PM Modi Could Use India’s Massive Phone Market to Boost ‘Make in India’

PM Modi Could Use India's Massive Phone Market to Boost 'Make in India'
India overtook US to become world’s second-largest smartphone market
More of manufacturing jobs relating to smartphones will be generated
Apple has also been seeking to open its retail stores in the country
Prime Minister Narendra Modi has struggled in his campaign to bring more manufacturing jobs to India. But he now has an alluring incentive for technology companies to build more plants in his country: the fastest-growing smartphone market in the world.

India currently contributes only about 6 percent of the value of phones sold in the country through local manufacturing or assembly, but that contribution could rise to more than 30 percent in the next five years, according to a joint study by Counterpoint Research and India’s leading management school, the Indian Institute of Management in Bangalore. The government should use the surging domestic demand to draw manufacturers that will make higher-value components, such as batteries, cameras and semiconductors, the study said.

India overtook the US this year to become the world’s second-largest smartphone market by users and is projected to generate a billion smartphone sales in the next five years. Yet the value added through local manufacturing is paltry compared with other countries like China and South Korea, where 70 percent and 50 percent of the work is done domestically, according to the research. Modi, who has made the Make in India program a centerpiece of his economic policy, wants more of those jobs if his country is providing such a lucrative market.

“India can potentially be world leader in mobile phone manufacturing ecosystem and this has to be done in a phased manner,” said Aruna Sundararajan, secretary at India’s ministry of electronics and information technology. She said the government is sending close to 100 design engineers to Taiwan to learn about product design and customer needs.
Apple Inc., Samsung Electronics Co. and Xiaomi Corp. have been stepping up their efforts in India as growth in the US, China and other markets slows. Apple CEO Tim Cook made his first trip to India in May and his company has been lobbying for the right to set up its own retail stores. Under current rules, companies such as Apple need to procure 30 percent of their components in India if they want to operate their own retail outlets.

The smartphones and feature phones sold in India over the next five years will together require more than $80 billion (roughly Rs. 5,45,002 crores) worth of components, up from the current $11 billion (roughly Rs. 74,937 crores). If the country can move up the value chain from simple assembly to more complex manufacturing, it could take the domestic contribution to 32 percent by 2020, the researchers said.

“The greater amount of localization and investment in R&D encouraged with good government policies will significantly boost the Indian economy and our global brand equity,” said Amitabh Kant, chief executive officer of the government think tank Niti Aayog, in a statement.
India is also encouraging local manufacturing of components by raising import levies on components and devices. Apple is still contemplating India’s retail requirements and has so far not committed to local manufacturing. However, Foxconn Technology Group, its leading manufacturing partner, has been exploring factories in India for Apple, according to local media.

The government’s next set of policy reforms will encourage greater local work to meet smartphone growth numbers, said Ajay Kumar, additional secretary at the ministry of electronics and information technology, in a release at the unveiling of the report. “The final goal is to cut down on the value of imports,” he said.

The country has made progress in attracting more assembly plants. Before the launch of Make in India, the country had only two phone assembly facilities and that number has now increased to about 50 facilities. Eighty percent of those are local companies and 10 percent are each Chinese and Taiwanese. The plants assemble phones for the world’s leading brands including Samsung and Huawei Technologies Co.

Counterpoint estimated that over 180 million mobile phones will be assembled in India in 2016, accounting for 67 percent of the total 267 million sold. This is a rise from 14 percent in 2014.

India is unlikely to challenge China as exporter of phones any time soon however, because the local market is growing so quickly. “Domestic demand in India should be enough to consume products manufactured there,” said Anthea Lai, an analyst with Bloomberg Intelligence. “India would pose no threat yet.”

© 2016 Bloomberg L.P.

Tags: Apple, Samsung, Xiaomi, Huawei, Make in India, Smartphones, Narendra Modi, Mobiles


How to Blog Effectively to Market Your Small Business

0On Thursday 24th June 2010 Beth Schillaci, President and Founder of VillageWorks Communications, an entrepreneur was the guest for a small business Tweetchat. A tweetchat is a conversation on Twitter where participants connect the conversation by searching for keywords known as hashtags and respond to them. This Tweetchat had the #smallvolution hashtag for following Tweetchats.

There was such great info in the chat and here is a summary of the questions and answers from the participants.

