Google Gadget Helps Customers Find You In Real Life

Everyone loves useful gadgets and Google has just come out with yet another one.

Meet the Google Maps driving directions gadget that makes it easy for customers to get directions to your brick and mortar store. Thanks to Google, the directionally-challenged folk out there (myself included), will no longer have to suffer through directions that are based on the location you’re coming from (ie, North, South, East and West). Businesses can now offer customers quick and easy step-by-step directions. Success!

The new Google directions gadget will allow business owners to pre-fill the direction “To” field with one or multiple addresses, while leaving open the “From” field so that customers can input their address or some other starting point.

From there, customers can print driving, walking or transit directions in just one click. Google will also provide suggestions for related addresses if users enter vague starting locations, as sometimes knowing where you live is difficult.

The widgets are great for users and add a nice bit of functionality to sites. However, they’re only good for showing users where you’re located. If you want Google to know, and to rank you accordingly, you’ll still need to tell the search engines where your brick and mortar store is located. And that means using the text on the page to convey it. You can’t leave it up to the gadget.

Matt McGee wrote a really important post commenting on the new Google gadget, noting that a detailed Directions/Find Us page remains one of the best local SEO tactics around. And he’s absolutely right. The search engines use things like your Directions page to look for indicators and local citations as to where your site is located. These are the same citations that are used to determine local ranking and local 10-pack placement. If you don’t tell Google where your brick and mortar store is located, which landmarks you’re around, what highways you’re near, you’re exact address, etc, you’re giving them nothing to use when they try to determine your proximity to a searcher. If they don’t know you’re location, they can’t rank you in local queries.

As a smart small business owner, you want to make sure you cover your bases.

  1. Grab the directions widget to make it easy for users to map out your location and find your brick and mortar location
  2. Create a detailed, keyword-rich Directions page to make it easy for search engines to map out your location and find your brick and mortar location.

You can’t choose just one.

More in: Google


Fish Forever Encourages Sustainable Practices, Helps Local Fishers

fish forever

Large companies have started their own corporate sustainability programs. These might involve buying more sustainable materials, putting restrictions on building projects, or partnering with large organizations like the World Wildlife Fund. But not many of these programs really work at a grassroots level. That’s where Rarecomes in.

The conservation non-profit brings conservation efforts to the places untouched by these corporate supply chains. For example, the organization’s latest project is an initiative called Fish Forever.

Fish Forever aims to help small-scale fishing operations in five countries — Belize, Brazil, Indonesia, Mozambique and the Philippines. These fishing businesses often only have one or two boats or fish directly from the coast. So for a large corporate program to find and work with them would be a huge undertaking.

But supporting these fishing operations is extremely important to the people in those areas. The small-scale, near-shore fishing businesses in these countries account for about half of all fish caught. And most of their fish is consumed domestically. But the fisheries are often unmanaged, overexploited, or otherwise in need of some assistance. So both the fishing businesses and the people in their communities are in need of help to maintain them.

John Mimikakis, who oversees oceans programs at Environmental Defense told The Guardian:

“That’s an environmental crisis and a humanitarian one because so many people depend on these small-scale fisheries for their nutrition and their livelihood.”

Fish Forever works by designating community fishing areas along particular stretches of coast, where local fishing operations get exclusive fishing rights. There are also typically marine reserves nearby, so that others cannot disrupt the marine life, giving fish a chance to recover and regenerate themselves. This means more fish for the independent fishing businesses to catch and provide to their communities. It also encourages locals to adopt water conservation practices because they know they will reap the benefits of doing so. Mimikakis said:

“The goal is to come up with a system that aligns human needs with environmental needs. We’ve seen time and time again that when you get the incentives right – when fishermen actually believe they will be able to catch fish tomorrow – they really do become strong stewards of the resource.”

So while clearly not a large-scale operation, Fish Forever is just one example of a program that was built with a foundation of sustainable practices. Where corporate sustainability programs try to make an existing company more environmentally friendly, this type of initiative was formed with those ideals from the get-go. And they might be able to sustain themselves and the environment more effectively in the long run.


