OnePlus 3T India Launch Date, 3D Photography in iPhone 8, and More: Your 360 Daily

OnePlus 3T India Launch Date, 3D Photography in iPhone 8, and More: Your 360 Daily
HIGHLIGHTS
OnePlus 3T coming to India on December 2; price not known yet
Apple may introduce 3D photography feature with iPhone 8
Unlocked HTC 10 units start receiving Android 7.0 Nougat update
In the big technology news today, OnePlus 3T India launch date finally announced, iPhone 8 may have 3D photography feature, and HTC 10 starts getting Android 7.0 Nougat. For these and more of today’s top technology news, check out your 360 Daily.

OnePlus 3T smartphone launching in India on December 2
OnePlus 3T, the new flagship smartphone of the Chinese brand, will hit the Indian market on December 2, the company has announced. There is no official word on the smartphone’s price yet, which costs $439 (roughly Rs. 29,800) for the 64GB version and $479 (Rs. 32,500) for the 128GB model. The company had previously confirmed to Gadgets 360 that it will continue selling the OnePlus 3 (Rs. 27,999), which is just five months old, in the Indian market; on the other hand, the new OnePlus 3T has replaced its older sibling in the US and Europe.
As a consolation for OnePlus 3 buyers in India, the smartphone has received a new incremental update that has added the emergency calling feature. The smartphone also gets full-HD (1080p) recording at 60fps with the new OxygenOS 3.2.8 update.

Apple working on bringing 3D photography to iPhone 8
Apple is reportedly planning to bring 3D photography to iPhone 8. The company is said to have partnered with LG Innotek to add a dual-camera setup to the next iPhone to capture 3D imagery. The report says that the efforts are “likely to bear fruit within the next year.” iPhone 8 is also said to come with features like wireless charging and all-glass design.

You can now use old Rs. 500 notes to recharge prepaid mobiles
The government has announced that the old Rs. 500 notes, which were demonetised in a move to fight black money in India, can now be used to recharge prepaid mobile phones till December 15. The Cellular Operators Association of India (COAI) has applauded the move and said that the government’s decision to allow old Rs. 500 notes to be used for prepaid mobile recharges will help users to continue using mobile services without disruption.
Mobile industry to account for 8.2 percent of GDP by 2020
A government report has said that the contribution of the mobile industry to India’s Gross Domestic Product (GDP) will rise to 8.2 percent by 2020. The industry will also add 8,00,000 more jobs during the period, says the ‘The Mobile Economy, India 2016′ report. At present, the industry accounts for 6.5 percent ($140 billion or roughly Rs. 9,60,783 crores) of the country’s GDP, and employs approximately 4 million people. India is also expected to cross 1 billion unique mobile subscribers landmark in 2020.

Xiaomi says shrinking sales won’t hurt
Declining smartphone sales are not a cause of concern for Xiaomi, whose global vice president Hugo Barra said that sales of smart home devices and revenue of software ecosystem will drive its profit growth. He added that the company is targeting Chinese users travelling to the US, and is preparing to directly sell its products to consumers in the US. The company, which missed its smartphone sales target by 12 percent in 2015, will also unveil a device at the Consumer Electronics Show in Las Vegas in January.

HTC 10 starts receiving Android 7.0 Nougat update
HTC 10 users will start receiving the Android 7.0 Nougat update for the smartphone on Friday, according to the HTC’s Vice President of Product Management Mo Versi. The HTC 10 Nougat OS update is for unlocked smartphones only for now, and comes with Sense UI customisations. Considering that Versi didn’t mention any particular region for the rollout, it can be assumed that the company will be rolling out the Nougat update globally.

Google warning journalists about state-sponsored attacks on their accounts
Google has reportedly notified notable journalists and professors in the US that their accounts were under attack by government-backed attackers. The prominent personalities warned by Google include New York Times columnist and Nobel Prize-winning economist Paul Krugman, New York Magazine reporter Jonathan Chait, former US diplomat and Stanford University professor Michael McFaul, GQ correspondent Keith Olbermann, and Atlantic magazine writer Jon Lovett. Speaking to Ars Technica, a Google spokesperson said that the recent warnings might be a result of the hacking attempts made on user accounts over the last month or so.