What should small businesses consider when looking to start blogging?

  • When thinking about blogging, companies should think about goals first. What info you want to share and who will blog
  • Content creation  -getting in habit of looking at daily business from blogging perspective (@eyeinfo)
  • Reasons to blog: Thought leadership, education, seo, branding, customer service and event promo
  • The blog is the hub or center of your business community, usually. Another key reason to maintain a blog w/social links (@CreativeSage)
  • Your biz blog is also a content mgmt system- tag, archive, categorize, track posts/comments, RSS, objects…(@loudoun)

How important is adding some branding/personality to your small biz blog?

  • I think customers love to see/hear the personality of a company (@bethschillaci)

Are there pros/cons to a single person blogging versus a group of people participating in the blog, esp. for small biz?

  • A group spreads the responsibility but best for 1 person to be the main point of contact
  • small business with a single blogger time constraints can be tasking
  • A group I work with has spread it across 12 people to lessen time commitment. #smallvolution One person is main editor
  • You can also invite Guest blog posts from customers and associates to help make it a multi team of bloggers (@shashib)
  • Having your own blog is a great way to promote your message and position as a thought leader/expert
  • A group spreads the responsibility but best for 1 person to be the main point of contact (@bethschillaci)
  • Blogging helped me find my inner author, never published before, finding it challenging, fun, rewarding @eyeinfo

How do you generate blog post ideas?

  • @bethschillaci questions left in comments on other blogs (or yahoo answers etc) make great blog post topics.
  • Honestly try to tie pop culture to Smallbiz – Ex: (@kikscore)
  • This is huge: 6 Tips to Instantly Improve Your Blog by @lisabarone via @Smallbiztrends (@TJMcCue:)

If multiple team members share a blog, how do you maintain a voice/tone?

  • Voice can vary by author but overall goals should be shared by the group

Should SEO be a top consideration when starting a Blog?

  • SEO is a great goal but for a business blog, I feel that producing content that is useful to the reader is most important (@bethschillaci)
  • SEO should be a constant consideration for your blog, but content is always King. SEO is a tool.
  • Creating content that is useful to the reader only helps SEO. The two cooperate, not compete. (@bencookNS)
  • Mix up your blog posts with video, pictures, and audio some times. (@bethschillaci)

How do you find the right blog for your interests?  I have tried goggling but not sure I really am finding what is out there

  • good place 2 start
  • maybe the first step is to search for blogs  in your field and comment there

What is the most effective frequency for blogging – daily? Weekly?

  • Blogging weekly is hard but keeping an editorial calendar might help.
  • Reports say the more the better. I’m a fan of quality over quantity. No less than once a week.
  • If it’ s just U blogging, try 2 post once a week consider posting a photo w/a short tag line as a  post when stretched 4 time

Any recommendations for ways to promote a new blog, gain an audience

  • Promote new blog by commenting on other blogs, linking  other social accts add to email signature
  • Remember when adding RSS to your blog, also offer subscription by email. Feedburner is great for this (@bethschillaci)
  • Negative comments can definitely be good for generating conversation (@bethschillaci)
  • I want my blog to be secondary to my content.  So, I actually want a link to my blog on my main website. (@YaoTyus)

How important are niches, to blogging?

  • A niche allows you to focus your blog more easily. For business blog, stick with your business niche.
  • People with tighter niches tend to do better with attracting audience and advertisers (@bethschillaci)

Do you recommend WordPress over Blogger?

I like self-hosted over free blogs. Better control, better customization no changing terms of service. (@bethschillaci)

  • I prefer #WordPress & recommend using it on your own domain. Keep the link juice you attract! ( @skitzzo)
  • Recommend WordPress more customizable, better built-in SEO, thousands of great plug-ins, helpful community (@creativesage)
  • yes use WordPress, also have to ensure blog hosted on your web domain for max exposure (@andrewsmith1443)
  • Hosting your blog on your site ( means links to the blog will help your entire site’s rankings. (@bencookNS)
  • When setting up your self-hosted blog, add comment spam filter and analytics (@bethschillaci)
  • Most of the blog templates that I see seem to have a set format that is blog centralized. (@YaoTyus)
  • You don’t have to have the blog on home page. My site is built on WordPress (@bethschillaci)
  • Have you looked at Joomla? It is a comprehensive CMS and very powerful.  (@lavanyad)

What is SEO ?

