Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment

Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers.

A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy.

Highlights of the comScore Report

Astonishingly, the comScore (NASDAQ:SCOR) study reveals 49 percent of smartphone users do not download any apps per month. About 24 percent of users install one or two apps over the same period.

Those who install more than five apps a month are more likely to be males aged between 18 and 44 years old, and they live in cities such as Los Angeles, Miami, San Francisco and Houston.

Interestingly, the comScore report isn’t the only recent study to highlight the declining popularity of mobile apps. Another study by app tracker SensorTower has also revealed an average 20 percent drop in downloads in the U.S.

What This Change in the Mobile App Market Means for Your Business

Declining popularity of mobile apps doesn’t come as a surprise. Think about it. How many apps do you install and actually use on your mobile device?

It’s also a choice that many users are making today because installing too many apps is inconvenient and unnecessary. So if you want to go ahead and build an app, you have to give your customers a very good reason to install it.

Vik Patel, CEO of Detroit-based Future Hosting says, “If we were to ask users to install an app, there would have to be a very good reason. Good reasons include a genuine need for access to on-device features like the camera or accelerometer, or a requirement for graphical capabilities available only to native applications.”

Building an app requires both time and money. It’s therefore important for you to explore all options before making a decision. Does your business really need an app? Is it enough for you to just optimize your website for mobile? Can you instead focus more on engaging customers on social media?

These are some questions that you must answer before making  a decision to invest in creating a mobile app.

At the same time, a mobile app can work really well for your business if you have the right strategy in place. If you are a small store owner, for instance, you can leverage your mobile app to implement loyalty programs or push notifications to drive footfalls.

“The total number of people using your apps and the time they are spending on average, those two combined is how you should measure the potential of an app to generate a lot of revenue down the line,” advises Fabien Pierre-Nicolas, VP of marketing at app analytics firm App Annie.

See more stats on apps from the coomScore report in the infographic below:

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment
Download Report and Infographic

Image: comScore

[“source-ndtv”]

Steam Halloween Sale 2016 Discounts Grand Theft Auto 5, The Walking Dead, and More

Steam Halloween Sale 2016 Discounts Grand Theft Auto 5, The Walking Dead, and More

HIGHLIGHTS

  • Steam’s Halloween Sale ends at 10:30pm IST on November 1
  • Both horror and non-horror games are discounted
  • Standout deals include price drops on Resident Evil 4 and The Witcher 3

Steam isn’t just the world’s biggest PC game digital distribution platform, it’s the one with the most deals and discounts, particularly towards the end of the year. And while the Steam Winter Sale is known for its colossal price drops, the current Halloween Sale running on it is no slouch either.

A host of games have received massive discounts. These include horror themed titles such as The Walking Dead, Resident Evil 4, Dead Rising 3, and The Evil Within all of which have had their prices slashed by 50 percent or more.

(Also see: The Steam Black Friday Sale Is Here and This Time It’s Different)

In addition to this, non-horror themed fare is at a lower price too. These include Grand Theft Auto Vthat’s now 40 percent off, The Witcher 3: Wild Hunt – Game of the Year Edition that’s 20 percent lessexpensive, and surprise survival game hit, Ark: Survival Evolved that’s half off.It’s interesting to note though that the date for this year’s Halloween Sale was leaked almost a week ago by Redditor MrFreemanBBQ who did the same for this year’s and last year’s Summer Sale as well. This year’s Halloween Sale ends on 10:30pm IST on November 1.

(Also see: Steam Isn’t the Cheapest Place to Buy Steam Games Anymore)

Hopefully this sale will be less dramatic than last year’s Winter Sale that saw the the service being offline for awhile. Reason being, there was a security flaw that exposed the personal information of its users. There was a much delayed statement citing this as a ‘caching issue’ and this was followed up by a post on Valve’s site detailing the outage and breach of personal information along with an apology. Valve finally sent an apology to its customers in March.

