Luxury typography: Why fashion brands all seem to be using the same font

Perhaps a rose by any other name would smell just as sweet—but what if that name were written in Comic Sans? Typographic logos are tricky things: They can communicate trust or chaos, make you look smart or clueless, and come across as expensive or cheap. If the name belongs to a company that stands for […]

Subrata Roy’s Aamby Valley auction sees just two bidders: What makes the luxury resort so expensive?

Sahara Group’s massive luxury resort town Aamby Valley, which has been put up for auction by the Supreme Court, has found just a couple of parties who have shown interest in the bid. There are many steps in the auction process, but the first step for the bidder is to submit the KYC details. Both […]