Five Ways to Shift Your Social Media Marketing Up One Gear

Five Social Media Marketing Tips that Will Shift Your Social Media Marketing Up One Gear

Social media is a great place to market your business, especially if you’re a small business. It doesn’t limit your traffic or reach, and allows you to connect directly with buyers without having to invest large amounts of money. By optimizing your approach to social media marketing, you can indefinitely increase everything from brand recall to lead generation, and actual sales and revenue.

If you’re unable to scale your current efforts at social media marketing, this write-up will tell you exactly how you can do it to achieve your desired results.

Social Media Marketing Tips

1. More Frequent and Intentional Posting

Be it over the internet or on social media platforms, your activity is your pulse. Unless you’re consistently active, you’re as good as dead on social media. After all, nobody hangs out on your social page. They have to be seduced to take a look and the only arms that you can extend are your pieces of content.

Conduct this experiment. Increase your social media activity and you’ll see your followers grow. Decide on a schedule. For instance, three times a day on Twitter, two on Facebook and only once on LinkedIn. UseGoogle’s keyword planner to see what your audience is looking for and source that content using a news aggregator like FlipBoard, a content curation app like DrumUp or a recommendation app like Pocket  (set-up keywords).

Relevant shares are more likely to get engagement from exclusively your target audience. Edit your descriptions to something extra-specific so you attract the right audience.

Social Media Marketing Tips - More Frequent and Intentional Posting

From your content recommendations, schedule the decided amount of content every day or a week in advance. You could even store content on a content library in a content curation app to make scheduling everyday easier.

2. Creating Content Based on Predicted Performance

It takes hours to create high-quality content, as you may well know, and that effort is best applied to content that you know will get shares, increase you reach and make an impact. How do you know?

Google trends, audience interests/insights available on social media platforms and engagement stats pulled by social media analytics tools.

Social Media Marketing Tips - Creating Content Based on Predicted Performance

You don’t have to monitor these platforms on a daily basis. Once a week would do. Simply observe which of your blog posts got the most shares on social media (SumoMe has a free count plug-in that integrates with your blog). Study Google Analytics to see which blog landing pages are driving traffic to your website. Keep a tab of topics trending in search. Decide on your topic title based on these indicators and share your posts on social media.

3. Interacting with Social Users on Communities

Communities are where the most valuable conversations happen on social media (from the perspective of businesses). Social communities are created for people with similar interests to meet and discuss the latest happenings, issues and ideas on how to solve them. You may not recognize them as such, but it is easy to recognize those opportunities once you’re a part of the right communities.

On each social media platform that you’re on, join groups that discuss your niche. The idea is to become a part of that community. Do not promote your product as soon as you join the community. You’ll lose your credibility and any opportunity that you might have in the future. Spend five minutes a day participating and introduce your product only when it answers someone’s question.

There are two straight-out benefits of participating in communities: the relationships you build with your high-target audience and constantly being at the top of their minds. (They’ll think of you when they want to buy. Some great communities to be a part of are sub-reddits discussing your industry, Quora and communities on Google Plus.

4. Including Compelling Visuals on Every Post

Everyone’s aware of how visuals add value to written content. But what value do your visuals actually add? The same rule that applies to written content applies to other forms of content. What point is your visual making on the post?

Begin by conceptualizing your visual. What do you want it to convey? Think emotion, process or summary describing the title of your post. Once you’ve decided on the concept, browse for options. There are severalfree visual resources that stock wide ranges of photographs that you’ll be surprised to see fit your posts.

Social Media Marketing Tips - Including Compelling Visuals on Every Post

If you intend to create your visual, that isn’t very hard either. Google for inspiration, source your background from an image resource and use an image editor like PicMonkey to put together your visual. To create an infographic, you could use Piktochart.

5. Encouraging Employees, Partners and Friends to Share Content

There’s no better way to cut through the noise on social media than making advocates of your personal and professional network. You could use this employee advocacy guide to understand how such a program is developed and managed. Studies have shown that advocacy on social media increases the credibility of the message broadcast. Another obvious advantage is the instant, increased reach.

You simply begin by explaining why you need your advocate’s help. Show them exactly how they’ll impact your business and show your appreciation towards their efforts by rewarding them. Spend extra time devising the messages you intend to circulate via your network of advocates because it has potential to go viral. Other studies show that messages shared via advocates are shared many times as compared to those shared via company pages on social media.

