Spotlight on Wheeldo: Every Site Should Have A “Sticky” Quiz

Wheeldo games and quizzes

All the “cool kids” — the experts — advise you to have a content marketing strategy.  But the more content everyone creates, the harder it becomes for YOUR content to stand out.

A startup called Wheeldo thinks the answer to that is gamification.  That’s a big word that simply means creating content that is fun or competitive.

Wheeldo (pronounced “We’ll do”) has an online tool that businesses can use to create a quiz or game.  But these are not just any games or quizzes.  These are designed to convert game players and quiz takers into sales leads — and ultimately customers.  You can capture email addresses.  You can even offer coupons and special offers as rewards at the end of the quiz.

Read on about Wheeldo.com and its approach to quizzes and games for business content that gets visitors to “stick,” in this week’s Small Business Spotlight.

What the Business Does:

Runs an online self-serve tool for businesses to develop games and quizzes.

As a user, you go online and sign up for an account.  Then you can create a quiz or game. You can embed the game or quiz on your website, or simply direct visitors to the game on the Wheeldo site. For premium level customers, Wheeldo provides a professional writer to help you create a game.

While there are any number of quiz creator tools online, Wheeldo’s games include the ability to add a call to action or be used to generate leads. Founder and CEO Irad Eichler explains:

“While the Web is full of all kinds of content, there isn’t any sure way to convert that content into leads and sales. In the past, content was delivered by the traditional press industry. Today, the platforms for sharing content are evolving rapidly and new ways of sharing content like photos, videos and games are constantly emerging.”

As a response to this challenge of converting content into leads and sales, Wheeldo offers content through games. Games are “fun and engaging,” says Eichler.  They keep people on your site, and they can collect an email address in order to deliver a coupon or otherwise collect lead information.

Business Niche:

Transforming ordinary content into “fun” content, at a fair price for small businesses.

Eichler says:

“Our vision is that every small business owner will have access to fun and engaging tools for the company’s online marketing. These are tools that otherwise would be available only to large enterprises with the budget to custom develop such products. We keep adding more and more fun and amazing games to our platform. The best feedback we are getting is that our platform is accessible, both UI wise and price wise.”

Detailed analytics also help distinguish the tool.  And there is a scoring leaderboard available, adding a competition element to quizzes, along with social sharing for participants to show off their scores.

The games can be used for consumer-facing businesses as well as B2B businesses.

How the Business Got Started:

As a training platform.

When Wheeldo first launched, it was used as a platform for businesses to train their employees. But the company used its own technology to market its services, which is when the “a-ha” moment came. Why couldn’t other businesses do the same? Eichler explains:

“We wanted to help businesses train their employees in a fun and effective way.  While marketing our platform, we realized that we are getting better results on our marketing campaigns using our games so we thought, ‘Let’s share it with other small businesses as well!’”

Number of Employees:

Four

wheeldo

Biggest Win:

There’s one particular game that stands out.

Eichler likes to recount:

“It was a daily game about women and women’s issues. Customers signed up for it and received an invitation via e-mail every day to play the next game. Each day there were two winners, the one that scored the highest and also the one who placed forty-third. The results were amazing: 55% email conversion every day; 20% growth in the mailing list in a week. And the best part?  One day we sent the email invitations three hours later than usual. Sure enough, we started getting emails saying ‘What’s going on with our daily game? Send it over immediately!’”

Biggest Risk:

Using the company’s own technology instead of other Web marketing tools.

Eichler explains:

“Since we are preaching about customer engagement and lead generation using games, we are using our tools as well. We are paying less attention to other traditional Web marketing methods. Is it a big risk for a company our size? So far, it looks like it’s paying off!”

#1 Lesson Learned:

Choose the right team members.

Eichler points out that everyone brings something to the table when they join a business. It’s a question of getting the right mix:

“A new business is fragile.  You need to carefully choose who will walk with you on this challenging road.”

How They’d Spend an Extra $100,000:

Improving the product user experience.

Eichler says:

“I deeply believe that the best way to grow a business is to make the product better for the user.  You can learn that only by letting people use your product and getting real live feedback.”

Favorite Office Food:

Hummus.

The team at Wheeldo love eating hummus at lunchtime. And they also love enjoying beer on the roof of their office building overlooking TelAviv after a hard day’s work (see image at top of article, with Eichler on the left).