Tags: OnePlus, OnePlus India, OnePlus 3T, OnePlus 3, Apple, iPhone 8, 3D camera, demonetisation, COAI, Telecom, Mobile Industry, Xiaomi, Hugo Barra, HTC 10, HTC, Android 7.0 Nougat, Google, hacking

[“Source-Gadgets”]

PM Modi Could Use India’s Massive Phone Market to Boost ‘Make in India’

PM Modi Could Use India's Massive Phone Market to Boost 'Make in India'
HIGHLIGHTS
India overtook US to become world’s second-largest smartphone market
More of manufacturing jobs relating to smartphones will be generated
Apple has also been seeking to open its retail stores in the country
Prime Minister Narendra Modi has struggled in his campaign to bring more manufacturing jobs to India. But he now has an alluring incentive for technology companies to build more plants in his country: the fastest-growing smartphone market in the world.

India currently contributes only about 6 percent of the value of phones sold in the country through local manufacturing or assembly, but that contribution could rise to more than 30 percent in the next five years, according to a joint study by Counterpoint Research and India’s leading management school, the Indian Institute of Management in Bangalore. The government should use the surging domestic demand to draw manufacturers that will make higher-value components, such as batteries, cameras and semiconductors, the study said.

India overtook the US this year to become the world’s second-largest smartphone market by users and is projected to generate a billion smartphone sales in the next five years. Yet the value added through local manufacturing is paltry compared with other countries like China and South Korea, where 70 percent and 50 percent of the work is done domestically, according to the research. Modi, who has made the Make in India program a centerpiece of his economic policy, wants more of those jobs if his country is providing such a lucrative market.

“India can potentially be world leader in mobile phone manufacturing ecosystem and this has to be done in a phased manner,” said Aruna Sundararajan, secretary at India’s ministry of electronics and information technology. She said the government is sending close to 100 design engineers to Taiwan to learn about product design and customer needs.
Apple Inc., Samsung Electronics Co. and Xiaomi Corp. have been stepping up their efforts in India as growth in the US, China and other markets slows. Apple CEO Tim Cook made his first trip to India in May and his company has been lobbying for the right to set up its own retail stores. Under current rules, companies such as Apple need to procure 30 percent of their components in India if they want to operate their own retail outlets.

The smartphones and feature phones sold in India over the next five years will together require more than $80 billion (roughly Rs. 5,45,002 crores) worth of components, up from the current $11 billion (roughly Rs. 74,937 crores). If the country can move up the value chain from simple assembly to more complex manufacturing, it could take the domestic contribution to 32 percent by 2020, the researchers said.

“The greater amount of localization and investment in R&D encouraged with good government policies will significantly boost the Indian economy and our global brand equity,” said Amitabh Kant, chief executive officer of the government think tank Niti Aayog, in a statement.
India is also encouraging local manufacturing of components by raising import levies on components and devices. Apple is still contemplating India’s retail requirements and has so far not committed to local manufacturing. However, Foxconn Technology Group, its leading manufacturing partner, has been exploring factories in India for Apple, according to local media.

The government’s next set of policy reforms will encourage greater local work to meet smartphone growth numbers, said Ajay Kumar, additional secretary at the ministry of electronics and information technology, in a release at the unveiling of the report. “The final goal is to cut down on the value of imports,” he said.

The country has made progress in attracting more assembly plants. Before the launch of Make in India, the country had only two phone assembly facilities and that number has now increased to about 50 facilities. Eighty percent of those are local companies and 10 percent are each Chinese and Taiwanese. The plants assemble phones for the world’s leading brands including Samsung and Huawei Technologies Co.

Counterpoint estimated that over 180 million mobile phones will be assembled in India in 2016, accounting for 67 percent of the total 267 million sold. This is a rise from 14 percent in 2014.

India is unlikely to challenge China as exporter of phones any time soon however, because the local market is growing so quickly. “Domestic demand in India should be enough to consume products manufactured there,” said Anthea Lai, an analyst with Bloomberg Intelligence. “India would pose no threat yet.”

© 2016 Bloomberg L.P.

