Netflix Is Making It Tougher to Pirate Its TV Shows and Movies

Netflix Is Making It Tougher to Pirate Its TV Shows and Movies

After taking a strong stand against users who utilise proxy services, Netflix is now making it tougher for people to pirate its TV shows and movies. The streaming company has begun sending DMCA notices toGoogle and file-sharing services to take down links of copyrighted content from their respective websites.

Netflix has reported tens of thousands of pirate links to Google, requesting the search giant to take down the links from search results, reports TorrentFreak. In the quest to assume control of its content and how they are distributed, Netflix is also taking the help of anti-piracy firm Vobile. Together, the two companies have sent 71,861 links to Google, as well as several torrent and streaming websites. It appears Netflix sent the first take down request in December.

The offending content, according to the report, contains links to Netflix-owned popular series such asHouse of Cards, Narcos, Sense8 and movies such as The Ridiculous 6 and A Very Murray Christmas. And the websites are honouring Netflix’s requests accordingly. A quick search for “House of Cards” on a popular torrent search engine reads, “39 results removed in compliance with EUCD / DMCA”

The move is in contrast with Netflix’s earlier stand on piracy. The company’s CEO Reed Hastings had said earlier that his company isn’t really bothered about piracy. On the contrary, this helped the company lure more users. “Certainly there’s some torrenting that goes on, and that’s true around the world, but some of that just creates the demand,” he said.

There’s also some bad news for users who were hoping Netflix to curtail its efforts to block proxy services. In a recent meetup with the press, Hastings reiterated the network licensing regulations the company has to oblige. He noted that that if Netflix has secured the right for a movie to air it in the United States, for instance, it has to separately secure licenses for airing the content in Germany. “That’s why we have to enforce those VPN rules, just like Amazon Prime Instant Video and others do as well. Think of it as the maturation of Internet TV.”

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Tags: Apps, DMCA, Entertainment, Home Entertainment, Movies, Netflix, VPN

Lights, camera, action! Netflix to make Bollywood movies, serials

  • Netflix CEO Reed Hastings
    Netflix CEO Reed Hastings

Video-streaming company looking to produce local content to grab eyeballs

It’s not just cable TV companies that need to worry about the world’s largest video-streaming company Netflix entering India, but also production houses in Bollywood.

The US-based company, which has over 7.5 crore subscribers worldwide, wants to make inroads into the India market by going local in every possible way, and that includes producing Bollywood movies. “We hope to produce the best Bollywood movie that’s ever been produced. Today, I know that may seem impossible. But there was a time when we couldn’t even produce a US TV series, and now we have some of the best,” Netflix CEO Reed Hastings told BusinessLine.

Netflix began operations in India in January, but its offerings of local content, in Hindi and other Indian languages, have been weak. Hastings said that would soon change as the company looks to producing its own Indian series or even a movie.

“We are talking to multiple production houses who are willing to work with us for a Netflix original Indian series,” said Hastings, whose sister is married to an Indian. Last month, at the Sundance film festival, Hastings was so impressed with the low-budget Brahman Naman that he decided to buy the global rights for the movie, directed by Kolkata-based Quashiq Mukherjee and featureing Vijay Mallya’s son Siddharth.

Netflix’s localising strategy includes differential pricing of offerings.

Local pricing

“In India, we are trying to learn more about the market. We have differential pricing already in markets that we have localised in, such as Brazil. We don’t think of India as a localised content at the moment because we don’t have local billing, local languages, etc. But once we get there, we will have differential pricing for India,” Hastings said.

Netflix service starts at $8 a month in the US. In Brazil, it costs less than $5 a month. In India, Netflix comes at ₹500-800 a month, which is quite high compared to cable TV pricing.

In addition to the pricing disadvantage and the lack of local content, Netflix also faces competition from several leading networks such as Star India’s Hotstar, Sony Liv, Zee Enterprises’ dittoTV and Eros International’s ErosNow.

These players have established digital platforms and are now creating exclusive content.

“I agree that our business is impacted when broadcasters and production houses start offering their own streaming service separately, but I think there is room for everybody,” Hastings said