Tags: Cheap games, Cheap PC games, GTA 5, GTA V, Grand Theft Auto 5, PC Gaming, PC games, Steam Sale 2016 Date, Steam Sales, Steam Halloween Sale, Valve, Discounts, The Walking Dead, The Witcher 3
[“source-ndtv”]

Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” MomentBarring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers.

A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy.

Highlights of the comScore Report

Astonishingly, the comScore (NASDAQ:SCOR) study reveals 49 percent of smartphone users do not download any apps per month. About 24 percent of users install one or two apps over the same period.

Those who install more than five apps a month are more likely to be males aged between 18 and 44 years old, and they live in cities such as Los Angeles, Miami, San Francisco and Houston.

Interestingly, the comScore report isn’t the only recent study to highlight the declining popularity of mobile apps. Another study by app tracker SensorTower has also revealed an average 20 percent drop in downloads in the U.S.

What This Change in the Mobile App Market Means for Your Business

Declining popularity of mobile apps doesn’t come as a surprise. Think about it. How many apps do you install and actually use on your mobile device?

It’s also a choice that many users are making today because installing too many apps is inconvenient and unnecessary. So if you want to go ahead and build an app, you have to give your customers a very good reason to install it.

Vik Patel, CEO of Detroit-based Future Hosting says, “If we were to ask users to install an app, there would have to be a very good reason. Good reasons include a genuine need for access to on-device features like the camera or accelerometer, or a requirement for graphical capabilities available only to native applications.”

Building an app requires both time and money. It’s therefore important for you to explore all options before making a decision. Does your business really need an app? Is it enough for you to just optimize your website for mobile? Can you instead focus more on engaging customers on social media?

These are some questions that you must answer before making  a decision to invest in creating a mobile app.

At the same time, a mobile app can work really well for your business if you have the right strategy in place. If you are a small store owner, for instance, you can leverage your mobile app to implement loyalty programs or push notifications to drive footfalls.

“The total number of people using your apps and the time they are spending on average, those two combined is how you should measure the potential of an app to generate a lot of revenue down the line,”advises Fabien Pierre-Nicolas, VP of marketing at app analytics firm App Annie.

See more stats on apps from the coomScore report in the infographic below:

Is the Mobile App Market Already Dead? comScore Says We’re Nearing “Peak App” Moment
Download Report and Infographic

[“source-smallbiztrends”]

Xbox Store Ultimate Game Sale Discounts Call of Duty, GTA 5, Red Dead Redemption, and More

Xbox Store Ultimate Game Sale Discounts Call of Duty, GTA 5, Red Dead Redemption, and More

HIGHLIGHTS

  • The Xbox Store will have deep discounts on games from July 5 to July 11
  • This will include PC and Xbox 360 titles as well as Xbox One games
  • You can save between 40 to 60 percent and over 60 percent for some games

With the Steam Summer Sale over, Microsoft has decided to discount a ton of games for Windows 10 PC, Xbox One, and Xbox 360. Dubbed the Xbox Ultimate Game Sale, it takes place from July 5 to July 11.

“The Ultimate Game Sale features over 250 deals on Xbox One and Xbox 360 titles, and for the first time ever the sale will include discounts on Windows 10 games and special pricing for Xbox One consoles. Save up to 40 to 60 percent on Xbox games, with some titles at more than 60 percent off. If you’re an Xbox Live Gold member, you can save up to an additional 10 percent. Discounts are valid from 05 July through 11 July 2016,” writes Larry “Major Nelson” Hryb, Microsoft’s Director of Programming.

“There are also over 30 offers for all of the PC gamers out there, including deals on Quantum Break,Rise of the Tomb Raider, and Gears of War: Ultimate Edition,” his post continues.

Standout offers include last generation classic Red Dead Redemption at Rs. 524.65 (Rs. 374.75 if you have an Xbox Live Gold subscription). Well worth the price of admission considering a physical copy is hard to come by and the game will eventually be playable on the Xbox One via backwards compatibility.