Tags: Apple, Samsung, Xiaomi, Huawei, Make in India, Smartphones, Narendra Modi, Mobiles

[“Source-Gadgets”]

Xiaomi Says It Sold Over 2 Million Smartphones in India in Q3 2016

Xiaomi Says It Sold Over 2 Million Smartphones in India in Q3 2016
HIGHLIGHTS
Xiaomi claims over 2 million smartphones sold in India in Q3
Redmi 3, Redmi 3 Note are some of the popular phones from Xiaomi
Xiaomi claims it achieved over 150 percent year-on-year growth
Xiaomi has claimed that it has sold over 2 million smartphones in India in the third-quarter of 2016. The Chinese company revealed the news via a tweet. Xiaomi also claimed that it achieved over 150 percent year-on-year growth from Q3 2015 to Q3 2016.

The figures claimed by the Chinese company are impressive considering that the third-quarter is yet to be over. In October, the company sold 1 million smartphone units in just 18 days. This was announced by CEO Lei Jun in an open letter to employees.

A recent IDC report had claimed that the Xiaomi Redmi Note 3 and the Redmi 3S series “fuelled the online shipments” to a large extent for the company. The IDC report had also claimed that Xiaomi for the first time made it to the top five smartphone vendors list based on shipments. The research firm had said that Xiaomi grew over 2.5 times over the same period last year.
Xiaomi soon after its Diwali sale had announced that it managed to sell half a million smartphones in just three days. The Redmi 3S (along with Redmi 3S Prime), on the other hand, was also the top-selling product on Flipkart during its Big Billion Days Sale while Redmi Note 3 was the best-selling smartphone of Amazon’s Great Indian Festival sale.
Recently, Flipkart, one of the online retail partners of Xiaomi, had claimed that it managed to sell one million Redmi 3S and Redmi 3S Prime smartphones in India. The smartphone was launched in the country in August this year, and was made available on Mi.com and Flipkart online.

Tags: Xiaomi, Xiaomi Mobiles, Mobiles, Android, Xiaomi Redmi Note 3, Xiaomi Redmi 3S

[“Source-Gadgets”]

Can Anything Prevent Another Internet Shutdown in the U.S.?

Can Anything Prevent Another Internet Shutdown in the U.S.?

An internet shutdown in the Northeastern U.S. happened roughly a week ago, and the experts are looking for ways to prevent this attack from ever happening again.

Websites like Twitter and Spotify were inaccessible for thousands of people following the distributed denial of service (DDoS) attack on Dyn, a major domain name system (DNS) host. DNS, the technical network that converts web address names into numbers, is essentially the “yellow pages” of online addresses.

The perpetrators likely “hijacked the devices [equipped with internet] by installing the malware and then conscripted them into a ‘botnet,’ which is essentially an army of electronic devices unwittingly controlled by an unauthorized individual or entity,” Jeff Baron, a web pioneer who owned an accredited domain name registrar business, told The Daily Caller News Foundation. (RELATED: Internet Crashes Will Be Hard To Stop After Obama’s Internet Giveaway)

The DDoS attack reportedly infected hundreds of thousands of devices around the globe and than directed those electronics to flood servers with artificial traffic. The compromised devices include anything connected to the internet, which nowadays can be mobile phones, televisions, home security systems, vehicles, refrigerators, and even toasters.

How Can We Prevent Another Internet Shutdown?

But there are ways to combat such attacks.

“One self-help mechanism would be for a ‘good’ hacker to write a virus that finds insecure devices and simply disables them. This would remove insecure devices from the pool of computers that could be used as bots,” Eli Dourado, technology policy director at the Mercatus Center, told TheDCNF. “It would be inconvenient to consumers whose devices suddenly stopped working, but that inconvenience may be necessary to prevent more serious attacks in the future.”

There are also security network services available, like Cloudfare and Akamai, but they can be expensive, said Ryan Hagemann, technology and civil liberties policy analyst at the Niskanen Center. “As with any decision, a company or individual will need to assess whether the benefits of employing such a service outweigh the costs.”

This technology is labeled under the “Internet of Things,” or IoT, which is a system of interrelated computing devices, digital machines, or objects that can transfer data over a network without requiring human help.

“IoT development is only in its infancy, but embedded intelligence and connectivity could have a wide range of benefits, including reduced cost, better product reliability, enhanced personal safety and better use of resources,” William Rinehart, director of technology and innovation policy at American Action Forum, wrote in an email.

