4 Steps to Marketing Your Business Using Facebook Liv

Four Steps to Using Facebook Live for Business

Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for improved communication and challenges in creativity for the 50 million-ish active businesses on Facebook.

The latest of these features is Facebook Live, which are real-time video posts. Live videos are published by friends you follow, publications, celebrities, and any person or establishment with a valid Facebook account. Users also have the option of subscribing to certain users and/or businesses to receive notifications whenever a given account live streams.

While this feature has been available for a while now, many businesses are still not making use of it. Facebook live poses significant opportunity as a tool for customer relations, brand exposure, marketing, and more. Make this tool part of your digital marketing strategy by getting started with the most effective ways to use Facebook Live for your business.

Using Facebook Live for Business

1. Promotional Strategy

One of the best ways to use Facebook Live is for promotional purposes. Users are much more likely to watch a video than read a lengthy article or post shared on Facebook, and businesses can (and should!) capitalize on that point of user behavior.

For example, if you’re a retail boutique, you can redirect the same promotional strategies you’ve always done through Facebook Live. Contests, give-aways, and limited time offers are just a few ideas. If you have a new product coming out soon, give a sneak peak through a live stream. If you have a give away contest, showcase the product or service. You can actually show your followers what it is you’re offering and create way more appeal by streaming a video of the products you’re promoting.

2. Brand Transparency

A great way to instill trust in your users is by sharing some behind the scenes details with them and creating brand transparency. Let’s say you’re a restaurant that uses a sustainable, locally sourced garden to get produce. Use Facebook Live to share what that process looks like.

This can also work well for reputation recovery. If there’s a controversy or accusation that you’re actively recovering from, use the live stream feature to show exactly how you’re handling it, and give users a chance to see your real brand.

3. Engage With Users

User engagement is a key necessity of having an awesome Facebook business page, so you might as well enact that engagement in every way you can. Live videos are great for Q & A sessions and directly answering the comments and/or concerns of your users.

You can also use it to weigh in on issues relevant to your consumers. If there’s an event that people are wondering ow you feel about, or an issue your consumer base is talking about, engage with your following by discussing your business stance in a live video.

4. Establish Authority

It’s important for your following to recognize you as an authority within the industry your business falls into, and Facebook Live can help reinforce that. Offering tips, industry insights, updates, and news with a live stream can establish and enhance your credibility.

Another way to approach this usage of Facebook Live is to invite other lading authorities, experts, and industry leaders to be featured in your live stream video. Host a round table discussion, or even just a casual conversation with another industry authority, and you can have a mutually beneficial piece of publicity.

Image: Facebook

More in: Publisher Channel Content

[“source-smallbiztrends”]

How to Crush It on the Top 4 Social Media Platforms

How to Crush It on the Top 4 Social Media Platforms by Learning How Businesses Use Social Media

You’ve heard it a million times.

Entrepreneurs and solopreneurs need to use social media to grow their audience and interact with prospects and clients.

It’s true. Social media is one of the most effective ways to get in front of the people you want to serve.

But so many entrepreneurs are doing it wrong.

If you’re not succeeding at social media, chances are…

  • You’re not using the right social media platforms.
  • You’re not effectively using each social media platforms.
  • You’re using social media just to deliver annoying sales pitches.

Of course, there could be other reasons, but these are some of the most common. That’s why you have to make sure you’re making the best use of each social media platform you work with.

This post is going to discuss some of the best ways to use the most popular social media platforms. When you put these tips into action, you will notice how much easier it will be to grow your audience.

How Businesses Use Social Media to Crush It

Twitter

With over 313 million active monthly users, Twitter is one of the most popular social media platforms for business. As a matter of fact, 29 percent of Twitter users have tweeted about a brand. It’s a great way to connect with customers and promote your brand.

It’s a great social media platform to use if your target audience is younger people. It’s also great if you plan to market to other entrepreneurs.

Here’s some tips on using Twitter to grow your business:

Find the Right Frequency

There’s no magic number for the amount of tweets you should post in a day. But unlike other social media platforms, Twitter’s timeline flows pretty quickly. The average life of a tweet is 2 hours. If you only post once or twice per day, then you’re not going to get the amount of exposure you want.

The average Twitter user tweets 22 times per day. I’ve seen many people recommend 4-5 tweets per day. If this works for you, then have at it!

For my business, I’ve tried a slightly different strategy. Since I saw how quickly a tweet disappears into oblivion, I decided to up my number of tweets. I probably tweet between 15-20 times per day.