To be assured of success on social media, you have to survey the latest studies and case studies and learn what works to apply the insights to your business. This write-up is insights derived from experience and brands that have succeeded on social media. All that’s left to see is how you apply it to your business.

Shift Photo via Shutterstock

[“source-smallbiztrends”]

Almost Half of Small Businesses Marketing Products on Social Media (INFOGRAPHIC)

According to this infographic that reveals how small businesses are using social media, About half are marketing their products.

Small businesses are waking up to the potential for using social media to market their products, a new study has found.

How Small Businesses Are Using Social Media

According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service.

Apart from product promotion, small businesses use social media marketing for the following purposes:

  • To share information about sales and discounts (38 percent).
  • To gain likes and fans (38 percent).
  • To solicit/respond to customer feedback (34 percent).

Other purposes include providing videos to highlight products or services (29 percent), sharing a company blog post (20 percent) and establishing their personal expertise (23 percent).

Facebook: Top Choice of Small Businesses

Unsurprisingly, Facebook is the most preferred social networking site for a majority of small businesses (70 percent). Twitter (38 percent) and LinkedIn (37 percent) are a distant second and third choice.

Facebook’s unparalleled popularity among small businesses can be attributed to its massive user base, which allows businesses to connect with more customers. On top of that, the social networking giant has made its platform more business-friendly to help smaller firms leverage it for marketing purposes.

From time to time, Facebook introduces new tools and features to support small businesses’ marketing initiatives. Take the recently launched Lookalike Audience tool, for instance. Designed to help small businesses reach a global audience, the tool makes it easier for firms to expand their customer base.

“What I hear from small businesses around the world is their time and their money is precious, and we want to be the best minute and the best dollar that they spend every day,” Facebook’s VP of global SMB Dan Levy told Forbes. “We want to be number one growth driver for their business.”

Social media is all about creating that personal bond with your audience. Therefore, to make the most of it requires adopting a more personalized tone of voice. Humor works really well and any information presented in a simple to understand language gets maximum audience attention.

How can you make it simple for your audience to understand what you’re talking about? That’s the question you must always answer when you develop your content strategy for social media marketing.

Check out the infographic below for more information.

According to this infographic that reveals how small businesses are using social media, About half are marketing their products. 5

Image: Score

[“source-smallbiztrends”]

4 Steps to Marketing Your Business Using Facebook Liv

Four Steps to Using Facebook Live for Business

Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for improved communication and challenges in creativity for the 50 million-ish active businesses on Facebook.

The latest of these features is Facebook Live, which are real-time video posts. Live videos are published by friends you follow, publications, celebrities, and any person or establishment with a valid Facebook account. Users also have the option of subscribing to certain users and/or businesses to receive notifications whenever a given account live streams.

While this feature has been available for a while now, many businesses are still not making use of it. Facebook live poses significant opportunity as a tool for customer relations, brand exposure, marketing, and more. Make this tool part of your digital marketing strategy by getting started with the most effective ways to use Facebook Live for your business.

Using Facebook Live for Business

1. Promotional Strategy

One of the best ways to use Facebook Live is for promotional purposes. Users are much more likely to watch a video than read a lengthy article or post shared on Facebook, and businesses can (and should!) capitalize on that point of user behavior.

For example, if you’re a retail boutique, you can redirect the same promotional strategies you’ve always done through Facebook Live. Contests, give-aways, and limited time offers are just a few ideas. If you have a new product coming out soon, give a sneak peak through a live stream. If you have a give away contest, showcase the product or service. You can actually show your followers what it is you’re offering and create way more appeal by streaming a video of the products you’re promoting.

2. Brand Transparency

A great way to instill trust in your users is by sharing some behind the scenes details with them and creating brand transparency. Let’s say you’re a restaurant that uses a sustainable, locally sourced garden to get produce. Use Facebook Live to share what that process looks like.

This can also work well for reputation recovery. If there’s a controversy or accusation that you’re actively recovering from, use the live stream feature to show exactly how you’re handling it, and give users a chance to see your real brand.

3. Engage With Users

User engagement is a key necessity of having an awesome Facebook business page, so you might as well enact that engagement in every way you can. Live videos are great for Q & A sessions and directly answering the comments and/or concerns of your users.

You can also use it to weigh in on issues relevant to your consumers. If there’s an event that people are wondering ow you feel about, or an issue your consumer base is talking about, engage with your following by discussing your business stance in a live video.

4. Establish Authority

It’s important for your following to recognize you as an authority within the industry your business falls into, and Facebook Live can help reinforce that. Offering tips, industry insights, updates, and news with a live stream can establish and enhance your credibility.

