Juice Your Apple Devices with this Fun Juice Box Charger

apple juice charger main

What’s the best way to give your iPhone some battery life? With the 100 percent Energy Apple Juice Power Pack, of course.

Apple Juice Power Pack juice box charger

This compact backup battery pack is a charming and playful way to charge your USB-powered devices.

Created by and sold on Photojojo!, it is designed to look like an apple juice box, making it the perfect accessory for your Apple gadgets.

Apple Juice Power Pack juice box charger

The product description for the 100 percent Energy Apple Juice Power Pack reads:

“As your phone slowly drifts off after a busy day, plug it in with your charging cable and get back to business. Each box contains 2-3 full servings (a.k.a. full charges) of phone juice. Next time your battery decides to throw a low-battery temper tantrum give it a hug and a juice box.”

Apple Juice Power Pack juice box charger

Grab your juice box and get charging!


Images: Photojojo

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Nokia Invests In Camera Technology to Compete with Apple and Android

Nokia camera in smartphone

Nokia, the Finnish smartphone company, wants better cameras in its smartphones. Nokia Growth Partners, the manufacturer’s venture arm, is investing $20 million with other partners in California-based startup Pelican Images, which commercializes technology that improves on conventional camera technology including pixel size.

Bloomberg reported recently that Nokia hopes better cameras will help the competitively priced Lumia compete with rivals from Apple Inc. and those using the Android operating system.  Nokia shares have fallen more than 80 percent since the iPhone was introduced in 2007.  Nokia was once at or near the top of lists of most popular phones but now has just 3 percent market share.

Pelican Images offers thinner hardware, better image quality and more editing capabilities, according to the company. Here’s how the company describes its camera technology in a prepared release:

“Pelican Imaging’s computational camera technology provides depth mapping at every pixel, enabling ‘the perfect picture’ every time and allowing users to perform an unprecedented range of selective focus and edits, both pre- and post-capture. The camera itself is about 50% thinner than existing mobile cameras.”

Pelican’s technology is “at the cutting edge of mobile camera technologies,” asserts a spokesman for Nokia Growth Partners.  Nokia has bought or invested in other image-related technology companies in the past year. Those include  Sweden-based Scalado, as well as California-based InVisage Technologies Inc. and Singapore-based Heptagon.

Why small businesses should care about cameras

Small business owners and their teams are using cameras in phones for all sorts of things these days: customer service calls, impromptu shots to share on Facebook, and even marketing images of products for your online store or blog posts.

With the Web becoming more visual today, most of us need more images than ever.   Quality, cost and speed all have to be balanced when it comes to photography.  Images taken by a professional photographer are still going to be used for some purposes. For other purposes, an impromptu and informal shot taken by one of the team — perhaps at a customer site or in the field — may be in order.  For those kinds of shots, you want high quality images and practically-speaking, that requires a high-quality camera in a smartphone.

The Nokia Lumia line runs on Windows software, which also tends to be used in laptops and desktop computer systems used by small businesses.  Nokia often touts its cameras in its Lumia marketing materials today.

Lumia image credit: Nokia


Microsoft Targets Apple Customers With New Computer (Watch)

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Microsoft (NASDAQ:MSFT) is going after Apple’s customers with its new desktop computer. The Surface Studio is the first desktop computer from Microsoft. And it has a lot of new and interesting features.

For one, the computer screen actually folds down into something like a drafting table. You can also use touchscreen features, a stylus that comes with the device, and a new tool called the Surface Dial to draw and design directly on the desktop.

As it does with other Surface products, Microsoft is targeting artists, designers and other creatives with its features and marketing. And that’s a section of the market where Apple already has a lot of popularity.

If Microsoft can chip away at that market share with its new innovative features, then it will be good news for the company. But getting people to actually make the switch could be difficult, given the big investment and the totally different operating systems that new customers would have to get used to.