Yes, I know. Sounds kinda crazy, right?

But it helped! When I started doing it that way, I started gaining more and more followers. I also noticed that I was getting more engagement on my content.

Also, don’t be afraid to tweet the same tweet more than once. Again, since each tweet has a shorter life, you can afford to repeat sometimes.

The key here is to figure out the amount of tweets that work best for your business. You want to find your sweet spot and then stay with it.

Use Twitter as a Listening Tool

You shouldn’t spend all your time sending out tweets. It’s a good idea to look at what others are tweeting as well. If you see a certain topic trending, you might want to contribute to the conversation.

Following hashtags is a great way to do this. Find out what the most relevant hashtags are for your industry and join in. Marketing expert Neil Patel recommends using hashtags to gain more exposure for your brand.

Here’s what he has to say:

“About a million to two million tweets include hash tags…meaning your tweets are more likely to be seen if you include a hashtag, thus generating more retweets.”

Hashtags are a great way to stay ahead of the trends in your industry.

Give Influencers Some Love

Want to get retweeted? Of course you do. You want more exposure. One of the most effective ways to get retweeted is to draw some attention to the influencers who create the content you’re sharing.

When you read a piece of content that you want to share, don’t just tweet it out. Include the influencer’s Twitter handle in the tweet. In many cases, the influencer will retweet the post to their followers.

Also, if you’re creating content — and you should be — try mentioning some insights from influencers you follow. After you publish the piece of content, send a quick tweet to the influencer letting them know that you mentioned them in your article.

Want an example? Remember when I quoted Neil Patel when I mentioned hashtags? Well, after this article posts, I’m going to let him know that I gave him some love on my post.

Not all influencers will retweet your post, but even if you’re able to get some of them to share it, it will still benefit your brand.

Facebook

As you already know, Facebook is the most popular social media platform. With over 1.71 billion monthly active users, it is one of the best places to gain exposure for your brand. 41% of businesses use Facebook for marketing purposes.

If you understand how to leverage Facebook for your business, you can build a stronger audience and earn more clients.

Here’s some tips on using Facebook to grow your audience:

Use Facebook Ads

If it’s in your budget, taking advantage of Facebook’s paid advertising can help you get in front of more people. If you adopt a viable Facebook ad strategy, it can help you drive more traffic to your website, get more subscribers and earn more customers.

John G. Mullen, founder and head personal trainer at TrainingCor has found Facebook to be a great resource for connecting with his audience.

“We produce content that helps our readers learn more about training and physical fitness. We promote this content on Facebook and it’s enabled us to engage more with our audience. Also, our current customers use Facebook to talk about the benefit we have provided them with.”

Facebook Ads allows you to make sure you’re targeting the right people with your content. This is important because you don’t want to be reaching out to people who aren’t interested in what you’re offering.

Monitor Your Engagement

If you’re going to gain more of an audience, you need to know what type of content resonates most with your readers. You can do this by paying attention to Facebook Insight. It’s a tool that allows you to see how people are interacting with your content.

Using Facebook Insight, you can see which posts are performance the best and which are not. This gives you a better idea of the type of content you should be creating and sharing. It’s a valuable tool that will help you create content that is the most relevant to your readers.

Google Plus

Okay, I get it. You’ve probably heard it said that Google Plus is basically dead. Many people scoff at Google’s social media platform.

It’s understandable.

They don’t have as many active users as the other social media platforms. But this doesn’t mean that Google Plus is a waste of time. As a matter of fact, Business Insider says that Google Plus is starting to increase the number of its active users. Google Plus can still be a valuable social media platform if you know how to use it.

In an article entitled “Why You Should Stop Asking Is Google Plus Dead,” Sprout Social’s Jennifer Beese says this:

“Instead of dismissing the platform and asking is Google Plus dead, let’s not forget that you always want to think in terms of quality and not quantity when it comes to successful social media marketing. So whether there are 22 million or 343 million people posting consistently on Google+, there are still millions of opportunities to engage.”

It’s true. Google Plus is great for connecting with others and forming relationships. It’s helped me form some great relationships with people I wouldn’t have connected with otherwise.

Here’s some tips on using Google Plus:

Engage Your Community

This is probably my favorite thing about Google Plus. There are various communities that you can join. There are several different types of communities for people with shared interests.

You can join as many communities as you like, although some might need to approve your membership in their community. What I really like about communities is that people are very interactive.

