Facebook Marketplace Lets You Sell Locally, Challenges Craigslist

Facebook Marketplace Lets You Sell Locally, Challenges Craigslist

Facebook (NASDAQ:FB) had 1.71 billion monthly active users as of the second quarter of 2016, and by the time the company finishes monetizing its platform, it might be selling everything under the sun. The latest venture is the second iteration of Marketplace, which was first launched in 2007.  This time around Marketplace is available only on mobile, which will go a long way in Facebook’s drive to increase mobile engagement from the 50 minute average it currently enjoys.

Marketplace 1.0

When the first Marketplace was launched, Facebook had a mere 50 million users, and Craigslist, eBay and others had the secondhand market pretty much sewn up.  However, the company didn’t give up on the platform, adding Oodle and other investment before finally shutting it down in 2014.

Marketplace was later turned into For Sale Groups, in February of 2015, and according to the company, 450 million users buy and sell goods on the platform.

Marketplace 2.0

The success of For Sales Group and Facebook’s need to increase mobile engagement, as well as new monetization opportunities all played roles in the new Marketplace, which is getting a lot of attention from the company. If all goes according to plan, Facebook will expand globally and add a desktop version, with the eventual goal of monetizing the platform.

According to Marketplace product manager Bowen Pan, “After we’re confident we’ve built out a great product experience for people, we’ll look into introducing businesses if it makes sense, and after that we’ll look at how we could potentially monetize the surface,” as told to Josh Constine of TechCrunch.

How to Use Facebook Marketplace

To access Marketplace tap on the shop icon at the bottom of the Facebook app and you can start looking for things you want to buy, or post an item for sale.

How to Use Facebook Marketplace

When Marketplace opens, it shows you listed items near you with a Browse to Buy feature that filters feeds of items you can buy from groups or communities you belong to. If you don’t see anything you like, you can filter the search by location, category and price. When you find what you like, you tap the image to get additional information from the seller, which includes the name and profile photo as well as general location. 

Posting an Item for Sale

If you want to sell something on Marketplace, all you have to do is take a picture of it and add it from your camera roll. Name the item you want to sell, describe it and set the price. You then confirm your location and select a category so it can be easily found, and post.

Posting an Item for Sale on Facebook Marketplace

The Items section of the platform keeps track of current and past transactions so you can view saved items and anything you have posted for sale, as well as messages from buyers.

Comparison to Craigslist and eBay

The announcement of Marketplace sent eBay stock lower on Monday, and most reports also highlighted the potential threat it represents to Craigslist, the perennial peer-to-peer shopping platform. But it is really unfair to compare Facebook and everyone else because no one has 1.71 billion users.

Facebook can take its time building this platform until it becomes the go to source for peer-to-peer shopping; it has the capital and infrastructure to make it possible. And when it does, there will be very few companies that will be able to compete.

By integrating the information of the seller with his or her Facebook profile, Marketplace is going to give shoppers peace of mind and sense of security they cannot get elsewhere, especially Craigslist. 

The Case for the Small Business Owner

Facebook has a lot of competition in this segment. The likes of eBay, Etsy, Craigslist, Amazon, Alibaba, Oodle Marketplace, Bonanza, Sell.com, Ebay Classifieds, eBid, and Rakuten are just some of the companies it will be going against.

These are all sites small businesses have used at one point or another to sell their products and services. With Marketplace, you will still be able to do the same, but the opportunities to use Facebook’s marketing solutions can deliver better results. It is still too early to speculate on the possibilities because Marketplace is still in beta, but the future looks good once it is available to everyone.


If you are over 18 years old and you live in the United States, the United Kingdom, Australia, and New Zealand, you are in luck because you can use Marketplace on your iPhone or Android device to buy and sell items. The company said it will continue to expand to more countries as well as platforms, which will include a desktop version in the coming months.  As for pricing, it is absolutely free.


Instagram Finally Lets You Zoom in on Photos and Videos

Instagram Finally Lets You Zoom in on Photos and VideosInstagram Finally Lets You Zoom in on Photos and Videos
It’s arrived on Instagram’s latest iOS app version
Pinch to zoom feature will roll out to Android users in ‘coming weeks’
Zooming on photos or videos will make them look gross
There have been a lot of requests to add a much-wanted zoom feature to the Instagram app. The ability to zoom in to a photo or a video on Instagram was highly talked-about but users could not do so. Until Wednesday that is – Instagram added a feature that lets you pinch in to zoom on the photos or videos you see in the app.

