10 Small But Essential Ways to Boost Your Business


Giving your business a boost doesn’t have to be difficult or incredibly time consuming. In fact, there are some essential elements of building successful businesses that can sometimes get overlooked. These suggestions from members of our small business community include some small but important things you can do to boost your business right away.

Include These Essential Features of a Small Business Website

Your small business website serves as the online face of your business. And it can also provide any number of important functions. While each small business website should be different, there are some essential elements that can make them great, like the ones outlined in this post on Techlofy by Prince Kumar.

Entice Customers to Binge Watch Your Product Videos

Videos can really enhance your product pages with additional information, views and storytelling elements. But for them to really work, you need to get customers to actually watch them. This post on the Kissmetrics blog by Shayla Price includes some tips for getting people to binge watch your product videos.

Find a Fundable Startup Market Opportunity

There’s a lot that goes into finding a great startup opportunity. But one of the essential elements of any idea is its ability to get funded. Martin Zwilling of Startup Professionals Musings explains more in this post about finding fundable startup opportunities. And BizSugar members discuss the post further here.

Use a Digital Marketing Strategy to Increase Marketing Impact

A digital marketing strategy can help you keep all of your online and mobile marketing goals organized so that you’ll be better equipped to actually reach them. For that reason, Erik Newton of the BrightEdge blogsuggests that using a digital marketing strategy can increase your marketing impact overall.

Achieve the Ideal State of Marketing

Marketing is an essential part of running any successful business. The actual activities that go into marketing can vary from business to business. But there are some elements you can include to find the ideal state of marketing for your business. Scott Rayden discusses the idea in this Marketing Land post.

Get Mind-Blowing Traffic From Pinterest

Pinterest has been steadily gaining popularity among consumers for a few years now. And that popularity means that it can be a great tool for businesses looking to attract online consumers. This Mostly Blogging post by Janice Wald includes some thoughts on the potential power of Pinterest. And the BizSugar community also weighs in here.

Learn How to Write Effective Web Content

Communicating with your customers online is becoming increasingly important. And content marketing can help you get those messages out effectively. But you need to understand how to write content that’s actually effective first. Jireh Gibson shares some tips in this Media Shower post.

Nurture Email Leads in Your Digital Marketing Funnel

Once you gather leads from your website or opt-in forms, you need to have a plan for actually converting those leads into customers. Nurturing leads is a huge part of that, as Mike Gingerich discusses in this post. He also offers tips for how to actually craft your emails.

Get Started With Facebook Instant Articles

Facebook has become such a huge part of how many businesses interact with their customers. So new or changing features like Facebook Instant Articles can have a big impact. In this post, Rebekah Radiceexplains Facebook Instant Articles and how they can help small businesses. You can also see discussionabout the post over on BizSugar.

Take a Weekend Business Break

Hard work is an essential ingredient for any small business. But working hard constantly without ever taking any breaks can be draining and ultimately hurt your business in the long run. In this CorpNet post, Nellie Akalp challenges entrepreneurs to take a break over the long weekend, and explains why that is important.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [email protected]


Dear Charlotte’s Trailer Looks Promising, but Will Anyone Fund the Game?

Dear Charlotte's Trailer Looks Promising, but Will Anyone Fund the Game?


  • Dear Charlotte is a survival horror game planned for PC.
  • The developers are based in Chennai, India.
  • They’re taking a break from development to seek funding.

Dear Charlotte is a survival horror game for PC under development in India. The developers, Method to Madness studio, have released a trailer of the first episode of the game. As trailers tend to, this one looks great too, promising a dark and gruesome environment where hiding and running will serve you more than tackling enemies head on.

Jeffy Zachariah, one of the founders of the studio based in Chennai, told Gadgets 360 that he first came up with the concept four years ago. The team is small and all of its members have worked part-time to create this trailer. “The idea behind the trailer was to showcase the kind of story and character to expect in the game,” Zachariah said. The trailer for Dear Charlotte reveals a lot more than most survival horror games but Zachariah said it has no spoilers.

The most interesting thing in the trailer is the game’s focus on the narrative. The game has a first-person point-of-view, and the voice of another character appears to serve as a guide. This voice talking to a very obviously stressed character appears to be the key to survival. The voice acting in the trailer is impressive. “We don’t want players to discover the story through a journal. We want to let the narrative take control,” he said.

Their ambition for Dear Charlotte is big. “The scope is very big. We wanted to break down the scope,” he said, explaining why the team has chosen to release the game in an episodic manner. The trailer, embedded below, is for the first episode of the game.


One of the biggest inspirations for the game is Soma, a survival horror game from the makers ofAmnesia: The Dark Descent. “With Soma, the narrative takes the limelight. We want to have a proper blend between the story and the experience,” Zachariah said. He added that earlier during development the game had a cover mechanic, which had to be toned down because it wasn’t the experience they wanted to create. He said he didn’t want the game to feel like the story had been written around core gameplay mechanics.