It’s easy to connect with the types of people you want to connect with. I’ve learned quite a bit from the connections I’ve made on Google Plus’ communities. It’s led to some wonderful opportunities for me. I’d highly recommend that you try it out.

Use Hangouts for More Than Just Chatting!

If you’re like most people, you only use Google Hangouts for chatting with friends, right? But that’s not all this tool can do. Google Hangouts. It’s a great way to record video content for your audience.

Maybe you want to record a short instructional video on how to achieve an objective. Or maybe you just want to say “hi” to your audience. Whatever your purpose is, Hangouts will allow you to record your video and upload it to YouTube. It’s quick and easy!

If you leverage Google Plus’ features the right way, you will be able to develop relationships that can help you move your business forward.

Instagram

Instagram is a great social media platform for those who create a large amount of visual content. It currently has about 77 million active users and is expected to surpass 100 million by 2019. If your business targets teens and younger millennials, you should be using Instagram.

Like Google Plus, Instagram is a great way to form relationships with others. It’s also a great way to get more exposure for your brand.

Here’s some tips on using Instagram for your business:

Build a Tribe

The key to succeeding on Instagram is to build a tribe. You want to earn followers and develop relationships with them. This will take some time, but when you have a relationship with your audience, you will have evangelists who are willing to share your content with their connections.

Over time, more people will see and share your content. When you invest time in building a thriving community around your brand, it will be much easier to turn your prospects into paying customers.

Connect With Influencers

Just like Twitter, Instagram is a great way to connect with those who already have a strong following. It’s a good idea to start interacting with influencers by commenting on their posts, sharing their posts, and mentioning them in the content you create.

When influencers see that you’re mentioning them often, they will be more likely to interact with you. You also want to connect with these influencers on Twitter because people who use Instagram typically use Twitter as well.

Conclusion

As you already know, social media is essential to the success of your brand. When you use social media the right way, it makes it easier to grow your audience and generate more leads.

If you’re using the social media platforms discussed in this article — and you should be — start implementing these tips. It will help you engage with your audience and earn more business.

Crushing Glass Photo via Shutterstock

More in: Twitter

[“source-smallbiztrends”]

Google Pixel, Pixel XL Leaked on Verizon Ahead of October 4 Event; Google Magic and Blue Colour Variant Revealed

Google Pixel, Pixel XL Leaked on Verizon Ahead of October 4 Event; Google Magic and Blue Colour Variant Revealed

HIGHLIGHTS

  • Site suggests the Google Pixel and Pixel XL will be offered in Blue
  • Verizon also mentions ‘Google Magic’ as one of the highlights
  • The phones will be offered in 32GB and 128GB storage options

We’re just a few hours away from the launch of Google’s Pixel smartphones and the leaks continue to pour in. After pretty much revealing all there is to know about the devices on UK retailer Carphone Warehouse, we now have a little more from Verizon. The listing on Verizon’s site unofficially confirms a Blue model along with Black and White options that was previously leaked by Canadian carriers Bell and Telus.

(Also see: Everything You Can Expect From the Google Pixel Event Today)

The listing, spotted by Gizmodo, also shows some highlights about the devices, which includes what Verizon is calling ‘Google Magic’, which could just be the site’s own marketing ploy, but could also refer to a new, unknown feature. The site further reveals that the Google Pixel and Pixel XL will be offered in 32GB and 128GB storage options. Lastly and unsurprisingly, the devices come with 4G LTE support.

A separate reveal by TheTrademarkNinja shows an EU trademark application filed by the company with an official logo that reads “G Pixel Phone by Google”, which confirms that the devices are in fact going to be ‘Pixel’ smartphones.

Based on the Carphone Warehouse leak, the Google Pixel is said to feature a 5-inch full-HD (1080 x 1920 pixels) Amoled display with a pixel density of 441ppi and Gorilla Glass 4 on top. The device is powered by a 2.15GHz quad-core Snapdragon 821 processor with 4GB of RAM.

Meanwhile, the Google Pixel XL is listed with a 5.5-inch Quad HD (1440×2560 pixels) display sporting a pixel density of 534ppi and Gorilla Glass 4 on top. Other than the size and resolution of the display, the rest of the features are similar to the smaller Pixel. Both the devices also feature a 12-megapixel rear camera and 8-megapixel front.