 Favorite Quote:

“You start as fast as you can — and then go faster and faster.”

[“source-smallbiztrends”]

Have You Heard of the Flat Lay or Boho Design Trends?

flat lay design (1)

You’ve probably seen Flat Lay designs, even if you haven’t heard the term.  Flat Lay design refers to a shot of items lying flat on a table, floor or other surface, shot from above. You see these kinds of images on eCommerce sites and other websites frequently. The Flat Lay design trend is up 160 percent according to the just-released Creative Trends 2016 report by Shutterstock.

This fascinating report outlines a number of other visual and creative trends that Shutterstock predicts will be popular during 2016.

If you’re looking for design ideas for your website, social media headers, advertisements or other graphics — this is one report you need to check out.

flat lay design boho design

Here’s another insight from the report. Have you heard of the Boho trend?  Boho is short for Boho-chic, which refers to Bohemian or hippie design according to Wikipedia.  Boho refers to swirling, feathery, often flowery patterns and imagery. Think of that old Bohemian style skirt that women wore during the Woodstock era.  (And for those of you younger than that … come on, you’ve seen a picture at least!)

The Creative Trends report covers images, but it also points to cultural and technology trends.  For instance, the choice of images that people make indicates that there’s a lot of interest right now in certain tech phenomena.  Did you know that images of smart watches are up a whopping 900 percent?  And images of drones are up 181 percent.  Those tech phenomena and more are obviously popular subjects of discussion and interest.

The report is based on data gathered by Shutterstock. According to Flo Lau, the Marketing Digital Designer at Shutterstock, that data can be used to predict the popularity of certain design trends in the coming year.  Lau acknowledged that it’s risky to make predictions.  However, based on the considerable data the company has collected, she said Shutterstock expressed confidence that these will be the design trends during 2016, noting:

“Luckily Shutterstock uses data to make our predictions. With information gathered from millions of searches and downloads, our annual Creative Trends infographic shows what’s on the rise around the world. From global trends to local developments, it’s an in-depth look at how the creative world will look in 2016.

Expect to see a mix of opposites this year: the latest technology and the natural world, clean lines and intricate patterns, the old and the new.”

Go here for the infographic, and find the full trends report here.

Flat Lay Design, Boho Design Photos via Shutterstock

More in: Content Marketing

[“source-ndtv”]

Do You Have a Blog For Your Ecommerce Site? Here Are 5 Reasons Why You Should

Do You Have an Ecommerce Blog? Here Are 5 Reasons Why You Should

The internet is so highly saturated with blogs that starting one now can be intimidating and feel pointless. After all, what’s another blog when thousands of similar blogs exist? Who would even read it? Is it worth it? If you’ve ever been curious about starting a blog but have found yourself stumped by questions like these, it may be time to take the next step on creating a blog for your business.

Adding a blog to your business/e-commerce site can impact your brand in ways that paid advertising can’t and that consumers are eager to respond to. In fact, choosing not to participate in the blogosphere could be putting you at a disadvantage and stunting your business growth. If you’re not sold on the idea just yet, here are 5 compelling reasons your ecommerce site needs a blog.

Why You Need an Ecommerce Blog

1. Blogs Build Trust

Ever been to a website that’s selling products or services but has no trace of real people anywhere? An impersonal presence can be particularly detrimental to e-commerce websites, because it strips the buyer experience down to bare bones. Blogs are a great way to restore that consumer trust and interest, because it gives you a place to add a personal, relatable flair on your website. Take, for example, Birchbox.

An Ecommerce Blog Builds Trust

Birchbox is a popular brand among my fellow twenty-somethings that sends a box of beauty products to try with a monthly subscription. What attracts women to this brand over going to the mall and buying their own beauty products is not just the appeal of getting a monthly package in the mail, but rather a trust in the authority Birchbox has. Their blog is a carefully curated display of tutorials, beauty tips, brands to watch and more that asserts a powerful message: you can trust Birchbox to send you your beauty products, because they know what they’re talking about. The blog is relatable, fun, and enforces the message of their products.

You can do the same for your brand by populating a blog with tips, tricks, and news relevant to your products or services. In doing so you’ll demonstrate to users that you’re an authority worth trusting and investing in.

2.  A Blog Can Grow Your Following/Consumer Base

Not everyone who sees your blog will be instantly inspired to purchase something from your e-commerce site. But in keeping with the build-up of trust, you could amass an enormous following through your blog that will gain you the recognition of other industry authorities as well as consumers who are more interested in making purchases.