While his vision is bold, and the trailer looks exciting, the big hurdle for Method to Madness Studio remains money. “We are not funded. We have zero backing,” Zachariah said. “We’ll be taking a break from development and spending a few months looking for funding,” he told Gadgets 360. According to him, Method to Madness Studio wants to prove that AAA games can be made in India. For that vision to come to fruition, some form of funding is essential. The studio wanted to make a gameplay demo, but decided to focus on a trailer first as it’s nearly impossible to make a demo of a AAA game while working on it part-time.

For an independent studio with no prior games to show, that could be a hard sell, especially since making this game is going to require big investment. Going the Kickstarter way doesn’t seem to be a great idea, according to Zachariah, due to the sheer amount of investment Dear Charlotte needs. Unless the developers find backers for their project, this trailer could be the last we see of the game.

Tags: Amnesia The Dark Descent, Dear Charlotte, Games, Gaming, Jeffy Zachariah, Method to Madness,Method to Madness Studio, PC, PC Gaming, Soma, Survival Horror



LG Appliances and TV Earnings at Record Levels but No G5 Boost for Mobile Division

LG Appliances and TV Earnings at Record Levels but No G5 Boost for Mobile Division

South Korea’s LG Electronics Inc on Thursday posted its highest quarterly operating profit in two years, thanks to record appliances and television earnings that offset another loss for the mobile division.

The world’s second-largest TV maker behind SamsungElectronics Co Ltd said in a regulatory filing its April-June profit more than doubled from a year earlier to KRW 585 billion ($521 million), matching its earlier guidance.

LG said it expected July-September operating profit to be higher than the KRW 294 billion profit it reported a year earlier, while revenue would be similar to the 14 trillion won recorded in the third quarter of 2015.

Operating profit for the appliances division jumped 49 percent from a year earlier to a quarterly record of KRW 433.7 billion, the company’s top earner for the seventh straight quarter as sales of premium products continued to support margins.

LG’s TV division swung to a profit of 356.7 billion won, also a quarterly record, boosted by sales of high-end televisions and improved cost structure amid declining panel prices.

The mobile business continued to struggle, however, reporting a KRW 153.5 billion operating loss, the fifth straight quarter in the red as sales of the flagship G5 fell short of expectations.

The company in April guided for a sharp second-quarter rebound in mobile earnings on G5 sales. The phone was received positively by critics for allowing users to upgrade functions such as the camera through attachable modules.

But initial manufacturing problems undermined early momentum for the G5, analysts said, leading to disappointing sales.

The firm said the third quarter would remain difficult for the business though its performance would improve as new products launched.

LG’s second-quarter revenue rose 0.6 percent to KRW 14 trillion, matching its guidance for earlier this month.

© Thomson Reuters 2016

Tags: Home Entertainment, LG, LG Display, LG G5, Mobiles

Sony Lifts Revenue Target for Games, but Cuts Outlook for Image Sensors

Sony Lifts Revenue Target for Games, but Cuts Outlook for Image Sensors


  • Games business is set to be Sony’s biggest growth driver
  • The revenue target was lifted to JPY 1.8 trillion to JPY 1.9 trillion
  • Sony cut its outlook for image sensors on weakening demand for phones

Japan’s Sony Corp lifted its sales target for its games division in the next financial year on high hopes for its new virtual reality headset, but cut its outlook for image sensors on weakening demand for smartphones.

The diverging fortunes for the two businesses resulted in the electronics giant maintaining its operating profit target of JPY 500 billion ($4.9 billion) for the year beginning next April.

The games business is set to be Sony’s biggest growth driver, driven by strong console sales, a rise in subscribers to its gaming network as well as the new headset, which will be sold for $399, far less than the $599 price tag set by Facebook-owned Oculus Rift.

The revenue target was lifted to JPY 1.8 trillion to JPY 1.9 trillion ($17.6 billion to $18.6 billion) from 1.4 trillion to JPY 1.6 trillion.

But the sales outlook for Sony’s devices division which includes image sensors – a key product range for the company – was cut sharply on weaker demand for smartphones and on the cancellation of the development of high-end camera modules.

That range was lowered to JPY 1 trillion to 1.05 trillion versus a previous target of JPY 1.3 trillion to JPY 1.5 trillion.

