20 Examples of Great Halloween Advertising Inspiration

20 Examples of Great Halloween Advertising Inspiration

Halloween offers many potential advertising opportunities for businesses. You can use the holiday to promote a sale or event. You can show off your festive spirit. Or you can even show off how some of your products might be useful for various Halloween activities.

If you’re unsure where to start when it comes to Halloween advertising, there are many great examples out there that you can learn from. Below are 20 great ads you can use for inspiration for Halloween advertising ideas.

Halloween Advertising Ideas

M&M’s

20 Examples of Great Halloween Advertising Inspiration - M&M's

These minimalist M&M’s ads show off the product in a really festive way, with Halloween imagery and colors. They don’t include a whole lot of actual information, but consumers pretty much already know what they’re getting with M&M’s. So the ads serve as a simple but festive reminder.

Disneyland

20 Examples of Great Halloween Advertising Inspiration - Disneyland

In a series of ads released by Disneyland Paris, the company used some of its recognizable characters to get a Halloween message across. The holiday is the perfect time to highlight villains of any kind, so the ads featured a number of Disney’s famous bad guys.

McDonald’s

20 Examples of Great Halloween Advertising Inspiration - McDonald's

This ad repositions a classic McDonald’s menu item as another classic treat. Since you normally think of candy when you think of Halloween, showing off the burger in that setting adds a festive twist to the ad.

Heineken

20 Examples of Great Halloween Advertising Inspiration - Heineken

In this ad, Heineken uses humor and a selection of recognizable Halloween characters to get a message across about celebrating with Heineken.

Snickers

20 Examples of Great Halloween Advertising Inspiration - Snickers

This is another ad that uses humor to get a point across. Snickers sends a clear message about its candy by using a familiar Halloween scene with just one strange twist.

Cheetos

20 Examples of Great Halloween Advertising Inspiration - Cheetos

Cheetos included some Halloween imagery in this campaign. But it sticks with its recognizable branding by including mascot Chester Cheetah in that Halloween setting.

Mini Cooper

20 Examples of Great Halloween Advertising Inspiration - Mini Cooper

Mini Cooper normally sticks with a pretty minimalist style in its ads. So when it released the Halloween themed ad above, it added a little bit of a spooky twist.

Burger King

20 Examples of Great Halloween Advertising Inspiration - Burger King

Burger King used Halloween as an excuse to release a whole new product. The ads touted both the look and the flavor of the Halloween Whopper, which was a special product just released for the season.

Martha Stewart Pets

20 Examples of Great Halloween Advertising Inspiration - Martha Stewart Pets

Sometimes you don’t even need a groundbreaking idea to sell a product. For example, if you sell Halloween costumes for pets like Martha Stewart Pets and Petsmart, you can just use some pictures of cute dogs dressed up in funny outfits.

Chobani

20 Examples of Great Halloween Advertising Inspiration - Chobini

Even if you’re not a business that sells products for animals, you can still use the cute factor in your advertising like this one from Chobani.

Papa John’s

20 Examples of Great Halloween Advertising Inspiration - Papa John's

Pumpkin carving is a popular Halloween activity. So you can use that method to show off your logo or branding in advertisements. This Papa John’s ad also details some deals customers can get around Halloween.

Guinness

20 Examples of Great Halloween Advertising Inspiration - Guinness

Guinness released an actual promotional item to celebrate Halloween – some simple coasters with a Halloween theme. So the company created an add to promote those items along with its beer.

Woolite

20 Examples of Great Halloween Advertising Inspiration - Woolite

In this ad, Woolite wanted to show off how dark it can keep clothing even through many washes. So the depiction of witches (or lack thereof) is a unique way to integrate the holiday.

Oreo

20 Examples of Great Halloween Advertising Inspiration - Oreo

Oreo constantly comes up with new and different ways to show off its products in ways that celebrate different seasons or events. This one has a Halloween theme, but still features branding elements that are consistent with Oreo’s other campaigns.

Chipotle

20 Examples of Great Halloween Advertising Inspiration - Chipotle

For its Boorito campaign, Chipotle wanted to highlight its own natural ingredients by positioning the ingredients used by other companies as “spooky.”

