Biomimicry = Return on Inspiration

By Janine Benyus It seems so obvious now: Innovators are turning to nature for inspiration in building, chemistry, agriculture, energy, health, transportation, computing–even the design of organizations and cities. Biomimicry is taught from kindergarten to university and practiced in all scales of enterprise. But it wasn’t always this way. When Biomimicry: Innovation Inspired by Nature first came out, none […]