Apple Is Said to Plan Improved Cloud Services by Unifying Teams

Apple Is Said to Plan Improved Cloud Services by Unifying Teams

Apple Inc. plans to unify its separate Internet services groups into a single campus to better compete with Alphabet Inc.’s Google and Amazon.com Inc. in the cloud, according to people familiar with the plans.

Apple cloud services teams run by executive Eddy Cue, including Siri, Maps, iCloud, Apple Pay, Apple News and parts of iTunes and Apple Music, will move together into the company’s existing Infinite Loop campus in Cupertino, California, the people said. Currently, most Apple services are developed separately from each other in office parks rented out in other parts of Cupertino and Sunnyvale, California.

The current structure contributes to software bugs and slow product development, the people said. Bringing the teams together at a single, dedicated campus is designed to improve growth of the services business and fight competition from Google and Amazon, the people added. They did not want to be identified talking about private Apple plans. Apple declined to comment.

As iPhone growth slows and Apple goes behind the scenes to develop new hardware, the services business has been a bright spot. It grew almost 20 percent in the third quarter and may soon pass the Mac and iPad as Apple’s second-largest revenue source. Still, Apple’s cloud services have been criticized by users because of technical issues and a lack of new features. The company also stumbled in 2008 with MobileMe and in 2012 with Maps.

Cloud Space
Space for the cloud teams at the current headquarters will begin to open as Apple inches toward the launch of Apple Campus 2, a futuristic, spherical structure with multiple floors of open work space. Apple will begin moving employees there in 2017, Chief Executive Officer Tim Cook said in March. Apple broke ground on the new campus in 2013, following a well-documented announcement by company co-founder Steve Jobs in 2011.

While many Apple executives want to relocate their teams to the new campus, Cue thinks unifying at the old campus is a suitable way to improve his organization, one of the people said.

A committee of Apple managers is working on the plan to reorganize Apple across its current and future locations. Recently that plan has changed, according to a person familiar with the discussions. Apple originally expected up to 13,000 employees at the new campus. Now that number will increase by thousands and Apple is adjusting internal office space accordingly, the person said.

The new building features open floor plans and few traditional offices. While some of Apple’s senior vice presidents are expected to see their offices move over to the new campus – less than a five minute drive from the current headquarters – management must be at a vice president level or above to get a formal office, one of the people said. Previous plans included office space for senior directors, who report to vice presidents.

The new campus will be made up of bench seating, long work tables, and open cubicle spaces, potentially irking employees used to quiet office environments, two people briefed on the new campus’s plans said.

Apple’s Pie
Apple is also reorganizing its cloud computing resources to bolster its services business. The company is moving its infrastructure – things like software to process Siri queries and Apple Music downloads – onto a single, Apple-made system, according to people familiar with the matter. Code-named Pie, the platform gives Apple more control and may speed up load times.

Apple has begun moving over parts of Siri, the iTunes Store, and Apple News to the new platform, one of the people said. Apple plans to move other services, including Maps, to its new system over the next few years. Apple has also developed an internal photo storage system dubbed McQueen to gradually end its reliance on Google and Amazon servers, the people said.

The company recently indicated it is taking the cloud more seriously by hiring former Time Warner Cable executive Peter Stern as a vice president leading cloud services.

© 2016 Bloomberg L.P.

Tags: Apple, Mobiles, Apps, Tim Cook
[“Source-Gadgets”]

I Hear My Customers Talking About Cloud, How Do I Deliver and Make Money?

I Hear My Customers Talking About Cloud Consulting, How Do I Deliver and Make Money?

Customers want the cloud. They expect it. They demand it.

The only problem is, some IT providers aren’t giving them what they’ve heard about and want.

IT companies that serve SMBs are having a tough time making the transition from providing traditional solutions to offering services in the cloud, says one industry expert.

Why is that?  According to Chaitra Vedullapalli, cloud architect and CMO of Meylah,  one reason is “they don’t know the simple steps that will get them to add cloud offerings and still be profitable.”  She adds, “It’s not because IT providers don’t want to satisfy or wow their customers — they desperately do.  It’s just they are struggling for how to get there.”