Goodwill

20 Examples of Great Halloween Advertising Inspiration - Goodwill

Goodwill can be a great place for people to get Halloween costumes or other supplies. So it created a minimalistic ad campaign to support the idea of celebrating Halloween without creating a lot of additional waste.

Pepsi/Coca-Cola

20 Examples of Great Halloween Advertising Inspiration - Pepsi/Coca-Cola

Halloween also presents a unique opportunity for brands to position themselves against the competition. Pepsi tried that here by positioning Coca-Cola as scary. But Coke fired back with a different interpretation of the same image.

Steak-n-Shake

20 Examples of Great Halloween Advertising Inspiration - Steak-n-Shake

Steak-n-Shake opted for a retro vibe for this advertisement for its fall and Halloween themed flavors. It works with the restaurant’s vibe but also presents a festive twist for the restaurant.

Absolut

20 Examples of Great Halloween Advertising Inspiration - Absolut

Absolut sticks with a very consistent design throughout its ads. So for its Halloween and fall themed ads, it simply included some festive and seasonal elements in that same recognizable format.

Reese’s

20 Examples of Great Halloween Advertising Inspiration - Reese's

Reese’s also has a very recognizable advertising style. So the brand kept it simple with its signature orange packaging, which also happens to work for Halloween, and a zippy tagline.

Halloween Cake Photo via Shutterstock

Check out our Business Gift Giving Guide for more tips about holiday trends.

More in: Holidays

[“source-smallbiztrends”]

7 Ways To Find Inspiration For Social Media Content

inspiration

Everyone knows incorporating social media into your promotional game plan is an essential part of marketing your business online. And in order to have a solid social media presence, you need to post consistently and engage your followers.

But that said, it can be difficult to know what to say that makes an impact when you’re posting on Twitter multiple times per day and Facebook at least once per day. How do you continually find new content that matters to your followers most?

Fortunately there are more resource than you could possibly tap to help break you out of your content rut and help organize your updates. Employ them deliberately and carefully to avoid jumping onto the “me-too” bandwagon that has run rampant on social media.

Get inspired by these seven sources of inspiration for social media platforms and add your own powerful and unique ideas that speak to the voice of your brand.

Inspiration for Social Media Content

1. Pull from Quora

Quora opens the floodgates of questions and ideas to address with your own social media following. Peruse through popular questions, as well as the recent additions of blogs and reviews. Ask your questions directly on Quora and link back to your established following on Facebook and Twitter. It’s easy to set up a free profile that follows topics of interest to you and your industry that will ultimately jog your creativity and inspire.

Leverage the podcast marketplace and search for interviews and current thought leadership about your industry. Devour podcasts in your industry and related markets to hear new ideas that will be highly relevant and interesting to your followers. Soon you’ll be able to form your own take on the information and spread the resulting content on your own social media accounts. You may even catch the attention of podcasters and be invited for an interview yourself.

3. Share Quotes

Quotes may be short on text, but can pack a powerful punch and get your point across quickly. Social media followers enjoy this type of content because it gives them a quick, often memorable principal that they can keep in their mind for the day. Quotes are 10 percent more likely to be retweeted on Twitter, so the simple effort of finding a relevant and interesting quote can boost your shares quite a bit.

Want to combine the power of social media image updates with your followers’ natural interest in quotes? Tools like Recite, Pinwords and QuotesCover make it easy – no graphic design background required.

4. Share Other People’s Content

Don’t succumb to the pressure of always having to come up with your own new ideas to spark unique social content. Periodically re-sharing other people’s content is a simple way to bring relevant content to your audience and show that you’re open-minded to new thoughts and letting others have a word. And when you share content created by a member of your audience, you’ll give them validation and a chance to enjoy your social media channels even more. Don’t be shy about sharing others’ content along with your own.

For even greater reach, be sure to tag the original creator in the text portion of your Facebook or Twitter update. Doing so increases your odds of reaching the creator’s social community in addition to your own.