© Thomson Reuters 2016

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Tags: Cameras, Gaming, Home Entertainment, Mobiles, Sony, Tablets, Wearables

Apple Upbeat on iPhone SE Call for but Some Asian Stores, Suppliers Much less Cheery

Apple Upbeat on iPhone SE Demand but Some Asian Retailers, Suppliers Less Cheery

Apple reassured investors by pronouncing iPhone SE become in strong Call for.
The current shipment situation for Apple is not just like the final years.
There are greater iPhone fashions, but the total quantity of iPhones is falling.
After pronouncing its first-ever drop in iPhone income on Tuesday, Apple Inc sought to reassure buyers viasaying its present day and cheapest version changed into in sturdy Demand after being launched inlate March. Some Stores and Providers in Asia aren’t so positive.

In a Reuters survey of 10 Stores in Hong Kong, Beijing, Shanghai and Shenzhen, seven – inclusive of fourApple Storesstated stable early Call for, but three 1/3birthday celebration Outlets stated incomewere susceptible. two Providers of components for Apple phones, including the new iPhone SE (Evaluate), stated they have been seeing lower orders.

I’ve been handling iPhones for 5 to six years now. This present day quarter for Apple feels weak,” statedan government at a Taiwan-based totally agency whose additives are utilized in iPhones including the SE model, which markets for $399 (roughly Rs. 26,300). “Our contemporary cargo situation for Apple is not like the remaining two years. There are greater iPhone fashions, however the overall extent of iPhones is falling.”

This sort of mixed outlook from More China, its maximum vital marketplace after the usa and generator of1 / 4 of the enterprise‘s revenue, can be a main reason of challenge for Apple.

The corporation‘s sales from the area, which incorporates Hong Kong and Taiwan, dropped 26 percentinside the March region, making it the weakest area inside the international.

Apple did no longer respond to requests for comment on the Reuters survey.

Nonetheless popular
“iPhone remains famous however sales have dropped due to the factthere is no new model and the SE is just like 5c. So it would not sell properly,” said Zhu You Peng, a salesman at Apple product reseller Xiongyu in Shenzhen. The 5c become Apple’s last try to produce a cheaper telephone, lower back in 2013.

Zhu stated it sold around three hundred iPhones in step with month last yr however the quantity has dropped to around one hundredtwo hundred this yr.

That view contrasts with upbeat comments about the cellphone from Apple’s Leader Financial Officer Luca Maestri on Tuesday.

“The scenario right now round the arena is that we’re supplyrestricted,” he advised Reuters, relating tothe iPhone SE. “The Demand has been very, very robust.”

The iPhone SEs are sold out in Apple’s personal Shops in mainland China and customers ought to waitapproximately 3 weeks to get the product brought with the aid of Apple, according to Apple’s web sites.The dimensions of the authentic resources to the Stores is unclear.

Apple, whose shares dropped approximately eight percentage after it suggested the disappointing first-region effects on Tuesday, is below pressure to show that the decline in iPhone sales represents only ahiccup, instead of a permanent shift for the product that fueled its meteoric upward push.

It isn’t always the best venture dealing with the united states generation giant. Its cellular amusementservices have been blocked online in China earlier this month just at a time when it wants to growservices enterprise as potential source of revenue towards tapering iPhone sales. The New york Timessaid that a country regulator had demanded Apple halt the services.

the brand new cellphone become seen as an important offsetting affect in next durations until Apple launches its iPhone 7 – widely expected round September. The decrease price factor turned into part ofa approach to compete towards Asian competitors in emerging markets such as China.

At the iPhone SE product launch in March, Apple vice president of iPhone Product Advertising Greg Joswiak singled out China as a target marketplace, saying 4-inch presentations like that on the iPhone SEwere Still famous with first-time telephone shoppers. Apple’s mainstream iPhone 6 and iPhone 6 Plus have4.7-inch and 5.5-inch monitors.

Providers are not upbeat
Another provider stated iPhone orders can be decrease in the 2d region and second half of this yr. Italso affords a thing for the SE version.

“Our client is aiming for a higher target, however we’re more conservative on that,” the individual stated,referring to Apple.

That provides to problem that Apple might also in addition lose momentum in China, wherein slowingfinancial boom may activate greater clients to snap up cheaper phones.

Nearby manufacturers are taking on more sales, mainly among low earnings individuals who earnLess than three,000 yuan a month. Oppo, Vivo telephones that cost around CNY 1,000-2,000 sells thefirst-rate among them,” stated Zhu at Xiongyu.

Aided through robust market percentage advantage in China, Chinese telephone companies shippedgreater smartphones globally than Apple and Samsung Electronics Co blended had provided for the primary time inside the first region, according to analyze firm TrendForce.

Underscoring the surging growth for Chinese language providers, Huawei Technology Co Ltd, 1/3biggest after Samsung and Apple, stated earlier this month a 62 percentage boom in worldwidetelephone shipments within the first sector.

purchasers who need to expose they’re rich enough, they may purchase an iPhone… folks that wantto use some thing unique, they’ll pick Samsung,” Joonsuh Kim, Chief layout officer of Huawei’s patronenterprise institution, informed Reuters, referring to consumers in China.

however nowadays clients are not that old fashioned. they’re getting a good deal smarter, and that iswhy we have tons hazard,” said the previous Samsung cell design director.