She went on to add, “Here’s the sort of thing we hear from IT providers: ‘we don’t have the ability to sell and support comprehensive cloud based solutions.’  My company did a survey of 300+ SMB IT firms, and that’s an actual quote from one who has been in business for 5+ years.  He knows it requires business change, but the owner said he didn’t know how to go to market with strong recurring cloud offerings.”

Vedullapalli went on to say that a phenomenon is occurring where IT infrastructure and architecture are moving from the traditional on-premises approach and into the cloud. She adds that IT providers, many of which are small businesses themselves, are struggling to adapt with the trend.

“IT is changing because of the cloud,” Vedullapalli said. “Not too long ago, everything was housed in the organization on-site — servers, firewalls, databases and backups. Now, IT companies have to think like managed service providers and take care of their customers by stitching hardware, software, services and support together in the cloud.”

She added that the focus has shifted from “Exchange servers and Oracle databases” to mobile, cloud, big data and social.

“The tech stack is changing to accommodate mobile users, so you can’t have the data sitting on a local server any longer,” Vedullapalli said. “You need big data for analytics and social because people are connecting.”

The Cloud Ready Business Opportunity

According to a 2016 IDC report, cloud spending will exceed $500 billion by 2020. This includes software as a service, platform as a service, infrastructure as a service and all the professional and managed services around cloud technology, as well as the supporting software and hardware to make cloud implementations happen.

“Cloud-oriented partners with more than 50 percent of their revenue in the cloud will see twice the growth and one-and-a-half times the gross profit of other partners,” Vedullapalli said, citing the report. “It’s become clear that cloud-ready businesses are more profitable and grow at a faster rate than other non-cloud providers.”

4 Ways to Make Money from the Cloud

No one doubts that the cloud affords a wealth of opportunity, but the question is how to profit from its adoption. Vedullapalli outlined four ways cloud-ready businesses can make money:

  • Proof of Concept (POC). “In the old world of IT, providers would sell licenses and someone else would implement the services,” she said. “In the new cloud world, the approach to winning the customer differs. Cloud services or managed services providers need to pitch a proof of concept. This helps both the companies to learn and tinker with the process so that they can implement on scale. Without a POC, the service provider may never get the opportunity to attract users or engage the prospective client in a business transaction.”
  • Monthly Recurring Revenue. In the past, IT companies would often focus on project-based engagements, which meant that when one project was completed, they had to chase down another. With the cloud, providers can now use a software subscription model that enables them to become a managed solution provider and offer services and maintenance year-round, reducing customer churn.
  • Monthly Recurring Margins. Vendors can make money by reselling enterprise software. “Now, everyone is a reseller,” Vedullapalli said.
  • Upsell via Custom Projects. A fourth way to accrue income is through custom projects.

These are four ways to make money providing cloud based solutions.  Are you prepared to make money?

Cloud Paper Clips Photo via Shutterstock

[“source-smallbiztrends”]

Microsoft Announces Cloud Partnership With Adobe

View image on TwitterAt the Microsoft Ignite Conference in Atlanta today, Microsoft (NASDAQ:MSFT) announced a new partnership with Adobe (NASDAQ:ADBE). Under the partnership, Microsoft Azure will become the preferred cloud platform for the Adobe Marketing Cloud, Creative Cloud and Document Cloud.

Customers of Adobe will have the benefit of Microsoft’s powerhouse Azure cloud infrastructure behind them.

The CEOs of both Microsoft and Adobe appeared on stage at the event’s opening keynote to make the announcement. The fact that the CEOs were there shows the significance of this strategic partnership to both companies.

View image on Twitter

View image on Twitter

Follow

Rob Young, IDC @RPYoung7

#Microsoft & #Adobe partnership announcement for delivering OOTB SaaS offerings via Azure cloud kicking off #MSIgnite

  • Retweets

  • likes

Adobe Cloud on Microsoft Azure

Adobe CEO Shantanu Narayen emphasized the importance of having a strong cloud infrastructure, noting that Adobe processes 23 trillion transactions each quarter, or over 90 trillion per year.

Microsoft CEO Satya Nadella said  in a statement, “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”

Both companies have made the cloud a central part of their strategies. Under Nadella’s leadership, Microsoft has placed heavy bets on Azure and is investing significantly in all of Microsoft’s cloud offerings including its Office 365 software-as-a-service application.

Adobe moved its business to a cloud model a couple of years ago, and the move is paying off.  Adobe’s most recent financial results show strong performance.

