It’s once again that time of the year when you need to look back and take stock of the web design trends that need to be shown the door at once, and those that you need to adopt, without much ado. In fact, you may have already come across several websites already experimenting with the latest web design trends: it could be a user-friendly interface, product-focused videos, or for that matter, appealing layouts.
Surely, there are sites that offer terrible user experience. But such sites, be assured, fade out into oblivion in no time. In this overflowing online world, offering awesome UX experience is an unwritten law; there’s no room for errors and discrepancies.
Here, I walk you through major trends that will help you take the guesswork out of the web designing process this year. One major thing you will notice all through the article is the coming together of aesthetics and technology like never before, which will help grab user attention and keep the visitors hooked to your website page for long.
#1. Use Bright and Vibrant Colours
For some time now, soft tone and monotone was the norm in the design world. However, in 2019, the former and the latter will make way for contrast and vibrant colors. In fact, you will be seeing fashion sites experimenting with bright neons and metallics.
Put another way, bold and bright colors will be used more prominently by companies to represent their brand. Warmer tones such as blue, gold, purple, yellow, and green that evoke the right emotions will also be a commonplace.
#2. Stick to Minimalism
Minimalism has been around for some time now and it seems several websites are having it for keeps. It’s mainly because it makes your site look clean and clutter-free. You don’t have to bugger the visitors with information overload. To the point, design and copy help the user find what they are exactly looking for in the site, instantly.
Think of combining animations and fade-in effects. It will make scrolling process more engaging and enjoyable for the visitor and, at the same time, lend the designer freedom to space out their content. Also, take advantage of contrast and clear typography without using too many distracting elements. If minimalism is on your radar this year, and you are still not sure how to go about with it, consult top web design companies.
#3. Introduce Product-focused Videos
Cinemagraphs were pretty much in vogue in 2018; however, the trend will slowly fade away this year and make way for product-focused videos.
Technically speaking, a product focused helps the visitor understand the functioning of the product and how they are going to benefit from it.
In terms of colors, just like in the case of website colors, 2019 videos will have eye-catching colors. However, the video developers will have to see that copy and videos don’t compete for each other’s attention.
The best videos catch user attention in just a few seconds. And, most importantly, it does depend on the sound quality. Make sure to use time-lapse videos or sequencing techniques to make your product appear easy to use.
#4. Bet on Thumb-friendly Navigation
With people browsing their smartphones more often than not, it has become more important than ever for websites to come up with thumb-friendly navigation. Author Josh Clark in his book “Designing for Touch,” sheds more light on how users are holding their phones and how their movements of thumb are processed in the web designing process. As technology progresses, more and more users will favor navigation that’s tailored to their thumb movements.
#5. Leverage Improvised Chatbots
Sure, chatbots were popular in 2018 as well. But then, this year chatbots will be very much in the spotlight. This is major because of the advancement happening in the AI and machine learning space, making chatbots more efficient and intelligent.
Brand new chatbots will be making their presence felt more and more on web pages with enhanced customizations than has ever seen in the past iterations. And with the use of more bright and vibrant colors, the bots are sure to look more prominent and inviting on the page. For more details on website design stats and trends consult GoodFirms’ Research report.
#6. Increase in use of Micro-interactions
Micro-interactions have a single goal – to catch the user off guard by coming up with an event that’s inviting and human. Every single time you take an action on your website or an app it prompts a specific response and this is called micro-interaction. For example, when you refresh your Twitter page, you at once hear a beep sound, and this is known as micro-interaction. Or, for instance, you are checking your Facebook page and the red icon that’s showing the message count, yes, that’s a micro-interaction.
Sure, it was a commonplace in 2018 as well; however in 2019 web pages will be dominantly featuring them in a more interactive avatar in the form of Hover, Scrolling animations, chimes and so on. The bottom line is to engage the audience more and more in your website activities and make your webpages feel livelier.
There you go! 7 best web design trends of 2019. If you want to take your business to attract more leads and conversions, then, without fail, experiment with the above trends. GoodFirms is a leading review and rating company based in the United States. You could refer to their top website design company listings to get connected with some of the best website design companies, globally.
Author Bio: This is Jennifer Warren, a Content Crafter for GoodFirms – a review and research platform for mobile app development, web development companies and more. The company publishes research reports on a time to time basis, the latest one is on PPC Management Research.