Another way to approach this usage of Facebook Live is to invite other lading authorities, experts, and industry leaders to be featured in your live stream video. Host a round table discussion, or even just a casual conversation with another industry authority, and you can have a mutually beneficial piece of publicity.

Image: Facebook

More in: Publisher Channel Content

[“source-smallbiztrends”]

Weebly 4 Brings Websites, eCommerce, Email Marketing Together to Focus on Business Growth

Weebly 4 Features Websites, Ecommerce, Email Marketing Together to Help Businesses Grow

DIY website builder Weebly today announced a new version of its platform, Weebly 4, that expands the focus beyond websites and ecommerce and adds a marketing element: email.

Weebly 4 builds on the previous version, Carbon, by pairing the ecommerce engine with email marketing that creates campaigns on the fly based on customer actions. It also segments customers into groups automatically, to improve targeting.

“When we started Weebly, the challenge was building a website,” says David Rusenko, co-founder and CEO of Weebly, in the announcement. “Now with 40 million entrepreneurs and over 300 million monthly visitors to a Weebly site or store, we’re tackling the next hurdle of growing a site into a successful online business.”

Weebly 4 Features

As to improvements from the previous version, there are many. Here are the most notable:

Web Design

The web design function now includes the use of video backgrounds, to add animation. There is increased flexibility in designing headers and in adding sections to a page.

Weebly 4 Features - Video Backgrounds

Weebly 4 also offers a completely new feature: designer-built layouts.

Weebly 4 Features - Designer-Built Layouts

According to Rusenko, who spoke with Small Business Trends by phone, with Carbon, the previous version, users had to drag-and-drop each element.

“Weebly 4 makes it easy to add layouts for people who don’t know what to do, who are getting online for the first time and not sure how site supposed to look,” Rusenko said. “All the content is on there. We pre-start you with fully custom-built sites that fit what you need, making it easier to get to the finish line.”

eCommerce

Weebly rebuilt the eCommerce storefront entirely from the ground up Rusenko said. An upgraded tax engine does the work for the customer. The platform also configures shipping rates in real-time across carriers. An abandoned cart recovery function reminds customers to complete their purchase. Gift cards and coupon codes are available as well.

Weebly 4 Features - Ecommerce

Regarding shipping rates, Rusenko said, “In the previous version, you had a shipping engine and could set different rates, but it was time-consuming. You had to to make your best guess on rates. Now, the platform configures all that for the customer at checkout. It goes out to the shipping providers and calculates rates in real-time via an API.”

Email Marketing

The new email marketing component fully integrates with the website and store. Emails are customizable. Users can insert their logo, images, posts and products quickly and easily. Also, the platform auto-creates ready to send emails, to drive conversion.

Weebly 4 Features - Email Marketing

Full-funnel Analytics and Insights

The analytics component not only reports email open and click-through rates but also track sales transactions, enabling the business owner to how each campaign impacts his bottom line.

A comprehensive dashboard renders insights across the entire business that includes appointment scheduling, customer chat, accounting and email marketing. The mobile app enables business owners to run their site and promotions from anywhere.

App Store

The app store has more than 200 app and integrations, including an appointment calendar, live chat, accounting and more.

Search Engine Optimization

According to the announcement, Weebly 4 “demystifies” search engine optimization by providing expert advice via a PDF guide as well as a real-time SEO score card, with site-specific tips for improvement.

Conclusion

Rusenko said that Weebly’s goal with the new version was to provide the same functionality to small merchants that large retailers experience, to help grow their business.

“Right now the business of running a business is a real hassle, and our ultimate goal is to make it much easier for our customers, saving them time, helping them grow and be successful, and ultimately, helping them focus more on doing what they love,” he said.

View the full feature set visiting the Weebly 4 website.

[“source-smallbiztrends”]

Weebly 4 Brings Websites, eCommerce, Email Marketing Together to Focus on Business Growth

Weebly 4 Features Websites, Ecommerce, Email Marketing Together to Help Businesses Grow

DIY website builder Weebly today announced a new version of its platform, Weebly 4, that expands the focus beyond websites and ecommerce and adds a marketing element: email.

Weebly 4 builds on the previous version, Carbon, by pairing the ecommerce engine with email marketing that creates campaigns on the fly based on customer actions. It also segments customers into groups automatically, to improve targeting.