Adobe also will get access to Microsoft’s AI/machine learning service Cortana Intelligence Suite — giving customers access to more intelligence.

For small businesses that use the Adobe Cloud products, in the near term as Adobe transitions to Azure it means a strong cloud infrastructure to rely on.  Some Adobe services have been running on Amazon’s AWS, but it’s not clear if under the new arrangement Microsoft will become Adobe’s exclusive cloud infrastructure provider.

Microsoft Ignite is Microsoft’s conference for technology professionals and executives. The conference sold out weeks ago with over 23,000 people registered to attend.  The conference is also being simulcast live from the event website at ignite.microsoft.com.

[“source-smallbiztrends”]

 

I Hear My Customers Talking About Cloud, How Do I Deliver and Make Money?

I Hear My Customers Talking About Cloud Consulting, How Do I Deliver and Make Money?

Customers want the cloud. They expect it. They demand it.

The only problem is, some IT providers aren’t giving them what they’ve heard about and want.

IT companies that serve SMBs are having a tough time making the transition from providing traditional solutions to offering services in the cloud, says one industry expert.

Why is that?  According to Chaitra Vedullapalli, cloud architect and CMO of Meylah,  one reason is “they don’t know the simple steps that will get them to add cloud offerings and still be profitable.”  She adds, “It’s not because IT providers don’t want to satisfy or wow their customers — they desperately do.  It’s just they are struggling for how to get there.”

She went on to add, “Here’s the sort of thing we hear from IT providers: ‘we don’t have the ability to sell and support comprehensive cloud based solutions.’  My company did a survey of 300+ SMB IT firms, and that’s an actual quote from one who has been in business for 5+ years.  He knows it requires business change, but the owner said he didn’t know how to go to market with strong recurring cloud offerings.”

Vedullapalli went on to say that a phenomenon is occurring where IT infrastructure and architecture are moving from the traditional on-premises approach and into the cloud. She adds that IT providers, many of which are small businesses themselves, are struggling to adapt with the trend.

“IT is changing because of the cloud,” Vedullapalli said. “Not too long ago, everything was housed in the organization on-site — servers, firewalls, databases and backups. Now, IT companies have to think like managed service providers and take care of their customers by stitching hardware, software, services and support together in the cloud.”

She added that the focus has shifted from “Exchange servers and Oracle databases” to mobile, cloud, big data and social.

“The tech stack is changing to accommodate mobile users, so you can’t have the data sitting on a local server any longer,” Vedullapalli said. “You need big data for analytics and social because people are connecting.”

The Cloud Ready Business Opportunity

According to a 2016 IDC report, cloud spending will exceed $500 billion by 2020. This includes software as a service, platform as a service, infrastructure as a service and all the professional and managed services around cloud technology, as well as the supporting software and hardware to make cloud implementations happen.

“Cloud-oriented partners with more than 50 percent of their revenue in the cloud will see twice the growth and one-and-a-half times the gross profit of other partners,” Vedullapalli said, citing the report. “It’s become clear that cloud-ready businesses are more profitable and grow at a faster rate than other non-cloud providers.”

4 Ways to Make Money from the Cloud

No one doubts that the cloud affords a wealth of opportunity, but the question is how to profit from its adoption. Vedullapalli outlined four ways cloud-ready businesses can make money:

  • Proof of Concept (POC). “In the old world of IT, providers would sell licenses and someone else would implement the services,” she said. “In the new cloud world, the approach to winning the customer differs. Cloud services or managed services providers need to pitch a proof of concept. This helps both the companies to learn and tinker with the process so that they can implement on scale. Without a POC, the service provider may never get the opportunity to attract users or engage the prospective client in a business transaction.”
  • Monthly Recurring Revenue. In the past, IT companies would often focus on project-based engagements, which meant that when one project was completed, they had to chase down another. With the cloud, providers can now use a software subscription model that enables them to become a managed solution provider and offer services and maintenance year-round, reducing customer churn.
  • Monthly Recurring Margins. Vendors can make money by reselling enterprise software. “Now, everyone is a reseller,” Vedullapalli said.
  • Upsell via Custom Projects. A fourth way to accrue income is through custom projects.

These are four ways to make money providing cloud based solutions.  Are you prepared to make money?

