Many Small Businesses Aren’t Marketing to Millennials, Says Manta Report

millenial

Small business owners are missing out on a potentially big piece of the action by not marketing to millennials, a key consumer demographic, according to a recently released survey.

Only 15 percent of small businesses across all industries are marketing to millennials, the survey resultsreveal.

As a result “the vast majority are missing out on a large and powerful segment of the consumer population,” says Manta, which released the data. The company polled 791 of it small business members to produce the report.

Targeting Millennials is difficult. The market is fragmented, for one thing, with some preferring the “yuccies” label (for Young Urban Creatives) versus the larger “hipster” Millennial group that some companies gear their marketing efforts towards.

Small business respondents offered a list of reasons why 85 percent of them are not marketing to millennials. (Manta polled 791 small business owners this past April via online survey for the results.)

Most (26 percent) say they lack the budget. Almost as many (25 percent) simply don’t believe Millennials are significant consumers.

Still, marketing products to this consumer group is well worth the effort, according to Manta, which notes that 80 percent of small business owners who do market to them see positive results.

The majority (55 percent) of businesses polled that focus on millennials do so via social media, primarily using Facebook, the dominating platform by far.

Manta notes:

“A closer look at small business owners’ social media efforts to reach Millennials reveals that … Facebook still dominates the social network arena, with 63 percent of social communication between business owner and Millennial customer, followed by LinkedIn with 18 percent.”

Some small businesses — particularly online-based entities offering convenience services – certainly cater to Millennials in other ways, if not by marketing to them as consumers.

Considered “the most tech-savvy generation,” millennials tend to spend a lot on online services such as Uber and TaskRabbit. This is why more than half (57 percent) of small business owners have changed or are planning to change their products and services to better cater to this generation.

For those interested in learning more about millennials and how to target this overlooked generation, Manta is offering access to a free on-demand webinar featuring Millennial marketing expert Brendan Shaughnessy.

Young Professional Photo via Shutterstock

[“source-smallbiztrends”]

Many iPhone 7 Users Reporting Bluetooth Connectivity Issues; iOS 10 May Be the Culprit

Many iPhone 7 Users Reporting Bluetooth Connectivity Issues; iOS 10 May Be the Culprit

HIGHLIGHTS

  • Spotty Bluetooth connectivity common among iPhone 7 users
  • Apple has been releasing updates in quick succession to fix issues
  • Apple has not yet officially acknowledged the Bluetooth issue

Since sales for Apple’s latest iPhone 7 and iPhone 7 Plus began, users around the world have experienced a number of issues, bugs, and glitches with their devices. Earlier reports pertained to issues like a weird hissing noise, loss in cellular service and Lightning EarPod issues. Recently, two separate polls revealed that spotty Bluetooth connectivity was among the most common issues being faced by users.

The polls, conducted by popular tech sites Gizmodo and 9to5Mac, reveal that many users are unable to connect their iPhones to in-car entertainment systems. The problem, however, is not limited to iPhone 7 and iPhone 7 Plus users. Those who have updated their iPhone units to the latest iOS 10 OS are also facing the issue.

(Also see: iOS 10: Ten Cool Things to Try in Apple’s Latest Mobile OS)

Gizmodo has received 12 different email tips related to Bluetooth connectivity on the iPhone. One of the readers told the site that automatic Bluetooth connectivity failed with the iPhone 7 but worked seamlessly with older units like iPhone 6 and iPhone 6s.

Meanwhile, 9to5Mac has received complaints from BMW owners stating that their iPhone 7 device abruptly disconnects or stops working when connected to their car’s system.

Apple has been releasing updates in quick succession in its attempt to solve various bugs and issues. So far, none of the updates have resolved the Bluetooth connectivity issue and one can expect a third update to iOS 10 to roll out soon enough to address that. Notably however, Apple has not yet officially acknowledged the issue.

Spotty Bluetooth connectivity as an issue would not have garnered so much attention had Apple stayed with the headphone jack. However, with the Cupertino giant aiming for a wireless future, Bluetooth connectivity is now a major factor for Apple’s latest devices and the company needs to make sure that connectivity is seamless on this front.