5. Refer to Pop Culture

Stay relevant by sharing content based on a popular song, celebrity, or recent event. This can create a path leading to larger conversation or connection with your audience. It’s also an easy way to infuse some personality into your channels by incorporating humor and generating far more shares than expected.

Mention popular television shows, an important sporting event, or something dominating the current news. Just ensure you consider the sensitivity of the topics involved and avoid controversial events unless you’re ready to handle the backlash that may come with it as well.

6. Leverage Upworthy

Upworthy is a social media news site hosting a wide variety of shareable content. There are dozens of categories, and even if you don’t find anything relevant to share with your audience, it’s impossible not to find some inspiration for your own social channels.

Be careful, though, not to get lost in the sea of content yourself. It’s far too easy to spend hours lounging around Upworthy reading interesting articles that spiral past your immediate needs. Fortunately that’s exactly the response you’re looking to generate from your own followers.

7. Browse Reddit

With an incredibly large user base that generates an enormous amount of eclectic content, Reddit is a one-stop shopping source for social media inspiration. Check-out Reddit’s tremendous reserve of commentary about current video games, hilarious memes  and sobering new stories. Review currently hot commentary, new posts, or controversial comments easily using tabs at the top of the page. Seeing the conversation on each post gives you even more ideas on what to share and what angle to take.

Your strategically planned out social media content doesn’t have to be repetitive or boring. By using these seven sources of inspiration for your social media content, you’ll be able to share consistent, interesting content on a regular basis.

Where else do you find inspiration for social media content?

Light bulb photo via Shutterstock

More in: Popular Articles

[“source-smallbiztrends”]

The 2013 Awards Gala: a Night of Networking, Celebration and Inspiration

2013 Awards GalaNovember 19, 2013

The 2013 Small Business Influencer Award Top Champions and Community Choice Honorees were feted as awards were handed out in Manhattan on the evening of October 17, 2013.

The 3rd Annual Small Business Influencer Awards Gala took place at the Graduate Center at City University of New York (CUNY). Joining the honorees in the crowd were co-workers, family members, journalists and industry luminaries.

Rubbing Elbows with Small Business Influencers

The event began with a networking reception, where about 150 people mixed and mingled, and had the opportunity to meet new people and make new connections. Then the awards ceremony began, where the honorees were presented with a crystal trophy by the Awards co-founders Ramon Ray and Anita Campbell.

Champions came from all over the United States to participate. There was even a surprise visit by one enthusiastic supporter who came all the way from Pakistan.

Also on hand was Sage, sponsor of the event. Awards co-founder Anita Campbell pointed out that Sage is a company with a deep commitment to small businesses, and “puts its money where its mouth is” by buying from their small business customers. One of the items given out by Sage at the event was spray bottles of Lemongrass linen spray, made by Sage customer LimeGreen.

A few of the Small Business Influencers honored at the Gala included Ami Kassar, founder of Multifunding and a columnist on the New York Times’ You’re the Boss blog. Also on hand was Toffer Grant, the founder of PEX Card, Karla Campos of Social Media Sass, and Nick Chou, Head of Product Marketing for Zoom.us, as well as representatives of Xero and Hiscox Insurance.

Judy Hackett, the Chief Marketing Officer for Dun & Bradstreet Credibility Corp., spoke about the many thousands and thousands of small businesses they reach through their credit services.

Some inspiring entrepreneurship stories were shared in remarks by honorees.

Larry Kim, Founder of Wordstream, noted as he accepted his award that he had started his business in his basement, and now had about 100 employees.

John Lawson (“ColderICE”) pointed out that he was a high school dropout, who had become successful in his career through entrepreneurship.

Kip Marlow, founder of the Entrepreneurs Club Radio, was there along with his son, and told how he had been successful in building a medical supply business that he sold but had his share of failure, too.

A representative of Paychex told the story of how Paychex was started four decades earlier by one entrepreneur.

Chaitra Vedullapalli, co-founder of Meylah, is an immigrant who spoke about Meylah’s commitment to help local small businesses grow sales by participating in e-commerce.

Lynn Bardowski, the “Million Party Girl” was on hand to inspire with her story of building a successful direct home sales business.

Several representatives of College Works were on hand, to share how they help student entrepreneurs get their first taste of business ownership by running a summer painting business.

