Want to Be Kind of a Big Deal? These Social Media Tactics Could Move the Needle

Want to Be Some Kind of Big Deal? Consider These Social Media Advertising Examples

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are.

Here are six crazy ideas that will help you look like a really big deal using social media ads.

Social Media Advertising Examples

1. Target Ads at Specific Company Employees

Is there a company you want to partner with? Before you even get to that first meeting, you want to make sure some important people who work there have heard of you.

How do you accomplish this? Start bombarding employees who work at that company with Facebook Ads.

Social Media Advertising Examples - Target Ads at Specific Company Employees

Because Facebook Ads have super specific targeting, all you have to do is target people who work at the company with certain job titles. You don’t want to target every employee at a company, especially really large ones. You just need to make sure the right people see your ads (e.g., people with “marketing” job titles).

The goal of these Facebook ads is simply to build brand awareness for you and/or your company. You’ll want to start this process about 90 days ahead of time.

You’ll know if you’ve achieved your goal when you finally talk to them and you hear the magical words: “I’ve heard of you guys.”

2. Promote Your Guest Posts

One way to gain some exposure with a new audience is to do a guest post for a large, established industry publication. When you finally get this opportunity, you need to make the most of it.

Spend no more than $50 for a promoted post on Facebook and a promoted tweet on Twitter. Send some targeted traffic to your inaugural guest post.

Social Media Advertising Examples - Promote Your Guest Posts

Why spend money promoting your guest post and driving traffic to someone else’s website? Because the editors will notice how your article performed. If your first post goes nowhere, you might not get a second chance.

So amplify your post to help it become a unicorn! Help juice the numbers so the odds are in your favor. You want the editors to be thinking, “Holy crap, this guy’s post got thousands of views, we need to do more with him!”

Social Media Advertising Examples - Promote Your Guest Posts

Most publishers live and die by page views. Unless they’re crazy, the editors will try to lock you up and make you a regular contributor in the hopes you’ll keep sending them thousands of page views every month.

3. Do an Engagement Campaign

Want to really make someone take notice of you on social media and appear more influential than you are? Tag someone in a Facebook post or tweet and then pay to promote it.

For example, let’s say you’re trying to get the attention of an editor at a publication where you want to become a contributor. You could tweet: “Great post by [insert Twitter handle here]” also making sure to include the headline and link to the story.

That might catch their attention when they get the notification from Twitter – for a couple seconds. But once you start promoting it, you’ll REALLY grab that person’s attention as it starts getting retweeted and liked hundreds or maybe even thousands of times.

“Wow, this guy is kind of a big deal,” they’ll think. They’ll want to work with you. And you’ll be like:

Social Media Advertising Examples - Do an Engagement Campaign

4. Spike Your Medium Posts

Are you publishing on Medium yet? You should be. It’s a great way to grow your audience and expose your best content to more people.

To get really big on Medium, you need recommendations. If you can get 200 people to click on the Medium heart on your post within 24 hours, it’s extremely likely that your story will be one of the top posts for the day and featured prominently, both on Medium and in the Medium Daily Digest they send out to users via email.

Social Media Advertising Examples - Spike Your Medium Posts

How do you get that many hearts in 24 hours? By spending no more than $50 on social media ads.

Facebook and Twitter ads that are targeted to people who have a Medium account will help send some great traffic to your posts. Hopefully this will be enough of a catalyst to turn your post into a unicorn that gets lots of hearts and reads.

5. Get on the Front Page of Reddit

Of all the ideas in this post, getting on the front page of Reddit is the most difficult. But when you do manage to get there, you’ll get tons of traffic.

Basically, if you do nothing proactive, the odds that a redditor will discover and submit your post are about 1 in a-very-large-number-with-a-lot-of-zeroes-on-the-end. Also it’s not easy to identify redditors on other social media sites because they have random aliases.

What you can do is try to get on the radar of Reddit power users. Results aren’t guaranteed, but here’s how you do it.

Let’s say you work for a company that sells home and gardening products. You’ll want to create social media ads that target people who are interested in the home and gardening category and Reddit.

