to ensure continuity across all devices, iCloud and iOS automatically connect many of Apple’s products.

You can start a task on the iPad and finish it on your Mac and stream video from your iPhone or iPad to your television through Apple TV. Everything gets synced automatically, so any time you add a new document, image or video the latest version will appear on all your devices.

AirDrop for Large File Sharing

You now work outside of the office just as much as you do inside, and this means sharing large files that far exceed the limitations of email servers. AirDrop is a feature that lets you send large files wirelessly no matter where you are, so you won’t have to go back to the office when you are on location.

Handoff Email and Messaging Across Devices and Solutions

The continuity feature extends to an application called Handoff which lets you write an email and hand it off to Mail, Safari, Pages, Numbers, Keynote, Maps, Messages, Reminders, Calendar, Contacts, Notes, Podcasts, Clock, and News.

When you are ready to text you can send messages from any of your devices, receive it on your iPhone and reply on your iPad or Mac. You can choose a number from Safari, Contacts or Calendar to quickly send a text message.

Multilingual Typing

We live in a very connected world, and even the smallest of businesses now interacts with people in many countries around the world. This means multiple languages, and the multilingual typing feature lets you type in two languages at the same time without having to switch keyboards.

The OS recognizes English, French, German, Italian, Portuguese and Spanish pairs, as well as Chinese.

CarPlay

As a small business owner on  the go, you can sometimes use your car as your second office. CarPlay makes it possible to safely and easily use your iPhone to make calls, send and receive messages, get directions and more so you can focus on your driving. It puts the functions you want to use on the built-in display of the vehicle so you can control them with your voice, touch or the knobs and controls of the car. Currently CarPlay is available on more than 100 automobile models, with more on the way.

Unsecured WiFi Network Warning

Free WiFi is so tempting but if you are not 100 percent sure it is secure, you can easily fall victim to an attack. Unsecured WiFi Network Warning makes recommendations when you connect your iOS device to an unsecured network.

New Notifications with 3D Touch

The new rich Notifications feature lets you quickly view videos, photos and reply. All it takes is tapping on the notification to launch the app or force press with the new feature rich 3D Touch to popup a preview. It also lets you clear the notification and delete emails from the expanded notification.

New APIs for Developers

Although Apple is notorious for protecting its intellectual property, the company has been coming around after witnessing the great benefits of what APIs have accomplished for other companies.  The Apple iOS 10 SDK has new APIs and services that now contain its more popular applications, including Messages, Siri, and Maps. Developers will now be able to create innovative functionalities using Apple’s platform creating more business models for small developers.

Greater Compatibility with Other Apple — and Android — Devices

The new iOS 10 is compatible with: iPhone 7 and 7 Plus; iPhone 6s, 6s Plus, 6, 6 Plus; iPhone SE; iPhone 5s, 5c, 5; iPad Pro 12.9-inch and 9.7-inch; iPad Air 2; iPad Air; iPad 4th generation; iPad mini 4; iPad mini 3; iPad mini 2; and iPod touch 6th generation.

Apple has also made it much easier to move to iOS on your Android device. You can download the Move to iOS app on your Android device from any Android app store, and it supports all phones and tablets running Android 4.0 and later. You can get more information from Apple here.

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