(Also see: Dropping the 3.5mm Headphone Jack Was the Right Move by Apple)

Subscribe to Orbital: The Gadgets 360 Podcast via iTunes or RSS and just hit the play button below to catch us discuss Pixel phones and all other announcements from Google’s event on Tuesday.

 

[“source-ndtv”]

From Weaver To IAS To Minister, Arjun Ram Meghwal Is Inspiration For Many

From Weaver To IAS To Minister, Arjun Ram Meghwal Is Inspiration For Many

Born into a traditionally weaver family of Kismidesar village in Bikaner, Mr Meghwal was married at the age of 13.

NEW DELHI:  From being a weaver to working his way to the Indian Administrative Service (IAS) as officer to being elected as member of parliament to becoming a union minister now, Arjun Ram Meghwal’s journey through life has been an inspiration for many.

The Dalit MP seems to have been rewarded with a berth in Prime Minister Narendra Modi’s council of ministers on Tuesday as much in recognition for his struggles in life as for highlighting the allegedly illegal land deals of Robert Vadra in Bikaner in Rajasthan, which is his constituency.

Born into a traditionally weaver family of Kismidesar village in Bikaner, Mr Meghwal was married at the age of 13.

But he continued his studies while also working with his father as a weaver. He graduated with a BA degree from Sri Dungar College in Bikaner and also earned an LLB and a Master’s from the same institution.

After his studies, he started preparing for competitive examinations and got into Indian Post and Telegraph Department as a telephone operator.

He had his first stint with politics when he contested and won the elections for the post of general secretary of Telephone Traffic Association.

While working as a telephone operator, he passed the examination for Rajasthan State Administrative Service in his second attempt.

He got into the top-most echelons of bureaucracy when he was promoted to the Indian Administrative Service (IAS) and worked as District Collector of Churu in Rajasthan.

The Bharatiya Janata Party (BJP) offered Mr Meghwal the ticket to contest the Lok Sabha elections in 2009 from Bikaner. He won the election, becoming a member of parliament.

He was re-elected from the same constituency in 2014.

He is the chief whip of the BJP in the Lok Sabha and one of the very few MPs who cycle to parliament. Indeed, he even pedalled his way up to Rashtrapati Bhavan on Tuesday for his swearing-in as minister of state.

[“source-ndtv”]

From Weaver To IAS To Minister, Arjun Ram Meghwal Is Inspiration For Many

From Weaver To IAS To Minister, Arjun Ram Meghwal Is Inspiration For Many

Born into a traditionally weaver family of Kismidesar village in Bikaner, Mr Meghwal was married at the age of 13.

NEW DELHI:  From being a weaver to working his way to the Indian Administrative Service (IAS) as officer to being elected as member of parliament to becoming a union minister now, Arjun Ram Meghwal’s journey through life has been an inspiration for many.

The Dalit MP seems to have been rewarded with a berth in Prime Minister Narendra Modi’s council of ministers on Tuesday as much in recognition for his struggles in life as for highlighting the allegedly illegal land deals of Robert Vadra in Bikaner in Rajasthan, which is his constituency.

Born into a traditionally weaver family of Kismidesar village in Bikaner, Mr Meghwal was married at the age of 13.

But he continued his studies while also working with his father as a weaver. He graduated with a BA degree from Sri Dungar College in Bikaner and also earned an LLB and a Master’s from the same institution.

After his studies, he started preparing for competitive examinations and got into Indian Post and Telegraph Department as a telephone operator.

He had his first stint with politics when he contested and won the elections for the post of general secretary of Telephone Traffic Association.

While working as a telephone operator, he passed the examination for Rajasthan State Administrative Service in his second attempt.

He got into the top-most echelons of bureaucracy when he was promoted to the Indian Administrative Service (IAS) and worked as District Collector of Churu in Rajasthan.

The Bharatiya Janata Party (BJP) offered Mr Meghwal the ticket to contest the Lok Sabha elections in 2009 from Bikaner. He won the election, becoming a member of parliament.

He was re-elected from the same constituency in 2014.

He is the chief whip of the BJP in the Lok Sabha and one of the very few MPs who cycle to parliament. Indeed, he even pedalled his way up to Rashtrapati Bhavan on Tuesday for his swearing-in as minister of state.

[“source-ndtv”]