  • SEO is the art of getting your site to rank higher in searches. It stands for Search Engine Optimization. (@benCookNS)

Any good examples of small biz blogs?

  • Here’s an example of a local, small business blog from @smartdogu
  • A great example of small biz blog success is @eyeinfo
  • Here is on

I have been blogging for a while now but am still not very clued up on how to monetize effectively

  • Monetization can be done several ways. @problogger is a great resource for monetization (@bethschillaci)

Is there recommended developer or type of person or resource for finding a website develop

  • Ask for referrals from people that have sites you like. (@bethschillaci)
  • You need to find someone you are comfortable with.  IMO the more nerdy the better- look for less sales, more nerd. (@ckieff)

Any tips on what to avoid when blogging?

  • People sometimes fear negative comments. I say B prepared, have comments policy & open them up 4 comments. (@bethschillaci)
  • Try to avoid constant selling. Provide information that educates and resonates with your audience. (@bethschillaci)
  • Social media and blogging do not live on their own. Integration is key (@creativesage)
  • SM strategy works best if it’s integrated with your entire bus. dev, mktg, PR & CRM/SCRM, rather than just in sep. parts. (@creativesage)
  • Tie it all into one message and take it to where the audience is. (@creativeSage)
  • We sometimes get hung up on each detail, not seeing the whole context enough. Multiple channels.. (@Creativesage)

How important is it to use photos and/or videos when blogging? Where can I get free or low cost images?

  • I like to use a bunch of photos if possible (under a cut).  I take most of my own. (@bethschillaci)
  • I blog you blog everyone blogs. What gets readers back? Multi-media content does  (@lotajune)
  • Add media to your blogs- if you write a recap of this tweetchat here is a picture for you (@shashib)
  • Research all the different Creative Commons licenses before using Flickr pics. Some are not for biz use. (@ckieff)
  • I come back to a blog if it’s interesting, intelligent, and has personality. Multimedia doesn’t really matter. (@jesshibb)
  • Take your own photos if at all possible. If you look for photos on Flickr, make sure you respect copyright/CC. (@jesshibb)

I blog at – used to do so frequently but have lately lost my mojo.

  • I’ve had the same problem, here is what I did to help (@bethschillaci)

Here is a question that needs another chat or for you readers to comment and point us to more resources .Any suggestions for technical step-by-step set-up  process for new bloggers?

The article was possible only because of the excellent discussion and conversation by the participants of the #smallvolution tweetchat . Thank you.

More in: Twitter


With Xbox Scorpio, Microsoft Does Not Want to Turn Consoles into the Graphics Card Market

With Xbox Scorpio, Microsoft Does Not Want to Turn Consoles into the Graphics Card Market


  • Phil Spencer claims that Xbox Scorpio will not see an immediate successor
  • He does not want the console market to emulate the PC space
  • Xbox Scorpio is out in the holiday season of 2017

With the PS4 Pro hitting the shelves in less than 10 days, the age of iterative consoles, whether we like it or not, begins. And while Sony has kept its cards close to its chest on what to expect next, Xbox boss Phil Spencer says that you won’t see a successor to Xbox Scorpio – it’s souped up Xbox One due next year, any time soon.

“I don’t have this desire to every two years have a new console on the shelf”, he explained to Game Informer. “That’s not part of the console business model, and it doesn’t actually help us. The best customer I have is somebody who buys the original Xbox and just buys all the games. That’s the best customer for us in terms of the pure financials of it […]I’m not trying to turn consoles into the graphics card market.

(Also see:Xbox Scorpio Games to Run in Native 4K Resolution: Microsoft)

While it’s heartening to know that at least one console maker isn’t interested in turning the console space into something akin to the graphics card or smartphone markets with new models released frequently, Spencer claims he has no idea on what after Scorpio:

(Also see:Xbox Scorpio has an Obvious Power Advantage over PS4 Pro: Microsoft)

“To be completely honest, I don’t know what the next console is past Scorpio. We’re thinking about it. We’re looking at consumer trends and what the right performance spec and price would be, and [asking ourselves], ‘Can we hit something that has a meaningful performance characteristic that a gamer would care about?'”