[“source-ndtv”]

Microsoft Announces Cloud Partnership With Adobe

Microsoft Announces Partnership to Run Adobe Cloud on Microsoft Azure

At the Microsoft Ignite Conference in Atlanta today, Microsoft (NASDAQ:MSFT) announced a new partnership with Adobe (NASDAQ:ADBE). Under the partnership, Microsoft Azure will become the preferred cloud platform for the Adobe Marketing Cloud, Creative Cloud and Document Cloud.

Customers of Adobe will have the benefit of Microsoft’s powerhouse Azure cloud infrastructure behind them.

The CEOs of both Microsoft and Adobe appeared on stage at the event’s opening keynote to make the announcement. The fact that the CEOs were there shows the significance of this strategic partnership to both companies.

View image on Twitter

View image on Twitter

Follow

Rob Young, IDC @RPYoung7

#Microsoft & #Adobe partnership announcement for delivering OOTB SaaS offerings via Azure cloud kicking off #MSIgnite

  • Retweets

  • likes

Adobe Cloud on Microsoft Azure

Adobe CEO Shantanu Narayen emphasized the importance of having a strong cloud infrastructure, noting that Adobe processes 23 trillion transactions each quarter, or over 90 trillion per year.

Microsoft CEO Satya Nadella said  in a statement, “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”

Both companies have made the cloud a central part of their strategies. Under Nadella’s leadership, Microsoft has placed heavy bets on Azure and is investing significantly in all of Microsoft’s cloud offerings including its Office 365 software-as-a-service application.

Adobe moved its business to a cloud model a couple of years ago, and the move is paying off.  Adobe’s most recent financial results show strong performance.

Adobe also will get access to Microsoft’s AI/machine learning service Cortana Intelligence Suite — giving customers access to more intelligence.

For small businesses that use the Adobe Cloud products, in the near term as Adobe transitions to Azure it means a strong cloud infrastructure to rely on.  Some Adobe services have been running on Amazon’s AWS, but it’s not clear if under the new arrangement Microsoft will become Adobe’s exclusive cloud infrastructure provider.

Microsoft Ignite is Microsoft’s conference for technology professionals and executives. The conference sold out weeks ago with over 23,000 people registered to attend.  The conference is also being simulcast live from the event website at ignite.microsoft.com.

[“source-ndtv”]

Samsung Cloud Service Unveiled Alongside the Galaxy Note 7

Samsung Cloud Service Unveiled Alongside the Galaxy Note 7

HIGHLIGHTS

  • Samsung Cloud backup and restore service was unveiled Tuesday
  • Galaxy Note 7 users to get 15GB of storage free on Samsung Cloud
  • Samsung describes service as enhancement of its Smart Switch feature

Samsung alongside the Galaxy Note 7 launch on Tuesday also unveiled its Samsung Cloud service, which will allow phone users to make backup of their mobile phone data on the cloud.

The South Korean consumer electronics giant announced that Galaxy Note 7 users will be able to use up to 15GB of free space to store and restore information on its cloud service. Interestingly, the company has introduced its cloud storage by describing it as an enhancement of its Smart Switch feature.

Smart Switch feature essentially allows Galaxy phone users to transfer data from their old devices to the new devices. The feature is available in both PC and mobile versions.

(Also see: How Is Samsung Galaxy Note 7 Still a Thing?)

x

As the cloud service is an enhancement of this particular feature, it is expected to be used to create a backup of entire phone instead of acting like a backup for just your multimedia files. Apart from backup, the cloud service also allows for easy transfer of data, apps, settings, and layouts between devices.

The company has not given many details about its cloud service but is expected to eventually start enhancing its cloud services in lines with its competitors like Apple and Google.

Samsung on Tuesday launched the Galaxy Note 7 at its Galaxy Note Unpacked 2016 events in New York, London, and Rio de Janeiro, and the smartphone will go on sale in several countries this month.

The smartphone sports a 5.7-inch QHD (1440×2560 pixels) dual-edge Super Amoled display and is powered by either a Snapdragon 820 or Exynos 8890 SoC depending on the region. Samsung launched the phone with interesting new features like iris scanner and also upgraded its stylus, which is now water and dust resistant.

Share a screenshot and win Samsung smartphones worth Rs. 90,000 by participating in the #BrowseFaster contest.