Chances are good that someone who is authoritative on Reddit will follow Reddit on other social platforms. They’re always looking around for interesting things to submit.

Although it may seem like you’re still sort of blindly hoping a high-profile redditor will submit your post, this technique has actually been surprisingly successful. Basically this will narrow your odds from 1 in a gazillion to something more like 1 in 10.

Before trying this out, my posts had never made it to the front page of Reddit. Since using this tactic, I’ve managed to successfully get to the front page about 10 percent of the time.

Social Media Advertising Examples - Get On the Front Page of Reddit

6. Become a Trending Story on LinkedIn Pulse

The biggest factors in the LinkedIn Pulse algorithm are traffic and engagement. Pulse will highlight posts have gotten the most views, likes, shares, and comments in the past few minutes.

There are two things you can do to help your LinkedIn posts start trending.

Become Associated With A Channel

LinkedIn Pulse has more than 100 channels for topics including entrepreneurship, leadership and management, productivity, and marketing and advertising. No matter what you write about, you’ll find a channel that’s right for you.

If you want to help your LinkedIn article become a unicorn, more people need to see it and engage with it. Your personal network is limited, but some of these channels have millions or hundreds of thousands of followers.

So in addition to doing some basic optimization as you write (using the right keywords to help Pulse as it analyzes and categorizes your article), you’ll want to tweet to @LinkedinPulse and ask them to feature your post in a specific channel.

Use Social Media Ads

Being featured on a Pulse channel isn’t enough to start trending. You also need a catalyst to drive lots of traffic and engagement to your post.

This is where Facebook, Twitter, and LinkedIn promoted posts come in. You can use these ads to quickly drive lots of traffic to your LinkedIn article.

Social Media Advertising Examples

Again, you don’t need to spend a lot of money on these ads. You can even target your ads so they only show in countries you normally don’t care about to make it even cheaper – all LinkedIn cares about is traffic, not where that traffic is coming from.

You just need to spend a few bucks until the ads provide enough of a surge to push your post to the top. Once your post starts trending, it will be self-sustaining as people visit the channel and read the day’s top stories. Yours!

TL;DR

If you’re lacking in influence or name recognition and want to appear bigger than you currently are, try out these ad ideas. For a small investment, social media ads will help you get noticed and viewed as a serious force in your industry so you can grow your audience, influence, and business.

Images: WordStream

More in: Publisher Channel Content

[“source-smallbiztrends”]

LG Mocks Samsung, Takes a Jab at Galaxy Note 7 Recall in SMS Blast

LG Mocks Samsung, Takes a Jab at Galaxy Note 7 Recall in SMS Blast

While Samsung is busy putting out fires (literally) on the Galaxy Note 7 recall, other smartphone makers are getting the most out of Samsung’s misery. The latest to take a dig at the South Korean giant is LG. The company’s customer care department seems to be randomly sending messages to users ahead of the Diwali festival with a friendly, yet mocking message.

The message – “Heard the news of exploding products? At LG, our products go through multiple tests to ensure safety of our most valuable asset – YOU. Have a safe Diwali with LG.” – is a clear jab at the recent news of exploding Galaxy Note 7 devices from Samsung.

Samsung officially announced a recall of its Galaxy Note 7 on September 2. Reports of Galaxy Note 7 smartphones catching fire has resulted in an unprecedented recall, costing the company billions of dollars. Samsung has been slowly replacing affected Galaxy Note 7 devices and said on Thursday more than 1 million people globally are now using Galaxy Note 7 smartphones with batteries that are not vulnerable to overheating and catching fire.

In September, Lenovo-owned Motorola also took a jab at Samsung when it offered free Incipio offGRID Power Pack with every Moto Z Droid purchase with a quote that read “At Moto, our priority is safety first. Unlike some manufacturers, we adhere to the highest standards in quality and testing of all our batteries.”