Intuit helps SMBs through Kiva Zip Peer to see Lending

kiva zip peer to peer

Kiva, a non-income micro-investment platform, has teamed up with Intuit, the software agency in the back of Quicken, Quickooks and TurboTax, to offer small commercial enterprise owners with short capital at the clicking of a button.
Having obtained a $50,000 donation from Intuit’s monetary Freedom basis, Kiva may also now be capable of fund as much as 500 small companies each month via the Kiva Zip peer to peer lending platform.
The contemporary initiative is every other first-rate step closer to removal of monetary boundaries andit’ll actually assist improve the monetary consequences for small enterprise owners and marketersseeking to increase their business.
individuals who don’t qualify for Intuit’s conventional mortgage programs are encouraged to create a profile on Kiva to elevate funds for their commercial enterprise. The minimal borrowable amount via the Kiva Zip peer to look lending platform is $five,000 and is going as excessive as $10,000.
Kiva, a veteran within the micro-lending commercial enterprise, released the Kiva Zip peer to see lending platform across the U.S. in 2014, partnering with corporate companions and town governments to crowdsource approximately $10 million in interestloose loans.
we’re excited about our partnership with Kiva Zip and to provide small groups the crucial capital theyneed to start and develop their agencies,” Jeffrey Kaufman, Intuit’s enterprise chief of QuickBooks Financing defined in a TriplePundit put up. “This platform serves a phase of small groups who formerly had no, or very limited opportunities to get the funding they wanted. additionally, the Intuit financialFreedom foundation donation is one manner Intuit is helping small agencies across the kingdom to givethem a risk to thrive.”
Kiva permits people to lend small loans, as low as $25, to entrepreneurs on line. The enterprise lists allthe ones in need, posts their pics and tells their stories. prospective lenders can then pick out the entrepreneur that they wish to assist; additionally quoting the quantity they desire to lend them.
kiva zip peer to see lending platform
There are no intimidating interviews or credit score test required. as an alternative, Kiva is predicated on “credit and character” and calls for that borrowers start by inviting buddies and family to launchfundraising efforts. Upon attaining a certain threshold, the enterprise is then featured in Kiva’s onlinecommunity where it is able to get extra price range. enterprise proprietors are given the possibility toset up conceivable fee terms. when they end repaying their loans, they are able to then follow forgreater.
As banks and other conventional financing institutions preserve to restrict get admission to to capital,sites like Kickstarter, GoFundMe and Kiva will maintain to provide small commercial enterpriseproprietors with funding opportunities that are a long way more accommodating.
we are thrilled via our partnership with Intuit and its basis,” said Jonny price, senior director of Kiva. “Kivadebtors have an 89 percentage compensation fee, which means that when the loans are repaid, we are able to recycle the muse’s funding to match additional loans, in addition maximizing the impact we make for small companies.”
This is not the primary time that the two groups are operating collectively. lower back in 2010, the 2agencies introduced growth of an attempt to seed small enterprise increase with an competitivematching application.

Delhi High Court Helps Single Mothers. Says Mother’s Signature Sufficient for Child’s Passport.

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On may also 20, the Delhi excessive courtroom dominated that a mother’s signature is sufficient toproblem a child’s passport in unique instances and the father’s signature isn’t required.

This order came in response to a petition filed by using a unmarried mother who had asked her daughter’s passport be re-issued without the father’s name being referred to within the utility.

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The lady is divorced and stated she raised her daughter all via herself without assist from the organicfather.

The girl additionally said the passport authority soliciting for the daddy’s call in the utility form is a contravention of her daughter’s proper to determine her name and identification.

you could also study this: TBI BLOGS: The Heartwarming journeys of two unmarried moms Whoadopted Daughters

She further delivered that each one her daughter’s reputable files did not bear her father’s name. also, in 2005 and 2011, the passport authority had issued the girl’s passport without insisting on the daddy’s name.

inside the absence of any provision making it mandatory to say the name of 1’s biological father within the passport, the respondents (passport authorities) can not insist upon the identical,” stated Justice Manmohan, ruling in the girl’s favour.

The court additionally stated that the number of families with single dad and mom is at the upward push due to numerous reasons like unwed moms, rape survivors, surrogate moms, sex people, childrenabandoned by means of fathers, and youngsters born via IVF.

consequently, this court is of the view that mother’s call is enough in sure instances like the presentone to apply for passport, specifically as a unmarried woman can be a natural mother or father and alsoa parent.”