It can also lead to beneficial relationships, if not with consumers then with other professionals of similar disciplines. After developing your blog and letting it grow a bit, you can start seeking out guest blogging opportunities to get noticed and feature other useful bloggers on your website. For example, pretend you have a business website that sells subscriptions, gifts, and cases of wine. You could invite a popular sommelier to write a guest post on your blog about pairing wines with certain foods, cooking with wine, etc. Your users would gain the tips and advice from your blog and come back to reference you for more helpful information. Even further, the sommelier may share the guest post across his or her personal network, giving your brand exposure, and even feature your business on their own blog. It may be a hypothetical situation, but real opportunities like this are opened up when you have a blog.

3. Blogs Attract New Leads

Adding a blog component to your website opens up new pathways for customers to reach you that might otherwise not exist. By having a blog that consumers can interact with, you can better understand their preferences, styles, concerns, habits, trends, etc. There could be an entire niche you’re unaware of or insights you’re missing due to a lack of customer interaction.

Blogs open up a portal to not only communicate with your client base, but also create share-worthy content that attracts attention from leads you might have previously failed to target or overlook.

4. Blog Content Will Boost Your Site Rank and Grow Links

Long form content doesn’t always have an appropriate place to reside on ecommerce websites, which is why having a blog component is so helpful. You can populate the blog with keywords, phrases, and internal links that search engines can easily crawl and respond to.

Strictly from an SEO standpoint, having a blog for your business site is definitely considered a best practice and is one of the surest ways to out-perform your competitors. The sheer quantity of links produced from a blog shows search engines that your site is active and is getting significant user traffic.

5. It’s a Built-in Content Marketing Tool

Channeling your content marketing efforts towards your blog is a great way to cut your time spent strategizing in half. You can focus on promoting high quality, utility-based information that will sustain publicity across social media and professional platforms. The content generated by and for your blog can be shared across the internet and used as a catalyst for getting your brand the attention it needs to be successful.

Blog Photo via Shutterstock

More in: Publisher Channel Content

[“source-smallbiztrends”]

9 Questions Customers Have About Your Handmade Business

guitar maker

As a Maker and high touch entrepreneur, you want to make it as easy as possible for your customers to get answers to questions that help them choose you as the best option for their product needs. The things they consider when buying a consumer product made in a factory may be similar to the things they consider when buying a handmade product. But because handmade products are made by a person like them, and not a factory drone, they may have slightly different concerns.

This article will help you prepare for and reply to some of the questions your customers may have about how their products are made and how you handle your business. Answers to most, if not all, of these questions should be at your website, either on your About page, your Policies page, or your Frequently Asked Questions page.

1. Where Are Your Products Made?

Always be prepared to tell people where you make your products. Do you create items in a studio? A commercial kitchen? An addition built onto your home? If you make hand knit scarves, you can create them just about anywhere so long as the products are not picking up dirt and dust. But if you are making facial cream or herbal tea, you’ll want to satisfy buyers’ concerns that the product is not only well made, but also properly preserved (if necessary) and crafted in a clean environment.

Be prepared to answer these types of questions with confidence, so you can continue to build the trust of the buying public.

2. Do You Have Product Liability Insurance?

Despite the fact that we hear about lawsuits all the time, only a very tiny percentage of consumer products actually result in injury to a user. Still, things happen, and you should carry product liability insurance, and should not be shy about answering customers’ questions in this regard.

3. Are Your Ingredients and/or Components Fresh and Safe?

No one wants an article of clothing made with fabric that’s been in storage for a year, right? And who wants a handmade necklace crafted with a metal that is not safe to wear against the skin? Always be prepared to answer questions about the source and nature of the ingredients used in the products you offer. Of course, you should never be expected to share confidential commercial information, such as the names of your suppliers, but other than that, you should be ready to answer everyone’s questions about the ingredients and components used to make your products.

4. Do You Comply With Regulations For Your Industry?

Every consumer product is regulated by at least one state and one federal regulatory agency. It’s fair for a buyer to inquire about whether you are complying with the rules that apply to your industry. Smaller handmade companies are sometimes excluded from some of the laws that apply to mass producing companies. Feel free to share this with your customers, but always be ready to back up assurances that your products are made in accordance with applicable laws, and that you are not cutting corners just because you are “small.”