The LG V20 is ready to go on sale this month and it looks like the company is hoping Samsung’s recent tragedy will attract customers over to its side. LG India’s Managing Director, Kim Ki-Wan, confirmed to Gadgets 360 that the company plans to bring the LG V20 smartphone to India soon, perhaps just in time for the Diwali festival.

Subscribe to Orbital: The Gadgets 360 Podcast via iTunes or RSS and just hit the play button below to catch us discuss Pixel phones and all other announcements from Google’s event on Tuesday.

 

[“source-ndtv”]

Microsoft Making a Little Brexit of Its Own

Making a Little Brexit of Its Own - Microsoft is Closing the Skype Office in London

Microsoft (NASDAQ:MSFT) has announced plans to shut down Skype’s London offices.

Up to 400 staff members could be made redundant as part of the move, which will see Skype abandon its three-floor building in Holborn in line with a wider restructuring exercise that will also impact freemium enterprise network Yammer.

Microsoft has yet to confirm whether the decision was directly impacted by the United Kingdom’s June vote to leave the European Union — although technology trade bodies had previously warned to anticipate numerous multinational pullbacks from London in response to a so-called “Brexit”.

Budget airline EasyJet, telecoms provider Vodafone and credit card giant Visa have all reportedly entered talks to leave the UK as a direct result of impending political uncertainty.

Regardless of Microsoft’s intentions surrounding the move, it will undeniably pose a symbolic blow to the UK’s tech scene. Skype was founded in London in 2003, and has rapidly grown to become one of just 18British “unicorns” — which is a tech firm valued at more than $1 billion.

Its innovative services have proven a lifeline to businesses across the globe over the course of the last decade, enabling small companies to reach new audiences by providing incredibly cheap international callsand revolutionizing remote working with the help of cutting-edge group call features. Today, Skype boasts over 300 million users, who spend an estimated three billion minutes using the service each and every day.

Plenty of investors have picked up on that potential, which is why Skype has changed hands several times since its inception. The unicorn was first picked up by eBay in 2005, then sold to a group of investors in 2009 before American multinational Microsoft swooped in and bought out the company for a whopping $8.5 billion in May 2011.

Since that acquisition, many of Skype’s top roles have been eliminated or moved overseas. Microsoft’s Skype headquarters are now based in Luxembourg, and much of its development team works out of Estonia. It is not thought those offices will be impacted by Microsoft’s decision to consolidate its London operations.

Skype won’t be the sole victim of Microsoft’s latest job cull.

Last month, the company’s annual report confirmed plans to shed approximately 2,850 jobs across in the globe in the fourth quarter of 2016. Yet a Microsoft spokesman did add the company would be working to offer redundant Skype employees new opportunities elsewhere in the company.

“We are deeply committed to doing everything we can to help those impacted through this process,” he said. “Microsoft will be entering into a consultation process and offer new opportunities, where possible.”

[“source-smallbiztrends”]

Microsoft Making a Little Brexit of Its Own

Making a Little Brexit of Its Own - Microsoft is Closing the Skype Office in London

Microsoft (NASDAQ:MSFT) has announced plans to shut down Skype’s London offices.

Up to 400 staff members could be made redundant as part of the move, which will see Skype abandon its three-floor building in Holborn in line with a wider restructuring exercise that will also impact freemium enterprise network Yammer.

Microsoft has yet to confirm whether the decision was directly impacted by the United Kingdom’s June vote to leave the European Union — although technology trade bodies had previously warned to anticipate numerous multinational pullbacks from London in response to a so-called “Brexit”.

Budget airline EasyJet, telecoms provider Vodafone and credit card giant Visa have all reportedly entered talks to leave the UK as a direct result of impending political uncertainty.

Regardless of Microsoft’s intentions surrounding the move, it will undeniably pose a symbolic blow to the UK’s tech scene. Skype was founded in London in 2003, and has rapidly grown to become one of just 18British “unicorns” — which is a tech firm valued at more than $1 billion.

Its innovative services have proven a lifeline to businesses across the globe over the course of the last decade, enabling small companies to reach new audiences by providing incredibly cheap international callsand revolutionizing remote working with the help of cutting-edge group call features. Today, Skype boasts over 300 million users, who spend an estimated three billion minutes using the service each and every day.