2 Ways to Enter a Competitive Market

When businesses like Microsoft have to face off in a new market against entrenched competitors like Apple, there are a couple of ways to enter a competitive market. You could find your own niche and try to appeal to totally different customers. Or you could go up against the competition head on. That’s the route that Microsoft is apparently taking. And time will tell whether it’s a strategy that pays off for them.

Image: Microsoft

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Why Apple Can Take a Bigger Stand Against Trump Than Its Rivals

Why Apple Can Take a Bigger Stand Against Trump Than Its Rivals
Whatever happens at the Republican National Convention next month, one thing is clear: It won’t be brought to you by Apple. The firm won’t be providing any funding or support for the convention, according to news reports.Apple has been more outspoken on public policy issues than many of its peers in Silicon Valley. A report from Politico said that its latest move is because of the rhetoric of presumptive Republican presidential nominee Donald Trump. Many of Trump’s positions, particularly on immigration, clash with the political stances of tech firms.

Apple, which declined to comment on the reports, is arguably in a unique position among tech companies to take big political stands. Not only does its size insulate it against some backlash, but it is also protected because expressing political opinions does little damage to the reputation of its products.

That’s not true for many other tech titans. Facebook learned emphatically this election cycle that the appearance of impartiality counts. After the controversy with “Trending Topics” and accusations of conservative censorship – accusations, it should be said, Facebook denies – it makes sense that the firm would tread lightly to maintain a sense of neutrality. So, despite the fact that chief executive Mark Zuckerberg has taken a pretty clear and public swipe at Trump, Facebook itself is sticking to the central path.

“Facebook will support both the Republican and Democratic conventions in a similar manner and without endorsing any one candidate, issue, or political party,” Erin Egan, Facebook’s vice president of US public policy, said in a statement to The Washington Post. “We believe encouraging this ongoing conversation is important because an informed debate about the candidates and the issues is essential to the democratic process.”Meanwhile, Google is in a similar position with its search engine. The firm has strenuously denied reports that it biases its search engine results to favor Hillary Clinton. Google will provide the technology to live-stream the Republican and Democratic conventions, but has not commented on whether it plans to sponsor events or make other donations.

Apple, however, is still largely a company that makes phones and the personal stuff that comes with them, rather than dealing in information. Although Apple is making inroads into the publishing business with Apple News, its platform doesn’t have nearly the reach of Facebook or Google – and therefore, people don’t look to it to be an arbiter of information in the same way. And so, despite the growing activism of Apple chief executive Tim Cook, there are still plenty of people who use iPhones and don’t agree with Apple’s stances on political issues.

There’s also certainly no love lost between Apple and the Trump wing of the Republican Party. Trump has repeatedly criticized Apple for its reliance on foreign labor as well as for its stance – widely supported in Silicon Valley – to oppose FBI demands to unlock the phone of San Bernardino, Calif., shooter Syed Rizwan Farook. Still, it does seem as though Apple is committed to making friends on both sides of the aisle – Cook will host a fundraiser for House Speaker Paul D. Ryan, R-Wis., according to a separate Politico report.

Trump does seem to be the sticking point for Apple, as seems to be true for other companies as well. Apple’s decision also falls in line with a broader campaign from the political action committee for advocacy group ColorofChange, which has asked several companies to divest from the Republican convention to protest Trump’s remarks.

Among tech firms, Hewlett-Packard has also said that it will not make cash donations to the convention. Microsoft has said it will significantly cut back its participation. Motorola has said it will not donate to either convention.

Non-tech firms that have said they will either not participate or cut back their participation in the Republican convention include Coca-Cola, UPS, Ford, JP Morgan Chase and Wells Fargo. Organizers for the convention did not respond to a request for comment.

ColorofChange spokesman Rashad Robinson said that his group has focused on tech firms to take a stand because they deal in the business of being forward-looking — and, his group believes, Trump’s rhetoric is not. This is not a campaign that the group plans on running every four years, he said, but one that it felt it needed to run to combat comments that Trump has made about women, Muslims and immigrants.

The advocacy group has directed ads at tech company employees — targeting the IP addresses of prominent firms – to drum up popular support among Silicon Valley’s rank and file.

