Lenovo’s Bringing the Zuk Sub-Emblem to India, but With a Twist

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HIGHLIGHTS
Lenovo released the Zuk sub Brand in China with Zuk Z1.
Z1 will release in India as ‘Lenovo Z1 – powered through Zuk’.
Lenovo Z1 may be to be had through onlineonly channels.
Lenovo is all set to unveil its new Zuk sub-Brand in India, which become unveiled currently with the releaseof the Zuk Z1. The company, however, has barely distinctive plans set for the Indian marketplace. In contrast to the Chinese market wherein it’s far offered as the Zuk Z1, the smartphone in India isexpected to be known as “Lenovo Z1 – powered via Zuk.”

We sat down with Anuj Sharma, Head of Product Advertising, Lenovo to talk approximately all things Zuk.Whilst asked about the difference among Lenovo and the new Zuk sub-Logo, Sharma began off by means of explaining that Lenovo is going for the mass marketplace, even as with Zuk, customers will getexcessive performance gadgets.

the new sub-Logo is essentially extraordinary because of the philosophy. It is a separate group with a separate management in addition to in phrases of R&D, and that is wherein the most importantdifference comes,” persevered Sharma.

(Also see: Lenovo Z1: First Impressions)

Growing a sub-Emblem, the blessings you get is that you may dissociate with the parent business enterprise and you may have as a Logo some thing else, as an example, Lexus and a Toyota,” saidSharma. “The drawback you have got is that It is a brand new Emblem so you should spend lots greaterto set up it.”

It really is one of the important reasons why Lenovo wants to stress on the “Lenovo Z1 powered with the aid of Zuk” tagline, to utilize the present Emblem price, and to reassure customers that the entireenterprise infrastructure will support the Zuk sub-Logo. Sharma stated that the Zuk after income will becovered by all the Lenovo provider centres throughout the u . S .. He further added that the presentthree hundred400 provider centres in India will treat the Z1 cellphone as another Lenovo handset.

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The Lenovo Z1 will offer purchasers the option to liberate the bootloader with a view to allow them to put in custom firmware on the device. Generally, doing this yourself approach voiding the warranty of yoursmartphone, however that won’t be the case with the Z1.

Thinking about that Lenovo released the Zuk Z1 in global markets in December, we wanted to recognisewhy the organization not on time the launch of the handset in India. Sharma defined, “There had beenpositive restrictions. We could not get a CM telephone into the country.”

Sharma Also confirmed that Z1 phone will release in India going for walks Cyanogen OS 12.1 primarily based on Android five.1 Lollipop. This Additionally way that the special partnership between Cyanogen and Micromax’s Yu not exists.

(Additionally see: Cyanogen OS no longer one of a kind to Micromax’s Yu in India: Lenovo)

Sharma confirmed that one of the main e-commerce stores (Amazon or Flipkart) will be promoting the Zuk smartphones in India. “We’re seeking to see whether or not we should sell it on each or sell it on one.The ones negotiations are still on,” he added. Lenovo will now not be promoting the brand new Zuk sub-Logo through It is the Do Store as of now.

On being requested about the pricing of the Lenovo Z1, Sharma hinted that it could be around the samefee as in China. Lenovo’s 64GB Zuk Z1 turned into priced at CNY 1,799 (approximately Rs. 18,250) in China. He however introduced that Lenovo isn’t always trying to fee the Z1 phone around the pricing of its Vibe X3 flagship cellphone, which went on sale in India at Rs. 19,999.

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