Samsung Galaxy Note7

Samsung Galaxy Note7

DISPLAY

5.70-inch

PROCESSOR

1.6GHz

FRONT CAMERA

5-megapixel

RESOLUTION

1440×2560 pixels

RAM

4GB

OS

Android 6.0.1

STORAGE

64GB

REAR CAMERA

12-megapixel

BATTERY CAPACITY

3500mAh

See full Samsung Galaxy Note7 specifications
Tags: Android, Cloud Storage, Mobiles, Samsung Cloud, Samsung Cloud Service, Samsung Galaxy Note 7

[“Source-Gadgets”]

Samsung Galaxy Note7 to Launch With Cloud Backup System, Gorilla Glass 5: Reports

Samsung Galaxy Note7 to Launch With Cloud Backup System, Gorilla Glass 5: Reports

HIGHLIGHTS

  • The Galaxy Note7 is expected to launch with Samsung Cloud
  • Smartphone will ship with USB Type-C to Micro-USB adapter
  • The S Pen is said to work when wet or even underwater

Samsung will be launching next smartphone in its Note series – the Samsung Galay Note7 – on Tuesday, and as per reports, the company will be bundling it alongside 5GB of free storage on its yet-to-be announced cloud backup service for phones and tablets called Samsung Cloud. Another report contains leaked images of both the Galaxy Note7, and the recently tipped near Gear VR headset.

According to a report by 9to5Google, which cites a person claimed to have actually seen the actual device, Samsung will be announce its cloud service along with the launch of Galaxy Note7. The report further says that the smartphone will feature recently announced Gorilla Glass 5 protected 5.7-inch QHD Amoled screen.

According to the site’s source, the phone will not have a flat-screen variant and will come with dual edge display (as tipped earlier), similar to what we’ve seen on Galaxy S7 Edge. The phone will be up for sale on T-Mobile from August 19. An earlier leak indicated the smartphone would go on sale in South Korean on the same day as the announcement..

The report also tips the Galaxy Note7 will come with a USB Type-C to Micro-USB adapter in the box, to help users continue to utilise Micro-USB cables for charging and data transfer if required.

(Also See: Samsung Galaxy Note7 Price, Release Date, Specifications, and All Other Rumours)

Note7 is is widely expected to be waterproof after a recent advertisement for the phone strongly suggested the feature, but the site says that it has been told now that the Samsung S Pen is also water resistant and even works when the phone is wet or underwater.

“Our source also says that the S Pen will also be able to write notes that automatically translate into other languages,” the report says. The site says that it has confirmed the presence of Iris scanner and fingerprint scanner from independent sources.

Another notable feature suggested by the report on the software front is that the phone will be able to convert any video into a gif image with just a tap.

Galaxy Note7 is expected to feature IP68 water and dust resistance. The phone is also reported to have a 3500mAh battery. In terms of optics, the smartphone is expected to have a 5-megapixel front and a 12-megapixel rear camera. It is also widely expected to sport a iris scanner, come with a USB Type-C port, run on Android 6.0.1, and ship in Onyx, Silver Titanium, and Blue Coral colour variants – details that were all ‘confirmed’ by the 9to5Google report as well.

In the meanwhile, French website Nowhereelse has posted several leaked render images of the Galaxy Note7 and the recently tipped new Gear VR headset. The images match previously-leaked render images.

A couple of weeks ago, it was reported by Sammobile that Samsung filed a trademark for “Samsung Cloud Together” at the European Union Intellectual Property Office and that the company could soon introduce the cloud storage service for its smartphones and tablets.

Tags: Android, Galaxy Note7, Mobiles, Note 7, Note 7 Leaks, Samsung
[“Source-Gadgets”]

Intex Cloud String HD With VoLTE Support Launched

intex_cloud_string_hd_rear.jpg

HIGHLIGHTS
Intex’s new Cloud String HD is available to buy via Flipkart.
It features a 5-inch HD display with a pixel density of 294ppi.
The Clould String HD runs Android 5.1 Lollipop out-of-the-box.
Intex has launched its new Cloud String HD smartphone in India. The smartphone is now available exclusively via Flipkart at Rs. 5,599 in Black and White colours.