5. What Is Your Return Policy?

Wise consumers never buy anything without first knowing the procedure for returning the item if they change their minds, discover that they don’t like their purchase, or if the item they bought is defective in any way. Your Policies page and/or FAQ page should contain information about your return policy. Is there a restocking fee? Are all sales final, with no returns accepted? Making it easy for your customers to clearly see your return policy in advance could save you and them a lot of time and energy, and make doing business together easier and more enjoyable.

6. How Do You Monitor and Control the Quality of Your Products?

Buyers like to know that you adhere to specific internal processes that allow you to produce quality products time after time. You should have in place systems and procedures that help you produce your products consistently and efficiently. It’s a fair question for people to ask, and you should be prepared to answer in ways that build confidence and trust in the mind of your customer.

7. If I Have a Question, What’s the Fastest Way to Get an Answer?

Nothing is worse than paying for a product, and then receiving radio silence when you follow up with a question. Your website should contain contact information to include a phone number and an email address, along with your estimated response times, so people can know generally how quickly they’ll receive answers to their questions.

8. How Do I Subscribe To Your Newsletter?

This is an easy one. Make it easy for people to subscribe to your newsletter so you can keep them posted on new product launches, limited editions, and sales. If you don’t have a pop up box, use the space in the upper right of your website, and also in the footer, to add newsletter subscription instructions.

9. Do Your Products Vary From the Product Photos at Your Website?

One of the things that makes handmade products so unique and sought after is the fact that they can vary quite a bit from item to item and from batch to batch. Let your customers know this in advance, and give them an idea of where the variations will appear. Color? Texture? Size? Flavor? Sharing this type of information with people in advance of purchase can prevent disappointment if the product delivered does not look exactly like the one pictured at your website.

The relationship with the people who buy the products you make with your hands is very different from the relationship they have with big box stores. Answering questions like these, and yes, even welcoming them, can go a long way toward strengthening and solidifying relationships and helping them last long into the future.

What other consumer questions should Makers be prepared to answer about the products they make?

Guitar Maker Photo via Shutterstock

[“source-smallbiztrends”]

Disney Said to Have Dropped Twitter Pursuit Partly Over Image

Disney Said to Have Dropped Twitter Pursuit Partly Over Image

HIGHLIGHTS

  • Walt Disney was earlier said to be in the line to bid for Twitter
  • Salesforce and Google earlier backed out from the bidding
  • Twitter is reported to be seeking about $30 billion for its sale

Walt Disney Co. decided not to pursue a bid for Twitter Inc. partly out of concern that bullying and other uncivil forms of communication on the social media site might soil the company’s wholesome family image, according to people familiar with management’s thinking.

The producer of family fare like “Finding Dory” had gone so far as to hire two investment banks, JPMorgan Chase & Co. and Guggenheim Partners LLC, to help evaluate a bid for Twitter. Disney management also listened to a presentation about the business from Twitterexecutives, according to the people, who asked not to be identified because the discussions were private.

(Also see:  Twitter Seeks New Path After Potential Bidders Said to Back Off)

There were other reasons for Disney not to pursue Twitter. The social media pioneer, creator of the 140-character tweet, is losing money and yet sports a market value of almost $12 billion (roughly Rs. 80,067 crores). That would a big deal even for Disney, which has a market value 12 times that. Some of Disney’s largest investors called the company over the past few weeks to express their displeasure with a Twitter purchase for those reasons, people close to the companies said.Salesforce.com Inc. also decided against a Twitter bid, as did Alphabet Inc.’s Google.

Another Milestone
Twitter could have been another milestone in the career of Disney Chief Executive Officer Bob Iger. The 65-year-old can point to the success of other acquisitions made under his tenure such as Pixar, Marvel and Lucasfilm. In a public chat at Boston College earlier this month Iger talked about how critical it is for Disney’s brands to establish a direct connection to consumers via mobile devices.

Iger recruited Twitter co-founder and CEO Jack Dorsey to the Disney board three years ago. Dorsey has said he respects Iger and considers him a mentor. Iger was invited to speak to Twitter’s senior staff about leadership at the beginning of the year.

Dorsey has been resistant to selling the company, however, hoping instead for more time to prove that a new live-video streaming strategy can help increase user growth, people familiar with the matter have said. Twitter’s board decided to retain bankers to explore the option after receiving interest from a prospective bidder that has since backed out.

