Indus OS Partners With Celkon, Swipe to Expand India Reach

Indus OS Partners With Celkon, Swipe to Expand India Reach

The first “made in India” operating system Indus OS on Wednesday announced partnerships with two other home-grown Indian smartphone brands – Celkon and Swipe – to expand its market reach in the country.

The tie-ups are in addition to the existing partnership with Micromax which will continue, the company said in a statement.

(Also see:  With Indus OS 2.0, Micromax Wants to Tap Non-English Speaking Consumers)

“We are excited to join hands with Celkon and Swipe. Both brands share our vision for connecting a billion people with technology and bridging India’s digital divide,” said Rakesh Deshmukh, CEO, Indus OS.

The Indus OS operating system was first used in the Unite 3 model of Micromax.

Today, the operating system is being used in more than 35 smartphone models in India.

The company aims to be on one in every six smartphone devices in India by 2017.

Tags: Celkon, Indus OS, Micromax, Mobiles, Swipe

Indus Net Tech buys ERP solutions provider

Kolkata-based Indus Net Technologies has acquired ERP solutions provider, InFluxERP, in a stock plus cash deal for an undisclosed amount.

With this acquisition, Influx team will become a part of Indus Net Technologies Banking, Financial Services and Insurance (INT BFSI) team.

“This acquisition is done to strengthen our BFSI capabilities and is in line with our growth strategy. This acquisition will help us bring the innovative digital capability to the traditional backoffice solution for stock brokers”, said Abhishek Rungta, Founder & CEO, Indus Net Technologies.

InFluxERP is engaged in the business of brokerage & distribution of financial products that include mutual funds, insurance (both life & non-life), stocks, derivatives, commodities, consumer finance, etc. The company was owned by Binay Das & Bharat Berlia.

Indus Net Technologies plans to make InFluxERP to be the leader in the back office vertical and then extend the product to the other verticals as well, it said in a press release.

“There are about 7,723 stock brokers listed under SEBI in India and they are all potential customers of the team. There is a huge market for InFluxERP and this innovative product will gain a lot of momentum in the near future,” it further added.


Indus Valley, Rozana are a good fit for LT Foods, says Vijay Kumar Arora


LT Foods CMD explains the rationale behind buying HUL’s iconic rice brands

Hindustan Unilever Ltd has agreed to sell its rice export business to LT Foods for ₹25 crore as part of its strategy to exit non-core business.

Speaking to Bloomberg TV India, LT Foods Chairman and Managing Director Vijay Kumar Arora said HUL’s iconic rice brands, Indus Valley and Rozana, will definitely fetch better margins for the company.

Why did you decide to go ahead with the purchase of HUL’s rice business?

HUL rice brands Gold Seal Indus Valley and Rozana have a very strong equity, especially in the Middle-East. And these brands have been in the market for 30 years. So we felt these brands have a very good synergy with the growth path of LT Foods. Since LT Foods’ primary business is in the basmati rice segment and these brands only cater to the basmati rice consumers, this acquisition was really be fit for the growth of LT Foods.

You have also tied up with Future Group. What kind of synergy is that going to play out with the acquisition of HUL brands?

The tie-up with Future Group has a different aspect of the growth, the acquisition of HUL rice brands has a different aspect of growth. That (Future group tie-up) is for the production of Sona Masoori rice. The company has a mandate to grow and expand itself into various varieties of rice.

Sona Masoori rice is good for consumers of South India, and wherever South Indians are staying, in India or abroad. Big Bazaar also requires this rice variety. The tie-up will help us in growing the regional rice segment.

This (HUL brands) will help us grow in the basmati rice segment in the Middle-East, especially, and will flow into other segments of the world too. So, both will grow simultaneously in different segments of consumers.

There are concerns over different businesses of HUL, especially the rice business. What type of margins are you expecting in this business?

Indus Valley and Rozana, which are the iconic brands, will definitely fetch better margins. This will strengthen our margin structure in the business. And the Sona Masoori rice, which is different from the rice expansion plan, has a good market potential in the US and Singapore, where we have a significant population of South Indians. Both have different revenue models for the company.

How soon will this deal with HUL close? There will be an inventory that already exists, now in the retail format, which you will possibly have to phase out…

The Indus Valley and the Rozana deal will be integrated as soon as we receive the last leg of approval from the Competition Commission of India. And hopefully in the next 30-60 days, we will complete the rest. We have been working on this acquisition since one year.

We are just around the corner to start taking over the business. In case of the joint venture with Big Bazaar, we expect to hit the market by July-August.

What type of growth are you looking at in FY17?

We are looking to sustain the growth rate of 15-25 per cent, which we have been doing in the past seven-eight years.