Nokia Releases In-App Advertising Solution for Multiple Devices

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The Nokia Ad Exchange (NAX) is thanks to a partnership with mobile advertising platform inneractive, which helps developers monetize their apps by allowing them to choose from more than 120 different advertising providers.

For businesses and entrepreneurs that want customers to use their apps, offering a free app can help attract consumers that might not necessarily want to purchase apps. But putting a lot of work into a project that won’t create any direct revenue can be frustrating or even unfeasible for some small businesses, and not all businesses have the resources to integrate their own advertising or monetization solutions.

So the purpose of NAX is to make monetizing apps as simple as possible. Once developers sign up for the service and choose the advertising provider that best fits with their app, all it takes is one line of code to start earning in-app advertising revenue.

The advertising solutions are compatible with most major mobile platforms, including Android and iOS. Revenue from advertising is split, with 70% going to the developer and 30% going to the ad exchange.

Nokia is not exactly at the forefront of many people’s minds when it comes to innovative features for mobile technology, but the intent behind this new ad network is to take a step in the right direction, focusing more on developers building quality mobile features.

There are other platforms available to help app developers host in-app ads, but some such as Microsoft’s in-app advertising solution for Windows phones, don’t work on a wide range of devices.

And not all apps are intended to necessarily be revenue streams. For example, many businesses that create apps just want to help create brand awareness and loyalty, or give customers easier access to products or services. In those cases, businesses might not want to clutter their apps with ads that frustrate or turn off customers.

But for those that are looking to monetize their mobile apps, NAX does offer some helpful features – not just monetization, but also analytics and discoverability tools.

[“source-smallbiztrends”]

Google Releases Tool Kit to Speed Up Your Mobile Small Business Site

Google Releases Mobile Web Speed Toolkit to Help Your Mobile Small Business Site Load More Quickly

Simply having your website load on mobile devices is no longer enough. Mobile sites have to also be fast, interactive and relevant. With this realization, Google (NASDAQ:GOOGL) recently announced a mobile web speed toolkit that should help all publishers build a faster mobile web experience.

Last month, Google released a new study, “The Need for Mobile Speed” that highlighted the impact of mobile latency on publisher revenue. The study analyzed 10,000 plus mobile web domains sharing insights about the impact of mobile latency on user experience.

Some of the findings indicate that 53 percent of website visitors leave a website if it takes more than three seconds to load, yet three out of four top mobile sites take more than four seconds to load.

The study also revealed strong correlations between page speeds and bounce rates, revenue, viewability and session duration.

For instance, in terms of revenue, the study claims that sites that load in under five seconds get two times more revenue than those that take 19 seconds or more. The study also says that there was a 25 percent higher viewability observed for sites that loaded in five seconds versus the ones that took 19 seconds.

Introducing the Mobile Web Speed Toolkit

“It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy,” said Jay Castro from the Google AdSense team. The company says it created the web speed tool kit specifically to address these challenges.

With the toolkit, you can now assess the different components impacting your website’s speed. You can also improve your your site speed by improving performance and prioritizing the order in which your site loads.

While having relevant and interesting content on your website is important, the relationship between speed and publisher revenue cannot be overlooked.

Image: Google

More in: Google

[“source-smallbiztrends”]

Microsoft Releases Fix for Users Affected by Windows 10 Cumulative Update Issue

Microsoft Releases Fix for Users Affected by Windows 10 Cumulative Update Issue

Last week, Microsoft released Cumulative Update KB3194496 for users running Windows 10 Anniversary Update (version 1067), and, this caused problems for some users – trapping them in a loop after the installation failed. The issue only affected those who were previously on the Windows Insider Program before migrating the the public branch earlier this year, as well as some users still on the Windows Insider Program , Microsoft has now come out with a fix.

ZDNet reports that an email statement from Microsoft confirms that the update released for Windows 10 version 1607 on September 29 failed to install and would roll back for many users. The company claimed that a small number of customers in the Windows Insider Program that were running a previous build of the OS were affected.

(Also see: Windows 10 Now Running on 400 Million Active Devices, Says Microsoft)

“We became aware of an issue with the recent Windows 10 cumulative update that impacted a small number of customers in the Windows Insider Program that were running a previous build of the OS. We have created a solution to resolve this issue, which is now live and can be accessed here.”

Users affected by the update reported that after the system reached the 100 percent mark, they would get a prompt saying the process could not be completed and thereby reverting the changes, resulting in a loop of failed attempts.

Microsoft has released a patch that fixes the issue. That link takes you to the Windows 10 1607 (RS1) Script fix to unblock update for Insider.

There is no clear indication as to how many users have been affected although Microsoft says it’s a “small number”. However, ZDNet’s Ed Bott claims “the number is probably in the hundreds of thousands, representing systems that were in the Windows Insider Program, receiving preview releases, during the first half of 2016 before switching to the public branch.”

Tags: Microsoft, Windows 10, Windows 10 Anniversary Update, Bug, Windows Insider Program, Computing, PC, Laptops

[“Source-Gadgets”]

Valve Releases New device to help Create virtual destinations

Valve Releases New Tool to Help Create Virtual Destinations

HIGHLIGHTS
Valve is liberating the gear it makes use of internally to create VR scenes.
The equipment permit users to feature interactive elements and sounds.
Examples shown consist of Martian landscapes and sci-fi designs.
quickly, you might be capable of build a digital getaway that others can visit the use of their virtual factheadsets – Valve is liberating a brand new tool that could permit designers to make and distribute VRlocations the usage of Steam. The software program can be released on Steam on Thursday, and couldwork with both the HTC Vive and the Oculus Rift headsets, and the VR destinations will consist ofinteractive factors and audio in order that humans will sense like they’re truely being transported.

in keeping with the description on Steam, the app – referred to as locations Workshop tools – is thesame one which Valve makes use of internally, and the download consists of sample destinationscreated using photogrammetry – a method in which real life pix are used as the idea for the virtualdestination, stitched together to will let you go searching in 3 dimensions.

