Honda Civic’s typographic film champions breaking from the norm

A European campaign, created by Wieden & Kennedy London, woos drivers who want to be different. In a 60-second spot running in the UK, bold typography outlines a path that pushes the boundaries of a Honda Civic driver. “Where different takes you” is set to a voiceover from London rapper and artist Kojey Radical. It […]

felipe pantone’s ULTRADYNAMIC corvette is a street artist’s idea of a paint job

  felipe pantone has been making street art since he was 12 years old. the spanish-argentinian artist has left his mark on major cities across the world — in and out of the art world. with an emphasis on motion and change, he has demonstrated a mastery of conventional graffiti, typography and abstraction, which all culminate in his most recent art […]

TYPE CAST: PARVATI PILLAI

Designer Parvati Pillai strongly feels that there is a growing interest in typography and hopes to someday start an initiative that focuses on using typography that revolves around local cultures and diversities Parvati Pillai Finland-based designer Parvati Pillai’s had her first tryst with typography while working as head of design for the Indian brand Chumbak. […]

TYPE CAST: GEETIKA ALOK

London-based designer Geetika Alok enjoys working with her pencil, tracing sheets and laptop and says that her primary interest lies more in progressive rather than traditional typography Geetika Alok London-based designer Geetika Alok’s first brush with typography came when she was studying for her master’s at the Royal College of Art, London. “I found typography […]

Street Artist Creates Multi-Layered Typography Puzzles With Hidden Messages

British street artist Peter Preffington aka Pref plays with perception through his multi-layered, 3D graffiti. Using a range of modern and traditional typefaces, he visualizes popular sayings and expressions in his distinct overlapping style. While these typography murals might seem difficult to decipher at first, it’s this unique style that helps draw the viewer in. Having started his street art career more […]

Cracking the Color and Typography Code for Marketing

The colors and typography you choose can make or break your marketing initiatives. According to MDG’s new infographic, between 62 percent and 90 percent of a person’s initial assessment of a product is based on color alone. An infographic by British Design Experts, claims the right color can improve readership by 40% as it makes massages easier to read […]

Why typography has won a starring role in the streaming TV age

If I ask you to think of any one of the most talked-about streaming series in recent years, chances are you will immediately conjure in your mind the show’s headline title with its often-iconic typeface. Much has already been said of these now-famous title sequences, but less often discussed is how typography and orthographic design […]

WHY LOCATION TYPOGRAPHY MATTERS ON SCREEN

What’s in a location title font? A lot, actually. Font choice can make or break a work of art. Take, for example, the universal memetic infamy of Comic Sans MS, a typeface that seems to lend inherent comedy to any given text, or the fact that Saturday Night Live devoted an entire sketch last year to the […]