“Tech companies in many ways are signals of the future,” Robinson said. “They’re creating the innovation and the tools of what we will use in the future. And if you think about the America that Donald Trump is attacking, it’s the America of the future.”

And although he said he understands that firms such as Facebook and Google have to be careful about appearing biased, he also thinks that it would be possible to take a stand by denying financial donations without compromising their neutrality.

“We understand the role of those platforms have for covering events,” he said.

© 2016 The Washington Post

Tags: Apple, Apple News, Apps, Donald Trump, Encryption, FBI, Facebook, Google, Hillary Clinton, Internet, Laptops, Microsoft, PC,Tim Cook, Wearables

Is Apple Really at the Risk of Becoming BlackBerry?

Is Apple Really at the Risk of Becoming BlackBerry?
Noted developer Marco Arment said in a blog post this weekend that Apple is on track to fall into the same trap as BlackBerry.Cue the sirens. As tech industry burns go, that’s a biggie. If there’s been a company that’s acted as shorthand for what a tech company doesn’t want to be – fairly or not – it’s been BlackBerry. To be compared to BlackBerry is to be told that you’re a bad combination of short-sighted, delusional and content to rest on your laurels.

The Canadian firm was on the top of the world as recently as 2007 and then lost it all (in terms of market share for phones, at least) after seemingly ignoring the signs of the iPhone revolution. In hindsight, it all seems so obvious that an Apple-led smartphone revolution with apps, rich messaging, full Web browsing and more would drive the old idea of a “smart” phone into the ground. Right now, BlackBerry’s in the midst of a self-described turnaround effort. Turnaround efforts are great, but it’s better to have weathered shifts in the market such that you don’t need one.

Now, Arment and others see a similar shift on the horizon and, they say, this time the dominant player ripe for a fall is Apple itself.It should be said that Apple and BlackBerry are very different companies, with different histories and cultures. And Apple, at its peak, has hit much higher heights than BlackBerry ever did. Yet comparing the two is not exactly like comparing apples and, well, blackberries either. There are certain similarities to consider. Apple now, like BlackBerry then, is on the top of its game but being criticized for not innovating as much or as visibly as its competitors. In an era that admires moonshots – heck, even Microsoft’s got crazy chatbots and the HoloLens – Apple is looking downright staid. It’s possible that the firm, known for its perfectionist pursuits, is keeping something enormous and exhilarating under its hat until it’s ready.blackberry_duo_blog.jpgIt’s also clear from a recent rash of analyses as well as Apple’s own earnings reports that the iPhone just isn’t growing like it once did. That’s not necessarily the fault of Apple, but it’s still not comforting in the near- to mid-term. Much of it comes from the fact that there are just only so many people in the world and only so many of them want new smartphones right now.

Apple’s been managing to make large enough changes to the iPhone to keep sales up. Bumping the screen size up, for example, gave it an extra boost. Apart from that, however, it doesn’t seem to consumers like there’s a lot of exciting things happening at Apple right now. The engineering challenges of making a phone lighter and thinner are substantial, but changes like that don’t really rock innovation-hungry consumers. And that makes them willing to hold on to their phones for longer.

It is also true that if Apple has a plan for moving out of an era where the iPhone turns in massive profits, it’s been awfully quiet about it. Sure, there has been a greater focus on other projects – Apple TV, the iPad line, the Apple Watch – as well as whispers about VR headsets and an Apple-branded car. Every time there’s even a hint that Apple could revolutionize an industry such as entertainment, autos or music, there’s a lot of excitement over the fact.

But to date, the really big revolutions have yet to happen. And the company is just as reliant as ever on the iPhone for its profits. So Apple, which will host its annual developers conference June 13 – 17, is under increasing pressure to deliver a vision of its future.

