5 Reasons for Businesses to Go Mobile

mobile user

Step onto any subway car, go into any café and walk down any street. One thing you are sure to see is a smartphone being used.

Twenty years ago, we simply used phones for making calls or sending text messages. Now, we carry our whole world around in them.

From bank details to social media contacts, office apps to learning tools, if you can turn it into a digital platform, you’ll find it on a smartphone somewhere. For businesses, to go mobile is communication dynamite and it’s changed the way employers work, not only in the U.S. but around the world.

For businesses across all industries, mobile tech has provided new and innovative ways to engage with employees, boost productivity and cut the cost of operating in an increasingly competitive world. Companies are now less worried about how they can stay secure when their staff are using their own devices in work. They are ultimately more concerned how to leverage all this great technology so that it benefits staff and customers. 64 percent of Americans now own a smartphone with the number of users rising above 200 million across all states.

And it’s not just big organizations that can reap the benefits of mobile. For small businesses, the cost cutting advantages are pretty good and the opportunities to work smarter mean that there is more chance of success and grow in both the short and long term.

1. Better Employee Engagement

In many businesses over the last few years or so, the concept of better employee engagement has become a hot topic. Greater understanding of the needs and thought processes of those who work for you is paramount in getting the best out of them. Effective engagement also allows businesses to come up with diverse strategies that help maintain and nurture top talent.

The upcoming millennials are virtually inseparable from their smart devices and use them for everything from shopping to talking to their friends. Deeper employee engagement can also be achieved by updating and communicating more effectively, allowing individuals to work and innovate wherever they are in the world.

2. Increased Productivity

Having access to information in the blink of an eye, when it is really needed, helps to boost productivity and stay ahead of the game. Employees don’t have to wait around for calls or paperwork to come in. It is sent to their smartphone or tablet immediately and that means they can act and react more quickly.

Combine this with employers who are committed to working more flexibly in order to get the best out of staff and you have a recipe for tighter working and greater engagement. Because businesses can respond more quickly to customers as well, this means service and sales are improved across the board.

Networking and collaborative working can be undertaken anytime, anywhere. An employer can send a project update to an employee and he or she can receive it while travelling to work on the subway, return comments and get the conversation moving rather than wait to log on or attend a meeting once at work.

3. Affordable App Builders for Small Businesses

Businesses are not constrained by the need for big movers and shakers such as Microsoft to provide the relevant app for them. It’s now possible to have bespoke apps built for any business and at a cost that won’t drain dollars out of the budget using an affordable app builder. Employers can pick and choose what they need with little or no programming experience required and have the advantage of scalability which means they can start small and build their app to something more complex at a later date.

These kinds of apps can be easily rolled out to relevant staff and used to improve productivity in a variety of ways. This could be anything from a push notification about an important deadline or calendars for employees to something more complex such as ordering supplies and undertaking projects between several staff members.

Apps can also be built to define a business brand and be given out free to consumers. This works well for businesses such as restaurants or take away outfits who can give customers more opportunity and easy access to purchase from menus. It also means customers have a ready reminder of the company brand on their mobile device as well as easy access to the service or products it supplies.

4. On the Spot Learning

One area where employee engagement often falls down is providing staff with the right level of training and learning. Sophisticated educational apps can now be added to mobile phones that allow staff to learn at their own speed and in their own time.

Modules can be downloaded, progress tested, tracked and stored. You can also update employees with office regulations and strategies that enable you to keep everyone in the loop without the need for time consuming meetings. Research suggests that firms which promote a culture of learning in their office environment are 52 percent more productive. That can only lead to one thing: greater profits.

5. Out of Office Working

One of the major changes that new technology has brought about is how many employees no longer need to be tied to their desks. With cloud services and smart devices such as mobile phones and tablets, they can work anywhere in the world. This has led to many businesses, particularly small to medium sized ones, actually moving away from the traditional office environment. Employees can work from home, connect via the Internet, update on their smartphones, engage with each other through conferencing and video sites. Even if employees do need to come into the office every day, the likelihood is that they will check in at home or when they are off on vacation, sorting emails and responding to clients and other staff members while on the move.

Conclusion

Employers who engage with the latest technology and go mobile will no doubt have a head start on their competitors. The way we work is changing and keeping up with all the latest developments is vital if businesses want to grow and succeed. The mobile revolution may well be one of the most defining moments of the next twenty to thirty years.