Twitter has for years faced criticism for its hands-off approach to abuse and harassment on its service. Because people don’t have to use their real names, racist, sexist and anti-Semitic internet “trolls” have thrived on the platform. The company has pledged to become more serious about the issue in the last year, working on solutions such as letting people block keywords. Still, attacks this year have led to temporary departures of high-profile users including Leslie Jones, an actress in the movie “Ghostbusters,” as well as a New York Times journalist.

Twitter has only recently started exploring technological solutions to harassment on its service. Disney’s discomfort with abuse on the site indicates that it’s a larger problem for Twitter’s business prospects than its executives imagined.

© 2016 Bloomberg L.P.

Tags: Walt Disney, Twitter, Jack Dorsey, Social
[“Source-Gadgets”]

Don’t Have a Website? Your Competitors Soon Will

web planning

A majority of small businesses don’t have a website, according to a recent survey.

Specifically, 55 percent of U.S.-based small businesses (59 percent, including all the various countries that participated in the research) don’t have a website, according to a GoDaddy-commissioned global survey.

That percentage stands to shrink, however, as 55 percent of these small businesses voiced an intent to launch an online presence for their small business within two years.

Of the small business owners that have a website up and running, 83 percent believe that they have a competitive advantage over those without an online presence.

Key perceived obstacles for companies that have not yet launched a website have to do with company size, as well as the expense and technical expertise believed to be related to the creation of  the website.

“Some said they believed they were too small for the Web, either in terms of employees or revenue,” Steven Aldrich, GoDaddy’s senior vice president of business applications, told Small Business Trends. Others claimed technical difficulty and the alleged related costs were among the reasons they had not launched a website yet, he added.

None of these concerns holds much weight, Aldrich noted.

“You are never too small to be on the Web. And you don’t need technical expertise; that is no longer a barrier,” he said.

As for cost, Aldrich said that today a business can purchase a website, domain and email address for one year for $1 from GoDaddy.

Companies that plan to roll out an online presence in the next two years tend to be younger. In fact, newer small businesses are nearly twice as likely to have plans to create a website compared to their older counterparts.

Business that dedicate their websites to effectively explaining why they are unique are most likely to see benefits from an online presence, Aldrich said.

“Service businesses do well—such as accountants and consultants,” he said. “They use their websites to tell their story and specifically why they are the best solution for you.”

Focusing the site on telling the company’s story in a compelling way, including highlighting what is unique about the company’s offering, whether it’s a product or a service, is the key to creating an impactful website, Aldrich said.

“You don’t need a lot of widgets and gadgets,” Aldrich said. “Explain why your business is unique.” Businesses with sites that follow this guideline about highlighting differentiation tend to perform better, he added.

One promising statistic in the survey, Aldrich highlighted, is that 84 percent who plan to build a website will ensure its mobile optimized.

“They recognize the power of all those people carrying around smartphones,” he said. “It’s great to see that small businesses realize the importance of the mobile economy.”

GoDaddy commissioned RedShift Research to conduct the study, for which it surveyed 4,009 small businesses (meaning with one to five employees) in June and July of this year. Businesses located in Australia, Brazil, Canada, India, Mexico, Turkey, the United Kingdom, and the United States were part of the study. GoDaddy commissioned the research to look at how very small businesses utilize the Internet.

Web Planning Photo via Shutterstock

[“source-smallbiztrends”]

Samsung Galaxy C9 Pro Launch Teased; C9 Again Tipped to Have 6GB of RAM

Samsung Galaxy C9 Pro Launch Teased; C9 Again Tipped to Have 6GB of RAM

Samsung Galaxy C9 Pro Launch Teased; C9 Again Tipped to Have 6GB of RAM
HIGHLIGHTS
Samsung’s Galaxy C9 Pro rumoured to launch alongside Galaxy C9
Samsung teases “Next level of antenna craftsmanship” for Galaxy C9 Pro
Galaxy C9 also leaked in Tenaa listing
Shortly after Samsung’s next metal-clad Galaxy C9 smartphone was teased by the company, new teaser images have surfaced online that seem to provide a closer look at the Galaxy C9 Pro. The new teaser images show the design of the Samsung Galaxy C9 Pro, which is tipped to launch alongside the Galaxy C9.