The Pixel and Pixel XL will run on Android 7.1 Nougat with Pixel Launcher. The listings also mention both 32GB and 128GB inbuilt storage variants. Storage expansion via microSD card is also listed, but this seems unlikely considering Google’s entire previous Nexus lineup. The Pixel is listed to sport a 2770mAh battery, and the Pixel XL is listed with a bigger 3450mAh battery, both with fast charging capability.

On the software front, the Pixels is likely to come with Google’s latest Allo and Duo applications preloaded. Carphone Warehouse also revealed the two devices will offer unlimited storage for photos and videos at full resolution with Google Photos.

Along with the unveiling of the Pixel smartphones, the event on Tuesday is also expected to see the launch of the Google Home smart speaker, alongside other rumoured products like the Google Chromecast Ultra, and Google Wi-Fi smart router. The Daydream VR headset unveiled at at Google I/O this year is also expected to make an appearance.

Google’s event is set to start at 9:00am PT (9:30pm IST) on Tuesday, and Gadgets 360 will be covering the event live from San Francisco – so stay tuned.

We discuss what you can expect from Google’s October 4 event, featuring Pixel smartphones, Andromeda, and more on Orbital: The Gadgets 360 Podcast. You can either subscribe to via iTunes or RSS or just hit the play button below.

 

[“source-ndtv”]

Weebly 4 Brings Websites, eCommerce, Email Marketing Together to Focus on Business Growth

Weebly 4 Features Websites, Ecommerce, Email Marketing Together to Help Businesses Grow

DIY website builder Weebly today announced a new version of its platform, Weebly 4, that expands the focus beyond websites and ecommerce and adds a marketing element: email.

Weebly 4 builds on the previous version, Carbon, by pairing the ecommerce engine with email marketing that creates campaigns on the fly based on customer actions. It also segments customers into groups automatically, to improve targeting.

“When we started Weebly, the challenge was building a website,” says David Rusenko, co-founder and CEO of Weebly, in the announcement. “Now with 40 million entrepreneurs and over 300 million monthly visitors to a Weebly site or store, we’re tackling the next hurdle of growing a site into a successful online business.”

Weebly 4 Features

As to improvements from the previous version, there are many. Here are the most notable:

Web Design

The web design function now includes the use of video backgrounds, to add animation. There is increased flexibility in designing headers and in adding sections to a page.

Weebly 4 Features - Video Backgrounds

Weebly 4 also offers a completely new feature: designer-built layouts.

Weebly 4 Features - Designer-Built Layouts

According to Rusenko, who spoke with Small Business Trends by phone, with Carbon, the previous version, users had to drag-and-drop each element.

“Weebly 4 makes it easy to add layouts for people who don’t know what to do, who are getting online for the first time and not sure how site supposed to look,” Rusenko said. “All the content is on there. We pre-start you with fully custom-built sites that fit what you need, making it easier to get to the finish line.”

eCommerce

Weebly rebuilt the eCommerce storefront entirely from the ground up Rusenko said. An upgraded tax engine does the work for the customer. The platform also configures shipping rates in real-time across carriers. An abandoned cart recovery function reminds customers to complete their purchase. Gift cards and coupon codes are available as well.

Weebly 4 Features - Ecommerce

Regarding shipping rates, Rusenko said, “In the previous version, you had a shipping engine and could set different rates, but it was time-consuming. You had to to make your best guess on rates. Now, the platform configures all that for the customer at checkout. It goes out to the shipping providers and calculates rates in real-time via an API.”

Email Marketing

The new email marketing component fully integrates with the website and store. Emails are customizable. Users can insert their logo, images, posts and products quickly and easily. Also, the platform auto-creates ready to send emails, to drive conversion.

Weebly 4 Features - Email Marketing

Full-funnel Analytics and Insights

The analytics component not only reports email open and click-through rates but also track sales transactions, enabling the business owner to how each campaign impacts his bottom line.

A comprehensive dashboard renders insights across the entire business that includes appointment scheduling, customer chat, accounting and email marketing. The mobile app enables business owners to run their site and promotions from anywhere.

App Store

The app store has more than 200 app and integrations, including an appointment calendar, live chat, accounting and more.

Search Engine Optimization

According to the announcement, Weebly 4 “demystifies” search engine optimization by providing expert advice via a PDF guide as well as a real-time SEO score card, with site-specific tips for improvement.

Conclusion

Rusenko said that Weebly’s goal with the new version was to provide the same functionality to small merchants that large retailers experience, to help grow their business.