Adam Thierer, senior research fellow at the Mercatus Center, wrote a book called Permissionless Innovation, which outlines the number of benefits IoT technology will have, from wearable technologies to recreational and commercial drones.

IoT application is estimated to rake in $11.1 trillion per year by 2025, according to a report conducted by the McKinsey Global Institute.

The comprehensive study demonstrates how IoT will help various industries, including healthcare, manufacturing, retail, urban development and infrastructure, among many others.

“For example, in health care, a dashboard that simply shows a physician a patient’s heart rhythm could be convenient, but a system that can put together a variety of personalized data and determine that the patient’s condition is deteriorating before that danger shows up in an electrocardiogram could be a life saver,” the McKinsey report explains.

But the assessment acknowledges that these benefits will not be automatic and that maintaining or balancing privacy concerns will be important.

“There’s no silver bullet that will provide an easy remedy to this problem,” Hagemann argues. “As such, it is incumbent on users to educate themselves in online security best practices and for industry to take more proactive steps to optimize the security of their devices.”

Thierer agrees, adding, “If policymakers want to foster the growth of the IoT…they will need to resist the temptation to base policy on worst-case thinking about these technologies.”

Content created by The Daily Caller News Foundation is available without charge to any eligible news publisher that can provide a large audience. For licensing opportunities of our original content, please contact [email protected]

Republished by permission. Original here.

Green Keyboard Photo via Shutterstock

[“source-smallbiztrends”]

Here’s What Happens in 60 Seconds on the Internet

60 seconds on the internet 2

Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.

Making sense of what all this data means is critical for the success of your company or brand.

So what are the 3.2 billion people who make up today’s global internet population doing online?

Business intelligence startup Domo recently released the third installment of their infographic, with 15 mind-blowing statistics for 2015.

Every Minute:

  • YouTube users upload 300 hours of video, an increase from 72 hours a year ago.
  • Netflix subscribers stream nearly 80,000 hours of video.
  • Vine users view more than 1 million videos.
  • BuzzFeed users watch more than 34,000 videos.
  • Instagram users like more than 1.7 million photos.
  • Snapchat users share nearly 300,000 snaps.
  • Pinterest pinners pin nearly 10,000 images, up from 3,400 a year ago.

Did I blow your mind yet?

Here are Five More Huge Stats:

  • Facebook users Like more than 4.1 million posts.
  • Twitter users tweet more than 347,000 times, up from 277,000 a year ago.
  • Apple users download 51,000 apps, up slightly from 48,000 a year ago.
  • Amazon sees more than 4,310 unique visitors.
  • Uber passengers take nearly 700 rides.

See all 15 statistics here:

60 seconds on the internet

[Click on image for larger version]

Image Credit: Domo Data Never Sleeps 3.0

More in: Publisher Channel Content

[“source-smallbiztrends”]

SanDisk Ultra microSDXC Premium Edition Card, 2-in-1 SanDisk Ultra Dual Drive m3.0 Launched in India

SanDisk Ultra microSDXC Premium Edition Card, 2-in-1 SanDisk Ultra Dual Drive m3.0 Launched in India

SanDisk Ultra microSDXC Premium Edition Card, 2-in-1 SanDisk Ultra Dual Drive m3.0 Launched in India
HIGHLIGHTS
The 256GB SanDisk Ultra microSDXC Premium Edition is priced at Rs. 13,390
The Ultra Dual Drive m3.0 is available in 16GB, 32GB, 64GB and 128GB
A WD survey shows that many smartphone users struggle with low storage
SanDisk, the flash storage company now owned by WD, has launched two new products for mobile users in India: the 256GB SanDisk Ultra microSDXC UHS-I Premium Edition card, and the SanDisk Ultra Dual Drive m3.0 pen drive with both USB and Micro-USB connectors.

The 256GB SanDisk Ultra microSDXC UHS-I card is aimed at mainstream users in need of a high-capacity storage expansion option for an Android smartphone or other portable device. Users can record up to 24 hours of full-HD video or store loads of high-quality music and other files. Transfer speeds are rated at up to 95MBps, and the card is also touted to be waterproof, shockproof, temperature proof and x-ray proof.

First announced globally in June, the new microSD card will be available in India starting from December 2016 as an Amazon.in exclusive, priced at Rs. 13,390. It will later be available more widely online as well as offline.