“When we started Weebly, the challenge was building a website,” says David Rusenko, co-founder and CEO of Weebly, in the announcement. “Now with 40 million entrepreneurs and over 300 million monthly visitors to a Weebly site or store, we’re tackling the next hurdle of growing a site into a successful online business.”

Weebly 4 Features

As to improvements from the previous version, there are many. Here are the most notable:

Web Design

The web design function now includes the use of video backgrounds, to add animation. There is increased flexibility in designing headers and in adding sections to a page.

Weebly 4 Features - Video Backgrounds

Weebly 4 also offers a completely new feature: designer-built layouts.

Weebly 4 Features - Designer-Built Layouts

According to Rusenko, who spoke with Small Business Trends by phone, with Carbon, the previous version, users had to drag-and-drop each element.

“Weebly 4 makes it easy to add layouts for people who don’t know what to do, who are getting online for the first time and not sure how site supposed to look,” Rusenko said. “All the content is on there. We pre-start you with fully custom-built sites that fit what you need, making it easier to get to the finish line.”

eCommerce

Weebly rebuilt the eCommerce storefront entirely from the ground up Rusenko said. An upgraded tax engine does the work for the customer. The platform also configures shipping rates in real-time across carriers. An abandoned cart recovery function reminds customers to complete their purchase. Gift cards and coupon codes are available as well.

Weebly 4 Features - Ecommerce

Regarding shipping rates, Rusenko said, “In the previous version, you had a shipping engine and could set different rates, but it was time-consuming. You had to to make your best guess on rates. Now, the platform configures all that for the customer at checkout. It goes out to the shipping providers and calculates rates in real-time via an API.”

Email Marketing

The new email marketing component fully integrates with the website and store. Emails are customizable. Users can insert their logo, images, posts and products quickly and easily. Also, the platform auto-creates ready to send emails, to drive conversion.

Weebly 4 Features - Email Marketing

Full-funnel Analytics and Insights

The analytics component not only reports email open and click-through rates but also track sales transactions, enabling the business owner to how each campaign impacts his bottom line.

A comprehensive dashboard renders insights across the entire business that includes appointment scheduling, customer chat, accounting and email marketing. The mobile app enables business owners to run their site and promotions from anywhere.

App Store

The app store has more than 200 app and integrations, including an appointment calendar, live chat, accounting and more.

Search Engine Optimization

According to the announcement, Weebly 4 “demystifies” search engine optimization by providing expert advice via a PDF guide as well as a real-time SEO score card, with site-specific tips for improvement.

Conclusion

Rusenko said that Weebly’s goal with the new version was to provide the same functionality to small merchants that large retailers experience, to help grow their business.

“Right now the business of running a business is a real hassle, and our ultimate goal is to make it much easier for our customers, saving them time, helping them grow and be successful, and ultimately, helping them focus more on doing what they love,” he said.

[“source-ndtv”]

5 Secret Truths of Social Media Marketing You Must Know

5 Secret Truths of Marketing on Social Media

Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equally potent strategies to ensure that your business is seen, heard and your product or service bought. But social media isn’t cheap. It requires a sizable investment of time and talent in content creation, marketing and analysis. So how do you double your social media marketing results without doubling your costs?

Increase efficiency and utilize valuable resources that you haven’t considered.

Tips for Marketing on Social Media

Why Happy Customers are Great for Social Media

Word of mouth marketing. There’s no contest on how effective it is. In fact, as per one of marketing insights firm Nielson’s studies, 92 percent of the consumer population regards recommendations from friends and family over every other type of advertising. Vocal, happy customers create the belief that your business provides quality products and services in potential customers.

Encourage your customers to share their experiences. Post it, tweet it and update their status. There are a number of ways you could do this.

1. Offer a discount for check-ins and follows, if you own a retail outlet. You could also get creative and build a selfie corner in your shop.

5 Secret Truths of Marketing on Social Media - Offer Discounts

2. Set up accounts on review sites in your niche or industry. For instance, if you’re an app based company, you could have a G2Crowd or GetApp account.

3. Request customers give you Facebook reviews and LinkedIn recommendations (if you’re a solo player).

5 Secret Truths of Marketing on Social Media - Request Reviews and Recommendations

You could also request for recommendations if you have employees connected to your LinkedIn profile.

Why Your Employees are Your Biggest Social Media Assets

561 percent. That’s the estimate of how much further your brand message travels when shared by employees as compared to official company accounts as researched by the MSL group.

According to IBM, the leads generated via employee advocacy are also 7 times more likely to convert than leads generated otherwise.

