Cracking the Color and Typography Code for Marketing

The colors and typography you choose can make or break your marketing initiatives. According to MDG’s new infographic, between 62 percent and 90 percent of a person’s initial assessment of a product is based on color alone. An infographic by British Design Experts, claims the right color can improve readership by 40% as it makes massages easier to read […]

‘Marketing Is About Inspiration’: CMO Leadership Talk With Telefónica/O2’s Nina Bibby

What makes a successful marketing leader? In this interview series, I’m meeting up with leading CMOs to discuss the secrets of marketing leadership: what works, and what doesn’t. This time: Nina Bibby, CMO of Telefonica UK (O2). Thomas Barta: Hi, Nina. I always like to start off with a simple question: What’s great about being a […]

SmartFocus Expands its Product Capabilities with Richer Marketing Intelligence

NEW YORK, May 14, 2014 /PRNewswire/ — SmartFocus, the global leader in intelligent, personalized, omni-channel marketing, is changing the way it helps marketers win, keep and grow their customers. With an expanded suite of products, marketers now have the ability to easily understand how their business is performing and deliver impactful, personalized experiences that engage […]

LG Electronics India’s marketing head, Amit Gujral, sets a clear vision for 2017

LG Electronics India is going to celebrate this Republic Day with the launch of its #KarSalaam initiative, which is dedicated to the brave soldiers of the country. Through this initiative, LG aims to salute the soldiers’ spirit of selfless contribution and service towards the country. The brand plans to reach out to the citizens through […]

Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm

There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup. Online Marketing […]

Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm

There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup. Online Marketing […]

DIRECT MAIL MARKETING STATISTICS for Small Businesses

We’ve collected these direct mail marketing statistics for small businesses from a variety of sources. Last updated: January 8, 2017 GENERAL DIRECT MAIL MARKETING STATISTICS Some general statistics: A total of more than 150 million direct mail promotions were sent out in 2015. 42 percent of recipients read or scanned the mail pieces. More than 2.5 […]

Keywords Change for AdWords, GoDaddy Acquires Email Marketing Firm

There was big news from Google and GoDaddy this week. And those are just two of the news items with implications for small businesses recently. The Small Business Trends editorial team brings you some of the headlines that could impact your small business in a big way in our weekly small business news roundup. Online Marketing […]