In response to the passport authority’s argument that the pc might not take delivery of the applicationshape with out the call of pop being filled in, the courtroom asked the authority to regulate the gadget.

Like this tale? Or have some thing to proportion? Write to us:, or hook up with us on facebook and Twitter (@thebetterindia).

Netflix Now helps you to adjust Video wi-first-class Settings to save cell records


Netflix has elevated its provider to almost every usa on the earth.
A placing in Netflix app will circulation about 3 hours of shows, wi-filmswireless in keeping with GB
Streaming Netflix indicates the usage of c084d04ddacadd4b971ae3d98fecfb2a hotspots might not beaffected by it.
Netflix on Thursday launched a new device to assist humans viewing streamed television shows onmobile gadgets keep away from luxurious payments for excessive information use.

The move comes shortly after Netflix elevated its provider to nearly every united states of america on this planet, wooing capability subscribers in considerable array of places wherein smartphones arefavored gadgets for connecting to the internet.

“As we’ve released Netflix around the sector, we’ve seen large differences in how much people are streaming on smartphones and what styles of cellular information plans they’ve,” Netflix director of product innovation Eddy Wu said in a weblog post.

today, we’re supplying a new device to help you higher manage how a great deal facts you use whilestreaming on cell networks.”

A default setting in Netflix packages will permit human beings circulate approximately 3 hours of showsor wiwireless in step with gigabyte of information, aiming to deliver correct video wi-fiwireless within thetechnique.

“Our testing discovered that, on mobile networks, this setting balances top video wiwireless withdecrease data utilization to assist avoid exceeding facts caps and incurring overage expenses,” Wustated.

folks who do not ought to fear about data caps can regulate the Netflix setting to flow indicates orwiwireless at higher charges.

“Our aim is to offer you extra manipulate and extra preference in handling your facts utilization whetheryou are on wi-fi mobile plan or one this is more restrictive,” Wu said.

Streaming Netflix indicates the use of c084d04ddacadd4b971ae3d98fecfb2a hotspots could now not be effected by way of the putting.

Netflix memberships grew a document excessive 6.seventy four million within the wirelessrst threemonths of this year, hitting 81.wi-fi million global, with some 42 percent of those outdoor the united states, the employer suggested.

The streaming tv pioneer in January wi-ficantly elevated its global footprint to a hundred ninety nations, making its internet tv carrier to be had in 130 new markets together with India – however no longer China.

Netflix, which commenced as a mail-order DVD carrier but is now generating award-winning uniquecontent alongside its imparting of older indicates and wiwireless, launched in 2007.

Netflix co-founder and leader govt Reed Hastings known as it the delivery of a “global internet televisionnetwork.”

download the devices 360 app for Android and iOS to live updated with the trendy tech news, productreviews, and speciwiwireless offers on the popular mobiles.

Tags: domestic enjoyment, net, Netflix, Wi Fi

Steam Now helps Bitcoin payments

Steam Now Supports Bitcoin Payments

you could now pay for Steam video games with the maximum famous cryptocurrency – Bitcoin, US-primarily based Bitcoin charge carrier company Bitpay, announced on Wednesday night.

Bitpay’s partnership with Valve confirms the reports that surfaced returned in February. “Valve reached out to us due to the fact they were searching out a fast, global charge method for Steam customers in risinggaming markets in international locations like India, China, and Brazil,” Rory Desmond, director ofenterprise improvement for Bitpay in North the united states and APAC, wrote in a weblog post.

(also see: Sega Mega pressure Classics Hub Brings computer Mods to unfashionable Console video games)

whilst greater customers are coming on-line in in these countries, conventional fee alternatives likecredit score playing cards frequently are not available. because the net‘s standard currency, Bitcoin willallow Steam to without problems attain gamers in each marketplace around the arenawith out thehigh charges or the chance of chargeback fraud that include card bills,” Desmond stated.

This isn’t always the employer‘s first project into the gaming international, having added game developer Wargaming.internet on board two months in the past.

Bitcoin has by no means been far from controversy, however with Bitpay claiming it’s milesthe most important bitcoin fee processor within the global“, there should not be much motive for subject.

add to that the converting attitudes of the Reserve bank of India (RBI). at the same time as theorganization became to begin with pretty bullish and placed fee processors out of commercial enterprisewith the aid of claiming they had been violating the forex management Act (FEMA), there has been achange in perspective since then. In a file issued in December 2015, the RBI stated: “With its capability tofight counterfeiting, the ‘blockchain’ is likely to bring about a primary transformation inside the functioning of economic markets, collateral identification and bills gadget.”