Meanwhile, Apple’s other bread-and-butter service, the App Store, is showing its age, even if it’s by no means yet outdated. But, really, how many more apps do we all want to download? It’s clear that Apple’s competitors, as Arment notes, are looking to replace the app with AI bots. The idea is that, soon, you won’t need an app for that. You’ll just talk or text a bot that will get you whatever you need off the internet, including movie tickets, a restaurant reservation or flowers for your mom. All of Apple’s major competitors – Google, Facebook, Microsoft and Amazon – are racing to lead in this area, as is evident from their recent product launches and developers conferences.

There’s also another interesting reason why Apple may not be going quite as hard into some of the areas that its competitors are: its devotion to privacy. Apple simply doesn’t collect data in the same way that Google or others do, by design. Consumers offer a lot of information already to services to make them better – for maps, recommendations, etc. – and software assistants that can manage our schedules, hack our commutes and control our homes will require a lot of pooled data. But perhaps the most interesting part of Arment’s analysis is the footnote in which he says that he doesn’t find this a very good excuse.

“It’s possible to build tons of useful services and smarts by just using public data, like the web, mapping databases, business directories, etc., without any access to or involvement from the user’s private data,” he said. In other words, Apple’s getting outstripped on even the non-creepy services.

Now, it’s worth remembering that this whole AI thing is a big, risky bet. It’s not known whether it will work as well as advertised or will be embraced by consumers. Yes, it’s great from a potential standpoint. So was the Segway. Natural-language processing is a hard thing to get right, and it could take a lot of time before it gets to a workable, simple-enough state for the everyday person. Smart money may currently be on AI eating the world, but there’s always a chance that smart money is wrong – or, at least, that Apple still has time to catch up.

What’s more, the app economy has been wildly successful to this point, and its revenue is growing. That kind of consumer investment in apps gives Apple a way to hold on to its customers better than BlackBerry ever had. And Apple has an enormous, record-setting pile of cash at its disposal. So Apple still has a lot going for it in a way BlackBerry never did.

Finally, it’s also worth noting that Apple has a distinct advantage that BlackBerry did not – it already knows what happened to BlackBerry. In fact, it should know that lesson better than anyone – given that it hastened BlackBerry’s downfall. Not to mention, it’s never good to count Apple out. This is, after all, a company once left for dead in the 1990s, right before Steve Jobs came back to the company and unveiled the iPod.

But whether it’s already heeding the warnings about Blackberry or will hear them too late remains to be seen.

© 2016 The Washington Post

Tags: Android, Apple, Apple Watch, Apps, BlackBerry, Laptops, Mobiles, PC, Tablets, Tim Cook, Wearables, iPad, iPhones, iTunes

Smartwatch Sales Tumble in Q3 2016, Dragged Down by Apple: IDC

Smartwatch Sales Tumble in Q3 2016, Dragged Down by Apple: IDC

Global smartwatch sales slid 51.6 percent in the third quarter, amid a steep decline for the Apple Watch ahead of its updated device, a market tracker said Monday.

The IDC survey said total smartwatch volumes were 2.7 million units, less than half the level of a year earlier. Apple, the largest smartwatch vendor, saw its sales down 71.6 percent.

But IDC analyst Ramon Llamas said the decline is not as ominous as it appears – because many consumers were waiting for the new version of the Apple Watch and upcoming Android devices.

(Also see: Apple Watch Nike+ Edition Price in India, Release Date Revealed)

“The sharp decline in smartwatch shipment volumes reflects the way platforms and vendors are realigning,” Llamas said.

“Apple revealed a new look and feel to watchOS that did not arrive until the launch of the second generation watch at the end of September.”Llamas added that Google’s decision to hold back the Android Wear 2.0 operating system has also limited sales.

“Samsung’s Gear S3, announced at (the trade show) IFA in September, has yet to be released. Collectively, this left vendors relying on older, aging devices to satisfy customers.”

Nonetheless, the market is showing limited growth, according to IDC.

“It has also become evident that at present smartwatches are not for everyone,” said IDC analyst Jitesh Ubrani.

“Having a clear purpose and use case is paramount, hence many vendors are focusing on fitness due to its simplicity.”