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On Microsoft’s current generation console, Grand Theft Auto V is Rs. 2,450 (Rs. 2,100 if you have an Xbox Live Gold subscription) instead of Rs. 3,500. Call of Duty: Black Ops 3 is Rs. 2,793 (Rs. 2,394 if you have an Xbox Live Gold subscription) rather than Rs. 3,990.

But one of the better deals seems to be for Wolfenstein: The New Order. It usually retails for an absurd Rs. 5,500 digitally. However the Ultimate Game Sale pegs it at Rs. 1,815. An Xbox Gold subscription drops it further to Rs. 1,375.

Although getting games cheap is always better for consumers, keep in mind that most Xbox One games are around a 30GB to 40GB download while games like Quantum Break and Halo 5 are in excess of 120GB and 80GB respectively. For some, with slow Internet speeds or small data caps, it could work out to be a whole lot more expensive than ordering a physical copy from websites like Amazon or walking down to a store and buying an Xbox One game on a disc.

Tags: Black Ops 3 Cheap, Cheap Xbox 360 games, Cheap Xbox One games, GTA 5 cheap, Red Dead Redemption Cheap,Summer Sale, Summer Sale Deals, Windows 10, Wolfenstein cheap, Xbox 360, Xbox 360 digital deals,Xbox 360 game downloads, Xbox One, Xbox One digital deals, Xbox One game discounts, Xbox One game downloads,Xbox One India Digital Deals, Xbox One India discounts, Xbox Store Ultimate Game Sale, Xbox Ultimate Game Sale

 

[“Source-Gadgets”]

In photos: 71 dead in Pakistan and hundreds of homes washed away after flash floods

Torrential rains in northern Pakistan since Saturday night have triggered floods, landslides and mudslides, killing at least 70 people apart from washing away villages and homes.

According to official figures released by country’s National Disaster Management Authority, the pre-monsoon downpour between Saturday and Tuesday has left 71 dead, 53 injured and 370 homes damaged.

While a national disaster management official said that the Khyber Pakhtunkhwa had been worst hit, areas in Gilgit-Baltistan and Pakistan-occupied-Kashmir provinces were also affected. Several districts remained inaccessible to rescue workers till Tuesday.

Residents cross a flooded street following heavy rain on the outskirts of Peshawar. Photo: A Majeed/AFP
Residents cross a flooded street following heavy rain on the outskirts of Peshawar. Photo: A Majeed/AFP

Besides homes being swept away, some bridges also collapsed, including the Karakoram Highway that links to China.

In a statement, the National Disaster Management Authority said that most of the casualties occurred after poorly-constructed buildings collapsed, particularly in rural areas.

One of the worst-affected districts was the Swat Valley, northwest of the capital, Islamabad, where 121 mm of rain fell on Sunday. The Meteorological Department said that the unusually heavy rain was expected to move northeast, towards northern India, in the next couple of days.

A vehicle moves through a flooded street in Peshawar. Photo: Xinhua/Umar Qayyum/IANS.
A vehicle moves through a flooded street in Peshawar. Photo: Xinhua/Umar Qayyum/IANS.
A villager walks through a flooded area in Peshawar. Photo: A Majeed/AFP
A villager walks through a flooded area in Peshawar. Photo: A Majeed/AFP

According to Dunya News, as many as two villages have been destroyed completely in Muzaffarabad.

Since March 9, heavy rains in Khyber Pakhtunkhwa and provinces including Punjab and Balochistan have resulted in more than 200 deaths and damaged in excess of 1,500 homes.

The country is hit by extreme weather conditions nearly every year. Last year, floods killed 81 people and affected almost three lakh people across the country.

The worst flooding in the past 80 years occurred in 2010, when flooding in Pakistan resulted in more than 1,700 deaths and widespread damage.

Vendors and residents scramble to save their possessions in a market area on the outskirts of Peshawar. Photo: AFP
Vendors and residents scramble to save their possessions in a market area on the outskirts of Peshawar. Photo: AFP

We welcome your comments at [email protected]

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