Plenty of investors have picked up on that potential, which is why Skype has changed hands several times since its inception. The unicorn was first picked up by eBay in 2005, then sold to a group of investors in 2009 before American multinational Microsoft swooped in and bought out the company for a whopping $8.5 billion in May 2011.

Since that acquisition, many of Skype’s top roles have been eliminated or moved overseas. Microsoft’s Skype headquarters are now based in Luxembourg, and much of its development team works out of Estonia. It is not thought those offices will be impacted by Microsoft’s decision to consolidate its London operations.

Skype won’t be the sole victim of Microsoft’s latest job cull.

Last month, the company’s annual report confirmed plans to shed approximately 2,850 jobs across in the globe in the fourth quarter of 2016. Yet a Microsoft spokesman did add the company would be working to offer redundant Skype employees new opportunities elsewhere in the company.

“We are deeply committed to doing everything we can to help those impacted through this process,” he said. “Microsoft will be entering into a consultation process and offer new opportunities, where possible.”

[“source-ndtv”]

A Scientific Guide to Running Your First Half-Marathon

A Scientific Guide to Running Your First Half-Marathon

HIGHLIGHTS

  • Picking the right shoes is very important
  • You need to train for at least 12 weeks
  • Strengthening exercises are vital too

Running is one of the easiest ways to get fit, and it’s been gaining popularity in India. Although it’s easy enough to get started, there are many things we wish we had known when we took up running. Small things such as picking the right shoes can help you to perform better, and avoid injuries.

Technology can certainly help beginners, and there’s actually a lot of science to running.

Annual distance running events such as the Airtel Delhi Half Marathon (ADHM) and Standard Chartered Mumbai Marathon are among the country’s most popular races, with thousands of participants. Many people, like Delhi-based photographer Biplab Mukherjee decide to start running when they hear one of their friends talk about it.

“In 2013 I had a small discussion with a friend. We were discussing how to get in shape and shed weight. He said let’s participate in ADHM,” says Mukherjee. He downloaded a 16-week running plan and finished the half marathon in two hours and six minutes.

Mukherjee may not have known it at the time, but choosing that 16-week plan was a smart choice. Dr. Rajat Chauhan, who runs Back 2 Fitness (a sports injury prevention and rehabilitation clinic in Delhi), says that beginners should train for at least three months before running a half-marathon. “You should try running 5km to 10km first. It doesn’t have to be a race,” he says. “Start doing strength training as well,” he says, because it is important for injury prevention.

many_running_shoes_flickr.jpgIncidentally, you’ve probably heard advice from people telling you to avoid running on roads, right? Dr. Chauhan, who’s been a runner himself for 31 years, says that’s nonsense. “If you are a soft lander, you can run on any surface,” he says. “This has nothing to do with weight. If you can hear your footsteps [while running], it’s too loud.”

Aman Yadav, a lawyer with Satinder Kapur and Associates in Delhi, is a seasoned runner who’s been running since 2008. He’s suffered several injuries related to running such as shin splints and cuboid bone displacement. He’s a strong advocate of strength training and says that squats, dead lifts, bench press, and lunges have helped him a lot. That and picking the right shoes help avoid injuries, he says.

One common mistake is to use your running shoes for daily wear, he says. This is a problem because the cushioning gets flattened through the day, and won’t provide support when running. “It takes 24 to 48 hours for the cushioning to return to its original position,” he explains.

Another important tip is to buy the right type of shoe, because there are three types of runners. You’ve got different shoes for overpronators (whose feet roll inwards after landing), and supinators (whose feet rool outwards after landing), and neutral runners. To figure out which one you are, you need to get gait analysis done, a facility available at major shoe stores. This involves a treadmill and a foot scanner, to help analyse how you run, so you can buy the correct shoes.

asics_foot_id_facebook.jpgThe next big question most beginners have, is tracking their runs. Most beginners can use apps such asStrava, Nike+ Running, Runkeeper, Runtastic, or any other running app of their choice. These apps offer running plans too, and as long as beginners pick a plan that’s at least three months long, they should be able to complete a half-marathon.