Despite its sharp sales drop, Apple maintained the top position with an estimated 1.1 million units sold and a 41 percent market share, according to IDC. Apple does not release sales figures for its smartwatch.

Garmin was the number two brand with sales of 600,000 and a 20.5 percent market share, followed by Samsung with 400,000 and a 14.4 percent share, according to IDC.

Tags: Apple, Apple Watch, Apple Watch Series 2, WatchOS, Android Wear, Samsung Gear S3, Smartwatch, Wearables, Android

Apple Sees Drop in Profit, Revenue as iPhone Sales Slump

Apple Sees Drop in Profit, Revenue as iPhone Sales Slump

Apple’s quarterly profit slumped on a widely expected drop in iPhone sales, but gains in services offered some optimism on the company’s efforts to curb dependence on its smartphone.

The company said Tuesday that profit fell 19 percent to $9 billion (roughly Rs. 60,134 crores) in the fiscal quarter ending September 24. Revenue fell nine percent to $46.9 billion (roughly Rs. 3,13,655 crores) from $51.5 billion (roughly Rs. 3,44,403 crores) a year earlier.

The results were largely in line with market forecasts and showed sales of the iPhone – Apple’s biggest revenue and profit driver – down five percent from a year ago to 45.5 million units.

The quarterly update only provided limited information on the reception of the newest iPhone models, the iPhone 7 and 7 Plus, which were released in early September, and was likely to benefit from the woes of rival Samsung, suffering from a massive recall of its flagship Galaxy Note 7 phone.

Analysts were expecting declines in iPhone sales with many smartphone markets saturated, a situation that has led Apple to focus on new products like the Apple Watch and services like mobile payments, Apple TV and streaming music.Chief executive Tim Cook welcomed what he called “our strong September quarter results,” saying they “cap a very successful fiscal 2016 for Apple.”

“We’re thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record,” he said in a statement.

The world’s largest company by market value closed out its fiscal year ending September 24 with a net profit of $45.7 billion on revenues of $215.6 billion, both figures lower than the prior year.

Apple shares fell 2.7 percent in after-hours trade following the release.

“Previously, Apple was able to rely on strong sales of phones, tablets and computers to drive up revenue and profit across all geographies. This is no longer the case,” said Neil Saunders of the research firm Conlumino.

Still, Saunders noted that “Apple is being judged by its own incredibly high standards,” and that “even with the dips in growth it remains a phenomenally successful business that is far from running out of steam.”

More than device maker
Frank Gillett, a Forrester Research analyst, said the results show Apple is making progress in diversifying its mix of products and services as smartphone sales stagnate.

“The rise of services shows they’re more than a device maker,” Gillett said.

“It’s indicative of the depth of engagement of their customers.”

The more consumers use Apple applications and services, “the less likely they will switch to a rival,” Gillett said.

Apple’s results showed a six percent drop in iPad unit sales and a 14 percent decline in the number of Mac computers sold.

While iPhone sales accounted for more than half of revenues, services revenue grew to $6.3 billion as the company expanded services such as Apple Pay and its enterprise offerings.

In the key “Greater China” market, Apple said revenues were down 30 percent from a year to $8.8 billion. But the company noted a 10 percent rise in revenue from Japan and cited gains in other global markets.

Patrick Moorhead of Moor Insights & Strategy said Apple “met most expectations but didn’t have a great quarter” with sales of its main products lower.

“I’m suspecting there may have been availability issues on the iPhone 7 and Watch,” Moorhead said.

Still, Apple “had a banner quarter in services” which is a positive sign, according to the analyst.

“It’s important the investment community take a long view versus looking at short-term growth estimates as a knee-jerk Apple response would only work against the company and the stock price,” Moorhead said.

On a call with analysts, Cook declined to comment on what Apple has in the pipeline but did indicate the company was investing in “products in the development phase which have not yet reached the market.”

Asked to explain the sharp rise in research and development spending, Cook said, “We’re confidently investing in the future.”