Tags: Phil Spencer, Xbox One, Xbox One S, Xbox Scorpio, Project Scorpio, Microsoft

Digital Agriculture Market Platform to Launch in April, Says PM Modi

Digital Agriculture Market Platform to Launch in April, Says PM Modi

A digital platform for enabling farmers to sell their produce at a better rate anywhere in the country will be launched on April 14, Prime Minister Narendra Modi announced in Sehore on Thursday as he resolved to ensure doubling of the farmers’ income by 2022.

PM Modi, who unveiled guidelines for the recently-launched Prime Minister’s Crop Insurance Scheme at a rally in Sehore, said this was one of the various initiatives of his government aimed at ensuring the welfare of the farmers who have been in distress due to vagaries of weather.

Besides the Crop Insurance Scheme, the Prime Minister spoke about Soil Health Card scheme, PM’s Irrigation Scheme, organic farming, ensuring adequate availability of urea and ethanol-blending programme to help the sugarcane farmers and also pitched for ‘Startup’ initiatives in agriculture sector.

The Prime Minister pushed for more and more use of modern technology and equipment along with traditional wisdom of farming to boost the agriculture sector, not only to meet the domestic needs but also cater to the demands from abroad.

“We want to integrate technology in the agriculture sector. There should be a mix of progressive farming and age-old wisdom,” the Prime Minister said.


Noting that the farmers do not get adequate price for his produce despite working hard as he has no choice but to sell in the nearby mandis, Prime Minister Modi said the government has decided to address this by adopting a digital mechanism.

“We are setting up a National Agriculture Market, a virtual and digital platform, in the coming days… On April 14, the birth anniversary of B R Ambedkar, we will launch the online platform,” PM Modi said at the rally which was attended by union ministers Sushma Swaraj, Radha Mohan Singh, Chief Minister Shivraj Singh Chouhan besides others.

The Prime Minister said this platform will enable the farmers, using a mobile phone, to sell their produce anywhere in the country, wherever they can get a better price.

At the rally, the Prime Minister said all states as well as agriculture community should take a pledge to double the farmers’ income by 2022, the 75th year of the country’s Independence. “We will do whatever is required achieve this.”

Under the e-agri platform, the government is working towards integrating all the 585 wholesale mandis of the country by 2018 in a phased manner, for which Rs. 200 crores have been earmarked as of now.

In the first phase, 200 mandis will be integrated by this March-end while another 200 will be connected to the online platform in 2017 and the rest by 2018.

The Centre has received proposals from states like Karnataka, Gujarat, Telangana, and Maharashtra for developing necessary infrastructure in wholesale markets. A strategic partner for implementing the national agri e-market has also been identified.

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Tags: Digital India, India, Internet, Narendra Modi


Indian IT Infrastructure Market to Reach $1.93 Billion in 2016: Gartner

Indian IT Infrastructure Market to Reach $1.93 Billion in 2016: Gartner

The Indian IT infrastructure market will increase marginally to $1.93 billion (roughly Rs. 12,807 crores) this year whereas by 2020, it is likely to grow to $2.13 billion (roughly Rs. 14,137 crores), Gartner said Tuesday.

The IT infrastructure market includes server, storage and enterprise networking equipment.

In 2015, the market stood at $1.90 billion (roughly Rs. 12,611 crores). “The Indian IT infrastructure market will total $1.9 billion in 2016, a 1 percent increase from 2015,” Gartner said.

Indian enterprises will continue to focus on optimising their infrastructure and operations budgets in 2016, it added.

“Optimisation is primarily driven with an objective to create next generation data center architecture that can support the ever increasing challenges of digital business. With the emergence of bimodal IT, there are a lot of investments made in Mode 1, and there is an increasing focus on building Mode 2 infrastructure,” Naveen Mishra, research director at Gartner said.

Gartner said Mode 1 workloads are witnessing investments in areas such as cloud, software defined storage and network coupled with integrated systems.


“Public cloud is increasingly becoming relevant for data center managers and IT leaders in India,” it added.

Enterprise networking is the biggest segment within the Indian IT infrastructure market with revenue expected to total $848 million (roughly Rs. 5,628 crores) in 2016.

“This is an area where enterprises are focusing heavily in terms of their optimisation efforts and evaluating software driven networking, as this is becoming a barrier to a seamless digital experience,” Gartner said.