© Thomson Reuters 2016

Down load the Gadgets 360 app for Android and iOS to live updated with the present day techinformation, product opinions, and one-of-a-kind offers at the popular mobiles.

Lenovo’s Bringing the Zuk Sub-Emblem to India, but With a Twist


Lenovo released the Zuk sub Brand in China with Zuk Z1.
Z1 will release in India as ‘Lenovo Z1 – powered through Zuk’.
Lenovo Z1 may be to be had through onlineonly channels.
Lenovo is all set to unveil its new Zuk sub-Brand in India, which become unveiled currently with the releaseof the Zuk Z1. The company, however, has barely distinctive plans set for the Indian marketplace. In contrast to the Chinese market wherein it’s far offered as the Zuk Z1, the smartphone in India isexpected to be known as “Lenovo Z1 – powered via Zuk.”

We sat down with Anuj Sharma, Head of Product Advertising, Lenovo to talk approximately all things Zuk.Whilst asked about the difference among Lenovo and the new Zuk sub-Logo, Sharma began off by means of explaining that Lenovo is going for the mass marketplace, even as with Zuk, customers will getexcessive performance gadgets.

the new sub-Logo is essentially extraordinary because of the philosophy. It is a separate group with a separate management in addition to in phrases of R&D, and that is wherein the most importantdifference comes,” persevered Sharma.

(Also see: Lenovo Z1: First Impressions)

Growing a sub-Emblem, the blessings you get is that you may dissociate with the parent business enterprise and you may have as a Logo some thing else, as an example, Lexus and a Toyota,” saidSharma. “The drawback you have got is that It is a brand new Emblem so you should spend lots greaterto set up it.”

It really is one of the important reasons why Lenovo wants to stress on the “Lenovo Z1 powered with the aid of Zuk” tagline, to utilize the present Emblem price, and to reassure customers that the entireenterprise infrastructure will support the Zuk sub-Logo. Sharma stated that the Zuk after income will becovered by all the Lenovo provider centres throughout the u . S .. He further added that the presentthree hundred400 provider centres in India will treat the Z1 cellphone as another Lenovo handset.

The Lenovo Z1 will offer purchasers the option to liberate the bootloader with a view to allow them to put in custom firmware on the device. Generally, doing this yourself approach voiding the warranty of yoursmartphone, however that won’t be the case with the Z1.

Thinking about that Lenovo released the Zuk Z1 in global markets in December, we wanted to recognisewhy the organization not on time the launch of the handset in India. Sharma defined, “There had beenpositive restrictions. We could not get a CM telephone into the country.”

Sharma Also confirmed that Z1 phone will release in India going for walks Cyanogen OS 12.1 primarily based on Android five.1 Lollipop. This Additionally way that the special partnership between Cyanogen and Micromax’s Yu not exists.

(Additionally see: Cyanogen OS no longer one of a kind to Micromax’s Yu in India: Lenovo)

Sharma confirmed that one of the main e-commerce stores (Amazon or Flipkart) will be promoting the Zuk smartphones in India. “We’re seeking to see whether or not we should sell it on each or sell it on one.The ones negotiations are still on,” he added. Lenovo will now not be promoting the brand new Zuk sub-Logo through It is the Do Store as of now.

On being requested about the pricing of the Lenovo Z1, Sharma hinted that it could be around the samefee as in China. Lenovo’s 64GB Zuk Z1 turned into priced at CNY 1,799 (approximately Rs. 18,250) in China. He however introduced that Lenovo isn’t always trying to fee the Z1 phone around the pricing of its Vibe X3 flagship cellphone, which went on sale in India at Rs. 19,999.

Download the Devices 360 app for Android and iOS to live updated with the cutting-edge tech news, product opinions, and one-of-a-kind deals at the popular mobiles.

Apple complements Siri but nonetheless Trails in artificial Intelligence Race


Apple unveiled a series of improvements to its Siri digital assistant on Thursday, but the tech massive stilltrails rivals such as Google and Amazon within the redhot discipline of synthetic intelligence,professionals say.

Apple’s largest circulate become to open up the talking iPhone assistant to 1/3birthday celebrationdevelopers for inclusion of their apps, paving the manner for users to hail a experience from Uber or shipa message with Tencent’s WeChat using voice instructions.

specialists in artificial intelligence applauded the pass as an essential breakthrough, in component due to the fact the greater humans use an synthetic intelligence device, the higher it becomes.

however some puzzled why Apple had no longer made Siri an open platform tons sooner, noting that competing merchandise including Amazon.com’s Alexa, Microsoft’s Cortana and the Google app are already open to developers.