Carrying a smartphone with you while running may not always be convenient, so you might want to look at buying a fitness-oriented watch such as Fitbit Surge or Apple Watch. Both of these are strictly optional. A much cheaper investment would be an armband or a belt pouch to help you carry the phone while running.

Diet is a big part of completing a long-distance race. “Supplements don’t help enough if regular diet is not good enough,” says Dr. Chauhan. “[Runners need] more fat and protein so I recommend more non-veg food.”

He adds that the human body can store enough energy to let you run between 28 and 33km. “Full marathon is crossing that barrier. That is when water is simply not enough [during the race],” he says. “A half-marathon is only a third of a full marathon,” he says, in terms of the effort needed to complete the race.

Another thing that beginner runners should keep in mind is building up to longer distances the right way. Dr. Chauhan, Mukherjee, and Yadav recommend following the 10 percent rule. It states that you shouldn’t increase the distance you run by more than 10 percent per week. All of them suggest that beginners should start slow and just aim to finish their first long-distance race.

Are you preparing for your first long-distance run? Did these tips help you? Let us know via the comments section below.

Tags: Fitbit, Half Marathon, Marathon, Nike, Runkeeper, Running, Runtastic, Strava

 

[“Source-Gadgets”]

LeapPad Inventor Wants to Turn Your Eyes Into a Mouse

LeapPad Inventor Wants to Turn Your Eyes Into a Mouse

HIGHLIGHTS

  • Eye-based technology is key to improving and popularizing VR technology
  • System designed to help alleviate the nausea experienced by some VR users
  • Eyefluence is currently hammering out licensing deals with headset makers

First came the computer mouse. Then the touchscreen. Now the tech industry is looking for a new human-machine interface-this time, one that will make virtual-reality headsets as mainstream as personal computers and smartphones.

The man who invented the LeapPad tablet for kids is betting the killer app is right in front of your face: the eyes.

Jim Marggraff’s startup, Eyefluence, has developed technology that knows where people are looking and lets them manipulate objects the way we do now by clicking a mouse or tapping an icon. Besides fostering a more natural and immersive experience, the system is designed to help alleviate the nausea experienced by some VR users and enhance security with iris scans.

Marggraff says most of the big headset makers have expressed interest in licensing the technology from his Milpitas, California, company. Motorola Solutions, a leading investor, is testing the technology for emergency responders and sees possibilities in mining and medicine. “You’re able to basically interact in the virtual world simply by looking at what you want to interact with,” says X Prize Foundation founder Peter Diamandis, who advises Eyefluence and has seen the technology.

Most VR headsets use some sort of handheld device (like a game controller) or head movements to navigate. These techniques are far from ideal because they require a lot of moving around that gets tiring, and industry heavyweights including Facebook chief Mark Zuckerberg agree that some form of eye-based technology is key to improving and popularizing VR technology. Gaming enthusiasts also say eye-tracking would significantly improve the playing experience by making it easier to follow objects and interact with characters.

Already, a host of companies with names like SensoMotoric Instruments, Tobii and The Eye Tribe are working on eye-tracking devices that could plug into a range of headsets. Another company called Fove says it will soon have the first headset featuring a version of the technology. But most of these are limited to scanning the iris for security purposes and recognizing where the user is looking-pointing but not clicking.

Eyefluence takes it one step further, not only using the eyes as a cursor, but letting them select, zoom, pan-things now accomplished by clicking and double-clicking a mouse or tapping and pinching a touchscreen.

The eyes are the fastest moving organ, capable of shifting 900 degrees per second, which means Eyefluence’s interface software makes it much faster to tell the computer what to do. The technology makes a two- or even three-step thought process into one: say, from look at object, move hand to it and tap or click to simply look. “It almost feels magical, like the system knows what you want before you tell it,” Diamandis says. “It’s almost like it’s reading your mind.”

