Caroff Communications Reveals 5 Ways PPC and SEO Are Used to Enhance Each Other

SAN DIEGO, Dec. 27, 2016 /PRNewswire/ —¬†Are there good reasons Caroff Communications runs Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns together? Absolutely. Here are five. 1) More than the sum of the parts Caroff Communications has been building websites and doing SEO for more than 20 years. When they say “Websites and SEO that […]

These Mistakes are Hurting Your Small Business Communications

How companies communicate with their customers is the key factor in determining if they will have a positive buying experience and when they will come back to purchase again. The single biggest competitive weapon that small businesses have over large competitors in this area is the use of technology. Big companies are slow to switch […]

Yahoo Communications Chief Leaves in Advance of Verizon Takeover

Anne Espiritu, Yahoo Inc.’s vice president of global public relations and communications, is leaving after four years at the company that’s now selling its core assets to Verizon Communications. Espiritu was the first person hired from Google after Marissa Mayer left the search giant to take the job as Yahoo’s chief executive officer in 2012. […]

US Says Cyber-Attacks Can Expose Islamic State Communications

US cyber-attacks to disrupt the Islamic State’s communications and overload their networks could force the militant group to use older technologies that are easier for the US to intercept, Defense Secretary Ash Carter said Monday. Carter and Gen. Joseph Dunford, chairman of the Joint Chiefs of Staff, provided details about how the Pentagon is using […]