“Right now the business of running a business is a real hassle, and our ultimate goal is to make it much easier for our customers, saving them time, helping them grow and be successful, and ultimately, helping them focus more on doing what they love,” he said.

View the full feature set visiting the Weebly 4 website.

[“source-smallbiztrends”]

Weebly 4 Brings Websites, eCommerce, Email Marketing Together to Focus on Business Growth

Weebly 4 Features Websites, Ecommerce, Email Marketing Together to Help Businesses Grow

DIY website builder Weebly today announced a new version of its platform, Weebly 4, that expands the focus beyond websites and ecommerce and adds a marketing element: email.

Weebly 4 builds on the previous version, Carbon, by pairing the ecommerce engine with email marketing that creates campaigns on the fly based on customer actions. It also segments customers into groups automatically, to improve targeting.

“When we started Weebly, the challenge was building a website,” says David Rusenko, co-founder and CEO of Weebly, in the announcement. “Now with 40 million entrepreneurs and over 300 million monthly visitors to a Weebly site or store, we’re tackling the next hurdle of growing a site into a successful online business.”

Weebly 4 Features

As to improvements from the previous version, there are many. Here are the most notable:

Web Design

The web design function now includes the use of video backgrounds, to add animation. There is increased flexibility in designing headers and in adding sections to a page.

Weebly 4 Features - Video Backgrounds

Weebly 4 also offers a completely new feature: designer-built layouts.

Weebly 4 Features - Designer-Built Layouts

According to Rusenko, who spoke with Small Business Trends by phone, with Carbon, the previous version, users had to drag-and-drop each element.

“Weebly 4 makes it easy to add layouts for people who don’t know what to do, who are getting online for the first time and not sure how site supposed to look,” Rusenko said. “All the content is on there. We pre-start you with fully custom-built sites that fit what you need, making it easier to get to the finish line.”

eCommerce

Weebly rebuilt the eCommerce storefront entirely from the ground up Rusenko said. An upgraded tax engine does the work for the customer. The platform also configures shipping rates in real-time across carriers. An abandoned cart recovery function reminds customers to complete their purchase. Gift cards and coupon codes are available as well.

Weebly 4 Features - Ecommerce

Regarding shipping rates, Rusenko said, “In the previous version, you had a shipping engine and could set different rates, but it was time-consuming. You had to to make your best guess on rates. Now, the platform configures all that for the customer at checkout. It goes out to the shipping providers and calculates rates in real-time via an API.”

Email Marketing

The new email marketing component fully integrates with the website and store. Emails are customizable. Users can insert their logo, images, posts and products quickly and easily. Also, the platform auto-creates ready to send emails, to drive conversion.

Weebly 4 Features - Email Marketing

Full-funnel Analytics and Insights

The analytics component not only reports email open and click-through rates but also track sales transactions, enabling the business owner to how each campaign impacts his bottom line.

A comprehensive dashboard renders insights across the entire business that includes appointment scheduling, customer chat, accounting and email marketing. The mobile app enables business owners to run their site and promotions from anywhere.

App Store

The app store has more than 200 app and integrations, including an appointment calendar, live chat, accounting and more.

Search Engine Optimization

According to the announcement, Weebly 4 “demystifies” search engine optimization by providing expert advice via a PDF guide as well as a real-time SEO score card, with site-specific tips for improvement.

Conclusion

Rusenko said that Weebly’s goal with the new version was to provide the same functionality to small merchants that large retailers experience, to help grow their business.

“Right now the business of running a business is a real hassle, and our ultimate goal is to make it much easier for our customers, saving them time, helping them grow and be successful, and ultimately, helping them focus more on doing what they love,” he said.

[“source-ndtv”]

Gears of War 4 to Get Special Edition Xbox One S Console

Gears of War 4 to Get Special Edition Xbox One S Console

HIGHLIGHTS

  • Gears of War 4 will get a special editon Xbox One S
  • It will sport the same design as the controller shown at E3 2016
  • Gears of War 4’s release date is October 11 this year

Gears of War 4 is possibly the biggest Xbox One and Windows 10 game this year what with Microsoft making it available to both via the Xbox Play Anywhere program for digital copies. However it seems that aside from having the option of buying the game on disc, Xbox One fans have something else to look forward to – a special edition console.

According to NeoGAF user ekim, who has a solid track record on Microsoft related leaks, you can expect a limited edition Xbox One S console for Gears of War 4.