Rounding out the evening were Judges Ivana Taylor of DIY Marketers, and Laura Leites, of L2Event Productions.

These and many more, along with friends and family, shared experiences in inspiring and moving ways.

Congratulations to all

Check out the photo gallery from the Awards Gala.

See the full list of the Top Champions, and Community Choice Honorees.Go here for the official press release.

Don’t Miss The Influencer Awards in 2014

The Gala was an excellent opportunity for business owners like you to meet other entrepreneurs and notable individuals. We hope you’ll join us for the 2014 Small Business Influencer Awards next year!

Watch A Bit of Inspiration

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Anna Johnson sent me this inspiring and uplifting video. If you’re feeling a little unmotivated today, if your business is not where you want it to be yet, if you’ve had a temporary setback of some kind, it’s sure to brighten your day.

Click on the image below. It will take you to a site where you can watch the brief movie (turn up your speakers — it has sound too):

Get Inspired! Watch The A Bit Of Inspiration Movie
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“Conquer the Chaos” Gives Entrepreneurs Inspiration and Insight

I first read Clate Mask and Scott Martineau’s story on the InfusionSoft web site.  When I heard they had this book out, I quickly purchased a copy.

Here’s the Cliff’s Notes version of their story:  A couple of guys start a software business.  The business has its ups and downs and in August 2002, it was mostly downs. Then they get a call from another freaked out entrepreneur that starts with the words “I have pain!  Can you help me?!”  This is where EVERYTHING changes and where the lessons for “Conquer the Chaos” are learned.

What makes “Conquer the Chaos” such a heartwarming and inspirational read is the authenticity with which Scott and Clate tell the InfusionSoft story.  They are not afraid of sharing personal moments of fear, frustration and doubt.

In the beginning of the book, they share how chaos was in control in the early days of their business business with this touching moment when Clate’s  8-year-old son asked

“Dad, why are you so mad?”

“Because a freaking creditor called me on a Sunday!” Clate snapped.

The next question was “What did he want?”

“He wanted to know why I hadn’t paid my bills.”

“Well, Dad, did you tell him it’s because you haven’t made enough sales?”

There’s another story right after this one where Scott was at the hospital with his wife and new baby but he was preoccupied closing a deal on the phone.  When his wife looked at him angrily, he simply replied “You want to be able to afford the hospital bills, right?”

Sharing these kinds of real-life stories is Clate’s and Scott’s way of showing the reader that they’ve been there.  Their story isn’t too different from ours with one possible exception:  they’ve recognized the chaos and learned to overcome it and re-direct its energy toward helping other entrepreneurs.

Who is “Conquer the Chaos” Written For?

This book is written for entrepreneurs and small business owners who have a dream of being free and being in control of their time, their life and their success.  Or it could be for the person who has an idea or a product or process that was better than anything else out there.  Or maybe you’ve been out of work for so long, that doing your own thing seems like the best way to bring money back into your household.  And if you’ve been in business for a while, and haven’t quite been hitting your goals, you, too will find this book a useful read.

The Entrepreneur’s Journey from Chaos to Freedom

The point of the book is that chaos is and will be a part of your daily life.  And more importantly, unless you conquer it – it will conquer your dream.   It is written in four sections:

  • Section I: The Quest for Freedom – This is really the “Why you should listen to us” section.  It’s where Clate and Scott lay out the bulk of their hearts and personal stories to show you that they are NOT being academic, but practical in their advice.  They give so many examples that resonate that you will find yourself unconsciously nodding your head in agreement and mumbling things like “Don’t I know it.”
  • Section II: Mindset Strategies – In this section they tell you that your head needs to be in the right place.  In fact, you need to have just as much “emotional” capital in the bank as actual cash (maybe more).  What exactly is an emotional bank account?  It’s all the emotions in the mix that allow you to CONTROL how you experience the day.  It’s having the strength to CREATE the experiences you have, rather than having the daily experiences of life drain your energy and creativity.  It’s the old “All the money in the world can’t make you happy” scenario.  You have to have enough emotional capital to see things clearly and stay optimistic.  So that when challenges come your way, your brain is in the right place to find a solution.
  • Section III: Systems Strategies: Controlling Speed – Now that your mindset is in order, it’s time to start creating systems that help you manage and create order.  Much of the chaos (and success) within our lives and our businesses comes from two sources; humans and communication.  And since customers are humans that we have to communicate with, it just makes sense to start creating a centralized system to do just that.  And this is actually what InfusionSoft software does.  I’ve heard some readers say that the back end of the book is a pitch for InfusionSoft, but I didn’t really see it that way.
  • Section IV: Find Your Freedom – This last section harkens back to the mindset theme. Now that you’ve built a system, you’re on the precipice of having more time, more money and the freedom that started you on this journey.  This last set of chapters will inspire you to focus on the higher calling behind your business.