Mobile Photo via Shutterstock

[“source-ndtv”]

Power Up with 8 Battery Packs that Keep You on the Go

mobile battery packs2

Batteries are not a hot business topic, but we each crave longer battery life for our devices and equipment, especially when traveling. This short list of portable battery packs may help you just enough to keep an important business conversation going on your phone or allow you to finish a document on a tablet.

A technical abbreviation that you’ll want to know when considering an external portable battery pack is milliampere hour (mAh). It describes the energy charge that a battery holds and how long a device will run before you need to recharge it. I’ve included the Amazon link for each battery pack, when possible and some of these devices were sent to me for media reviews.

Anker: Astro Slim2

portable battery packs

This is my favorite for travel. Ultra-slim external portable battery that stacks against your smartphone and supplies simultaneous, full-speed charges for two devices. If you do a search for portable battery on Amazon, Anker frequently pops up first.  It’s available here (not an affiliate link) on Amazon for $27.99.

  • Compact, easy-to-grip slim design specifically sized to stack battery behind your smartphone while in use.
  • Hideaway micro USB cable for Android  reduces the number of cords you need to carry to stay connected; USB port available for iPhone. Elegant.
  • 4500mAh battery offers enough power for 2-3 charges on most phones.
  • Dual ports supply 1Amp of power each so you can power up in no time.
  • LED column lets you know exactly how much battery power is left.

Satechi Portable Energy Station

Another favorite of mine. This company makes lots of great travel products and innovative gadgets. I have owned this one for a long time and it has taken some abuse and held up well. You can find it on Amazon here for $59.99.

  • Instant dual power – recharge your tablet and smart phone or other mobile devices simultaneously.
  • 10000 mAh Lithium Polymer Battery – Rapid charging – faster than charging from a traditional outlet.
  • Battery life indicator & auto OFF feature that detects when fully charged. (When you look at these tiny devices, this becomes somewhat important.)
  • Lightweight and compact – easily carry it on long flights in your laptop or tablet bag. You can expect the weight to increase when you increase mAh.
  • It offers an overload protection feature to keep your battery safe.

iWALK: Extreme Series Universal Backup Batteries

This company has a large selection of portable batteries for devices, even one to power your laptop. Here is a link to the compact 5200 mAh model on Amazon, which sells for $43.99.

  • 9 compact models ranging from 1,800mAH to 15,000mAH.
  • Equipped with LED battery charge and discharge level indicator.
  • Ideal for smartphones, navigation units, cameras, Bluetooth headsets.
  • Extreme 15000 – largest capacity unit in the world with 8 different connectors.
  • Extreme 8200 Duo – capable of charging two devices at the same time.

Snow Lizard: SLPower 7

Like some of the chargers above, slim and easy to pack. Plus, you have to give them credit for a creative name. It’s memorable. Not sure what it has to do with batteries though. Amazon has it for $51.91 here. White or black.

  • Boasting a 7000 mAh battery the SLPower 7 has enough power to rapidly charge your iPad, tablet and smartphone.
  • Designed for on the go use, the low profile charger provides power and portability at just over one half inch thick.
  • 2 USB connections – Dedicated iPhone Connection and USB connection for tablets and  smartphones.

Digital Treasures: PowerFlask

portable battery packs

Although I don’t think I would walk around with this battery in my pocket, it certainly fits. A portable, novel way to charge two USB devices simultaneously. You can find it on Amazon for $71.91.

  • 13,000 mAh rechargeable lithium-ion battery which will keep supplying extra juice for devices on-the-go. I did find that when I had depleted the charge it took overnight to fully recharge.
  • Two ultra-bright flashlight LED’s are situated at the top of the PowerFlask for lighting options while the user is on the road. (It took me a while to figure out how to turn these on – should have read the manual sooner.)
  • The PowerFlask is wrapped in supple leather with an aluminum finish for a high-quality and eye-catching aesthetic.

Scosche: goBAT II

Dual USB portable charger and backup battery. Available at: Amazon for $42.88. You can also get it at BestBuy.com and Buy.com.