When Marggraff announced plans to turn the human eye into a computer mouse, skeptics said it couldn’t be done. “People told me, ‘Don’t bother: you consume information with your eyes, but if you try to simultaneously use your eyes to control things, there will be a collision between controlling and directing and consuming,” he recalls.

But Marggraff has a deserved reputation for knowing a good idea when he sees one. He came up with the LeapPad even before the iPod existed. Released in 1999, the device helped kids learn how to read, was for a time the most popular toy in the US and generated more than $1 billion (roughly Rs. 6,717 crores) in revenue within five years.

Marggraff, 58, also created the Livescribe, one of the better-known smart pens that record audio and sync it to written notes. Eyefluence co-founder Dave Stiehr, 57, helped build several medical-device companies, including one that sold automatic external defibrillators-gadgets that diagnose and correct uneven heartbeats and are now standard equipment in many movie theaters, airplanes and offices.

In 2012, Marggraff bought all the assets of Eye-Com, a research company led by neurologist William Torch and funded by the National Institutes of Health, the Department of Transportation and the Department of Defense. Torch researched everything from fatigue to blinking and had accumulated more than a decade’s worth of data on eyes as well as built technology to track and analyze the organ. Marggraff and his team used that foundation to create an interactive system that uses looks to direct a computer.

It’s not as easy as it sounds. Eyefluence’s team had to design a way that feels natural for the eyes to communicate a person’s intentions to the machine. Looking at an object for a set amount of time to “click” it, for instance, wouldn’t work: it’s too taxing on the eyes, and it would take too much active thinking to remember to stare for a certain amount of time or not stare for too long for fear of accidentally selecting it. A successful eye-interaction method would have to be just as intuitive as moving a mouse or tapping an app.

In the end, Marggraff solved the problem by embracing aspects of how the human eye works that he’d originally seen as a limitation. Even though it feels like our eyes are providing a constant stream of visual information, there are actually interruptions to the feed when we move our eyes to look at or examine something else.

In those moments, we are essentially blind and the brain fills in the missing images. Using these kinds of movements as a foundation, Eyefluence built an eye-machine interface that acts on intentional looks and ignores incidental ones. The company declined to explain further how the software works, citing concerns about maintaining a competitive edge.

Eyefluence is currently hammering out licensing deals with various headset makers to include its hardware and software in their devices, though the company declined to discuss specifics, citing non-disclosure agreements. Marggraff did say that the company is working with the “major players” and has been “overloaded with the strong amount of business partnerships and interest.”

Motorola Solutions, which led Eyefluence’s most recent fundraising round of $14 million, has been trying out the technology for more practical applications. The company, which sells equipment to first responders and other public safety and government agencies, sees Eyefluence as essential to providing police and firefighters with information via headset in a hands-free way that won’t interfere with their jobs.

“The more stress you’re under, the less cognitive ability you have to devote to menial tasks, so when you need the tech the most, that’s when you have the least capacity you have to extract what you need,” says Chief Technology Officer Paul Steinberg. “By using the very simple and quick interactions, we can lessen cognitive requirements to use the technology.”

Steinberg also foresees using Eyefluence’s technology in headsets for industries such as mining where drones will probably become ubiquitous. To test the eye-tracking and interface, Motorola Solutions has built and tested a virtual command center for emergency responders using Facebook’s Oculus Riftheadset, where users can see camera feeds from field operatives and control what they’re looking at and zoom in and out using their eyes. The next iteration could use Eyefluence technology to develop gaze-matching, where a person in the command center will be able to not only follow where the field operatives are looking, but direct them to check out other things.

The learning curve was almost nonexistent, which surprised Steinberg because he’d assumed using looks to manipulate things would present a challenge. And he says users generally retained their knowledge. However, Motorola Solutions probably won’t have a product ready next year, largely because headsets need to improve first.

Diamandis predicts Eyefluence technology will popularize VR the way the mouse once did the personal computer: “Everyone who’s seen it has completely gotten the power.”