The SanDisk Ultra Dual Drive m3.0 is also aimed at Android smartphone users. It features two physical connectors; standard USB 3.0 Type-A as well as Micro-USB which is commonly found on smartphones. The designs allows for USB-OTG functionality with compatible Android devices as well as easy sharing and transfers between the device and any PC.
The drive features a sliding body which covers either connector at any time, and will fit on a keychain. It will be available in capacities ranging from 16GB to 128GB. Transfer speeds are as high as 150MBps when using the USB 3.0 connector.

Availability will be exclusive to Flipkart at first, with prices starting at Rs. 650 for the 16GB model and going up to Rs. 3,600 for 128GB. Other online and offline channels will sell the device at a later date. All sales are covered by a five-year warranty.
Both products can be used with SanDisk’s free Memory Zone app for Android, which lets users browse through their stored content and back up their data.

WD has also released the results of a study relating to the storage needs of Indian smartphone users, commisioned by it and conducted by Access Media International. 1458 users across 14 cities contributed to the report. 84 percent of respondents said they spend more than four hours on their smartphones each day, and 90 percent expect to spend increasing amounts of time on their smartphones over the next year.

Lack of adequate storage was the second biggest challenge that users reported as affecting smartphone performance, behind bandwidth but ahead of battery drain. 88 percent have more than 10 apps on their phones. Social media apps are their highest priority, followed by music and video download apps, utilities, camera-related apps and then music and video streaming apps.

Around 65 percent of respondents had less than 16GB of storage on their smartphones, and 90 percent share content primarily via the Internet. When running out of space, the first thing that most users do is delete apps and even data, rather than moving it to another device.

Tags: SanDisk, WD, storage, mobiles, Android, microSD, microSDXC

[“Source-Gadgets”]

Acer Swift 7 ‘World’s Thinnest Laptop’ Launched in India: Price, Release Date, Specifications, and More

Acer Swift 7 'World's Thinnest Laptop' Launched in India: Price, Release Date, Specifications, and More

Acer Swift 7 ‘World’s Thinnest Laptop’ Launched in India: Price, Release Date, Specifications, and More
HIGHLIGHTS
Laptop’s starting price has been set at Rs. 99,999 for India
Will be available from select stores and on Flipkart
Packs Intel’s seventh generation Core i5 processor
Acer launched its Swift 7 laptop at IFA earlier this year. The launch announcement for this laptop managed to grab eyeballs from around the world as the company claimed that it is world’s thinnest laptop and first laptop that is thinner than 1 centimetre – 9.98mm to be exact. Now, this laptop has been finally launched in India and will be available for sale from November 18.

The Acer Swift 7 will be available through Acer’s exclusive stores and select multi-brand outlets, while online it will be available for sale exclusively via Flipkart. The starting price of the laptop for India has been set by the company at Rs. 99,999. Apart from its impressive thinness, the base model of the laptop sports a 13.3-inch full-HD (1080×1920 pixels) display with Corning Gorilla Glass 5. It weighs just 1.1kg and can be carried around with ease.

“The flagship Swift 7 comes packed with an all-aluminium chassis that’s less than one centimetre thin [and] is packed in performance and stamina for all-day productivity,” Acer India said in its press release.

The base model of the Swift 7 sports an Intel seventh generation Core i5 processor coupled with 4GB of RAM (up to 8GB). It houses a 256GB SSD. Acer claims that the battery on the laptop lasts for up to nine hours.

“We are extremely excited with the India launch of Swift 7. Being the thinnest laptop in the world, it has a premium positioning in the market and with this latest offering we have fulfilled the need for great performance in a beautiful thin package. Over the last few quarters, we were focused on strengthening our product portfolio by leveraging the latest in technology,” Chandrahas Panigrahi, senior director and consumer business head at Acer India, was quoted as saying in company’s release.

