HOW SOUNDCLOUD’S BROKEN BUSINESS MODEL DROVE ARTISTS AWAY

n December 2012, as part of a major redesign, SoundCloud introduced a feature called the repost. Similar to Tumblr’s reblog or Twitter’s retweet, reposts were designed as a way to help new music spread virally. But from the start, artists abused the feature by constantly reposting their own tracks, pushing them back to the top of […]