Scott and Clate may have started out thinking they were in the software business.  And their story is a real life example of how to move BEYOND what you do toward what you and your business are here for.  That fateful call in August of 2002 launched more than a project.  It launched more than a software.  It launched Scott Martineau and Clate Mask on an entrepreneurial calling to help entrepreneurs be successful.  And (oh by the way) if you happen to use their software to help you – then it’s a win-win for everyone.

Conquer the Chaos” is a wonderful book that’s and easy and fun read.  Pick it up for yourself, friend or family member who is a budding entrepreneur or who isn’t living up to their own dream of freedom.

[“source-Business-standard”]

TAXI Offers Inspiration for Creative Entrepreneurs, Others

inspiration for creative professionals

TAXI is a daily updated news and editorial site that provides inspiration for creative professionals such as designers, creatives entrepreneurs and others. The site marks its tenth year of publishing in 2o13 and is located at DesignTaxi.com.

Its purpose is to showcase the work of creative professionals and entrepreneurs from a variety of industries. It also provides inspiration and a way to keep up with industry news and information about new tools and techniques.

TAXI features examples of product design, architecture, photography, apps, and more. You click on an item from the main page. Then you can view a brief description of the project and the people behind it. You can also see related photos or other media. Users can browse by type of post or just view the most recent items.

Anyone can submit items or tips to the site for inclusion. TAXI also has a presence on multiple social media platforms. They include Twitter, Facebook, and Google Plus. The site has a community of more than 400,000 followers on all these platforms together. So those who want to receive updates can subscribe to a social media channel or subscribe via email.

TAXI is part of The Global Creative Network, founded by designer Alex Goh. The Singapore-based company includes three other sites also aimed at creative professionals and entrepreneurs.

The Bazaar

inspiration for creative professionals

This is an online Marketplace where creatives can sell their work.

Launched in 2010, the site includes anything from art prints to jewelry to downloadable products. Shoppers can search by keyword or type of item and price range. Then shop owners can sell and ship their own products directly to customers.

The Creative Finder

inspiration for creative professionalsThis is  global directory of creative professionals including illustrators, photographers, and graphic designers. The Creative Finder was officially launched in 2012, but started in beta in 2009.

Users can create a profile and upload their work. Then they can browse the work of others on the site for inspiration or to find collaboration opportunities.

Imgembed

inspiration for creative professionals

Earlier this year, Goh and his team released another site for creative professionals, Imgembed.

Imgembed is aimed at those who share images online. Users can upload photos and create image galleries similar to those on other photo-sharing sites. But Imgembed gives users a way to track where their images are used online, and even a way to monetize use of their images with a premium option.

inspiration for creative professionals

In recognition of TAXI’s tenth year online, Goh teamed up with clothing company Uniqlo to create a t-shirt design (above) sold at three of its stores.

The shirt features a squiggly line trapped in a box, which Goh said represents the creative process. In a TAXI article, Goh shared a bit about his design:

“The creative process, like many phases of our lives, is rarely a straight path. Many times, you imagine yourself taking a new turn, but in reality you are actually still trapped in the box.”

Whether you think of yourself as creative or not, entrepreneurs go through much of the same process. Sites like TAXI offer a way to be inspired and to see problems in a slightly different light.