  • Internal 5000 maH rechargeable lithium ion battery can charge a drained iPhone 4 2.6 times.
  • 10 Watt (2.1 Amp) port is perfect for charging tablets and 5 Watt (1 Amp) port can charge virtually any other USB powered handheld.
  • Four blue LED lights indicate how much battery life is left.

New Trent: Powerpak+

This battery is rugged looking and powerful. One of the small things I liked about it is the ridges on the side that made it less likely to slip out of my hand. You can find it on Amazon for $54.95.

  • Powerful 13,500mAh battery pack quickly and efficiently charges USB-based devices.
  • Features a 1A and 2.1A port to juice up both iOS and Android smartphones and tablets. (I found this handy for the occasional time when I needed to charge both devices.)
  • Charges most smartphones up to 6 times.
  • Slim and compact design allows it to easily fit into any backpack, purse or carry-on.

Goal Zero: Switch 8 Solar Recharging Kit

portable battery packs

This small 3.5 Watt Solar Panel recharging system is pretty cool. It comes with four AA batteries (and will also recharge AAA). You also can purchase a portable unit called the “Switch” that is smaller than a roll of quarters, but powerful enough for smartphones, iPods or your GPS. It is available on Amazon for $119.99 (for the panel only) and $39.95 for the Switch.

If you are out in the field a fair amount, this solar recharger may be the unit for you. You can plug your device into the solar panel charger directly. Of course, you could buy extra battery units for your device(s), instead, but this one at least gives you some recharge options.

  • Charges devices via USB port.
  • Power pack and solar panel combined weight only .7 lbs. (less than one pound). It is small enough to fit in a backpack, briefcase or purse.
  • Foldable and rugged Nomad 3.5 Solar Panel recharges Switch in 2-4 hours.

You may not think about batteries on a daily basis, but if you find your devices running low all too often this list may help. It might help you to prevent that beeping tone that says, “You have less than 10% battery life remaining, plug in now…”

How do you handle keeping your devices charged while on the road?

Full Charge Photo via Shutterstock

[“source-smallbiztrends”]

Google’s DeepMind, Master of Go, Takes on Popular Video Game Starcraft

Google's DeepMind, Master of Go, Takes on Popular Video Game StarcraftGoogle’s DeepMind, Master of Go, Takes on Popular Video Game Starcraft
Google’s DeepMind AI unit, which earlier this year achieved a breakthrough in computer intelligence by creating software that beat the world’s best human player at the strategy game Go, is turning its attention to the sci-fi video game Starcraft II.

The company said it had reached a deal with Blizzard Entertainment Inc, the Irvine, California-based division of Activision Blizzard, which makes the Starcraft game series, to create an interface to let artificial intelligence researchers connect machine-learning software to the game.

London-based DeepMind, which Google purchased in 2014, has not said it has created software that can play Starcraft expertly – at least not yet. “We’re still a long way from being able to challenge a professional human player,” DeepMind research scientist Oriol Vinyals said in a blog post Friday. But the company’s announcement shows it’s looking seriously at Starcraft as a candidate for a breakthrough in machine intelligence.

Starcraft fascinates artificial intelligence researchers because it comes closer to simulating “the messiness of the real world” than games like chess or Go, Vinyals said. “An agent that can play Starcraft will need to demonstrate effective use of memory, an ability to plan over a long time and the capacity to adapt plans to new information,” he said, adding that techniques required to create a machine-learning system that mastered these skills in order to play Starcraft “could ultimately transfer to real-world tasks.”
Virtual mining
In the game, which is played in real-time over the internet, players choose one of three character types, each of which has distinct strengths and weaknesses. Players must run an in-game economy, discovering and mining minerals and other commodities in order to conquer new territory. A successful player needs to remember large volumes of information about places they’ve scouted in the past, even when those places are not immediately observable on their screen.

The player’s view of what an opposing player is doing is limited – unlike chess or Go where opponents can observe the whole board at one time. Furthermore, unlike in a game where players take turns, a machine-learning system has to deal with an environment that is constantly in flux. Starcraft in particular also requires an ability to plan both a long-term strategy and make very quick tactical decisions to stay ahead of an opponent – and designing software that is good at both types of decision-making is difficult.
Facebook, Microsoft
Researchers at Facebook and Microsoft have also published papers on ways to interface artificial intelligence systems with earlier versions of Starcraft. And some Starcraft-playing bots have already been created, but so far these systems have not been able to defeat talented human players.