Your employees also benefit from advocacy — with added exposure and opportunities to represent their brand and to develop authority on social media.

Step 1: Begin by simply selecting an enthusiastic employee representative to mediate and oversee your program.

Step 2: Choose an employee advocacy platform to manage and track your program. DrumUp Employee Advocacy Platform provides a gamified leader board for engagement and engagement analytics to measure your success.

5 Secret Truths of Marketing on Social Media - Employee Advocacy

Brand Amper has an interesting app to collect your employees’ experiences with your company for social media sharing.

Step 3: Run a pilot program. Share content with a few employees and explore which content types draw most engagement.

Step 4: Expand the program and introduce incentives to motivate your employees to share. Recognition is also an excellent motivator. Identify your best ambassador and let them know you appreciate their efforts.

5 Secret Truths of Marketing on Social Media - Employee Incentives

Why You Don’t Have to Exclusively Create All Your Content

The best content is crowd sourced, or rather fan sourced.

1. It cuts down time and effort that content creation demands and clears some part of your schedule.
2. It gets your current and potential clients involved and invested (great for generating more shares and improving reach).
3. It provides you with diverse creative options for engaging content formats.
4. It inherently builds up your social fan base.

5 Innovative Ways to Initiate Creation of Fan Content

1. Run a photograph based social media campaign around your product/service.

2. Create a contest for fan stories involving your product/service.

5 Secret Truths of Marketing on Social Media - User Generated Content

3. Initiate discussions with each blog post you create.

4. Kick-start a discussion about a trending topic and ask your followers for their opinions.
5 Secret Truths of Marketing on Social Media - Ask for Opinions

5. Implement a good old selfie contest with a unique hashtag associated with your brand.

When your fans create the content, they’ll be more enthusiastic to share it.

Why Your Story Matters More than Descriptions of Your Services

As human beings we’re drawn to stories. We tell them for a living when we connect with people around us, and we emotionally bond with sources of the stories, in this case, the brand.

Stories break the barriers between consumers and the brand and make the brand more human and something people can emotionally connect with. Stories are also great for:

1. Brand recall (People forget ads but remember compelling stories)

2. Brand identity (Coke is just a sugar-water formula, but the brand is so much more because it has been developed to be that)

3. USP (Your brand feel and experience could be a strong Unique Selling Proposition) — the app Storify hasinteresting ways of turning content into story formats for your viewers to enjoy.

How to Tell Your Brand Story Right

1. Your story must be unique, memorable and what people can relate to.
2. Your brand needn’t necessarily be the hero of the story. Ideally, that’s what your audience should be. And your brand should be the resource that helps them reach their goals.
3. Think of your brand story as an experience that you’re selling to your audience.

Here’s a great example of a successful brand story:

5 Secret Truths of Marketing on Social Media - Tell a Successful Brand Story

When marketing on social media, remember what truly matters: people. Not your brand message and not your promotions, the true owners of social media are the crowd. Orient your social media activity towards them and involve them in it, and you’ll make real headway.

[“source-smallbiztrends”]

4 Best Practices in Social Media Marketing

shutterstock_156141602

These days, everyone has at least one social media account. Social media is often the first source people turn to when seeking local products or services, so it’s crucial for your business’ social media marketing strategies to work. Yet how do you know if your social media campaign is successful, and how do you change what might not be working without sacrificing what clients want to see? The answer may lie in analyzing the following four best practices in social media marketing of 2016.

Best Practices in Social Media Marketing

Use Demographics to Drive Quality Traffic

There is a difference between traffic and quality traffic. Your website can have thousands of visitors daily, but if they aren’t interacting with your content in the right ways, they’re actually driving your SEO rankings down. When it comes to social media, quality traffic comes from the sites that engage the most unique visitors. In other words, 6,000 views from 6,000 different people are better than 60,000 from a small core group.

Statistics from YouTube show a high number of highly engaged visitors. This is because YouTube centers on videos, which are visually and audibly engaging. In addition, YouTube is the most popular social media network because it can reach such a wide demographic base. Unlike Facebook, Twitter, and other social networks, YouTube doesn’t restrict access with age requirements and other limitations. Everyone can find something to view there, from the four-year-old watching PBS with a parent to the senior citizen learning how to use the latest technology through video courses.