Tags: Acer Swift 7 India Launch, Acer Swift 7 India Price, Acer Swift 7, World’s Thinnest Laptop, Laptops, Microsoft, Acer

[“Source-Gadgets”]

MacBook Pro 2016 Without Touch Bar Now Available in India

MacBook Pro 2016 Without Touch Bar Now Available in India

MacBook Pro 2016 Without Touch Bar Now Available in India
HIGHLIGHTS
The non-Touch Bar MacBook Pro is now in stock
Select stores have received their units, while others are still waiting
The MacBook Pro 2016 price in India starts at Rs. 1,29,900
The new and improved MacBook Pro was launched with much fanfare last month; however no availability details for the Indian market were revealed then. Even now, the models are listed as ‘coming soon’ on the Apple website, but Gadgets 360 has learnt that Apple resellers across the country are now receiving stock of the 13-inch MacBook Pro.

We checked with a couple of Apple resellers who confirmed they have received stock, while another Mumbai-based retailer said they have not received any units. The 2016 MacBook Pro is not listed on any of the e-commerce websites either, so it’s likely that the stock has only just started trickling in. Just to recap, the 13-inch MacBook Pro without the Touch Bar is priced at Rs. 1,29,900.

(Also see:MacBook Pro 2016 Price, Specifications, Features, and Everything That’s New)

The new MacBook Pro is lighter and thinner than its predecessor, and comes integrated with faster Intel Skylake CPUs. The Touch Bar variant has an OLED panel instead of the function keys, and it shows relevant options based on the current application and context. The Touch Bar variant also has an integrated Touch ID sensor for unlocking the laptop and making payments via Apple Pay.

The 13-inch MacBook Pro with Function Keys has no OLED panel or Touch ID sensor. The base model is powered by a 2.0GHz Intel 6th generation ‘Skylake’ Core i5 dual-core processor with 8GB of LPDDR3 RAM and 256GB of storage. The 13-inch model comes with integrated Intel Iris Graphics 540. There’s Wi-Fi 802.11ac and Bluetooth 4.2 support. It has a 13.3-inch Retina (2560×1600 pixels) LED-backlit display with IPS technology and 227ppi pixel density. For connectivity, there is a 3.5mm audio jack and two Thunderbolt 3 (USB Type-C) ports.

It’s important to reiterate that only the non-Touch Bar variant is being sold in India, and the Touch Bar variants are yet to make an appearance in the Indian market. Whenever they arrive, the 13-inch variant will be priced starting at Rs. 1,55,900, and the 15-inch variant will be priced starting at Rs. 2,05,900.

Tags: MacBook Pro, MacBook Pro 2016, MacBook Pro India Launch, PCs, Laptops, MacBook Pro Price India, Apple

[“Source-Gadgets”]

What is Calm Design and How Can You Use it in Your Marketing?

What is Calm Technology Design and How Can You Use it in Your Marketing?

Cisco estimates there will be 11.6 billion mobile-connected devices by 2020 — a number that exceeds the world’s projected population. The mobile Internet of Things (IoT) is spreading consumer attention thin, making it more difficult than ever to break through the noise and reach target audiences. With this many connected devices on the horizon, content marketers must find a way to use mobile to their advantage. There’s an emerging concept within IoT that may hold the answer to regaining some consumers’ attention: calm design technology.

What Is Calm Design Technology?

Calm design technology is a new idea that strives to blend technology seamlessly with everyday life. While modern smartphones, smartwatches, tablets, and connected devices aim to respond to users’ needs, calm design takes responsive design a step further. Calm design is the next generation of connected devices. Its purpose is to connect consumers with their devices and others in a way that lets them live their lives freely — without interruptions, pop-ups, or “smart” technology that makes life more difficult.

The example Amber Case used at InBound 2015 when speaking about calm technology is electricity. Electricity is invisible, working on its own without interrupting our daily lives. We only notice electricity when it stops working. Calm design aims to reach this level of invisibility — not literally, but figuratively. Instead of your Apple TV turning on and asking if you want to download an update, it should simply play movies.

Principles of Calm Design IoT

Technology shouldn’t take up most of our time and attention. It should only require some attention when absolutely necessary. Here are a few principles of calm technology from Calmtech.com:

  1. Technology should require the smallest amount of attention possible. It should communicate without having to “speak,” creating awareness using different senses to keep consumers in their current environment or task without interrupting.
  2. Technology should amplify the best of humanity and machines. Tech design should be for humans first. Machines shouldn’t act like humans or vice versa — good design should amplify the best parts of both.
  3. Technology should solve a problem, and that’s it. The minimum amount of technology possible to resolve an issue should be the only tech we see. Calm tech is slimmer, doing what it needs to do and nothing more.