[“source-Business-standard”]

“Museums on Us” by Bank of America Provides Artful Inspiration

museumgoers (1)

A little known program by Bank of America, now in its 19th year, may provide opportunities for small businesses in 101 cities across the country. The “Museums on Us” program offers credit and debit card holders across the U.S. free access to 150 participating arts and culture institutions in 101 cities the first full weekend of every month.

It’s a unique promotion that has the potential to interest a fair amount of customers. And it also gives other businesses in those areas the opportunity to attract some of those same customers to their locations as well.

Here are some ways small businesses can make use of this type of program to draw in new customers.

“Museums on Us” Offers Discounts to Museumgoers

If you run a local store or restaurant near one of the participating museums, you could attract some of those museumgoers on the first weekend of each month by offering them discounts. Ask them to bring in the ticket stubs from their museum visit and offer them a percentage off their full bill or purchase. This encourages them to stop by your business after their outing and gives them a sort of exclusive offer. You can put signs up by your location to advertise the promotion, especially if potential customers might have to pass by in order to get to their museum of choice. Or you could advertise in local publications or buy some outdoor ad space near one of the participating museums.

Provide a Cultural Tie-in

People often go to museums for the culture, whether it’s an art museum, history museum, science museum or other type of attraction. So if your business can offer something similar, you could use that cultural feature to attract some of those same customers. For example, if you own a gift store, you could set up an exhibition of art from local artists on the first Saturday of the month and advertise it in local publications, as a way of bringing more people through the door. The people who enjoyed their time at a local museum could decide to make a whole day of it and stop by your location for an extra dose of culture for the weekend. And if one of your local museums is having a special exhibit that seems extremely popular, you could even theme your own event to piggyback on that.

Provide Trip Ideas

Travel websites or publications that highlight local attractions can use the “Museums on Us” program as a way to highlight other activities in the area as well. For example, you can put together a full weekend itinerary for potential travelers or even those who live in the area and are looking to have a “staycation.” Add the local museum that customers can access via the promotion, and then add in local restaurants, bars, parks, events, theaters and other activities that they can take part in before and after the museum. You can even create different themed itineraries — ones for families, couples, locals, etc. And if there’s more than one museum in your area that’s part of the program, you can come up with different themed itineraries for each one.

Partner with Local Schools

Many museums are especially popular with school groups, since there’s often an educational tie-in. And while there probably aren’t a whole lot of field trips going on over the first weekend of each month, there are plenty of parents who could take the opportunity to provide some cultural and educational activities for their kids. For that reason, partnering with local schools could be a great way to bring museumgoers into your business. You can work with teachers and administrators to get the word out that students who go to local museums with their families can then come to your location and receive some sort of discount or free gift afterward.

Host an Educational Contest

You can also get the educational community involved by hosting a contest that relates to one or more of the local museums involved in the “Museums on Us” program. Ask a question about one of the exhibits and allow people to submit answers throughout the weekend for the chance to win a prize (maybe a month long pass to that museum or another local attraction). You can also offer smaller discounts to everyone who enters just to get even more people involved in the promotion.

Art Museum Photo via Shutterstock

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Seek Inspiration from Your Small Business Community

business conversation

There are so many different sources for entrepreneurial information. From books and blogs to more unconventional sources like … wine? This week, members of our small business community shared some of the sources for their business information and inspiration. Read on for the top stories from this week’s Small Business Trends community and information roundup.

Seek Out the Best Advice in Business Blogs

(GetVoIP)

There are so many different resources and points of view out there that can help with your business. Business blogs are a great resource for this type of information. In this post, Reuben Yonatan shares a list of 35 of the best entrepreneur blogs. And Small Business Trends is honored to be included.

Don’t Forget the Importance of Sales

(The Bitter Business)

It may seem like an obvious lesson, but Brian O’Connell believes there are sales teams and businesses that become distracted by the sales process. And these people may forget the simple importance of bringing in sales to make a business a success. For more on the importance of staying focused on sales, join thediscussion in the BizSugar community.

Learn to Manage Long Distance Client Relationships

(The Marketing Blog)

Depending on what type of business you run, some of your clients might not live right in your backyard. But technology offers some options for connecting with those long distance clients. This post by Will Corry includes some tips for managing those relationships.