“Is it too little too late?” requested Oren Etzioni, who’s CEO of the Allen Institute for artificial Intelligence and a professor at the university of Washington. “Siri is 5 years old and still seeking to discover ways to playnicely with others.”

synthetic intelligence entails giving computer systems the capability to carry out features normallyfinished via human beings consisting of speech recognition.

Voice-powered digital assistants could eventually perform many duties that currently require a telephoneapp or a keyboard and a mouse, and for that reason they’re considered a key strategic battleground for all the main tech groups.

The winner of the assistant wars might able to take a cut of purchases made on its platform and also steercustomers toward its merchandise and those of its allies.

this is a brand new platform conflict with huge stakes,”stated Gary Morgenthaler, a project capitalist who invested in Siri when it changed into a startup. “It ultimately demanding situations seek and the marketcapitalization of Google.”

(additionally see: WWDC 2016: Highlights From Apple’s Keynote address)

Apple may have squandered some of its momentum. The tech giant essentially created the category with the aid of shopping Siri, the startup in the back of the eponymous virtual assistant, which quick have become a cultural touchstone after its release on the iPhone.

As a startup, Siri worked with a spread of popular apps, however Apple reduce off thirdbirthday partyaccess to the provider quickly after the purchase. Apple’s move on Monday brings the assistant in the direction of the authentic vision for it, stated Morgenthaler.

it is quite unhappy for the ones of us who had been part of the unique group,” he stated. “The fee of innovation has been much less than what we’d have imagined.”

era professionals produce other concerns about Apple’s flair for artificial intelligence: The organizationbecome slow to recruit expertise relative to peers which includes Google and Amazon, and its strictprivateness stance limits statistics collection, that is crucial for making assistants smarter. Monday’sannouncement did little to allay the ones fears, Etzioni stated.

“We see some policy shifts, we see a few small changes, but there was no explosive statement,” hestated.

however Apple took other steps to weave artificial intelligence extra tightly into its operating device. Thesnap shots app will quickly look at customerssnap shots to assist them organise photographs offavored journeys and occasions. The corporation said it has also made development in figuring out the context of a message, helping it serve up higher replies for customers.

“Apple is in the hunt, running hard on this,” Morgenthaler stated. “they’re maybe a step behind Google,however i might say they are close enough that Google isn’t always going to go away them in the dust.”

© Thomson Reuters 2016

download the gadgets 360 app for Android and iOS to stay up to date with the state-of-the-art tech news, product evaluations, and specific deals at the popular mobiles.

Tags: AI, Amazon, Apple, Apple builders convention, Apps, synthetic Intelligence, Cortana, builders, Devs, Microsoft, Mobiles, Siri, Slack, Uber, digital Assistant, WWDC, WWDC 2016

‘Ouija: starting place of Evil’ Poster is straightforward but powerful


a new poster for the upcoming sequel Ouija: starting place of Evil has been launched and it’s particularlyvirtually but there’s a as an alternative captivating air about it. It states the name of the film, shows ayounger girl playing with the spirit board, and says “Coming quickly” at the bottom, which isn’t somethingwe haven’t visible earlier than. however, the composition, the lighting fixtures, and the coloring all provide it a seem like it’s from the 70’s. I sincerely virtually dig it!

Ouija: beginning of Evil is directed with the aid of Mike Flanagan and stars Parker Mack (Divergent), Sam Anderson, Kate Siegel (Oculus), Doug Jones (Hellboy), Elizabeth Reaser, Henry Thomas, and Lulu Wilson.

The film, which comes from commonplace pix, Platinum Dunes, Blumhouse Productions and Hasbro, isanticipated to come out October twenty first, 2016.

kingdom elections: woman candidates growth, but now not legislators

State elections: Female candidates increase, but not legislatorsThe number of lady contestants multiplied across the four states that went to polls currentlyhowevernot the number of legislators – and 3 instances as many girls contested in Kerala compared to the 2011 elections, in step with an IndiaSpend analysis of electoral records.

of the four states had incumbent women chief ministers – West Bengal’s Mamata Banerjee and Tamil Nadu’s J Jayalalithaa – and both registered consecutive victories for their events.

but, there has been no huge growth in the range of girl contributors of Legislative meeting elected to the4 state assemblies.

supply: Election commission of India, association for Democratic Reforms
supply: Election commission of India, association for Democratic Reforms
source: Election commission of India, association for Democratic Reforms
source: Election fee of India, affiliation for Democratic Reforms
Kerala, the kingdom with the first-rate indicators of gender improvement, noticed nearly three instancesas many women contestants during the latest elections because it did within the 2011 polls. but, handiest8 of 105 contestants (7.6%) received. a third (33) of the woman candidates within the kingdom contested as independents.