Instagram in a post on Wednesday said,”Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt.” For now, the feature has only been made available to Instagram for iOS, while the Android app will receive the feature in the coming weeks. As we know, the Facebook-owned company has recently been releasing numerous features to its widely used app to catch up with the competitors like Snapchat and Twitter.

It’s a simple pinch-and-zoom gesture that will let you zoom in on any photo or video, and lifting or releasing the pinch will restore the size to normal. It’s the same Lightbox effect that protrudes an image out of its original frame as you zoom. Instagram has noted that the ‘pinch to zoom’ will work on photos and videos in the main feed, as well as on profiles and Explore.
The update has arrived to Instagram v9.2.0 for iOS, and though the company said the update will take a few weeks to reach Android, we were able to use the feature with version 9.2.5 of the app available via Google Play, which saw an update on Wednesday as well.

Earlier this year, Instagram introduced ‘Stories’, a feature very similar to Snapchat’s ‘Story’. You can string multiple videos and/or photos in a single ‘story’, plus with the feature of doodling on them. The ‘stories’ disappear after 24 hours. To enhance the ‘Stories’ feature, Instagram has already played well by introducing the zoom features while recording.

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Tags: Instagram, Apps, Social, Snapchat, Instagram Stories, Twitter


Google Launches Android Game That Lets You Explore the Himalayas in 3D

Google Launches Android Game That Lets You Explore the Himalayas in 3D


  • It allows users to visit the Himalayan region
  • The app is built using Google’s 3D Maps imagery
  • It works only on smartphones running on Android 4.4 KitKat and above

Niantic, when it was a startup within Google, leveraged Google Maps as well as crowdsourced data to build the location-based app Field Trip and augmented reality game Ingress, before being spun off last year. Since then, the company has become a household name thanks to the runaway success of Pokemon Go, another location-based AR game. Now Google, leveraging its 3D mapping data, has launched its own experimental location-based game for children called Verne: The Himalayas.

The game essentially lets users roam about the Himalayas alongside a 500-foot Yeti called Verne. The game is only released for Android users, and is now available on Google Play for free. Built using Google’s 3D Maps imagery, the game lets users explore the Himalayas as the character Verne, run atop Mt. Everest, hang glide, ride a jetpack, skate across icy lakes, chase an argali goat, and even bang a gong.

As Verne moves along; famous points, landmarks and regions are highlighted within the app educating users about the geography. Very few get the privilege to explore the Himalayas, and with this app, Google looks to bring that exploration experience to the smartphone in an interactive manner.

In its blog post introducing the game, the Google Maps team said, “For years, Google Maps has been adding 3D imagery from all over the world – New York City, the Grand Canyon, Mont Blanc, and more. A few of us started wondering if this 3D imagery could make learning about the world a bit more fun for kids. We started playing with quick prototypes, and even brainstormed with our own kids to get inspired by their sense of curiosity. Our idea became a new, experimental app called Verne: The Himalayas. [..] We’re excited to share it today as a fun way for anyone to take a summer trip to the tallest mountain range in the world.”

For now, the game only focuses on visiting the Himalayan region and learning more about it, but we expect Google to release more games highlighting other famous regions across the globe in the future. Verne: The Himalyas app is 213MB in size and works only on smartphones running on Android 4.4 KitKat and above. There is no word on availability for iOS devices.

The Pokemon Go game managed to become an instant success because of its recall value of the famous Pokemon series, and its interactive gameplay. The game was downloaded more than 10 million times within a week of its release in July, becoming the fastest such app to do so.

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Tags: Apps, Google Play Store, Google. Android, Verne: The Himalayas, Verne: The Himalayas Download


Steam Summer Sale Lets You Get New BioShock and Skyrim Games for Free

Steam Summer Sale Lets You Get New BioShock and Skyrim Games for Free


  • Valve’s Steam Summer Sale ends at 10:15pm IST on July 4.
  • Discounted games include BioShock and Skyrim.
  • Buying them on sale nets you their remastered editions for free.

With the final few hours of Valve’s Steam Summer Sale upon us, time is running out to grab some heavily discounted PC games.

If you missed the past few sales, gone are the flash sales of yore. Rather there’s one single discount for each game for the duration of the sale.

Perhaps of most interest is the BioShock Triple Pack bundle. Snagging these three games gets youBioShock: The Collection for free when it hits on September 13. What this means is you can pay Rs. 525now instead of Rs. 2,499 later for the remastered romps to Rapture. And with the BioShock bundle available normally for Rs. 3,497, this is the cheapest way to buy BioShock: The Collection.