If you want your website to generate quality traffic, you’ll have to reach a broad demographic as well. This isn’t to say that you can’t have an ideal audience member or group; you can and should. After all, even the most popular YouTube videos were once aimed at specific people. However, your ideal audience member can’t be the only person you reach. Your content must vary enough, and be of good enough quality that almost all clients will be interested in one type or another.

Pay Attention to Social Referrals

Social referrals are exactly what they sound like. They occur when users refer each other to social media sites. No website starts out with hundreds of referrals. Like friendships in real life, they take time to build. That being said, you should take advantage of the social referrals you have, and tailor content so it generates more. Talk to your audience through online polls, newsletters or emails, or in person, to find out what kind of content they want to see or the issues they want it to address. Additionally, find out what types of content your core audience responds to. If you have a great number of visual people in your audience, focus more on pictures, videos, and social media sites like Pinterest or Instagram. If your visitors enjoy reading, you can use blog posts, photos with captions, or sites like Snapchat or Twitter to keep their attention.

Remember that numbers are not always the most important factor when it comes to social referrals. The Share-a-Holic study that found YouTube was so popular also found that Google+ and LinkedIn received few referrals overall. However, they received higher-quality visitors. Researchers discovered that visitors spent over three minutes at a time “diving” into the subjects that interested them. This is because LinkedIn and especially Google+ have mastered the art of organizing their subjects and data so that users from several niches can always find the information they want. For example, Google+ users who love crime shows can find thriving communities, but so can people who prefer one specific type of show, like Monk or NYPD Blue. If you organize your content similarly, you will likely generate more social media traffic.

Be Realistic and Cost-Effective

There is no point in launching a social media strategy that looks great if your resources can’t back it up. Many business owners get in trouble because they do exactly that; they plan a content calendar too big for their writers and editors to handle, or they promise massive amounts of content when realistically, their writers can only handle 5 to 10 posts per writer per week. It’s tempting to want to try every social media strategy available, particularly when you’re a new business owner eager to prove yourself. Instead, sit down and make a social media plan first. Choose one or two new strategies to try, or think up ways to improve on or retool old ones that still work for you. Consult with employees and investors to determine where your resources are, as well as if you can afford more and where to find them. Additionally, make sure your goals are measurable. “We’re going to become the leader in online book marketing” isn’t measurable because you haven’t defined “leader” or given yourself benchmarks that tell you if you are making progress. A better goal might be, “We’re going to generate X number of posts, centered on Y type of content, per week. This will allow us to sell Z amount of books by June 2016.”

Base Your Strategies on Facts – and More than One Fact

Talking to your audience is a wonderful way to start improving your business. That said, much of what you’ll hear about your content from a core audience will be based on opinion. You need to ensure your social media strategies are backed up with facts. Your team should ideally have marketing experts that are constantly researching trends, content strategies, financial planning and other factors. Consistently ask these people for up-to-date reports, and use what you learn to create the content you need. Finally, make sure your marketing team is spending equal time on different facets of business and using best practices in social media marketing. If the team knows all it can about financial planning but not enough about content strategy, you will miss several opportunities to grow.

[“source-smallbiztrends”]

facebook Struggles to sell marketing in India

Facebook Struggles to Sell Advertising in India

San Francisco/Mumbai: fb is making an attempt to lure skeptical advertisers in India with features along with unfastened email assist for questions about advertising and advice on growing sales in a bid to boost revenue from its 2nd largest market.

fb has 132 million customers in India, trailing handiest the 193 million in the united states, in step with thecompany, and the u . s . a . is crucial for the Menlo Park, California, social network‘s global growth.

but up to now, the payoff has been small: fb earns 15 cents in keeping with consumer in India everysector, as compared to the $7 to $8 it makes on every US user, in keeping with analysts.

fb does no longer escape its revenues in India, but Neil Shah, an analyst at Counterpoint studies, a Hong Kong-primarily based era consulting company, estimates it brings in $15 million a quarter, a long waybehind the $350 million he estimates Google earns there consistent with quarter.

Google, which installation in India in 2004, has been inside the Indian market six years longer than fb, and its search commercials are extra acquainted to advertisers there than the show advertisements fb gives.

The commercial enterprise-boosting features, described to Reuters by way of agency executives and Indian business human beings, are aimed toward advertisers together with Mohit Khattar, handlingdirector at online grocery company Godrej Nature’s Basket, one of the roughly 60 to 65 million small- and medium-sized companies within the country.