In one of the teasers, the company promotes the design of the Galaxy C9 Pro and says, “Next level of antenna craftsmanship”. The teasers indicate that the new smartphone may be launched in Rose Gold colour as well. Unfortunately, no other details of the alleged Samsung Galaxy C9 Pro smartphone are available officially. The teaser was first picked up by Galaxy Club from Weibo.

Additionally, Samsung’s long-rumoured Galaxy C9 has reportedly passed Tenaa, the Chinese telecommunications certification authority. The listing reveals some specifications and images of the alleged device codenamed as SM-C9000.

According to the Tenaa listing, the SM-C9000 aka Samsung Galaxy C9 features a 6-inch full-HD (1080×1920 pixels) Amoled display; an octa-core processor clocked at 1.4GHz; 6GB of RAM; 64GB of inbuilt storage; a 16-megapixel rear camera, and a 16-megapixel front camera.
The listing claims that the Galaxy C9 will run Android 6.0.1 Marshmallow and will pack 4000mAh battery. It is said to come sporting dimensions 162.9×80.7×6.9mm, and weighs 185 grams. Some of the other details tipped by Tenaa listing include 4G LTE, Wi-Fi, NFC, GPS, and fingerprint scanner.

To recall, the Samsung Galaxy C9 was previously leaked in a benchmark website Geekbench listing.

Tags: Samsung, Samsung Galaxy C9, Mobiles, Samsung Galaxy C9 Specifications, Samsung Galaxy C9 Pro, Samsung Galaxy C9 Pro Specifications

[“Source-Gadgets”]

4chan Users Claim to Have Hacked Hillary Clinton Campaign Chairman John Podesta’s iPhone, iPad4chan Users Claim to Have Hacked Hillary Clinton Campaign Chairman John Podesta’s iPhone, iPad

4chan Users Claim to Have Hacked Hillary Clinton Campaign Chairman John Podesta's iPhone, iPad

4chan Users Claim to Have Hacked Hillary Clinton Campaign Chairman John Podesta’s iPhone, iPad
HIGHLIGHTS
4chan hackers found John Podesta’s password in WikiLeaks email dump
WikiLeaks, however, says it had changed password before releasing emails
Podesta’s Twitter account had been hacked earlier as well
Hackers on a 4chan message board claim to have wiped the iPhone and iPad of Hillary Clinton’s campaign chairman John Podesta. The hackers got access to Podesta’s Apple devices within 12 hours of WikiLeaks releasing private emails from his accounts on Wednesday, which apparently included his Apple ID credentials as well as his Social Security number.

View image on TwitterView image on Twitter
Follow
Pwn All The Things @pwnallthethings
Took about ~25 minutes from WL posting “part 5” emails before 4Chan had found Podesta’s Apple creds and logged in for first time fyi.
11:51 PM – 13 Oct 2016
58 58 Retweets 52 52 likes

13 Oct
Pwn All The Things @pwnallthethings
Apparently some asshole from anonymous compromised Podesta’s Apple account using creds in WL dump and remotely wiped his phone. V cruel. pic.twitter.com/ZdfWf2NkuY
Follow
Pwn All The Things @pwnallthethings
4chan also apparently wiped Podesta’s iPad. pic.twitter.com/HzALdTvr98
10:56 PM – 13 Oct 2016
View image on Twitter
61 61 Retweets 38 38 likes
Before erasing the iPhone and iPad, 4chan users on a Reddit thread claim that they downloaded the data from Podesta’s email account. Talking to Gizmodo, a representative of the hackers said that information in the Podesta leaks was “helpful in conducting phishing attacks for the DNC members before the leaks emerged on Wikileaks.”

The hacker was able to get access the passwords of several dozen senators’ email IDs, credit card information, as well Social Security numbers. The list includes the likes of US Vice President Joe Biden, acting chair of Democratic National Party (DNC) Donna Brazile, Senate Majority Leader Harry Reid and House Minority Leader Nancy Pelosi.

However, WikiLeaks on its Twitter handle said that it had changed the relevant credentials before releasing the email dump. Regardless of the veracity of the claim, it appears Podesta did not change his credentials including his Apple ID, despite his emails having been released to the public.