(also see: WhatsApp, Steam Chat, facebook Messenger, Hangouts, Slack, and more in a single Chat App)

As for different gaming platforms, even as Sony does not offer Bitcoin help at the ps network, Microsoft has supported the use of Bitcoin on both windows and Xbox shop for some time now, though the choiceremains lacking in India.

download the devices 360 app for Android and iOS to live updated with the modern tech news, productcritiques, and special offers at the famous mobiles.

Tags: Bitcoin, Bitpay, cryptocurrency, virtual payment, fee processor, Steam, Valve

Addressing local needs helps Viper become one of Pakistan’s top computer brands

Viper 3

Viper plans further expansion, seeks government support

At a time when personal computers, commonly referred to as PCs, face existential threat because of the ever growing demand for smartphones, Viper Technology – one of Pakistan’s oldest computer brands – is eying nation-wide expansion, especially by increasing its footprint in the education sector.

Viper is the only Pakistani brand dealing in desktop computers, laptops, and tablets that has survived the beating from ‘higher taxes’ and influx of used computers that flooded the country over the past decade, Viper Chief Executive Officer Khushnood Aftab toldPakistan Today in a recent interview at his Karachi office.

Fast forward to 2016, the company has become one of the top selling PC brands in the country – courtesy its business strategy: identifying local needs and customising its products to meet those needs.

Now a established name, Viper has been expanding its footprint, especially in business-to-business (B2B) segment with its clientele comprising leading textile firms, leather goods manufacturers, banks, telecommunication companies, media organisations, education sector and government departments.

Worldwide PC shipments totaled 71.9 million units in the fourth quarter of 2015, according to International Data Corporation, a global research, analysis and advisory firm specialising in information communications technology. This translates a year-on-year decline of 10.6 per cent compared to the same quarter of 2014.

While PC sales have slowed down globally, Viper is eying expansion particularly by tapping into the education sector.

The company has started penetrating in to the education sector through private schools, Aftab said adding two renowned schools in Karachi were using their products, which meet world-class standards. “Viper is in negotiations with other government universities and colleges too,” he said.

Explaining, the CEO said Viper trained their teachers who now feel comfortable using latest computer systems for teaching, and reject obsolete systems like teaching through blackboard – a big help in driving growth of PC business.

The company started assembling desktop computers in 1996 at MA Jinnah Road, Karachi. Back then, there were many Pakistani companies which assembled PCs locally including Inbox, Optimum Technology and others. However, most of these businesses did not survive. Viper, on the other hand, expanded its business and now has three sales offices in Karachi, Lahore and Islamabad and support offices across the country.

The company imports computer parts and accessories from Taiwan, Singapore, Thailand and other countries and assembles different high-quality products in Pakistan. These include PCs (desktop computers), heavy-duty computer servers, laptops, computer notebooks, and two-in-one computers which can be converted to tablets. It has also introduced touch screen computers in the country with internal built-in battery that has a backup, which lasts for four hours.

Viper was one of the first channel partners of Santa Clara, California-based chip-making giant Intel, which provides it with processors and other accessories to assemble PCs locally. They are the largest buyer of Intel chips and processors in Pakistan.

“We have been providing services to a number of national and multinational companies in Pakistan for the last 15 years,” Aftab said adding these companies remain satisfied with Viper’s services. “We make sure we assemble our PCs as per local needs.”

While the company’s journey has been exciting, it did not come without challenges. As it plans to expand its operations, the company seeks support from the government.

“The federal and provincial governments should at least support local brands in government offices, education centers and other places,” Aftab said referring to purchase of PCs by the government.

The CEO also complained the government was not giving them anything against taxes they pay.

The federal government imposed different kinds of taxes and duties – ranging from 33 to 40 per cent – on imports of accessories, Aftab said. This is in addition to income tax, but “we get nothing against those taxes”.

Pakistan is a huge market for PCs but local brands have not been able to tap even 1% of it, Aftab said. If the government can provide a level playing field, local brands will have a fair chance to compete against international brands, he said.


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