Tags: Apple, Home Entertainment, Wearables, PC, Laptops, Internet, Apps, Tablets, Mobiles

Apple Announces Unified ‘TV’ App for Apple TV, iPad, iPhone

Apple Announces Unified 'TV' App for Apple TV, iPad, iPhone


  • The new app will be available for free by the end of 2016
  • Siri can be used to jump to a show or channel immediately
  • Human-curated lists will show recommended new shows

Apple’s new MacBook Pros with Touch Bar controllersmight have stolen the show at its Cupertino event today, but there was also a significant update to the company’s TV ecosystem. A new app, simply called TV, will be coming to Apple TV, iPad and iPhone for free later this year, and will unify the content that users buy and subscribe to across multiple services.

The interface might hold clues to what Apple was often rumoured to be working on, though the company was earlier expect to launch its own TVs. With the new app, shows, movies and even live events are sorted and organised within the TV app’s interface. You can use Siri to launch into a video just by its name, or by the name of a channel or service, or even by the name of a sports team. A queue called Up Next will show what you’ve been watching recently, and will automatically sync across devices. Recommendations curated by human agents will also be visible.

Apple also showed off interactive content in a demonstration by Twitter which merged real-time conversations and reactions with content playing live. Twitter will be bringing sports matches, general news and special election coverage to users for free, in partnership with BuzzFeed and Bloomberg, among others. Users can jump into conversations, vote in polls, and experience TV in a whole new way.Services in the US include Hulu, Starz, HBO Go, DirecTV, Dish network, and of course iTunes. Users will be able to rent or buy content within the interface.

In another announcement, Minecraft will be coming to Apple TV. In total there are now over 8,000 apps currently available in the Apple TV app store, including 2,000 games and 1,600 content apps.

Apple also showed off improved iOS functions for Japan, such as detailed transit information in Maps including fares comparison and local signs. CEO Tim Cook pointed out that iOS 10 is now running on 60 percent of compatible Apple devices, whereas the latest version of Android has barely 1 percent penetration and won’t even be available on the majority of Android devices.

Finally, it was reiterated the Apple Watch Nike+ will go on sale tomorrow, with India in the first wave of launch countries. It will be priced at at Rs. 32,900 and Rs. 34,900 for the 38mm and 42mm versions respectively. This variant of the Apple Watch Series 2 integrates the Nike+ Run Club app which features workout guidance, and also has unique Sport Bands and watch faces.

Disclosure: Gadgets 360’s travel and hotel for the event in Cupertino were sponsored by Apple.


Apple MacBook Event: What to Expect From the October 27 Showcase

Apple MacBook Event: What to Expect From the October 27 Showcase

Apple MacBook Event: What to Expect From the October 27 Showcase


  • The new MacBook Pro will come with the Magic Toolbar panel
  • 11-inch MacBook Air will be killed off
  • The event to begin at 10.30pm IST

Last month, Apple hosted an event to unveil the iPhone 7, iPhone 7 Plus, and Apple Watch Series 2 devices. Now, the company is hosting another event at its California Campus on Thursday. At this Apple event, the Cupertino giant is expected to refresh the MacBook Pro lineup, and unveil what may be the new 13-inch MacBook or the new MacBook Air. Other, reports indicate the company may introduce a standalone 5K Thunderbolt display, and even unveil the new iMac.

The Apple MacBook event is scheduled to begin at 10.30pm IST, and Apple is live streaming it on its website. Users with the Safari browser on Mac and iOS, and Microsoft Edge browser running on Windows 10 will be able to live stream the event. Furthermore, Apple TV (Gen 4) users can watch the event live through the Apple Events app available in the App Store. Apple TV (Gen 2 and 3) will get the Apple Events Channel automatically, where the event will be broadcast live. We have collated all that is expected from the event, and here’s everything that Apple may launch tonight.