Microsoft Chief Executive Officer Satya Nadella has taken swipes at Google’s focus on games in its AI research, telling the audience at a company event in Atlanta in September that Microsoft was “not pursuing AI to beat humans at games” and that Microsoft wanted to build AI “to solve the most pressing problems of our society and economy.”

Games have long-served as important tests and milestones for artificial intelligence research. In the mid-1990s, International Business Machines Corp.’s supercomputer Deep Blue defeated world chess champion Garry Kasparov on several occasions. IBM’s Watson artificial intelligence beat top human players in the game show Jeopardy in 2011, an achievement that showcased IBM’s strides in natural language processing. In 2015, DeepMind developed machine learning software that taught itself how to play dozens of retro Atari games, such as Breakout, as well or better than a human. Then, in March of 2016, DeepMind’s Alpha Go program, trained in a different way, defeated Go world champion Lee Sodol.

In the twenty years since Starcraft debuted, the game has acquired a massive and devoted following. More than 9.5 million copies of the original game were sold within the first decade of its release, with more than half of those being sold in Korea, where the game was especially popular. Starcraft II shattered sales records for a strategy game when it was released in 2010, selling 1.5 million copies within 48 hours. Pitting two players against one another in real-time, Starcraft was a pioneer in professional video game competitions and remains an important game in the world of e-sports, although its prominence has since been eclipsed by other games.

© 2016 Bloomberg L.P.

Tags: Google, DeepMind, Artificial Intelligence, AI, Gaming, Starcraft

[“source-ndtv”]

$50 Amazon Phone Makes It Easy to Go Mobile — But With Lots of Ads and Clutter

50 Dollar Amazon Blu Smartphone Makes It Easy to Go Mobile -- But With Lots of Ads and Clutter

The number one seller in the unlocked cell phones category on Amazon (NASDAQ:AMZN) is the $50 Blu R1 HD, which is sold out as of this posting.

This is an Amazon phone made by Blu, a US based company that offers the phone for $100, but with Amazon Prime you only pay half the price. For this subsidy, Amazon has tweaked the operating system to load the entire suite of Amazon apps. So if you don’t have a notification, you will see ads on your lock screen.

If you are a small business looking for a phone you can give to your entire staff, this may be an option. The ads don’t get in the way when the screen is active, because they only show up as notifications, just like any other message. As far as sending emails, texting and other communications, it has the necessary hardware to make it possible. This includes 3G/4G LTE bands to access the fastest networks and WiFi.

50 Dollar Amazon Blu Smartphone Specs

By now you are probably wondering, what can you possibly get for $50? The answer is enough to let you carry out many of the functions of premium phones, albeit at different levels.

  • Processor – 1.3 GHz quad-core MediaTek 6735 ARM Cortex processor,
  • Display – 5.0” HD 1280X720 with 294ppi,
  • Storage/Memory – 16GB with 2GB RAM and 8 with 1GB RAM, optional MicroSD with up to 64GB,
  • Camera – 8MP for the main camera and 5MP Front with LED Flash,
  • Battery – 2500 mAh,
  • Connectivity – Bluetooth 4.0, WiFi, Hotspot, Micro USB v2.0 and
  • Unlocked for AT&T and T-Mobile with dual-SIM slots.

As far as the body and design, the device has a curved display with Gorilla Glass 3 and a metal trim.

In short, this $50 smartphone by all accounts it more than delivers when it comes to the communications functions. So the only question about whether this could make a good inexpensive business phone is whether you find Amazon apps and ads too distracting.

Image: Blu

[“source-smallbiztrends”]

Pokemon Go Eggs Hurting Religious Sentiments’, PIL Filed

Pokemon Go Eggs Hurting Religious Sentiments', PIL Filed

Pokemon Go Eggs Hurting Religious Sentiments’, PIL Filed
A PIL has been filed in the Gujarat High Court against developers of the location-based augmented reality game Pokemon Go, alleging it hurts religious sentiments of certain communities by showing eggs in places of worship.

Filed by Alay Anil Dave, the PIL is likely to be heard on Wednesday by a division bench of Chief Justice R Subhash Reddy and Justice Vipul Pancholi.