“So you guys remember the Gears Of War Elite Controller that was announced at E3?,” he askedfollowing up with:

“If you like that design, you might like the Xbox One S GoW [Gears of War] Limited Edition. :)”

This should come as no surprise considering that previous entries in the series have received their own console variants. And while ekim has no concrete idea as to when it would be officially announced, hebelieves there’s a good chance it could be revealed in August.

An Xbox One S for Gears of War 4 is apt, what with the game’s studio head Rod Fergusson stating you can expect improved visuals and a more consistent frame rate on the Xbox One S over the Xbox One. And while Xbox boss Phil Spencer has flip flopped on this, multiple sources have confirmed that this is indeed the case.

Don’t expect Gears of War 4 to be in native 4K for Project Scorpio though. “We have to look at what the engine can do with the power that Scorpio has,” said Fergusson to Polygon. “Because we’re mastering at 4K, it’s not about assets or art. It’s about getting the milliseconds down in terms of getting the game to 4K at 60 or 30 [fps]depending on single-player or multiplayer.”

Tags: ekim, Gears of War, Gears of War 4, Gears of War 4 limited edition console, Gears of War 4 release date,Gears of War 4 Special Edition, Gears of War 4 Xbox One S, NeoGAF, Windows 10, Xbox One, Xbox One S,Xbox Play Anywhere

 

[“Source-Gadgets”]

ZTE Small Fresh 4 Smartphone With 5.2-Inch Display Launched

ZTE Small Fresh 4 Smartphone With 5.2-Inch Display Launched

HIGHLIGHTS

  • The Small Fresh 4 has been priced at roughly Rs. 11,000
  • It will go on sale in China later this month
  • It packs a fingerprint scanner on the back panel

ZTE has unveiled its new Small Fresh 4 smartphone in China. Priced at CNY 1,090 (approximately Rs. 11,000), the new ZTE Small Fresh 4 will go on sale in China later this month.

The smartphone features a 5.2-inch full-HD display and sports 2.5D curved glass on the front. It is powered by a 1.5GHz octa-core MediaTek (MT6753) processor paired with 2GB of RAM. There is 16GB of inbuilt storage, expandable via microSD card (maximum capacity unspecified).

The handset sports a 13-megapixel rear camera and also packs a 5-megapixel front camera. It is backed by a 2450mAh battery. The Small Fresh 4 runs the company’s UI based on Android 6.0 Marshmallow. It also features a fingerprint scanner at the back panel. It will be available in Gold, Silver and Rose Gold colours. Connectivity options on the handset include GPRS/ EDGE, 4G, GPS/ A-GPS, Bluetooth, Wi-Fi, and Micri-USB.

The Chinese company has not revealed whether the smartphone will launch outside the homeland country. The ZTE Small Fresh 4 smartphone launch was first reported by Playfuldroid.

Earlier this month, ZTE launched the Nubia N1 in China priced at CNY 1,699 (roughly Rs. 17,200). TheZTE Nubia N1 runs on Android 6.0 Marshmallow-based Nubia 4.0 UI, and supports a hybrid dual-SIM slot (nano+nano and comes with dual standby). It features a 5.5-inch (1920×1080 pixels) full HD display with 401ppi pixel density. The smartphone is powered by a 1.8GHz Mediatek Helio P10 octa-core SoC paired with 3GB of RAM, and offers 64GB of inbuilt storage, alongside the option to expand it up to 128GB (via the hybrid microSD slot).

Other specifications include a 13-megapixel front and rear cameras, 5000mAh battery, and 4G LTE with VoLTE, Wi-Fi 802.11ac, Bluetooth 4.1, GPS + GLONASS, and USB Type-C support.

ZTE Small Fresh 4

ZTE Small Fresh 4

Display

5.20-inch

Processor

1.5GHz

Front Camera

5-megapixel

Resolution

1080×1920 pixels

RAM

2GB

OS

Android 6.0

Storage

16GB

Rear Camera

13-megapixel

Battery capacity

2450mAh

See full ZTE Small Fresh 4 specifications
Also See
  • Amazon
    ZTE Blade QLUX 4G (Black, 8GB)
    Rs. 4,590
  • Amazon
    ZTE Grand X Quad Lite V967S (Blue, 4GB)
    Rs. 5,000
  • Flipkart
    ZTE Grand X Quad Lite (Blue, 4 GB)
    Rs. 5,499
Tags: Mobiles, ZTE, ZTE Mobiles, ZTE Small Fresh 4, ZTE Small Fresh 4 Price, ZTE Small Fresh 4 Specifications
[“source-ndtv”]