(Also see:How to Watch Apple’s MacBook Event Live)MacBook Pro
The brand new MacBook Pro is expected to be unveiled in 13-inch and 15-inch variants. The new and improved MacBook Pro will have a faster processor, and be lighter and thinner than the predecessor. There is also a new Oled display panel on the keyboard, and is dubbed to be called the ‘Magic Toolbar’. The panel will perform key functions depending on what the user is browsing onscreen. For example, if you’re listening to music, the panel will let you skip tracks, manage volume etc.

Right beside the OLED panel is pegged to be the Touch ID sensor. The fingerprint reader will be used for unlocking the laptop, as well as authenticating payments via Apple Pay. Apple is also expected to introduce USB Type-C and Thunderbolt 3 ports on the MacBook Pro as well. Analyst Ming Chi Kuo expects that a 2TB SSD option will be made available, and he also expects the quality of the Retina display to be improved (however, the display resolution will remain the same). Kuo suggests that the MacBook Pro will come with “MagSafe-like adapter” which will be rolled out by Apple or a third-party supplier. The new MacBook Pro lineup is also expected to run on the Intel’s sixth-generation ‘Skylake’ Core SoCs, and bring the option of a discrete AMD GPU, apart from integrated Intel Iris GPUs. No Kaby Lake processors are expected to be used.

(Also see:Apple’s MacBook Event: About Time the Mac Got Some Much-Needed Love)

MacBook and MacBook Air
Kuo believes that the long-rumoured 13-inch MacBook will make appearance at the Thursday event and will come with various improvements compared to the current 12-inch MacBook. He doesn’t mention the MacBook Air in his note to investors. Separately, Apple is rumoured to unveil a 13-inch MacBook Air with minor upgrades. The USB 3.0 port will be replaced by a USB Type-C one. Apart from this, there are reports that the 11-inch MacBook Air will also be discontinued, and Apple is only planning to unveil the 13-inch variant at the event.

iMac and 5K Cinema Display
While Kuo thinks that the refreshing of the iMac and standalone 5K Thunderbolt Cinema Display will happen sometime in 2017, several reports suggest that Apple will introduce them at the MacBook event. The analyst further claims that even if the new Macs are unveiled, they won’t be shipped before 2017. The new iMac won’t have much of an upgrade apart from the USB Type-C port. Apple is also expected to include an option for AMD graphic chip integration.

As for the 5K Cinema Display, it is expected to come with integrated GPU and a screen resolution of 5120×2880 pixels. Rumours claims that Apple has decided to integrate a GPU into the display to make it future ready. The integrated GPU will help the new Thunderbolt Display maintain compatibility with future Macs, and will also reduce the need of high resolution displays to be powered by high-performance computers featuring top-end GPUs.

Mac mini and Mac Pro
With no recent reports indicating a launch on this front, it’s safe to assume Apple won’t be unveiling new Mac mini and Mac Pro hardware at the event. If it does, like the iMac, the desktops will probably only be launched at a later date.

TV Guide App
As reported earlier this week, Apple is also tipped to reveal a new TV Guide app for Apple TV to enable easy discovery of entertainment content. The app will collate content from different apps and streaming services. However, it is reported that Netflix will not be included on this list.

No iPads?
From what we know so far, Apple is going to be hawk-eye focused on its Mac products. Apart from the 9.7-inch iPad Pro, all the other models are a year old. New iPad hardware is tipped for early spring next year, so don’t expect anything new on that front from Thursday’s event.

AirPods release date
Just a day ahead of its October 27 event, Apple revealed that the wireless AirPods earphones it had unveiled alongside the iPhone 7 and iPhone 7 Plus have been delayed, and will not be available to buy in late October as it had previous promised. The company did not provide a clear reason as to the delay, or when the earphones would launch. It may be possible that Apple may provide some clarity on this front at Thursday’s event. Though of course with an announcement just before the event, it is also possible that Apple makes no mention of the delayed wireless earphones at the event.

(Also see: Apple Says It Needs More Time Before AirPods Are Ready)

As the tradition goes, Apple will most likely brag about the sales numbers of the iPhone 7 and iPhone 7 Plus, and the Apple Watch Series 2. It is also expected to announce availability of the AirPods. As mentioned, the Apple event time is 10.30pm IST, and we will be reporting everything from ground zero, giving you all the details and announcements in real-time. Stay tuned.