Mishra said with a revenue projection of $253 million (roughly Rs. 1,679 crores) in 2016, storage investment will witness a decline from last year primarily due to improved performance.

“Enterprises are increasingly investing in software defined storage, evaluating alternate, cheaper devices, such as flash storage, which is helping them to contain the ever increasing storage costs,” he added.

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Tags: IT, India, Information Technology, Internet, Laptops, PC


World Drone Market to Near $127 Billion in 2020: PwC

World Drone Market to Near $127 Billion in 2020: PwC

Drones will soon be boosting crop yields, verifying insurance claims, and assisting in future Hollywood blockbusters in a business that’s due to boom by more than 6,000 percent by the end of the decade.

The global market for commercial applications of drone technology, currently estimated at about $2 billion (roughly Rs. 13,325 crores), will balloon to as much as $127 billion (roughly Rs. 8,46,149 crores) by 2020, consulting group PricewaterhouseCoopers LLP said in a report published on Monday.

With Poland leading the way in drafting laws for the commercial use of unmanned aerial vehicles, non-military applications are already being designed that may revolutionize thousands of industries. One project envisions drones flying over wheat fields to detect areas where crops are failing and then calling in reinforcements to tackle affected zones by spraying pesticide or nutrients.

“The cost of drone technology is falling so quickly that a number of everyday applications are becoming cost-efficient,” Piotr Romanowski, a PwC partner and Business Advisory Leader for central and eastern Europe, told reporters.


The new technology is allowing drones to accurately create three-dimensional maps and observe how they change over time, which could prove useful for infrastructure projects, verifying insurance claims and also for security applications, PwC said.

The transport industry may also be revolutionized by drones starting to provide “last mile services,” as already seen in tests in Switzerland, where flying vehicles have replaced postal carriers in tough-to-reach mountain regions. Drone-based applications are also helping the movie industry generate special effects and they can be used for marketing and photography and movies, the report said.

“The key barrier is actually the lack of legislation regarding the use of drones,” said Michal Mazur, head of Drone Powered Solutions at PwC in the region.

Poland was the world’s first country to draft legislation regarding the commercial use of drones, including required training for pilots, rules for BVLOS (beyond visible line of sight) flights and insurance regulations, followed by South Africa and Singapore, PwC said. The consultancy is setting up a team of as many as 40 people in Warsaw focused on the use of drone technology and data analytics in business.

© 2016 Bloomberg L.P.

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Tags: Cameras, Drones, UAVs, Unmanned Aerial Vehicles


Verizon Eyes Automotive Technology Market, Could Spur Other Deals

Verizon Eyes Automotive Technology Market, Could Spur Other Deals

Verizon Communications Inc’s recent purchases of two vehicle tracking firms could spark more deals as the No. 1 wireless provider and rival AT&T see fleet management as a source of growth, analysts said.

Faced with a saturated wireless market, several telecom companies are looking beyond their main phone business for ways to extract more value from existing networks. Just last month, Verizon bought Yahoo for $4.8 billion, diving into digital media and advertising.

But Verizon also recently acquired privately held connected-vehicle technology firm Telogis for an undisclosed sum and said it would buy GPS vehicle tracking company Fleetmatics Group Plc for $2.4 billion (roughly Rs. 16,012 crores).

Telecom providers are moving towards acquiring “eyeballs or a fleet of people” that can use applications built on top of the wireless network, said Richard McBee, chief executive officer of Canadian communications technology company Mitel Networks Corp .

The fleet and mobile workforce management business connects fleet vehicles to the wireless network and collects data, like driver behaviour, to manage vehicles and workers. The business delivers a source of recurring subscription-based revenue from clients such as large logistics companies and local delivery services.


After buying Fleetmatics and Telogis, Verizon could be on the lookout for a security or software technology firm to pair with its data-heavy automotive technology business, Susan Beardslee, analyst at ABI Research, said. Potential targets could be Israel-based cyber security firm Argus and software management company Movimento, she added.

Rival AT&T has its own fleet management business and could look into buying fleet tracking firms such as Teletrac Navman, Omnitracs, Geotab and Zonar, analysts said.

Verizon, Argus, Movimento, AT&T, Omnitracs and Zonar Systems declined to comment. Teletrac Navman and Geotab could not be immediately reached for comment.