Xiaomi’s Redmi Note 4 Smartphone Expected to Launch on July 27

Xiaomi's Redmi Note 4 Smartphone Expected to Launch on July 27

HIGHLIGHTS

  • Xiaomi’s Redmi Note 4 is said to sport dual-rear camera set-up
  • The smartphone is said to sport metal builds
  • Redmi Note 4 is said to features Snapdragon 652 SoC

Chinese handset maker Xiaomi has started teasing an upcoming launch event on July 27 where the company is rumoured to launch its next Redmi smartphone. The teaser invite shared on Weibo reveals that Xiaomi is inviting fans to purchase the tickets for Beijing event on July 27.

Based on a recent leak, Xiaomi is rumoured to introduce its next Redmi Note smartphone featuring dual-rear camera setup. A purported leaked image had showed that the handset will incorporate two rear cameras on the Redmi Note 4.

Leaked earlier this month, the rumoured Xiaomi Redmi Note 4 was seen in a teaser with Redmi’s celeb face Liu Haoran holding a white Mi branded smartphone. If the leaked image is to be believed, the Redmi Note 4 will not sport the fingerprint scanner on the back. To put some context, the current generation Redmi Note 3 sports a fingerprint sensor at the back.

The leaked Redmi Note 4 also sports a metal unibody with antenna bands on top and bottom of the smartphone. The volume rockers and the power button both are seen sitting on the right side of the phablet. Based on preliminary leaks, the alleged Redmi Note 4 is said to features Snapdragon 652 processor, 3GB of RAM, and 16GB of storage.

A recent leak suggested that the Mi Note 2 Pro, which is believed to be the successor to the Xiaomi Mi Note Pro that was launched last year, will launch in August. According to a Chinese tipster, the Mi Note 2 Pro will sport a 5.5-inch full-HD Amoled display and will pack a 12-megapixel rear camera. The handset is said to be backed by a 3700mAh battery. One of the biggest highlights of the Mi Note 2 Pro will be the recently unveiled Snapdragon 821 SoC.

Tags: Mobiles, Xiaomi, Xiaomi Mobiles, Xiaomi Redmi Note 3, Xiaomi Redmi Note 4
[“source-ndtv”]

4 Best Practices in Social Media Marketing

shutterstock_156141602

These days, everyone has at least one social media account. Social media is often the first source people turn to when seeking local products or services, so it’s crucial for your business’ social media marketing strategies to work. Yet how do you know if your social media campaign is successful, and how do you change what might not be working without sacrificing what clients want to see? The answer may lie in analyzing the following four best practices in social media marketing of 2016.

Best Practices in Social Media Marketing

Use Demographics to Drive Quality Traffic

There is a difference between traffic and quality traffic. Your website can have thousands of visitors daily, but if they aren’t interacting with your content in the right ways, they’re actually driving your SEO rankings down. When it comes to social media, quality traffic comes from the sites that engage the most unique visitors. In other words, 6,000 views from 6,000 different people are better than 60,000 from a small core group.

Statistics from YouTube show a high number of highly engaged visitors. This is because YouTube centers on videos, which are visually and audibly engaging. In addition, YouTube is the most popular social media network because it can reach such a wide demographic base. Unlike Facebook, Twitter, and other social networks, YouTube doesn’t restrict access with age requirements and other limitations. Everyone can find something to view there, from the four-year-old watching PBS with a parent to the senior citizen learning how to use the latest technology through video courses.

If you want your website to generate quality traffic, you’ll have to reach a broad demographic as well. This isn’t to say that you can’t have an ideal audience member or group; you can and should. After all, even the most popular YouTube videos were once aimed at specific people. However, your ideal audience member can’t be the only person you reach. Your content must vary enough, and be of good enough quality that almost all clients will be interested in one type or another.

Pay Attention to Social Referrals

Social referrals are exactly what they sound like. They occur when users refer each other to social media sites. No website starts out with hundreds of referrals. Like friendships in real life, they take time to build. That being said, you should take advantage of the social referrals you have, and tailor content so it generates more. Talk to your audience through online polls, newsletters or emails, or in person, to find out what kind of content they want to see or the issues they want it to address. Additionally, find out what types of content your core audience responds to. If you have a great number of visual people in your audience, focus more on pictures, videos, and social media sites like Pinterest or Instagram. If your visitors enjoy reading, you can use blog posts, photos with captions, or sites like Snapchat or Twitter to keep their attention.