Tags: Apple, Apple MacBook Pro, MacBook, Apple MacBook, Apple MacBook Event, Apple Event, Apple Event October 2016,Apple Event TIme, Laptops, PCs, Home Entertainment, Apple TV, Apps, Apple MacBook Air, iMac, Mac

Apple MacBook Event: Highlights From Apple’s October 27 Event

Apple MacBook Event: Highlights From Apple's October 27 Event


  • Apple unveiled the new MacBook Pro lineup
  • The company also showcased the new TV app
  • Availability of the Apple Watch Nike+ was also revealed
Oct 27, 2016
23:54 (IST)
Stay tuned for news, features, and even podcasts about the Apple event. Good night.
23:53 (IST)
He thanked everyone. That means the event is now over. Thanks for reading and we hope you enjoyed the live blog.
23:52 (IST)
Tim Cook is now on stage recapping Apple’s product launches in 2016.
23:52 (IST)
The MacBook Pro 13″ with function keys starts shipping today, and the other two start shipping in 2-3 weeks.
23:50 (IST)
MacBook Pro 13″ with function keys – $1,499
MacBook Pro 13″ with Touch Bar – $1,799
MacBook Pro 15″ with Touch Bar – $2,399
23:49 (IST)
All laptops have sixth-generation Intel Core processors, at least 8GB RAM and 256GB SSD.
23:48 (IST)
The 13″ MacBook Pro is actually smaller than the 13″ MacBook Air.
23:47 (IST)
A model of the 13″ MacBook Pro with traditional function keys, and two Thunderbolt ports will also be available. The new MacBook Pro is 12% thinner than the MacBook Air.
23:46 (IST)
The new MacBook Pro is 6.8 million times faster than the PowerBook. A full year of compute time on the PowerBook can be accomplished in less than five seconds on the new MacBook Pro, Schiller says.
23:45 (IST)
Schiller just showed a comparison shot of the PowerBook and the latest MacBook Pro. The difference is… stark.
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Apple’s MacBook event is very likely to be all about updating its lineup of desktop and laptop computers. The company hasn’t updated its range of desktop and laptop computers in a while and it’s about time the lineup got a much-needed refresh. Gadgets 360 is at the launch venue in Cupertino, California and we’ll be bringing you live updates. Wondering what the Apple event start time is? The Apple event of October 2016 begins at 10:30pm IST.

If you’re wondering how to watch the Apple event, we’ve got you covered. But if you are stuck somewhere and can’t tune in, this live blog and our Twitter feed should be more than adequate. We’ll bring you to-the-second updates from the Apple MacBook event of October 2016, along with pictures so you feel like you’re as much a part of the event as us.

(Also see: MacBook Pro With USB Type-C and Thunderbolt 3 Ports Tipped to Launch This Month)Apple is expected to launch several new Macs at the October 2016 event, not least of which will be new MacBook Pros and iMacs. The Mac Pro is also likely to get an update, and some are even hoping for an update to the Mac Mini. We’ll have confirmation on all of that and more during the event.

(Also see: Apple’s MacBook Event: About Time the Mac Got Some Much-Needed Love)

The MacBook Pro is likely to be faster, thinner, and lighter, or at least that’s what the Apple we know would do. It could also have an Oled display panel on the keyboard and get rid of the Esc key. Support for Apple’s Touch ID fingerprint sensor technology is also expected to be unveiled.

In other news, Apple may announce a TV guide app for the Apple TV, to make it easier to manage all of your subscriptions across content providers. This could be a great move for Apple TV users, but we’re not yet sure how much it’ll affect those who use it in India.

(Also see: Apple Says It Needs More Time Before AirPods Are Ready)

While you’re waiting for the event to begin, you can always listen to Orbital: The Gadgets 360 Podcast to hear us voice our expectations from Apple’s October event. You can subscribe on iTunes or RSS or just hit the play button below.