(Also see: Pokemon Go: Russian Blogger Faces 5-Year Jail Term for Playing in Church)

As per the plea, among other things, the image of eggs shown in the augmented reality game appear in places of worship of different religious groups.

The petitioner has said eggs are considered as non-vegetarian food, and it is blasphemous to carry non-vegetarian food inside a place of worship of Hindus and Jains.

(Also see: Pokemon Go Fever Is Fading in the US: Report)
“People playing the game get their points in the form of eggs which generally appear in the places of worship of different religious groups. To find eggs in temples of Hindus and Jains is blasphemous, and therefore my client has sought ban on the game from the country,” petitioner’s lawyer Nachiket Dave said.

(Also see: Pokemon Go Spurs Lifestyle Changes, Business Boom as It Rolls Out in Asia)

Among other points raised against the game are that it infringes upon the privacy, and it poses threat of life and limbs to the players, who have to walk around to score a point.

San Francisco-based developer of the game, Niantic, Inc., and Central and state governments have been made the respondents.

Tags: Pokemon Go, Pokemon, Apps, Gaming, Nintendo, Niantic, India

[“Source-Gadgets”]

Pokemon Go Bug Reportedly Affecting GPS Performance on Android Phones

Pokemon Go Bug Reportedly Affecting GPS Performance on Android Phones

Pokemon Go Bug Reportedly Affecting GPS Performance on Android Phones
HIGHLIGHTS
Game supposedly disrupts GPS even when running in background
Issue was spotted on the dated Nexus 5 smartphone
Reddit user says couldn’t find similar issue on newer devices
Pokemon Go created tremendous amount of interest and excitement at its launch and the game is one of the most talked about things of the year already. However, that popularity has begun waning. Now a Redditor has suggested that a bug associated with the game reportedly distorts the accuracy of your smartphone’s GPS.

A Reddit user who goes by the name ‘Cameocoder’ has said that a bug associated with Pokemon Go distorts the accuracy of your Android smartphone’s GPS and even prevents other apps from accurately gathering the location when the game in running in background.

(Also see: Pokemon Go Fever Is Fading in the US: Report)

Cameocoder was able to find out the issue with the game while using fitness tracking app Map My Run. “On the first walk without Pokémon Go my device was able to lock on to GPS satellites and track my location fairly accurately. The second walk, which was immediately after the first, I had Pokémon Go in the foreground and my device almost never acquired a GPS lock,” the user said in the Reddit post.

However, it should be noted that the user was using a Nexus 5 smartphone when he discovered the bug, and did not find the same issue on newer devices. It is not yet know if a similar bug is affecting the iOS version of the game.
(Also see: Pokemon Go Eggs Hurting Religious Sentiments’, PIL Filed)

Considering the issues regarding the game, it will be interesting to see how the development of the game moves forward as it is yet to be officially released in many countries including India.

Are you facing a similar GPS bug on your Android smartphone once Pokemon Go is running? What about your iPhone? Let us know in the comments section below.

Tags: Pokemon GO GPS Bug, Pokemon Go, Gaming, Android

[“Source-Gadgets”]

Pokemon Go Out in 15 Countries Across Asia and Oceania; India Release Date Soon?

Pokemon Go Out in 15 Countries Across Asia and Oceania; India Release Date Soon?

HIGHLIGHTS

  • Pokemon Go is now available in 15 countries across Asia and Oceania
  • The news comes via the official Pokemon Go Facebook page
  • With third-party services disabled, expect an India launch soon

Following the release of Pokemon Go in Brazil and Japan, now 15 more countries can now catch Pokemon officially.

“Trainers in 15 new countries and regions across Asia and Oceania can now officially download Pokemon Go from the Play Store or App Store. Discover Pokemon in the world around you,” a post on the official Pokemon Go Facebook page reads.

(Also see: Pokemon Go Player? Here’s How Much Mobile Data You Can Expect to Burn)

These countries include: Brunei, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam, Taiwan, Papua New Guinea, Fiji, Solomon Islands, Federated States of Micronesia, and Palau.

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Last week, Pokemon Go developer Niantic revealed the reason for the game’s delayed launch in countries such as India. “We have limited access by third-party services which were interfering with our ability to maintain quality of service for our users and to bring Pokemon Go to users around the world. The large number of users has made the roll-out of Pokemon Go around the world an… interesting… challenge,” admits the company, reiterating its desire to bring the game to other nations.

