Waverly Labs Earpieces Translate Other Languages Almost Instantly

ear translator 2

Real-time translation used to be the domain of human beings, but machine translation has evolved to the point it can now deliver highly accurate results instantly.

Watch this video that shows you how the new Pilot real-time translation earpiece works if you really want to be impressed:

Real-time Translation Earpiece

At first glance the Pilot looks like a small hearing aid, but it has been uniquely designed by Waverly Labs as the world’s first real-time translation earpiece. Using a combination of speech recognition, machine translation and voice synthesis, this tiny device takes the spoken words of one language and translates them to another one.

Real-time translation is being addressed by all the major tech companies, including Google, Microsoft, Apple and others. Skype Translator was announced last year offering six voice languages as well as 50 messaging languages. With globalization and today’s collaborative workforce environment, translation solutions are a critical piece of how we will be communicating.

So far, the only languages that are available for the Pilot include Latin or romance languages, such as English to Spanish, French, Italian, etc., which will be available this summer. The company said it is working on other languages, including East Asian, Hindi, Hebrew, Arabic, Slavic, African and others at a later date. These additional languages will be available for a premium fee, however, if you decide to buy the Pilot during the launch campaign, you will always receive the language packs for free.

The Pilot comes with two ear pieces and an app that seamlessly integrates with your smartphone to begin translating as soon as the conversation begins. With a delay of only a couple of seconds, this real-time translation earpiece will let you carry on a conversation in the language you have selected right away.

Currently the device only translates the conversation you are having with the person, but the company sees future versions working with your surroundings to eventually translate everything around you. Because the Pilot real-time translation earpiece uses machine learning, the company says it will continue to improve its accuracy and speed, thus reducing the couple of seconds of lag even more. The company also readily admits machine translation is not perfect and makes mistakes sometimes, but with increased usage the translation engine improves its performance.

The retail price for the Pilot is expected to be $249 to $299, but early bird customers can get limited quantities for $129, $149 and $179+ at different stages of launch. You can expect delivery as early as Christmas, but the company warns fulfilling orders could take until next spring.

Image: Waverly Labs

[“source-smallbiztrends”]

Almost Half of Small Businesses Marketing Products on Social Media (INFOGRAPHIC)

According to this infographic that reveals how small businesses are using social media, About half are marketing their products.

Small businesses are waking up to the potential for using social media to market their products, a new study has found.

How Small Businesses Are Using Social Media

According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service.

Apart from product promotion, small businesses use social media marketing for the following purposes:

  • To share information about sales and discounts (38 percent).
  • To gain likes and fans (38 percent).
  • To solicit/respond to customer feedback (34 percent).

Other purposes include providing videos to highlight products or services (29 percent), sharing a company blog post (20 percent) and establishing their personal expertise (23 percent).

Facebook: Top Choice of Small Businesses

Unsurprisingly, Facebook is the most preferred social networking site for a majority of small businesses (70 percent). Twitter (38 percent) and LinkedIn (37 percent) are a distant second and third choice.

Facebook’s unparalleled popularity among small businesses can be attributed to its massive user base, which allows businesses to connect with more customers. On top of that, the social networking giant has made its platform more business-friendly to help smaller firms leverage it for marketing purposes.

From time to time, Facebook introduces new tools and features to support small businesses’ marketing initiatives. Take the recently launched Lookalike Audience tool, for instance. Designed to help small businesses reach a global audience, the tool makes it easier for firms to expand their customer base.

“What I hear from small businesses around the world is their time and their money is precious, and we want to be the best minute and the best dollar that they spend every day,” Facebook’s VP of global SMB Dan Levy told Forbes. “We want to be number one growth driver for their business.”

Social media is all about creating that personal bond with your audience. Therefore, to make the most of it requires adopting a more personalized tone of voice. Humor works really well and any information presented in a simple to understand language gets maximum audience attention.

How can you make it simple for your audience to understand what you’re talking about? That’s the question you must always answer when you develop your content strategy for social media marketing.

Check out the infographic below for more information.