14 Oct
WikiLeaks ✔ @wikileaks
@mkarolian No they didn’t. We checked that the credentials had already been changed.
Follow
Basement Dweller Chi @CasaChichi
@wikileaks @mkarolian Ha! Masterful work and delivery. Long live WikiLeaks ♥
1:23 AM – 14 Oct 2016
15 15 Retweets 54 54 likes

The screenshots show that Podesta had not enabled two-factor verification – an added layer of security – on his Apple ID.

Soon after the WikiLeaks dump, Podesta’s Twitter account was hacked and a tweet asking followers to vote for Clinton’s rival Donald Trump was sent out. The tweet was deleted later. The Clinton campaign has confirmed the hacked Twitter account, but has not said anything about the wiped iPhone and iPad.

Tags: Apple, Apple ID, Hillary Clinton, John Podesta, Hacking, iPhone, iPad, Cyber-security, Cyber-crime, Twitter, 4chan

[“Source-Gadgets”]

Evernote Says Small Number of Mac Users May Have Lost Notes, Offers Premium Subscription

Evernote Says Small Number of Mac Users May Have Lost Notes, Offers Premium SubscriptionEvernote Says Small Number of Mac Users May Have Lost Notes, Offers Premium Subscription
HIGHLIGHTS
The company says it was only able to restore some lost notes
Users with lost notes can attempt to manually restore them
Premium users can use the gift code for an additional year of service
A small number of Evernote for Mac users are being sent an email by the company that apologises for a bug that caused data loss in certain types of notes – those featuring images or other attachments. Text notes are said to have remained unaffected. The company is making up for the issue by offering Evernote Premium, which also helps restore missing date from notes by using the premium Note History feature.

The email to users states that a small number of users running versions of Evernote for Mac released in June and September were affected, which is a rather vague description for those worried users who may have lost data in hundreds of notes. However, the company confirmed to TechCrunch that specific versions 453991 (which was available directly from Evernote servers) and 454042 (available from the Mac App Store) were the ones affected, under “specific conditions”.

Evernote in its email tells users to update immediately to the latest version – v6.9.2 (454158 from Evernote and 454159 from the Mac App Store) – to avoid the issue and also prevent any “further loss of data”. The company added that as soon as it discovered the issue it “worked quickly to implement a solution and attempted to restore all lost data”, however, it did not succeed in some cases.

(Also see: Evernote ‘Can Overwhelm Some People,’ Admits Ken Inoue, GM APAC and Japan)
Those users that lost data can manually restore the data by using the Note History feature available to Evernote Premium subscribers, which as we mentioned was also being provided to free users that were affected by the issue via a redemption code. Those users already on Evernote Premium can use the code to buy another year of premium services, or save them as Points to be used at a later point.

The company is telling users to update their Evernote for Mac app via the menu, from where they can navigate to Help > Check For Updates… It adds that users who do not see the option should visit the Mac App Store or the Evernote website to download the latest version of the app.

Of course, the entire debacle is very embarrassing for a note-taking service. Evernote told TechCrunch however that once its recently-begun migration to the Google Cloud platform is complete, such issues will be a easier to prevent and resolve. The full email, with the subject “We’re sorry. Please update Evernote for Mac”, can be seen below.

We have identified a bug in some versions of Evernote for Mac that can cause images and other attachments to be deleted from a note under specific conditions. We believe you are one of a small number of people impacted by this bug.

Please update Evernote on your Mac to the latest version as soon as possible:

From the menu, go to Help > Check For Updates…

If you do not see this menu option, update through the Mac App Store or from our website

The bug can occur in the version of Evernote for Mac released in September, and less frequently in versions released since June. In these versions, certain sequences of events, such as skimming quickly through a large number of notes, can cause an image or other attachments to be deleted from a note without warning. Text in notes is not affected.

Once we identified the problem, we worked quickly to implement a solution and attempted to restore all lost data. Unfortunately, some of your attachments couldn’t be automatically restored. However, you may be able to recover your attachments using Evernote’s note history feature available through Evernote Premium.

We are giving your account one free year of Evernote Premium to make amends and give you access to priority customer support via chat or email. If you already have Premium, the gift code can be used to extend your subscription for one additional year, or banked as Points to use for later.

If you run into any difficulties redeeming your code, follow ….

We understand how important your notes and attachments are, and we apologize. Again, please update your app as soon as possible to prevent any further loss of data.

The Evernote Team

Tags: Evernote, Evernote for Mac, Note Taking Service, Note Taking App, Apps, Apple, Internet

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