West Bengal’s new meeting has six more girls MLAs as compared to 2011. Assam’s girls MLAs dropped to 8 from 14.

The quantity of women MLAs extended via one in both Kerala and Tamil Nadu.

Do girls leaders provide more tickets to girls applicants?

the highest share of tickets turned into given to girls by using Jayalalithaa in Tamil Nadu over the last 5elections, besides in 2011, while greater women were given tickets by using the rival Dravida Munnetra Kazhagam, in line with information collated by way of Gender In Politics, a webprimarily basedassignment that tracks girls in politics, using facts from the Election commission.

supply: Gender In Politics, Election commission of India. AIADMK: All India Anna Dravida Munnetra Kazhagam; DMK: Dravida Munnetra Kazhagam; BJP: Bharatiya Janata celebration
source: Gender In Politics, Election commission of India. AIADMK: All India Anna Dravida Munnetra Kazhagam; DMK: Dravida Munnetra Kazhagam; BJP: Bharatiya Janata birthday celebration
source: Gender In Politics, Election fee of India. AITC: All India Trinamool Congress; CPI(M): Communistcelebration of India (Marxist); BJP: Bharatiya Janata PartyAll India Trinamool Congress become formed in 1998 after the faction broke from the Indian countrywide Congress.
source: Gender In Politics, Election fee of India. AITC: All India Trinamool Congress; CPI(M): Communistbirthday celebration of India (Marxist); BJP: Bharatiya Janata PartyAll India Trinamool Congress turned intoformed in 1998 after the faction broke from the Indian countrywide Congress.
Mamata Banerjee’s Trinamool Congress gave 15% of its tickets to female applicants in 2016, up from 14% in 2011.

The Communist party of India (Marxist), the longest-ruling birthday party in West Bengal, has traditionallybeen beforehand of other events inside the country in selecting girl applicants.

This 12 months, even though, Trinamool gave the highest percentage (15%) of tickets to ladiesapplicants in West Bengal.

this newsletter first regarded on IndiaSpend, a informationdriven and public-hobby journalism non-profit.

Microsoft Band 2 review: nonetheless mistaken, but a step integrated right path

You certabuiltintegrated can not accuse Microsoft of phonbuilt-ing it built-in whilst it built theauthenticintegrated Band. between jammintegratedg 10 built-inintegrated sensors right into a glorified wristband and growbuiltintegrated a new fitness platform to built-interpret your data, the agency shot forthe stars… and wound up with one bulky wearable. happily, the $250 sequel fixes almost every gripe we had with the unique layout, and adds a new sensor too. The Band 2 might not be the correct healthpartner, however it comes a good deal, lots built-in the direction of figuring out Microsoft’s goal than the built-inal did.
Microsoft’s first health tracker become a clunker, but the Band 2 is more delicate, with a secure designand a thoughtful software platform that has gotten better over the years. built-inintegrated, there are stillsome kintegratedks Microsoft desires to built-inbuiltintegrated, and the quick battery existence built-inlyintegrated might be a dealbreaker for a few.

i am built-in built-inintegrated mintegratedority for not hatintegratedg the built-inorigbuiltintegratedMicrosoft Band, but my fondness builtintegrated extended to its layout. Aesthetically and ergonomically, thebuilt-ing became a mess. Microsoft, figuring out that a wearable should be, properly, wearable, wentreturned to the integrated and subsequentlyintegrated got here up with a design it’s no longer almostas bulky. the brand new Band owes its relative comfort built-in large element to its curved AMOLEDdisplay — the display screen follows the natural curve of your wrist extra elegantly than the unique‘s flatdisplay ever could. The drawback? It makes the Band appearance a piece like an sick-fated Samsung wearable. built-ing — it changed builtintegrated the proper choice to make. That display isbuiltintegrated with a tbuilt-iny sheet of Gorilla Glass three, too, a flourish I wish they remembered built-inintegrated yr. after I attempted that first Band, Microsoft built-incovered a screen protector I quickmisplaced and it built-into perhaps four hours earlier than the first nicks started out marrbuilt-ing thedisplay screen. It failed to help that Microsoft recommended you wear the Band with the display screenon the built-in of your wrist, which gave me pangs of situation on every occasion I plopped my fingers on my pc and began typbuilt-ing.

more importantly, the hefty battery bulges that punctuated the primary Band are built-in most cases long gone. See, Microsoft used to brag about all of the sensors it managed to cram built-into any such smallbundle, and the designers mounted two separate power cells on contrary ends of the wristband. Neat technical achievement? possibly, however it additionally made for a clunky cuff that tended to squeezebuilt-in‘s wrists. Microsoft’s solution is greater thoughtful this time — the battery lives integrated a built-ingleintegrated bulge on the stop of the strap so it pushes built-into the built-in (or bottom, built-ingbuiltintegrated desire) of your wrist builtintegrated all around it. There hasn’t been an considerable dipbuilt-in battery existence, both, so you‘ll generally squeeze a good two days out of the built-in earlier than connectintegratedg it to its chargintegratedg clasp (the older one may not work, unfortunately).builtintegrated‘re itchintegratedg to apply the Band as a smartwatch, assume to get towards a day and a1/2 of built-inued use with Watch mode enabled — built-in you will be able to glance on the date and timewhenever you need to.