According to this infographic that reveals how small businesses are using social media, About half are marketing their products. 5

Image: Score

[“source-smallbiztrends”]

South Bend Apologizes for Lifting Salt Lake’s Tourism campaign almost Wholesale

There are imitations, after which there are copies. sadly, go to South Bend’s new tourism and conventionadvertising and marketing is the latter—a quite blatant knockoff of a wellreceived 2015 marketing campaign through visit Salt Lake, from the overall subject all the way down to the very typography.
Salt Lake’s marketing campaign turned into themed “there is nothing to do in Salt Lake.” South Bend’s is themed “there’s nothing to do in South Bend.” The idea become essentially same—to address a poorbelief head on. And the marketing campaign movies, as you may see below, are remarkably comparablein style.
Understandably, visit Salt Lake and its employer, Love Communications, had been quite peeved after theysaw the work out of Indiana. Love despatched out a press launch Wednesday with the headline, “If imitation is the maximum honest form of flattery, South Bend CVB’s carbon copy of visit Salt Lake’smarketing campaign is flat-out adulation.”

Love innovative director Chip Haskell additionally contacted Adweek on Wednesday approximately the South Bend marketing campaign, and shared a long, sarcastic letter he had sent to South Bend’semployer, explore Media.
“All i can say is ‘Wow.’ As in, ‘Wow!’ ” Haskell wrote. “The color palette, the fonts, the headlines, thereproduction, the pixthey are all so cool and really work together! Now I hate to apply the wordbrilliantuntil i’m writing replica for a dentist who is selling a few type of whitening gel for humans‘steeth, so I might not use that word. as an alternative, i will use the phraseimprobable‘—as in, it ishonestly fantastic how clean and amazing your marketing campaign is.”
Later inside the letter, Haskell introduced: “what’s important right here is that Love and discover Media have sooner or later determined each other and we didn’t even should use eHarmony or Tinder or that seedy section of Craigslist. Nope, we found every different certainly. And as some distance as i willinform, we are like marketing, video-generating soulmates of some kind.
as opposed to wasting our efforts wondering up ideas unbiased of each other, we may want toperhaps just use one another‘s ideas. … Of path, a few humans may have a actual hassle with this—even going up to now as call it unethical or plagiaristic (if it is even a phrase)—however I select toconsider it as just being greater green.”
Adweek contacted discover Media, which said it became merely a production employer and hadperformed the consumer‘s innovative idea precisely as requested. So, Adweek reached visit South Bend’s government director, Rob DeCleene, who owned as much as having been stimulated by way of the Salt Lake paintings. He even said he had set out basically to copy it.
“I noticed the video on fb ultimate August and changed into blown away at just how first rate it become,” DeCleene stated. “we are facing a totally similar perception problem in South Bend, and we simplyconcept, ‘What a super, proactive way that Salt Lake took it on. should we do some thing similar?’ And so we did pursue some thing similar.”
DeCleene said the distinction is that “there’s nothing to do in South Bend” isn’t meant to be a complete-blown campaign, however instead only a “one-off” merchandising.
“We did quote-unquote debut it closing week. however we don’t have any intention of doing whatever with it, if you will,” DeCleene said. “it’s actually a one-off, remoted promoting. If whatever, it is certainlyintended to present props to Salt Lake, due to the fact for a metropolis that length, 1,500 miles far fromus, we just notion, ‘Wow, it’s killer.’ ”
DeCleene did acknowledge, even though, that copying another tourism board’s paintings is a funnymanner to give props. And he apologized for the entire controversy.
“It became not in any manner meant to create this stir,” he said. “i’m very, very sorry that they are taking offense to it, due to the fact i might supply them all the props in the global. i would honestly like toremedy some thing terrible. we’ve got eliminated [the video] from everywhere we had been showing it prominently.”
As of Thursday morning, theresnothingtodoinsouthbend.com changed into nevertheless stay, and becamenonetheless hosting the video. update: The video has now been eliminated from YouTube, and that URL now points to VisitSouthBend.com.