The Intex Cloud String HD, much like the recently unveiled Aqua Secure, supports 4G LTE bands in India – FDD-LTE Band 3 (1800MHz), Band 5, and TDD-LTE Band 40 (2300MHz). The smartphone also supports VoLTE (voice over LTE) with HD voice call compatibility. Another notable feature of the Cloud String HD is its fingerprint sensor which sports a mirror-glass finish.

The dual-SIM (4G+4G) supporting Intex Cloud String HD smartphone features a 5-inch HD (720×1280 pixels) display with a pixel density of 294ppi and runs Android 5.1 Lollipop out-of-the-box. The handset is powered by a 1.3GHz quad-core Spreadtrum (SC9832A) SoC clubbed with 1GB of RAM. It packs 8GB of inbuilt storage and supports expandable storage via microSD card (up to 32GB).

intex_cloud_string_hd_rear.jpg
The Cloud String HD smartphone sports an 8-megapixel autofocus rear camera with LED flash along with a 5-megapixel front-facing camera. Some of the camera features on the Cloud String HD include face detection, and smile detection modes. Connectivity options include GPRS/ EDGE, 3G, GPS, Bluetooth, Wi-Fi, and Micro-USB. Measuring 144.5×72.5×8.7mm, the Cloud String HD smartphone weighs 150 grams. According to online retailer’s listing, the 2200mAh battery is rated to deliver up to 7 hours of talk time and up to 190 hours of standby time on 2G network.

Last week, Intex launched its 4G-enabled Aqua Secure smartphone in India. Priced at Rs. 6,499, the company said the Aqua Secure was the first smartphone in the its lineup to sport a fingerprint scanner.

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Ford Invests in Cloud company Pivotal in Self-using vehicle Push

Ford Invests in Cloud Firm Pivotal in Self-Driving Car Push

HIGHLIGHTS
Ford will invest $182 million in cloud computing firm Pivotal.
The funding gives Ford a stake of about 6.6 percentage in Pivotal.
The investment in Pivotal could help increase FordPass on-line offerings.
Ford stated Thursday it was making an investment $182 million (more or less Rs. 1,211 crores) into San Francisco cloud computing firm Pivotal because it deepens its paintings on linked and self-riding vehicles.

The varietytwo US automaker has been working with Pivotal since late final year on cloud-basedofferings for Ford vehicles and drivers.

The announcement comes two days after rival Fiat Chrysler introduced it changed into tying up with Google determine Alphabet on growing self reliant motors.

Ford stated that the new investment in Pivotal could help similarly develop its FordPass on-line servicesand assist for drivers, together with monitoring and updating software program important to carperformance.

It additionally plans to use Pivotal’s nexttechnology cloud platform and analytics abilities to support itsdevelopment of self-driving automobiles and its independent trip automobile application.

expanding our commercial enterprise to be both an automobile and mobility organisation requiresleadingarea software program understanding to supply high-quality customer experiences,” said Ford president and leader government Mark Fields in a declaration.

“Our funding in Pivotal will assist reinforce our potential to supply those purchaser reports at the rate of Silicon Valley, along with always expanding FordPass.”

download the gadgets 360 app for Android and iOS to stay updated with the state-of-the-art techinformation, product opinions, and exclusive deals on the famous mobiles.

Google’s Greene hastens cloud expansion in race with Amazon

Google is working on tools that can broaden its corporate user base to include less technically savvy customers. Photo: Bloomberg

Google is working on tools that can broaden its corporate user base to include less technically savvy customers. Photo: Bloomberg

San Francisco: Google’s new cloud chief Diane Greene had unsettling news for employees at an internal sales meeting this month in Las Vegas: They weren’t taking corporate customers seriously enough and needed to sell harder, be hungrier and less complacent.

That was an unusual message at Google, which typically venerates technology over sales and marketing. But it was a necessary one. Google is third in cloud computing, an increasingly popular way for companies to run their IT operations. That’s a $20 billion-a-year business forecast to grow 35% over the next year, according to Gartner Inc.

To climb this ranking, the Alphabet Inc. subsidiary will massively expand its network of data centers, a move that fits with Google’s tendency to rely on technological solutions to challenges.

But Greene is also adopting strategies beyond Google’s usual playbook. The company is working on tools that can broaden its corporate user base to include less technically savvy customers, and it’s embarked on a hiring spree aimed at selling and explaining these new products.