Remember that numbers are not always the most important factor when it comes to social referrals. The Share-a-Holic study that found YouTube was so popular also found that Google+ and LinkedIn received few referrals overall. However, they received higher-quality visitors. Researchers discovered that visitors spent over three minutes at a time “diving” into the subjects that interested them. This is because LinkedIn and especially Google+ have mastered the art of organizing their subjects and data so that users from several niches can always find the information they want. For example, Google+ users who love crime shows can find thriving communities, but so can people who prefer one specific type of show, like Monk or NYPD Blue. If you organize your content similarly, you will likely generate more social media traffic.

Be Realistic and Cost-Effective

There is no point in launching a social media strategy that looks great if your resources can’t back it up. Many business owners get in trouble because they do exactly that; they plan a content calendar too big for their writers and editors to handle, or they promise massive amounts of content when realistically, their writers can only handle 5 to 10 posts per writer per week. It’s tempting to want to try every social media strategy available, particularly when you’re a new business owner eager to prove yourself. Instead, sit down and make a social media plan first. Choose one or two new strategies to try, or think up ways to improve on or retool old ones that still work for you. Consult with employees and investors to determine where your resources are, as well as if you can afford more and where to find them. Additionally, make sure your goals are measurable. “We’re going to become the leader in online book marketing” isn’t measurable because you haven’t defined “leader” or given yourself benchmarks that tell you if you are making progress. A better goal might be, “We’re going to generate X number of posts, centered on Y type of content, per week. This will allow us to sell Z amount of books by June 2016.”

Base Your Strategies on Facts – and More than One Fact

Talking to your audience is a wonderful way to start improving your business. That said, much of what you’ll hear about your content from a core audience will be based on opinion. You need to ensure your social media strategies are backed up with facts. Your team should ideally have marketing experts that are constantly researching trends, content strategies, financial planning and other factors. Consistently ask these people for up-to-date reports, and use what you learn to create the content you need. Finally, make sure your marketing team is spending equal time on different facets of business and using best practices in social media marketing. If the team knows all it can about financial planning but not enough about content strategy, you will miss several opportunities to grow.

[“source-smallbiztrends”]

TCL 562 Smartphone, 4 TCL Televisions Launched in India

TCL 562 Smartphone, 4 TCL Televisions Launched in India

Chinese global consumer electronics brand TCL Corp on Thursday launched TCL 562 smartphone, and four new TV models. Two of these models are in the P1 series – one curved and one flat Ultra HD – and two TV models are in the D2900 series for Indian consumers. All the devices will be available via Amazon India.

“Our entry into the smartphones and television category in India is a strategic move that reinforces our commitment to lead technology and innovation,” Praveen Valecha, Regional Director, TCL India, said in a statement.

The Rs. 10,990 TCL 562 smartphone features 5.5-inch full HD IPS display, octa-core Helio P10 MT6755M processor, 3GB of RAM, and runs on Android 6.0 Marshmallow operating system.

The device has 32GB internal storage, 13-megapixel auto-focus rear camera with LED dual tone flash, and a 5-megapixel front camera with wide view angle and houses 2960mAh battery.

The 48-inch P1 curved full-HD smart TV comes in a sleek design and has functions like screen mirroring, Wi-Fi, Wi-Fi Direct and a store where you download applications. It is priced at Rs. 37,990.

tcl_p1_curved.jpgTCL D2900 series includes two models one in 40-inch (priced at Rs. 20,990) and another in 32-inch (priced at Rs. 13,990) screen sizes, and are equipped with ASIC processor, two USB ports, and HDMI port.

TCL 43-inch flat Ultra HD TV is priced at Rs. 31,990.

TCL 562

TCL 562

Display

5.50-inch

Processor

1.8GHz

Front Camera

5-megapixel

Resolution

1080×1920 pixels

RAM

3GB

OS

Android 6.0

Storage

32GB

Rear Camera

13-megapixel

Battery capacity

2960mAh

See full TCL 562 specifications
Also See
  • Amazon
    TCL 560 (Dark Grey, 16GB)
    Rs. 7,499
  • Amazon
    TCL 560 (Metal Gold, 16GB)
    Rs. 7,499
Tags: Home Entertainment, LED TV, Mobiles, TCL, TCl India, TCL P1
[“Source-Gadgets”]