10 Small But Essential Ways to Boost Your Business


Giving your business a boost doesn’t have to be difficult or incredibly time consuming. In fact, there are some essential elements of building successful businesses that can sometimes get overlooked. These suggestions from members of our small business community include some small but important things you can do to boost your business right away.

Include These Essential Features of a Small Business Website

Your small business website serves as the online face of your business. And it can also provide any number of important functions. While each small business website should be different, there are some essential elements that can make them great, like the ones outlined in this post on Techlofy by Prince Kumar.

Entice Customers to Binge Watch Your Product Videos

Videos can really enhance your product pages with additional information, views and storytelling elements. But for them to really work, you need to get customers to actually watch them. This post on the Kissmetrics blog by Shayla Price includes some tips for getting people to binge watch your product videos.

Find a Fundable Startup Market Opportunity

There’s a lot that goes into finding a great startup opportunity. But one of the essential elements of any idea is its ability to get funded. Martin Zwilling of Startup Professionals Musings explains more in this post about finding fundable startup opportunities. And BizSugar members discuss the post further here.

Use a Digital Marketing Strategy to Increase Marketing Impact

A digital marketing strategy can help you keep all of your online and mobile marketing goals organized so that you’ll be better equipped to actually reach them. For that reason, Erik Newton of the BrightEdge blogsuggests that using a digital marketing strategy can increase your marketing impact overall.

Achieve the Ideal State of Marketing

Marketing is an essential part of running any successful business. The actual activities that go into marketing can vary from business to business. But there are some elements you can include to find the ideal state of marketing for your business. Scott Rayden discusses the idea in this Marketing Land post.

Get Mind-Blowing Traffic From Pinterest

Pinterest has been steadily gaining popularity among consumers for a few years now. And that popularity means that it can be a great tool for businesses looking to attract online consumers. This Mostly Blogging post by Janice Wald includes some thoughts on the potential power of Pinterest. And the BizSugar community also weighs in here.

Learn How to Write Effective Web Content

Communicating with your customers online is becoming increasingly important. And content marketing can help you get those messages out effectively. But you need to understand how to write content that’s actually effective first. Jireh Gibson shares some tips in this Media Shower post.

Nurture Email Leads in Your Digital Marketing Funnel

Once you gather leads from your website or opt-in forms, you need to have a plan for actually converting those leads into customers. Nurturing leads is a huge part of that, as Mike Gingerich discusses in this post. He also offers tips for how to actually craft your emails.

Get Started With Facebook Instant Articles

Facebook has become such a huge part of how many businesses interact with their customers. So new or changing features like Facebook Instant Articles can have a big impact. In this post, Rebekah Radiceexplains Facebook Instant Articles and how they can help small businesses. You can also see discussionabout the post over on BizSugar.

Take a Weekend Business Break

Hard work is an essential ingredient for any small business. But working hard constantly without ever taking any breaks can be draining and ultimately hurt your business in the long run. In this CorpNet post, Nellie Akalp challenges entrepreneurs to take a break over the long weekend, and explains why that is important.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [email protected]


10 Essential Building Blocks for Successful Businesses


There are so many things that go into building a successful business. Each business can arrange those building blocks differently. But there are some essential elements that should go into every business plan. Here, members of the small business community share some essential building blocks for successful businesses.

Understand the Importance of Logos for Business Success

Your company’s logo is one of the first things potential customers will notice about your brand. It’s something that should represent your offerings and tie all of your different platforms together. In this article from Solopreneurs, Sam Davtyan discusses the importance of a good business logo.

Grab Social Media Attention Without Looking Foolish

Getting people’s attention is essential to any successful social campaign. But you want to make sure that it’s the right kind of attention, so that it can actually benefit your business. April Heavens-Woodcock shares some tips for grabbing attention on social media without looking foolish in this article from Agora Pulse.

Create an Experience for Your Brand

Some businesses get so caught up in trying to create a brand that they forget to create an experience for customers. But in this video and accompanying article, Brian Solis discusses how the two are really connected. And BizSugar members discuss the post further here.

Get a Blog for Your Ecommerce Website

Blogging has been around for years. But some business owners still may not realize the benefits. Even ecommerce businesses can benefit from having a blog. This Exit Bee article by Vanhishikha Bhargava includes some of the reasons why your ecommerce website needs a blog.

Write Epic Content

Once you have a blog, or any other content sharing platform, you need to fill it with really epic content so that potential customers will keep reading and even get it to go viral. In this article, Neil Patel shares the ultimate guide to writing epic content that will do just that.

Get Your Business Off the Road to Nowhere

At some point while running a business, you’re likely to experience that burned out or uninspired feeling. But if your business starts to experience some of the signs outlined in this 3Bug Media article by Gary Souldis, you might be on the road to nowhere. You can also see more discussion about the post over on BizSugar.

Don’t Forget About Offline Marketing

Online marketing gets a lot of attention. But there are still some offline marketing efforts that can be worthwhile for businesses. In this SMB CEO article, Ivan Widjaya discusses some of the offline marketing methods that can still be beneficial for businesses.

Master the Art of Engagement

Being engaging is important in every part of your business, whether it’s communicating through email marketing, social media, blogs, videos or other formats. Here in Target Marketing, Jessica Noonan discusses the importance of being engaging when it comes to email campaigns.

Don’t Compare Your Business to Others

With so many small businesses out there, it can be easy to fall into the comparison trap. But your business is different. So you shouldn’t waste all of your time worrying about measuring up to others, as Kimberly Crossland points out in this article in the Savvy Copywriter. The BizSugar community also shares input on the article here.

Keep Using Google Plus

Using the right social platforms can be a big part of your online marketing success. Although some people think that Google Plus is heading toward its last days, there are still plenty of benefits of using it. In this article from Bigshot, Karen Eisenbraun discusses some of the benefits of using Google Plus for business.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [email protected]