“There was a pretty darn good vision in place and now I’m just bringing everybody together so that we all know what we’re doing,” said Greene, who’s also on Alphabet’s board. “The cloud is a revolution, I mean it’s rivaling the industrial revolution, and it’s pretty fun being this involved.”

After pretty much inventing the cloud for its own use in the late 1990s and early 2000s, Google left Amazon.com Inc. to turn the idea into a service that other companies could rent. That became Amazon Web Services, a division which made almost $8 billion in sales in 2015, making it top cloud dog ahead of Microsoft Corp. and Google, which pulled in $500 million last year, according to Morgan Stanley.

In November, Google hired Greene to change that. She’s a Silicon Valley legend who co-founded VMware Inc. in 1998 to bring a technology called virtualization into the data centers of most large companies. Virtualization lets a single computer server do the job of many, a valuable capability that made Amazon Web Services possible. When she was fired in 2008 after falling out with VMware’s board, the company lost almost a quarter of its value in a day.

In coming months Google will open two new cloud regions—Google-speak for data centers stuffed with computers and software that customers can rent over the Internet—in Oregon and Japan. Another ten are coming over the next 12 to 18 months, either as facilities leased from other providers, or built and operated by Google.

“We know what the recipe is,” said Urs Holzle, Greene’s new technical consigliere who has run Google’s infrastructure for over a decade. “Let’s go apply it everywhere.”

Google has three regions today. By quintupling its digital reach, the company can serve more businesses faster while conforming to local regulations, many of which demand that certain types of data never leave a country. Amazon operates 12 regions today, with a further five planned.

New territory

Greene is also changing the way Google sells and markets. She’s hiring across the board and demanding staff work more closely together and talk to customers more often. That includes creating a team that meets with enterprise customers to ensure Google is building what they need. That’s normal for traditional enterprise companies like Salesforce.com Inc. and Oracle Corp., but new territory for Google which specializes in self-service Web offerings. The West coast cloud sales team doubled to almost 50 people over the last few months, while the Google Apps team that works with independent IT vendors like startup Avere has grown substantially, say people familiar with the company.

Google is also spending more on marketing to compete against enterprise-focused rivals like Microsoft. Google’s pioneering, Web-based suite of work apps now trails Microsoft Office365 in revenue, Forrester Research estimates. “We have, like, the best office productivity suite, but people don’t know it,” said Greene, who is hiring a chief marketing officer. Google is splashing out on billboards around San Francisco ahead of a conference this week for cloud customers.

Greene is an avid sailor and moors a trimaran in San Francisco. An all-woman round-the-world crew recently asked for sponsorship, but she’s so far resisted the urge to pitch Google cloud products from the bows of expensive yachts like Oracle’s Larry Ellison. “I’m quite happy to go sailing without having the Google boat,” Greene said.

Partner push

Still, extra investment in sales and marketing is good news for Google’s partners, which can sell more if customers become familiar with Google’s cloud. These re-sellers have asked for more support for years, said one former Google employee. This year, Greene came to a crucial customer meeting with SADA Systems, a big Google partner. It was the first time in nine years an executive of her seniority attended a customer meeting, said SADA CEO Tony Safoian.

She’s also tapping her VMware Rolodex, talking with big enterprise rivals like SAP SE, Microsoft and Oracle, to get more of their products into the Google cloud. That’s must-have for some large companies, which need pre-packaged software from these providers to run their businesses. No Oracle or SAP products are available on Google’s cloud today. Microsoft and Oracle declined to comment, while SAP confirmed early talks.

Too advanced

Greene’s experience should help her solve Google’s biggest, most-surprising challenge: its technology is too advanced. The company’s powerful internal systems work in radically different ways, which can make selling it harder.

Google’s first attempt at the cloud, App Engine, let developers upload software code and Google would handle everything else. It was a futuristic vision, but people didn’t want to rent computers like that. Instead, customers flocked to Amazon’s less-advanced but more-flexible offerings. Google is now developing products that look a lot more like its rival’s. “You have to meet people where they are,” said Holzle. “Otherwise they can’t get started.”

“They are probably the most advanced cloud operation on the planet. It also doesn’t matter,” said Carl Brooks, an analyst at The 451 Group.

Google needs more humdrum enterprise features like compatibility, compliance, and security, he said.

“Those are fair requests from our users and they’re coming immediately,” Greene said. Bloomberg

[“Source-Livemint”]