(Also see: How to Download Pokemon Go APK, Install, and Play on Android)

Most of these third-party services such as Pokevision are now unusable after the latest Pokemon Go update. Plus, there’s the added side-effect of being unable to catch Pokemon while commuting or on a bike. It’s just a matter of time before the likes of China and India receive Pokemon Go as developer Niantic has cleared what it deemed were impediments to a release of the game in every country officially. Not like the absence of an official release has stopped eager fans from playing it as we’ve seen in the past few weeks.

Share a screenshot and win Samsung smartphones worth Rs. 90,000 by participating in the #BrowseFaster contest.

Tags: Niantic, Pokemon Go, Pokemon Go Asia Release Date, Pokemon Go India Launch, Pokemon Go India Release Date,Pokemon Go Release Date, Pokemon Go Update, Pokemon Go iPhone, Pokevision, The Pokemon Company

 

[“Source-Gadgets”]

Pokemon Go Launched in Brazil Ahead of Rio 2016 Olympics

Pokemon Go Launched in Brazil Ahead of Rio 2016 Olympics

Creators of Pokemon Go on Wednesday said the blockbuster mobile game has been released in Brazil just in time for the Rio Olympics which start on Friday.

A spokesman for the game’s publisher Niantic confirmed in an email that “the app is currently rolling out across all of Central and South America.”

Earlier in the day, the official Twitter account for Pokemon Go tweeted that it was working hard to launch the game in South America’s largest nation and told fans to “stay tuned.”

Before the game was widely available in the country, some athletes had already been playing it and racked up hefty phone charges. Japanese gymnast Kohei Uchimura landed a nearly $5,000 phone bill in Rio after he was persuaded by his teammates to download the game shortly after touching down in Brazil for a pre-Games training camp last week.

(Also see: Pokemon Go Update Resets Game Progress, Some Users Complain)

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Some in Brazil have questioned how Pokemon Go players will stay safe. Robbers in other countries have targeted distracted mobile phone players, and Brazil’s steepest economic recession since the 1930s has been stoking crime and straining public finances. There have been threats of police strikes on the eve of the games.

In the United States, some players have been drawn down dark alleys and into dangerous neighbourhoods in search of the imaginary creatures, only to be targeted by criminals. Players have also been involved in car accidents.

(Also see: Pokemon Go Advanced Tips and Tricks)

The game can work anywhere in the world using GPS but it was officially unavailable for download by local users in Brazil until Wednesday.

Earlier, athletes who arrived at the Olympic village expressed disappointment about the game not being widely available.

US diver Abby Johnston tweeted July 26 that the worst thing about the Olympic village was she could not play the game.

Players use their mobile devices to search various real-life locations in hopes of finding and capturing virtual Pokemon characters such as cuddly yellow Pikachu.

The game marries a classic 20-year-old Nintendo franchise with augmented reality and has surged on Apple Inc’s app charts since its release last month. It is on its way to becoming the first mobile game to break the $4 billion-per-year barrier, beating Candy Crush Saga. Japan’s Nintendo Co Ltd owns 32 percent of the Pokemon Company, which holds Pokemon’s intellectual property.

There will be around 10,500 athletes competing in the Olympics from August 5 to August 21 in Rio, plus 5,000 coaches and team officials.

© Thomson Reuters 2016

Share a screenshot and win Samsung smartphones worth Rs. 90,000 by participating in the #BrowseFaster contest.

Tags: Apps, Brazil, Gaming, Olympics, Pokemon, Pokemon Go, Rio Olympics

[“Source-Gadgets”]

okemon Go Being Used by Hillary Clinton in Presidential Campaign: Report

Pokemon Go Being Used by Hillary Clinton in Presidential Campaign: Report

Democratic presidential nominee Hillary Clinton has started to use the newly-launched Augmented Reality (AR) game Pokémon Go as a campaigning tool to register voters.

The game, which came out on July 6, encourages users to walk around and visit “PokéStops” where they can acquire items for the game like Poké Balls and “gyms” where they can fight against other players.

PokéStops and gyms are real locations in the real world.

“For instance, there’s a gym on a small traffic island by the Vox DC offices and the Embassy of Iraq is a PokéStop and a reliable source of Poké Balls,” news website Vox reported on Friday.