Learn these PR Lessons from a Wine Newbie

(The Buzz Bin)

Business lessons can come from many different sources. For those who are interested in wine, there are lessons that can be cultivated from the most unlikely places. In this post, Laura Schultz shares some PR lessons that can be taken from the wine industry.

Avoid These Entrepreneur Time Wasters

(SuccessHarbor)

Time is a precious commodity for many small business owners. So time wasters should be avoided at all costs. In this post, George Meszaros shares some insights from entrepreneurs about their biggest time wasters. BizSugar members also talk about the post here.

Develop a Creative Attitude

(Tammy Bjelland)

Thriving in a creative field can take talent. But a creative attitude can actually be more important. This post by Tammy Bjelland discusses the importance of attitude when it comes to creativity.

Decide on the Best Business Consultant for You

(Grasshopper Blog)

There are obvious benefits to hiring a business consultant. But finding the right consultant for your specific business can be another matter. In this post, Kaleigh Moore shares some tips for finding a consultant that will be just the right fit for your company and market. Join the further discussion on this topic in the BizSugar community.

Maximize E-commerce Website Reviews

(Shoppimon)

Online customers like to minimize their risk in any way possible. And reviews from other customers can really go a long way in accomplishing that. This post by Ravit Sasson includes some tips for maximizing e-commerce reviews. And the BizSugar community discusses the post further here.

Learn the Importance of Twitter and Other Social Media

(Marketing Land)

Twitter and Google recently teamed up to bring more tweets into Google search results. In this post, Danny Sullivan explains more about the new deal and how the feature might affect businesses.

Consider These Anticipated Marketing Strategies

(The Marketing Eggspert Blog)

Each year, businesses come up with new and different marketing strategies. In 2015, there are plenty of anticipated strategies that could make a difference in your business. Here, Kimberly Crossland shares some of them. And members of the BizSugar community share their thoughts too.

Business conversation image from Shutterstock

More in: Small Business Growth

[“source-smallbiztrends”]

Oh, Those Flashes of Money-Making Inspiration

Money making inspiration cartoon

This cartoon came while I was looking at some old Scrooge McDuck comics online for a blog.

Remember Scrooge? He’s Donald Duck’s uncle and he had that huge room filled with gold coins, gems and other treasure that he’d swim in. What a great image!

Anyway, I thought that it would be fun to draw and came up with these nonplussed coworkers in response.

One more thing: I noticed while writing this that I’d used the names Tom and Jerry, in that order, in the caption. Sometimes you just have cartoons on the brain.

* * * * *

Mark Anderson, professional cartoonist

About the Author: Mark Anderson’s cartoons appear in publications including The Wall Street Journal and Harvard Business Review. Anderson is the creator of the popularcartoon website, Andertoons.com, where he licenses his cartoons for presentations, newsletters and other projects. He blogs at Andertoons cartoon blog.

[“source-smallbiztrends”]

Food Entrepreneur Gets Inspiration in Unlikeliest Spot

food entrepreneur

There are many beautiful places to contemplate a startup. But Charlie Bigham, a food entrepreneur who’s ready-made food items now bear his name, may have found the most unlikely place of all.

Bigham was sleeping in a camper van somewhere between Pakistan and Iran when the idea for his business hit him.

Bigham told the BBC recently:

“It was very, very hot, and we were in a really tough place. I couldn’t sleep, so I just laid there restlessly thinking about what I was going to do for a living when we got back home.”

When he returned to his home in the UK, Bigham started his own company making handmade meals for supermarket chains and other food retailers in London.

He had limited food experience, except for a few months spent working in a delicatessen specifically to gain some background in the industry he hoped to enter. His previous job had been as a management consultant.

Entrepreneurs are sometimes intimidated by their lack of experience in the market they’ve chosen. But getting in there and rolling up your sleeves is a great way to get started.

Also, remember that great idea can strike you anywhere and at any time. So don’t worry about waiting for just the right set of circumstances when looking for your entrepreneurial inspiration.

Camper Van Photo via Shutterstock

[“source-smallbiztrends”]