Keep in mind that it will not include BioShock Infinite as 2K believes it “already meets current-gen console standards and runs smoothly on high visual settings”. A new director’s commentary video series titled “Imagining BioShock” with creative director Ken Levine and lead animator Shawn Robertson will be bundled in. It’s one of the rare occasions where buying a game during a sale lets you get its newer version for free when it hits.

The same applies to buying The Elder Scrolls V: Skyrim and all its add-ons for Rs. 806, it allows you to get The Elder Scrolls V: Skyrim Special Edition for free when it hits on October 28 instead of paying Rs. 2,999 which is what Bethesda’s games tend to sell for on PC. Buying Skyim and its add-ons usually costs Rs. 1,954, making this the most inexpensive way to buy Skyrim Special Edition.


Other great games worth a purchase include the near perfect Firewatch at 33 percent off. Fallout 4 athalf price as is The Witcher 3.

And if you’re a fan of satire, South Park The Stick of Truth is discounted by a whopping 75 percent as isMiddle-earth: Shadow of Mordor.

Meanwhile Call of Duty: Black Ops 3 is now Rs. 1,999 as is Call of Duty: Advanced Warfare. Both have forsaken the standard Rs. 3,999 price for the duration of the sale. Sadly there’s no discount for pre-ordering Call of Duty: Infinite Warfare though.

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Oh Snap! Snapchat’s Memories Feature Now Lets You See Old Photos

See Old Photos and Videos with Snapchat Memories

Oh snap! Snapchat wants you to hold on to your photos and videos for a little longer.

The new Snapchat Memories feature is a shareable and searchable archive of snaps. The feature allows you to save photos you take within Snapchat’s server.  The company, in its press release describes Memories as “a personal collection of your favorite moments that lives below the Camera screen.”

Swipe up from the camera to open Snapchat Memories and easily find your saved stories or snaps using keywords. Type in words like “cat” or “watch” and all relevant searches will automatically appear.

Memories also contains tabs for viewing just stories, snaps or your complete camera roll. To enable a new interaction, tap and hold the snap. You can also edit the snap adding timestamps and geofilters even if you are far from the time and place they were originally taken. You can then share that older stamp to your current story where it will appear with a timestamp and a white frame to indicate that it is older content.

Snapchat Memories Will Help Marketers Create Brand Stories

Though the new Memories feature affects all users it will be a real boost for small business owners or other marketers using Snapchat. his is because the new feature makes it pretty easy to string together multiple older photos to better create a new story for your brand.

There is no doubt that Snapchat Memories is one of the biggest changes that the company has made to its wildly popular app. Snapchat’s 150 million daily users leverage the app to film major milestones in their lives.

This includes, but is not limited to, family vacations, engagements, graduations, weddings and much more. These are moments that you want to remember and having them on your camera roll is risky as you can lose your phone together with your memories.

For marketers, snaps and stories that have helped you establish your brand’s identity are now easier to retrieve than if you took them using your smartphones regular  camera.

Even if you save your photos, finding specific shots buried under an avalanche of other images can be daunting when trying to create cotent about your brand via social media. However, the fact that you can quickly locate your photos makes this app a great tool.

Any snap you save in Memories is saved to Snapchat’s servers, so you can quickly access it from any device where the app is loaded.


Google Search Now Lets You Easily Save, Sort Images on Desktop

Google Search Now Lets You Easily Save, Sort Images on Desktop

If you’re one of those people who likes to save the photos that they have come across on Google Image search results, you will be glad to know that Google is making it easier for you to do that. Three months after Google introduced a feature to allow users to Google Image search result photos to their phone, the Mountain View-based company is now allowing users to save directly to their desktop.

Late last year, Google introduced a feature that allows users to save photos in their mobile browser and also organise these images in different folders. Google announced on Monday that it is bringing this feature to the desktop as well.

Utilising this feature, you can save your favourite images – and when you get time and have a desire – sort these images into different folders so it is easier for you to find these images when you come looking for it later. The feature works the same way on the desktop as it does on the mobile device. You can click the star button to favourite an item, and from there you can add it to a collection. You can also add tags to different images. The feature is very similar to Pinterest.

“For example, if your yard is in need of some spring re-planting, just go to your desktop, search for an image and tap the star to save your potential new flowers, bushes, or even swimming pools,” the company wrote in a blog post. “When you’re at the store ready to start buying, you’ll be able to pull up your saved images on your phone and start building your perfect yard. You can also tag your saves to keep them organised.”

The feature is currently only available for users in the United States.

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Tags: Apps, Google, Google Image, Google Search