While Verzion’s second-quarter revenue of $31 billion dwarfs that of Telogis and Fleetmatics, both firms are expected to grow quickly. Fleetmatics reported $285 million in sales last year and is seen growing at an annual revenue rate of 15 percent to 20 percent.

Fleet management businesses may also get a boost from a recent federal regulation that mandates that companies digitally record driver work hours with electronic devices, analysts said.

“It will be interesting to see how they leverage up here in coming years,” said Angelo Zino, an analyst at S&P Capital IQ. “But I wouldn’t expect (Fleetmatics) to be the last of their deals.”

© Thomson Reuters 2016

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Tags: AT And T, Internet, Telecom, Verizon, Yahoo

SP Apparels rises 10.07% on stock market debut

The Tamil Nadu-based garment maker garnered nearly Rs72 crore from anchor investors by selling 26.76 lakh shares at Rs268 per share

The Tamil Nadu-based garment maker garnered nearly Rs72 crore from anchor investors by selling 26.76 lakh shares at Rs268 per share

Shares of SP Apparels Ltd gained 10.07% on their stock market debut on Friday. The company’s initial public offering (IPO), worth around Rs.250 crore, was subscribed 2.66 times last week.

SP Apparels stock closed 10.07% higher at Rs.295 on BSE, from its issue price of Rs.268. The stock opened at Rs.305, and touched a high and a low of Rs.305 and Rs.289.75, respectively.

The Tamil Nadu-based garment maker garnered nearlyRs.72 crore from anchor investors by selling 26.76 lakh shares at Rs.268 per share.

The anchor investors include DSP Blackrock Micro Cap Fund, Goldman Sachs India Fund, Birla Sun Life Insurance Co. and Morgan Stanley Mauritius Co.

The IPO comprised fresh issue of shares worth up to Rs.215 crore and an offer for sale of up to 9 lakh shares by New York Life Investment Management India Fund (FVCI) II LLC.

The IPO had a mixed response from brokerage firms.

According to IndiaNivesh Securities Ltd, which had rated the issue a subscribe, there is no other company in the listed space which caters to this niche segment of children’s wear since it is smaller than menswear and womenswear but is growing faster than both.

In a note on 2 August, the brokerage firm said that at upper price band of Rs.268 the stock is available at 19.4 times FY16 earnings per share (EPS) of Rs.13.8 post capital raising, which is at par to its peers such as Kitex Garments Ltd.

In a note on 2 August, ICICI Direct, an arm of ICICI Securities Ltd, had pointed out that at the upper price band of Rs.268, the stock is valued at 19.4 times post-issue equity FY16 P-E (price-to-earnings ratio), which appears to be high considering its growth momentum.

“This is compared to players in a similar business like Kitex, KPR Mills and Siyaram Silk that are growing at higher annual rates and trading at lower/similar multiples. Hence, we recommend that investors avoid subscribing to the IPO,” the brokerage firm had added.


How To Use Facebook Chat Bots to Market Your Business

fb chat bots

You’ve heard about bad bots and the havoc they wreak for website owners, but the Facebook chat bots just launched for its Messenger app are the good kind.

Facebook is opening up its Messenger platform in beta to allow chat bots into the application. These bots will let businesses deliver more services for their customers through the developer and business ecosystem of Facebook. This move is one way for the social media giant to integrate more functionalities into its Messenger platform, while at the same time keeping up with chat competitors that have already deployed their own bots.

Facebook Chat Bots Deliver

As reported by TechCrunch before it even was announced by Facebook at F8, the company had been working with chat bot developers for Messenger as early as January of 2016 or even earlier. The accessibility the bots will provide is going to let your company interact with an AI-powered rep from a business within the ecosystem of the biggest social network in the world.

If Facebook has its way, every business will be using Messenger to automate their customer service instead of 800-numbers and the dated menu system of this technology. A well designed bot can deliver more options than 800-numbers while providing services that are key in today’s digital ecosystem, such as sending links, showing products with images and descriptions along with additional services and features.

With more than 50 million businesses using Messenger for communication, there is already a large user base that will be able to easily integrate the new features to enhance the way they make themselves accessible. The Facebook chat bots can automate weather and traffic updates, customize communications for shipping notifications and receipts, as well as deliver live automated messages by interacting directly with users that want the information.