He said he began marketing on facebook approximately months in the past because the agencyramped up its online presence. He located that advertising and marketing in-save events and incomehelped appeal to clients, but could no longer provide unique figures.

due to the fact that our clients are on facebook, we’re on facebook. it is that easy,” Khattar said.

facebook declined to mention what number of team of workers individuals it has in India or how lots it has invested because it launched operations there in 2010.

but the global‘s biggest social community says it has seen early symptoms its efforts are operating. Theagency unveiled a brand new kind of advert designed particularly for India final yr, referred to asclickto missed name.”

users click a button on an advert, which routinely calls an advertiser. The consumer hangs up – to storethem the price for the decision – and the advertiser calls back with a pre-recorded message.

Garnier guys, a main men‘s hair care enterprise in India and a unit of beauty products large L’Oreal SA,noticed on-line sales greater than double with the aid of using click on to overlooked name, in line withfb and the enterprise.

tv ads

however Indian advertisers nevertheless overwhelmingly flock to television advertisements and continue to be skeptical of the value of advertising on social media, analysts and commercial enterprise executivesstated.

“Advertisers in India aren’t warmed enough to social media as a idea of advertising,” said Shah, the Counterpoint analyst.

“We actually need to assist them see how fb pages and marketing will assist grow their agencies,” statedAndy Hwang, facebook director of small- and medium-sized groups for Asia Pacific.

as an example, the enterprise advises agencies to create interactive facebook pages and use facebookMessenger to engage with customers as a way of growing sales.

technology companies have turned to India and different markets in Asia for growth due to the fact theregion includes two-thirds of the sector‘s population. Asia is fb‘s fastestdeveloping place, with 57 in step with cent 12 months-over-yr increase in monthly lively customers.

India on my own has 1.three billion people, 2nd only to China, and fb expanded the range of users therewith the aid of 22 consistent with cent closing 12 months. then again, handiest 252 million human beings in India have net get right of entry to.

expansion in India is likewise important due to the “China aspect.” facebook, like Google Inc and Twitter Inc, is shut out of the biggest market of all due to the Communist authorities‘s issues over manipulate ofstatistics. different tech agencies, along with eBay and Yahoo, have struggled to crack the chinesemarket.

Getting greater Indian customers “drives achievement, or as a minimum the notion of achievement,”stated Jaideep Mehta, vice president and wellknown manager for global facts agency Southeast Asia.

fb stated it plans to use its strategy in India for other emerging markets consisting of Brazil, Indonesia and Mexico, which might be facebook‘s 0.33-, fourth- and 5thlargest markets by customers.

That makes achievement in India even greater critical for its international growth. For the second onearea of this year, fifty one.three in step with cent of facebook‘s $four billion in revenue got here fromoutdoor the united states and Canada.

further to efforts to draw extra Indian advertisers, facebook is operating to make it easier for customers to get at the provider.

greater than 90 in keeping with cent of facebook‘s Indian customers get entry to it via cellular phones,but the facebook app makes use of greater facts than maximum are capable of pay for and internetconnections can be patchy. So the social large developed fb Lite, which uses less records, for India anddifferent rising markets.

It has additionally rolled out its net.org initiative in India, a application started out in August 2013 that aimsto attach the two-thirds of the sector with out internet get entry to. many of India’s advertising bucksare in rural and semi-urban towns, analysts said, in which customers do not have a dependable netconnection.

facebook is also getting help from the government of prime Minister Narendra Modi, which makes use offb to provide updates at the authorities‘s workings.

it is undeniable that a seasoned-social media government is right for the enterprise,” Mehta stated.

The actual Heroes: Meet the British Indian legal professional Who Had commenced the ‘free Sarabjit Singh’ marketing campaign

Jas Uppal

Meet Jas Uppal, a British legal professional fighting to keep Indian citizens implicated in wrongful legalcases overseas and with out the assets to convey themselves competently domestic. She commencedthe ‘loose Sarabjit Singh’ campaign and has on the grounds that then rescued numerous migrant peoplewho have been dealt with mercilessly in Iraq, Kuwait and Saudi Arabia – without charging them a singlepenny.

Jas Uppal was horrified when she first came to know about the case of Sarabjit Singh – the Indian citizen who changed into detained in Pakistan. He was convicted by the perfect courtroom of Pakistan for alleged terrorism and spying. After a quick trial, he was sentenced to demise in 1991 below prices of involvement ina chain of bomb attacks in Lahore and Faisalabad that killed 14 human beings in 1990. Sarabjit’s circle of relatives, then again, claimed that he turned into a farmer residing in a village near the border who had strayed into Pakistan by way of mistake. His sentence turned into time and again postponed by using theauthorities of Pakistan due to the pleas of his circle of relatives and civil societies. After being in prison forgreater than 23 years, he turned into attacked by fellow inmates in the jail and died in 2013.

first of all, there wasn’t a whole lot information about what became happening. I contacted his sister. It took me a while but i discovered out what the difficulty turned into, and it didn’t make feel. The proofappeared to be of very horrible exceptional,” says Jas, who is a attorney residing in England.