(Also see:  How to Play Pokemon Go in India? Here’s Everything You Need to Know)

Campaign organisers for Clinton started campaigning at PokéStops and gyms to register Pokémon Go players to vote.

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Another news website Cincinnati Enquirer reported that Clinton’s Ohio staff spent the past weekend going “from Cuyahoga to Athens to seek out players in their communities to register them to vote”.

There is even an official Hillary event scheduled in Lakewood, Ohio, pegged to the game.

(Also see:  Pokemon Go Now Available to Download in UK, Germany – When is India?)

“Join us as we go to the Pokestop in Madison Park and put up a lure module, get free pokemon, and battle each other while you register voters and learn more about Hillary Clinton,” the description of the event reads.

Vox.com reported that Clinton campaign already has actual people registered to vote as a result of its Pokémon strategy.

Pokémon Go has already overtaken Twitter in terms of daily users and has seen people spending more time on its app than on Facebook.

Citing report from tracking firms TechCrunch reported that the game has not only topped Twitter and Facebook, but also have surpassed dating app Tinder in terms of installs.

(Also see: Pokemon Go Cheatsheet: 10 Things to Know About the Game That Has Everyone Hooked)

“By July 7, the app had been installed on more Android smartphones than the dating app,” Britain-based information technology firm SimilarWeb was quoted as saying.

SimilarWeb said Pokémon Go managed to surpass Twitter in terms of daily active users (100 million) on Monday and now sees 5.92 percent of the US Android population engaging with the app on a daily basis.

Meanwhile, US-based web-based survey solutions company SurveyMonkey tracked Pokémon Go’s peak daily active users and said that Pokémon Go has claimed the title of “biggest mobile game in the US history,” leaving behind other popular mobile games, including Candy Crush, Clash Royale, and Minecraft.

Tags: Apps, Clinton, Games, Gaming, Hillary Clinton, Ninantic, Nintendo, Pokemon, Pokemon Android, Pokemon Go,Pokemon Go India Release Date, Pokemon Go Release Date, Pokemon iOS, Pokemon iPhone, The Pokemon Company

 

[“Source-Gadgets”]

Pokemon Go to Feature Advertising Above and Beyond Sponsored Locations

Pokemon Go to Feature Advertising Above and Beyond Sponsored Locations

HIGHLIGHTS

  • Pokemon Go will feature sponsored items
  • Sponsored items along with sponsored locations will be in-game
  • The news comes via one of Niantic’s investors

Pokemon Go may not have rolled out the world over but that hasn’t stopped developer Niantic from pursuing advertising opportunities for the game.

While McDonald’s will eventually feature as a sponsored location if the presence of its logo in an APK dump of the game is to be believed, it appears that Niantic will go beyond that.

(Also see: How to Play Pokemon Go in India? Here’s Everything You Need to Know)

According to one of the company’s investors, sponsored items are in the works. This would work similar to how Niantic featured virtual shields branded by insurance company AXA in Ingress or pharmacy chain Duane Reade offering Ingress items to players at its locations.

“You will absolutely be seeing that and you will be seeing it done in a way that adds value to the game rather than detracts,” said David Jones to Quartz, whose firm You & Mr Jones became Niantic shareholders in February. Jones was the chief executive of advertising agency Havas and his contacts with top brands is why Niantic sought his firm out to invest.

(Also see: How to Download Pokemon Go APK, Install, and Play on Android)

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“I can’t wait to see the potential with Pokémon Go where going to a pharmacy will heal your Pokémon, or going to a fast-food chain will get you berries to feed them,” Jones said, recalling examples Mathieu de Fayet, Niantic’s vice president of strategic partnerships gave at the Vivatech conference in Paris two weeks prior.

(Also see: Pokemon Go Is Responsible for These Real Life Weird and Scary Things)

Sponsored items aren’t exactly new. Other game developers such as Rovio have done so with games like Angry Birds Go. It’s a frictionless way for developers create a potential revenue stream while allowing players an experience that isn’t jarring as pop-ups or banner ads that some games employ.

Tags: in game advertising, Ingress, Niantic, Pokemon Go, Pokemon Go ads, The Pokemon Company

 

[“Source-Gadgets”]