A new search bar will use Artificial Intelligence (AI) and natural language processing combined with human help to let you talk to Messenger bots so you can connect with companies that already have bots. This means 800-numbers could be replaced with chat bots in the near future, as this technology delivers customer service experience that is dictated by the user without having to wait for live agents or going through IVR menu trees.

The bots can also improve the sales process or the way you look for information by answering your criteria for a particular product or service on a website instead of searching for it yourself. So next time you visit a news site, only the news with the criteria you have specified will pop up. These features will be achieved through the Messenger Send / Receive API, which will support sending and receiving text, images and interactive rich bubbles containing multiple calls-to-action (CTA).

The three main features of the bots for Messenger as posted by Facebook are:

  • Send/Receive API – A new capability to send and receive text, images, and rich bubbles with CTAs.
  • Generic Message Templates – These are built by Facebook with structured messages with call to actions, horizontal scroll, URLs, and postbacks, thus eliminating the need to learn a new programming language to interact with your bot.
  • Welcome screen + Null state CTAs – Is designed to feel like an app with the real estate and the tools to customize your experience as a developer. With these tools, users are able to discover featured bots and enter into conversation with your brand, your Messenger greeting, and a call to action to “Get Started”.

Eventually Facebook will monetize these features, and one of the ways it will do so is with “Sponsored Message.” In an interview on TechCrunch, Facebook’s VP of product for Messenger David Marcus told Josh Constine, the company will be judicious in how the ads are delivered to its users. “These will definitely be limited…we’re very paranoid about that and we don’t want bad things to happen to anyone.”

Facebook will send the Sponsored Messages ads to users that have initiated a conversation with a business. Conversely advertisers can purchase “Click To Message” news feed ads when a conversation with their bot has begun. According to the company, the bots can recommend purchases to recoup ad dollars.

What makes the Facebook chat bot a very desirable tool is the reach Messenger has with its 900 million plus users. With an ecosystem that has been optimized for developers and a proven advertising platform, it could prove to be one of the best options for businesses to interact with their customers without the high cost of call center agents.

Bot development tools will eventually dominate the way we communicate in the digital world by removing the complex barriers of programming. Facebook’s foray into this segment with Messenger is just the beginning. So if you want to experience what the future will bring, dive in and see what these bots can do for your small business. And if you develop an innovative way to connect with your customers, please let us know.


There may not Be sufficient Copies of Uncharted 4 on the market on release Day

There May Not Be Enough Copies of Uncharted 4 for Sale on Release Day

earlier this week we stated that even as Sony has plans to make Uncharted 4 tremendously seen across the world, the identical level of commitment can not be predicted of Sony India. on the time, we have been informed that there would be round nine,500 copies of the sport to be had at launch. but thatnumber seems to be loads lower. After our story went live we were tipped off that Sony only delivered in 7,500 units of the game.

After checking import data for the game and independently verifying this, the range appears to be proper. Sony India has added a tremendously smaller amount of the game into the u . s . a .. bizarre thinking about that inside the beyond, it has claimed a a hundred,000 PS4s were sold in India.

Now you might think that a deficit of two,000 gadgets may want to without problems be looked afterwith Sony honestly making greater copies available. but if beyond experience is something to gothrough, specifically with Uncharted: The Nathan Drake series, expect to attend almost six months for brand spanking new shares to expose up. We reached out to Sony, who stated the “launch numbers arehigher” than what we’ve said.

moreover, none of this takes into attention that Sony typically does not release the entire inventory of the sport to stores. It holds lower back an certain amount to package deal with PS4s. some thing we haveseen the enterprise do with increasing frequency. even supposing extra inventory does are available in,it would packed in to sell extra PS4s.

All of which means that existing PS4 owners looking to shop for the game at retail might need to pre-order, import their own copies or buy it digitally (which involves a 50GB down load). The remainingalternative isn’t fraught without problems as properly. Of late, more and more credit and debit cards donow not paintings on the playstation shop for India. so much in order that readers have requested for a workaround which we have certain here.

trying to choose up Uncharted four? concerned about running right into a spoiler with more than onecopies out inside the wild? test out our spoiler-loose guide of everything you need to recognizeapproximately the sport before it’s out on might also 10.

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