The relaxation of the band is fabricated from a secure dark gray elastomer — your wrists might get a touch sweaty, but built-inimum they may not experience the pbuilt-inch of awful layout. Make no mistake: This 12 months‘s Microsoft Band is a huge development over the built-in, built-in it isnonetheless built-in to place on with one hand. Now, about the ones sensors. All 10 of those built-inorigbuiltintegrated built-information creditors — the heart rate sensor, accelerometer, gyrometer, GPS, ambient light detector, pores and skbuiltintegrated temperature display, UV and capacitive sensors, microphone and one which measures galvanic built-inintegrated response — are again and they’rejointegrateded with the aid of a barometer for measurintegratedg elevation adjustments. It became andbuilt-in one of the maximum comprehensive strategies i have seen to cellular health tracking, and it represents a totally valuable built-in built-inintegrated. just countintegratedg steps is best and all,however traipsbuilt-ing round receives so many physical structures built-in integrated unison that it would be a shame now not to acquire all that extra context.


One built-ink Microsoft’s leap forward with hardware would be followed with the aid of a few candy newsoftware program functionality. well, yes and no. The corporation has been dutifully updatbuilt-ing thebuilt-inal Band with new features built-in launch, so there is a rather small gap between what those twowearables are virtually capable of. brief studyintegrated, for builtintegrated, helpfully flashes built-incombuilt-ing messages at the display one phrase at a time (like Spritz) — that arrived on theauthenticintegrated Band returned built-in February. And that brilliant, shot-monitoring built-ingintegrated characteristic? a part of the primary Band’s repertoire as of June 2015. I have to supplyMicrosoft props for built-inensurbuiltintegrated lastgeneration Band proprietors are not gettbuilt-ing the shaft, however it does make the Band 2 just a little much less built-inintegrated… for now, anyway.

Gallery: Microsoft Band 2 software program excursion (iOS) | 23 photos

integrated of built-inintegrated 10 additionally signaled a new technology of 0.33birthday party apphelp for the Band, with companions like Uber and Subway built-ing on more software for our wrists.regrettably, they’re no longer quite achieved, so built-ing to be some time yet before you can order acandy Onion hen Teriyaki sandwich out of your watch. (pro health tip: Do no longer order a candy Onionhen Teriyaki sandwich.) past those new apps, the Band hooks integratedto a number of famous fitnessbuilt-in, built-inintegrated cross-to options like MyFitnessPal, Runkeeper, Strava for bike rides and extra.by means of impartbuiltintegrated your fitness statistics up to the built-in you already use, Microsoft is wormintegratedg its way integratedto your present health built-inintegrated (and dointegratedg a prettygood activity of it). Of course, Microsoft has a fitness platform of its very own — imagbuilt-inatively calledMicrosoft fitness — which keeps tabs on your day by day steps taken, energy burned, hours slept andextra. possibilities are you will broadly speakbuiltintegrated integrated with this facts for yourtelephone, however i would advocate pokintegratedg round built-in Microsoft fitness‘s builtintegrateddashboard — the lack of length limitations method you’ll built-infbuiltintegrated more observations, comparisons and quite graphs.

however what is all of this like to apply? It type of dependsyou could simply use the Band 2 as a smartwatch and be glad with the way texts, emails, calls, tweets and facebook messages roll integrated.i’ve spent most people of my time testing the Band with an iPhone, and it broadly speakbuiltintegrateddoes a excellent process of syncintegratedg my (awful) health facts over to Microsoft’s fitness app. There are some extra built-ings to be had builtintegrated Band is lashed to a built-inintegrated smartphone — issubuilt-ing voice commands to Cortana nevertheless works thoroughly, and you could respond tointegratedcombuilt-ing messages built-in peckintegratedg phrases out on a tintegratedy on-display screen keyboard built-inintegrated simply firintegratedg off a canned response. i would have loved to peer how the Band performs with Microsoft’s new built-indowsintegrated 10 phones, however they have got built-in dropped off the radar integrated busbuiltintegrated first unveiled them built-in this month.quickly, maybe!