Calm tech design doesn’t require focused attention to use. It lets users multitask and do other things while the tech quietly does its job. It utilizes the periphery.

Calm Design and Marketing

When virtually everything in a consumer’s life is connected, distracting notifications and daily interruptions escalate out of control. Customers are nearing a breaking point with marketers, blocking advertisements and leaving websites that have pop-up ads. Instead of contributing to the noise, marketers need to find a way to advertise their brands without interrupting the consumer’s day. Calm design is the answer.

Trying to grab attention with irrelevant ads will only push consumers away and eventually make your brand extinct. Calm design is a new platform — one that enables interaction with customers without interrupting their days. Marketers can join the trend toward calm by understanding how to transform advertisements into meaningful conversations with consumers, adding something of value without taking them away from their current tasks.

How Can Marketers Use Calm Technology Design?

Combining content with calm design is going to lead the movement. Marketers need to change how they communicate with consumers to optimize outreach in the modern world. Instead of relying on the interrupting nature of advertising, content marketers should evolve into what Haydn Sweterlitsch, chief creative officer at HackerAgency, calls the Atmospheric Approach. The Atmospheric Approach doesn’t create content that adds to the noise. Rather, it enables marketers to quietly integrate ads into a customer’s peripheral awareness.

Marketing should theoretically “disappear” while engaging customers, getting a message across without interfering. Real life examples of this are the Roomba, a stoplight, a light-up occupied sign on a bathroom door, and captics technologies. Captics use the sense of touch to communicate, vibrating when users are slouching and telling them to sit up straight without making a sound. Content marketers must gear their efforts toward the same concept.

As IoT, robotics, smart homes, artificial intelligence and mobile devices create a hyper-connected world, consumer attention will become more and more scarce. Marketers need to find creative ways to attract consumer attention without distracting them. Paying strict attention to consumer demands will be more important than ever, so think about what consumers may be doing while viewing your content.

Creating compelling, simple and useful brand messages is the wave of the future. It’s possible to attract attention without interfering through engagement and empowerment. Utilize other senses, not just sound. Integrate touch and sight. Instead of spending money on pop-up advertisements, spread your message quietly. Blatant appeals are a thing of the past, and marketers who cling to them will become extinct. Take control of your future and join the trend toward calm design technology.

Smart Tech Photo via Shutterstock

[“source-ndtv”]

New Sephora Chatbot Aids Customers in Finding the Right Beauty Products

Sephora's Virtual Artist app is giving customers a chance to see how makeup and other cosmetics will look on them with the help of a chatbot.

Trying a new lipstick or make up on your face is so yesterday! A new chatbot from Sephora Virtual Artist powered by Modiface will let you see every imaginable color combination without ever touching your face.

This type of collaboration for product discovery using Artificial Intelligence (AI) is a first for a large retailer. With this new application, Sephora can connect and interact with its customers in a new way. From now on, Sephora customers can virtually try-on actual lipsticks, glosses, shadows, mascara and foundation products on their own photograph, without setting foot in a store.

The Modiface patented technology has been integrated with Sephora Virtual Artist to analyze a picture taken by a camera or smartphone. After it analyzes the image, the chatbot can find relevant products based on the user’s selection.

Modiface is a technology based on automatic face analysis research that started at Stanford University in 1999. Today it is used by dermatologists, dentists, hairstylists, make-up artists, nail salons and consumers to see how they will look without actually undergoing any procedure or style change.

A Look at How Sephora’s Virtual Artist App Works

The Mirror device is its augmented-reality technology that shows makeup, hair, skin, and anti-aging changes in LIVE 3D.

The use of AI and chatbots is not reserved for large retailers like Sephora. Small businesses can use this technology to engage with their customers for a more personalized experience.

Huge corporations aren’t the only businsses that benefit from using chatbots. There are numerous ways a small business can benefit from using chatbots. You can deploy your own chatbots to boost your small business strategy and add to your overall marketing mix. The bots you create can be used as a consumer resource, streamline sales, influence buying decisions, answer customer queries, boost social media engagement, and simplify payment.

You can try the Sephora Virtual Artist right here.

[“source-smallbiztrends”]