© 2016 Bloomberg L.P.

Tags: Eyefluence, VR Headset, Virtual Reality, VR, Wearables, Gaming, PC, Laptop

 

[“Source-Gadgets”]

Mark Zuckerberg Meets the Pope; Gifts Him a Drone Model

Mark Zuckerberg Meets the Pope; Gifts Him a Drone Model

Mark Zuckerberg Meets the Pope; Gifts Him a Drone Model
HIGHLIGHTS
Zuckerberg gifts model of solar-powered drone Aquila to Pope Francis
Zuckerberg discusses Internet connectivity with Pope Francis
Facebook completed first successful test of Aquila last month
What would you possibly expect from a meeting between the Pope Francis and Facebook CEO Mark Zuckerberg? The idea of a meeting between the modern tech innovator and the leader of the Catholic Church itself is intriguing enough to a point that you would love to know every word of their entire conversation. Zuckerberg didn’t fail to embrace the bizarreness of the situation where two opposite worlds met each other, offering a model of a drone to the Pope.

Mark Zuckerberg offered a miniature model of his solar-powered drone Aquila, which is supposed to beam Internet connectivity to places without it, to Pope Francis. In a post on his social networking website, he said, “We (Mark and wife Priscilla) told him (Pope Francis) how much we admire his message of mercy and tenderness, and how he’s found new ways to communicate with people of every faith around the world.”

The Facebook CEO further said that he and wife Priscilla talked with the Pope about Internet connectivity and its requirement in various parts of the world.
Interestingly, Pope Francis already uses Twitter and Instagram in order to reach the younger audiences and profess his religious teachings to them. If more people get Internet connectivity, more people will be able to hear what the Pope has to say about various global issues and effectively serve his purpose as well.

Last month, Facebook announced that it completed its first successful test of its solar-powered drone Aquila, which has been developed to deliver Internet service to remote areas of the world.

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Tags: Mark Zuckerberg Meets Pope, Facebook, Zuckerberg Pope Meeting, Aquila, Drones, Internet

[“Source-Gadgets”]

Facebook CEO Says Group Will Not Become a Media Company

Facebook CEO Says Group Will Not Become a Media Company

Facebook CEO Says Group Will Not Become a Media Company
Facebook will not become a media company, its founder and CEO Mark Zuckerberg said on Monday, telling students the firm would remain a technology platform.

An increasing number of users are turning to social media networks, such as Facebook and Twitter, to find their news, but Zuckerberg said his firm had no ambitions to become a content provider.

“No, we are a tech company, not a media company,” said Zuckerberg, after a young Italian asked him whether Facebook intended to become a news editor.

While acknowledging the role Facebook has in supplying users with news through their connections and stressing the advantages of obtaining information from different parts of the world, Zuckerberg said Facebook was “a technology company, we build the tools, we do not produce any content”.

“The world needs news companies, but also technology platforms, like what we do, and we take our role in this very seriously,” he said, speaking from Rome’s Luiss university.

Earlier on Monday, Zuckerberg and his wife Priscilla Chan had a private audience with Pope Francis. It was the latest in a string of meetings the pontiff has held with Silicon Valley leaders, including Apple CEO Tim Cook and Alphabet’s boss Eric Schmidt.
Zuckerberg said he gave the Argentine pontiff a model of Aquila, Facebook’s lightweight solar-powered drone aimed at beaming lasers to extend internet access to places that have yet to be connected.

“We … discussed the importance of connecting people, especially in parts of the world without internet access,” Zuckerberg posted on his personal Facebook profile after the meeting.

Zuckerberg also on Monday met Italian Prime Minister Matteo Renzi, who is pushing to upgrade Italy’s limited internet infrastructure.

© Thomson Reuters 2016

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Tags: Facebook, Social, trending, Mark Zuckerberg, Apps, News

[“Source-Gadgets”]

How to Create a Facebook Page for Your New Business

How to Create a Facebook Business Page for Your New Business

With so many potential customers on Facebook, and more likely on the way, it’s almost a must for businesses to have a presence there. If you want to know how to create a Facebook business page, but aren’t sure where to start, here’s a simple step-by-step guide to help you get the most out of your new page.