She then started the ‘loose Sarabjit Singh’ campaign to highlight the case and request human rightsagencies to intervene.

jas

“I requested his daughter why she had not executed some thing about this before. And i used to be notlooking ahead to the answer she gave me. She stated ‘we notion he turned into lifeless.’ She hadobserved out best 5 years in the past that her father become nevertheless alive. but even then she hadnow not been capable of do anything because of lack of sources,” says Jas.

while working at the marketing campaign, many other people contacted her for assist with similar casesof human rights violations. “I realised then that there were many such folks who did no longer get the required help or support from Indian authorities to combat their cases. This become due to the fact they had no cash or approach,” she says.

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With this idea, Jas began Justice Upheld – an organisation supposed to assist human beings with actualinstances however no cash or other assets to fight for themselves.

Jas Uppal

Born and taken up in England, Jas had never been to India besides as soon as as a child, even thoughher mother and father are from Punjab. It become best in 2008 that she went back once more for her brother’s wedding, and fell completely in love with the country.

She started out Justice Upheld unofficially in 2009 and were given it registered as a British charity in June this year. these days, while someone techniques her with a case, Jas first exams if there’s felony merit to it and whether it offers with human rights. She then exams the monetary repute of the sufferer and basedon that takes up the case totally free. right now, Justice Upheld is running simplest with Indian nationals inexceptional places inside the international.

Jas comes throughout a number of coronary heart wrenching cases.

Jas Uppal

Like that of Jaswant Singh, an Indian citizen from a village in Punjab, who left for Kuwait to paintings as adriving force in June 2014. Little did he recognise that he would in reality become operating as a camel herder — without pay and any clinical assistance. inside some days of attaining Kuwait, he changed into sent to Saudi Arabia. but after reaching there he became left to work on a farm as a camel herder. Hispaintings there has been extra like that of a bonded labourer. He was now not given something to devourand the farm proprietors made him drink the water supposed for camels. This led to a intense stomachinfection that made him very ill. No assist was drawing close from his organization, who become holdingon to his passport and might now not allow him move. but thanks to Jas, after running for greater than a12 months on the farm, Jaswant changed into rescued with the assist and aid of Justice Upheld. Heacquired clinical assistance and is presently anticipating his formal documents for you to go back to India. Jas is persevering with to fight for him.

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In a comparable case of gross human rights abuse, many Indian nationals were unlawfully detained in Iraq. “i’ve instances of Indian migrants who got jobs through nearby recruitment sellers that charge masses ofcash. but on attaining there they have to paintings as bonded labour,” explains Jas.

She has helped release many such people, who’ve then gone on to unfold the word approximately her.

Jas Uppal
photograph of Indian nationals in Shumaisi Deportation Centre, positioned between the cities of Makkah and Jeddah, Saudi Arabia
She takes up cases that human beings technique her with and additionally people who she hears about.examine approximately more instances where Jas has been worried, right here.

can you imagine what it need to be like when no one can help you or desires to help you? and also you spend an excellent 5-6 years of your life in jail…your access to justice denied?” she asks.

whilst she has been using her personal cash to run Justice Upheld up to now, she is now searching outdonations and is organizing a fundraiser for the charity. “i am seeking out some sort of affiliation with human rights establishments in India. I would really like to connect with them so we can do a lot extrawork,” she provides.

Her journey so far has been very difficult and frustrating. “Getting thru to the Indian officials has been a completely large mission for me. humans suppose I ought to be getting something in return for all this. That’s tough to provide an explanation for. They assume i am associated with the victim in a fewmanner. additionally, my experience has been that human beings are continually pleading (with Indianofficers) to get matters completed. and i discover that quite uncomfortable whilst humans must beg and plead to get things finished.”

“My paintings is not about money. It’s about demonstrating faith. I think if some thing is about doing some suitable, it will work itself out. i’ve met so many people i’d no longer have met in any other case. i am thankful for that. i’ve additionally been to India approximately 8 instances in a quick at the same time as,” she concludes.