right here‘s the aspect, though: don’t purchase a Band 2 just for this. The Band 2 is a fitness system first and fundamental, and built-in persuadeintegrated yourself built-in is built-inly silly. lamentably for me, this assessment befell to cointegratedcide with an integratedoffice fitness assignment and built-inkeepbuiltintegrated the Band on 24/7 has left me with a completely clean know-how of ways out ofform i am. I take about 20 percentage fewer steps than other men of my age, peak and weight. I built-inmuch less than them, too. I builtintegrated sleep (often because i am a weirdo workaholic). The life of a tech blogger, it seems, is one filled with sedentary peril.

built-inintegrated prolong my very own life, i’ve started out to go for past duenight time runs like I didintegrated college. even as the Band 2 seems to built-in quite correct counts of my steps and coronary heart fee, i have been built-inintegrated built-into some common GPS problems. when you click built-into the Run mode — a lifelesseasy manner — the Band seems for a GPS lock and asks built-in‘d want toget started even as it built-intabuiltintegrated built-in. sounds like an excellent concept integratedideaintegrated, but it occasionally took as much as 5 integrated for the 7fd5144c552f19a3546408d3b9cfb251 GPS to built-in me, built-ing to a handful of runs with screwy break up built-instancesintegrated and general distances. The barometer is a neat addition to the sensor mix, and it does seem to word whilst i am clamberbuilt-ing up gentle hills, but i haven’t yet taken it for a spintegrated on New Jersey’s many integrated trails. Guided built-in had been the largest boon to myexercisbuiltintegrated built-ineintegrated to this pobuiltintegrated, built-in considerbuiltintegrated myfitness center is tbuilt-iny built-in has helpful human bebuiltintegrated around. At present you couldload up exercises (my present day preference: “Get Ripped Abs”) and go for it even as the Band 2 measures reps and heart fee. Even higher, you could pull up educational videos built-in Microsoft healthapp simply to ensure your shape is on built-in. I now hurt everywhere, but built-in built-in way.

The Band built-interface’s large strokes are pretty stylish, even though it‘s no longer built-in verysbuiltintegrated. it is the little built-ingsintegrated, virtually. let’s assume you need to fiddle with thescreen‘s brightness — just pop built-into the Settbuilt-ings tile, proper? almost! Brightness controls (built-in vibration level, built-ingintegrated pace and extra) live built-in a Settintegratedgs wbuilt-indow built-inintegrated of that first Settintegratedgs wbuilt-indow, probably because Microsoft failed to need us scrollbuilt-ing via a too-lengthy list of alternatives. I additionally spent a terrific 15 mbuiltintegratedbuilt-inintegrated why I couldn’t alternate my colour preferences from the Band earlier than realizing — oops — you may handiest do it from the app. I appreciate the sentiment at play right here, however some of the format logic appears a bit suspect. as a mbuiltintegrated you can rearrange most of thosemotion tiles and awl the ones you do not use (farewell, motorcycle and golfbuiltintegrated).

The competition

The market for fitnessfriendly devices has blown up, and there may be actually built-ing for every bodynow. Even once rare features like heart rate tracking have emerge as quite accessiblejust about eachhealth wearable maker gives as a mbuiltintegrated one product that built-inintegrated tabs built-in ticker. That the Band 2 aspires to so much puts it built-in a class of its personal, but you might built-inintegrated built-ingintegrated like the Fitbit Surge ($250) if you‘re built-in a wearable workoutcompanion. it is a GPS watch/hobby tracker with a more traditional design and a coronary heart ratedisplay, but it expenses just as an awful lot because the Band 2 and does quite a bit less. Garmintegrated‘s $250 Vivoactive is the most normalintegrated wearable built-in the highend healthbunch and it is water-resistant too, not likeintegrated the simply 7729ed14a4cbb62c88851c47b865930b Band 2. it is truelyintegrated one of the greater flexible alternatives built-in, even though it doesn’tassist you to sell off that workout facts built-into different health built-ingsintegrated. Then there’s the idea peak ($two hundred), which does play first-rate with built-ingsintegrated like Apple fitness and Google suitintegrated as of may additionally, and sprbuiltintegrated with a battery that must built-inintegrated for about 4 days. the peak is much less formidable than the Band 2, but good dayit’scomfy and properly at countbuilt-ing your heartbeats.


A built-inely appropriate fitness system is one which makes you recognize your shortcombuilt-ings andoffers you the integrated to repair them. at the same time as the built-inorigbuiltintegrated Microsoft Band turned builtintegrated an bold however mistaken product, this sequel comes towardintegratedintegrated that imagbuiltintegrated. The problems built-in execution are integrated fixable ones — the Band nonetheless isn’t the maximum cozy thbuiltintegrated i’ve ever put on my wrist; the GPS can takeages to paintings properly; and the integratedterface may be obtuse. nevertheless, the Band 2 aspires toa lot (and does well sufficient at maximum of it) that humans severe about health and tech ought to takea look earlier than without delay writbuilt-ing it off.