The locations additionally assist both motion tracked controllers and different controllers so conceivablyyou will be capable of have interaction certainly with gadgets regardless of which VR platform yousponsored.

photographs of destinations at the Steam web page include a large tabletop with a bowl of popcorn, the Martian panorama, a graveyard, and a few manifestly science-fiction stimulated designs. it is quite cleanthat you ought to be capable of use these tools to create any sort of getaway you want. And seemingly, Valve expects the community of users to make valuable content the use of those gear:

we’ve got seen all of the top notch things the network can do with user-generated content, no longeronly in our personal video games, but also in the 400 plus different games utilising the Steam Workshop,” stated Valve programmer Tom Bui in an email interview with Polygon. “So it appeared a herbalextension to allow creators to make cool new VR studies that they might proportion with others.”
download the gadgets 360 app for Android and iOS to stay up to date with the state-of-the-art techinformation, product critiques, and distinctive deals on the popular mobiles.

Tags: HTC, HTC Vive, Oculus, Oculus Rift, Steam, Valve, virtual truth, VR

Valve Releases New tool to help Create virtual locations

Valve Releases New Tool to Help Create Virtual Destinations

HIGHLIGHTS
Valve is freeing the equipment it makes use of internally to create VR scenes.
The equipment permit customers to add interactive elements and sounds.
Examples shown include Martian landscapes and sci-fi designs.
soon, you is probably able to construct a digital getaway that others can visit the usage of their digitalreality headsets – Valve is freeing a brand new tool that would allow designers to make and distribute VRdestinations the usage of Steam. The software program may be launched on Steam on Thursday, and could work with both the HTC Vive and the Oculus Rift headsets, and the VR destinations will includeinteractive factors and audio so that human beings will experience like they may be sincerely being transported.

in line with the description on Steam, the app – referred to as destinations Workshop equipment – is thesame one which Valve makes use of internally, and the down load consists of pattern locations createdthe usage of photogrammetry – a technique wherein real lifestyles photos are used as the idea for thedigital vacation spot, stitched together to can help you look around in 3 dimensions.

The destinations additionally help each movement tracked controllers and other controllers so conceivablyyou will be able to engage evidently with objects irrespective of which VR platform you backed.

images of locations at the Steam page consist of a giant tabletop with a bowl of popcorn, the Martianlandscape, a graveyard, and a few manifestly science-fiction inspired designs. it is quite clear which you must be capable of use these equipment to create any form of getaway you need. And seemingly, Valve expects the network of users to make treasured content material the use of these tools:

we have seen all the awesome matters the community can do with person-generated content, no longer simplest in our own video games, but also within the four hundred plus different games making use of the Steam Workshop,” stated Valve programmer Tom Bui in an e-mail interview with Polygon. “So itappeared a herbal extension to permit creators to make cool new VR experiences that they mayproportion with others.”
down load the devices 360 app for Android and iOS to stay up to date with the trendy tech news, productopinions, and one of a kind deals at the popular mobiles.

Tags: HTC, HTC Vive, Oculus, Oculus Rift, Steam, Valve, virtual fact, VR

US Senate Panel Releases Draft of Controversial Encryption Bill

US Senate Panel Releases Draft of Controversial Encryption Bill

Two US senators on Wednesday issued a formal draft of a controversial bill that would give courts the power to order technology companies like Apple to help authorities break into encrypted devices or communications for law enforcement or intelligence purposes.

The proposal arrives just days after an earlier draft leaked online and drew fire from security researchers and civil liberties advocates who warned it would undermine Internet security and expose personal data to hackers.

Those same groups on Wednesday said the new draft is little different from the leaked version.

The bill comes as the US Justice Department has redoubled its efforts to use the courts to force Appleto unlock encrypted iPhones.

Senators Richard Burr and Dianne Feinstein, the Senate intelligence committee’s Republican chair and top Democrat, said in a statement they intended now to “solicit input from the public and key stakeholders before formally introducing the bill.”

“I am hopeful that this draft will start a meaningful and inclusive debate on the role of encryption and its place within the rule of law,” Burr said. “Based on initial feedback, I am confident that the discussion has begun.”

The new discussion draft does not require manufacturers or communications companies to process, transmit or store data in any particular format.

Rather, it requires companies, upon receipt of a court order, to turn over to the government “data in an intelligible format” even if encryption has rendered that data inaccessible to anyone other than the owner.

Companies must ensure their products “be capable of complying,” the bill states. Critics say that amounts to a ban on strong encryption.

The latest version of the bill narrows the scope of cases where a court can issue an order. Those include crimes that caused or could cause death or serious injury or that involve drug offences or child victims, in addition to foreign intelligence operations, according to the text.

Andrew Crocker, staff attorney at the Electronic Frontier Foundation, a digital rights group, said changes in the new discussion draft were minimal and the bill still threatened Internet security because companies would only be able to comply by weakening encryption in all their products.

The proposed legislation, which is expected to continue facing strong opposition from the technology sector and privacy advocates, faces an uphill battle in a gridlocked Congress.

“This flawed bill would leave Americans more vulnerable to stalkers, identity thieves, foreign hackers and criminals,” said Democratic Senator Ron Wyden in a statement.

© Thomson Reuters 2016

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Tags: Apple, Encryption, Internet, Mobiles
[“source-Gadgets”]