How to Create a Facebook Business Page

Choose a Category

How to Create a Facebook Business Page -  Choose a Category

When you first select to create a new page on Facebook, you need to choose the category that your business best fits into. The options are:

  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

From there, you can narrow it down even further by specifying exactly what type of business you have within those categories. For example, you could specify that you run a food service business, real estate office or event planning business. Then just enter your business’s name to continue.

Describe Your Business

How to Create a Facebook Business Page -  Describe Your Business

Then it’s time to actually add information to your Facebook page. There’s a section that lets you add a few paragraphs — up to 155 characters, — to tell people what your page is all about. There’s also a section where you can add your website and even enter a custom URL for your Facebook page so that you can easily share your page with others.

Add a Photo

How to Create a Facebook Business Page -  Add a Photo

A profile photo can help you make your page stand out and fit with your company’s branding. After you add your basic business info, you’ll be directed to a page where you can add a profile photo to your page. This can be your logo, a photo of yourself or your team, or even a promotional image.

Determine Your Target Audience

How to Create a Facebook Business Page -  Determine Your Target Audience

From there, you can add the page to your favorites so that it will be easily accessible on the sidebar of your Facebook homepage. But you can also specify the target audience for your page so that it’s more likely to get in front of the right people. You can outline your audience by location, age, gender, languages and even interests. You can search for specific interests or browse general categories like entertainment and hobbies and then see some more specific niches within those categories.

Add Key Details

How to Create a Facebook Business Page -  Add Key Details

Even though you may have already added a short description and website, there are some other details that might be helpful to your customers if included on your page. Once you have the basics set up, you can visit your page and add things like your address, phone number, business hours and price range within your page’s About section.

Upload Media

How to Create a Facebook Business Page -  Upload Media

Your profile picture is just one small way to add some visual interest to your page. You’ll also likely want to add a cover photo, which will appear at the top of your page. And you can also add other photos or albums of photos. Facebook even lets you upload videos or record live videos, which can also be saved on your page for visitors to watch later. Need ideas? Click here for seven ways to find inspiration for social media content.

Invite Your Friends

How to Create a Facebook Business Page -  Invite Your Friends

You also have the ability to invite your Facebook friends to like your page. This doesn’t mean you need to send a blanked invitation to everyone you know. But if you have some Facebook connections that you think might enjoy what your page has to offer, send an invitation and see if they accept. If they like what they see, they might even invite some of their other connections.

Click here to learn about a more advanced, and very effective, way of getting more Facebook likes.

Manage Your Tabs

How to Create a Facebook Business Page -  Manage Your Tabs

When people visit your page, they’ll see your feed of activity. But they can also choose to see specific things like your photos, videos, events or likes. And they can find all of that different info by selecting a tab on your sidebar. So once your page is set up, you can add different tabs or manage the ones that appear there. For example, if you really want to promote events held at your business, you might move that tab up to the top of the list.

Add a Shop Section

How to Create a Facebook Business Page -  Add a Shop Section

You can also add tabs other than the ones that automatically appear. One of the most popular sections among businesses is a shop section. By agreeing to Facebook’s terms, adding a payment method, adding a way for people to contact you with customer service issues, and adding products, you can let people shop for your products without actually leaving Facebook.

Add a Button

How to Create a Facebook Business Page -  Add a Button

You can also add a specific call to action button toward the top of your page. Facebook offers several different options you might consider, depending on your goals for your page. For example, you can add a button that lets people contact you. You can set up one that directs them to a mobile app. You can have them book an appointment. Or you can choose from several other options.

* * *Whether you’re selling hand bags or handkerchiefs, promoting a new book or a new place to eat around the corner, Facebook offers an ever increasing range of options for promoting your business to an ever larger community.With jut a little know-how, you can break off a little hunk of Facebook’s huge global community to become your newest clients or customers.

[“source-smallbiztrends”]